TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rice 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rice 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Rice, Saudi Arabia, value (SARm), 2004?14 10
Figure 2: Rice, Saudi Arabia, volume (kg, million), 2004?14 13
Figure 3: Rice, Saudi Arabia, company share by value (%), 2008?09 15
Figure 4: Rice, Saudi Arabia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Rice category definitions 3
Table 2: Rice distribution channels 4
Table 3: Rice, Saudi Arabia, value (SARm), 2004?09 9
Table 4: Rice, Saudi Arabia, value forecast (SARm), 2009?14 10
Table 5: Rice, Saudi Arabia, value ($m), 2004?09 11
Table 6: Rice, Saudi Arabia, value forecast ($m), 2009?14 11
Table 7: Rice, Saudi Arabia, volume (kg, million), 2004?09 12
Table 8: Rice, Saudi Arabia, volume forecast (kg, million), 2009?14 13
Table 9: Rice, Saudi Arabia, brand share by value (%), 2008?09 14
Table 10: Rice, Saudi Arabia, value by brand (SARm), 2008?09 14
Table 11: Rice, Saudi Arabia, company share by value (%), 2008?09 16
Table 12: Rice, Saudi Arabia, value by company (SARm), 2008?09 16
Table 13: Rice, Saudi Arabia, distribution channels by value (%), 2008?09 17
Table 14: Rice, Saudi Arabia, value by distribution channel (SARm), 2008?09 17
Table 15: Rice, Saudi Arabia, expenditure per capita (SAR), 2004?09 19
Table 16: Rice, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 19
Table 17: Rice, Saudi Arabia, expenditure per capita ($), 2004?09 20
Table 18: Rice, Saudi Arabia, forecast expenditure per capita ($), 2009?14 20
Table 19: Rice, Saudi Arabia, consumption per capita (kg), 2004?09 21
Table 20: Rice, Saudi Arabia, forecast consumption per capita (kg), 2009?14 21
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 22
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 23
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 23
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 24
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 24
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 24
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 25
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 25
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 26
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 26
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