TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rice 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rice 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Rice, Canada, value (C$m), 2004?14 10
Figure 2: Rice, Canada, volume (kg, million), 2004?14 13
Figure 3: Rice, Canada, company share by value (%), 2008?09 15
Figure 4: Rice, Canada, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Rice category definitions 3
Table 2: Rice distribution channels 4
Table 1: Rice, Canada, value (C$m), 2004?09 9
Table 2: Rice, Canada, value forecast (C$m), 2009?14 10
Table 3: Rice, Canada, value ($m), 2004?09 11
Table 4: Rice, Canada, value forecast ($m), 2009?14 11
Table 5: Rice, Canada, volume (kg, million), 2004?09 12
Table 6: Rice, Canada, volume forecast (kg, million), 2009?14 13
Table 7: Rice, Canada, brand share by value (%), 2008?09 14
Table 8: Rice, Canada, value by brand (C$m), 2008?09 14
Table 9: Rice, Canada, company share by value (%), 2008?09 16
Table 10: Rice, Canada, value by company (C$m), 2008?09 16
Table 11: Rice, Canada, distribution channels by value (%), 2008?09 17
Table 12: Rice, Canada, value by distribution channel (C$m), 2008?09 17
Table 13: Rice, Canada, expenditure per capita (C$), 2004?09 19
Table 14: Rice, Canada, forecast expenditure per capita (C$), 2009?14 19
Table 15: Rice, Canada, expenditure per capita ($), 2004?09 20
Table 16: Rice, Canada, forecast expenditure per capita ($), 2009?14 20
Table 17: Rice, Canada, consumption per capita (kg), 2004?09 21
Table 18: Rice, Canada, forecast consumption per capita (kg), 2009?14 21
Table 19: Canada population, by age group, 2004?09 (millions) 22
Table 20: Canada population forecast, by age group, 2009?14 (millions) 23
Table 21: Canada population, by gender, 2004?09 (millions) 23
Table 22: Canada population forecast, by gender, 2009?14 (millions) 24
Table 23: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 24
Table 24: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 24
Table 25: Canada real GDP, 2004?09 (C$bn, 2000 prices) 25
Table 26: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 25
Table 27: Canada real GDP, 2004?09 ($bn, 2000 prices) 25
Table 28: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 29: Canada consumer price index, 2004?09 (2000=100) 26
Table 30: Canada consumer price index, 2009?14 (2000=100) 26
[Inhaltsverzeichnis ausblenden]