TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rice 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rice 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Rice, China, value (CNYm), 2004?14 10
Figure 2: Rice, China, volume (kg, million), 2004?14 13
Figure 3: Rice, China, company share by value (%), 2008?09 16
Figure 4: Rice, China, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Rice category definitions 3
Table 2: Rice distribution channels 4
Table 3: Rice, China, value (CNYm), 2004?09 9
Table 4: Rice, China, value forecast (CNYm), 2009?14 10
Table 5: Rice, China, value ($m), 2004?09 11
Table 6: Rice, China, value forecast ($m), 2009?14 11
Table 7: Rice, China, volume (kg, million), 2004?09 12
Table 8: Rice, China, volume forecast (kg, million), 2009?14 13
Table 9: Rice, China, brand share by value (%), 2008?09 14
Table 10: Rice, China, value by brand (CNYm), 2008?09 15
Table 11: Rice, China, company share by value (%), 2008?09 17
Table 12: Rice, China, value by company (CNYm), 2008?09 17
Table 13: Rice, China, distribution channels by value (%), 2008?09 18
Table 14: Rice, China, value by distribution channel (CNYm), 2008?09 18
Table 15: Rice, China, expenditure per capita (CNY), 2004?09 20
Table 16: Rice, China, forecast expenditure per capita (CNY), 2009?14 20
Table 17: Rice, China, expenditure per capita ($), 2004?09 21
Table 18: Rice, China, forecast expenditure per capita ($), 2009?14 21
Table 19: Rice, China, consumption per capita (kg), 2004?09 22
Table 20: Rice, China, forecast consumption per capita (kg), 2009?14 22
Table 21: China population, by age group, 2004?09 (millions) 23
Table 22: China population forecast, by age group, 2009?14 (millions) 24
Table 23: China population, by gender, 2004?09 (millions) 24
Table 24: China population forecast, by gender, 2009?14 (millions) 25
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 25
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 25
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 26
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 26
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: China consumer price index, 2004?09 (2000=100) 27
Table 32: China consumer price index, 2009?14 (2000=100) 27
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