TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rice 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rice 9
Value analysis (South Korean Won), 2004?09 9
Value analysis (South Korean Won), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Rice, South Korea, value (KRWm), 2004?14 10
Figure 2: Rice, South Korea, volume (kg, million), 2004?14 13
Figure 3: Rice, South Korea, company share by value (%), 2008?09 16
Figure 4: Rice, South Korea, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Rice category definitions 3
Table 2: Rice distribution channels 4
Table 3: Rice, South Korea, value (KRWm), 2004?09 9
Table 4: Rice, South Korea, value forecast (KRWm), 2009?14 10
Table 5: Rice, South Korea, value ($m), 2004?09 11
Table 6: Rice, South Korea, value forecast ($m), 2009?14 11
Table 7: Rice, South Korea, volume (kg, million), 2004?09 12
Table 8: Rice, South Korea, volume forecast (kg, million), 2009?14 13
Table 9: Rice, South Korea, brand share by value (%), 2008?09 14
Table 10: Rice, South Korea, value by brand (KRWm), 2008?09 15
Table 11: Rice, South Korea, company share by value (%), 2008?09 17
Table 12: Rice, South Korea, value by company (KRWm), 2008?09 17
Table 13: Rice, South Korea, distribution channels by value (%), 2008?09 18
Table 14: Rice, South Korea, value by distribution channel (KRWm), 2008?09 18
Table 15: Rice, South Korea, expenditure per capita (KRW), 2004?09 20
Table 16: Rice, South Korea, forecast expenditure per capita (KRW), 2009?14 20
Table 17: Rice, South Korea, expenditure per capita ($), 2004?09 21
Table 18: Rice, South Korea, forecast expenditure per capita ($), 2009?14 21
Table 19: Rice, South Korea, consumption per capita (kg), 2004?09 22
Table 20: Rice, South Korea, forecast consumption per capita (kg), 2009?14 22
Table 21: South Korea population, by age group, 2004?09 (millions) 23
Table 22: South Korea population forecast, by age group, 2009?14 (millions) 24
Table 23: South Korea population, by gender, 2004?09 (millions) 24
Table 24: South Korea population forecast, by gender, 2009?14 (millions) 25
Table 25: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 25
Table 26: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 25
Table 27: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 26
Table 28: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 26
Table 29: South Korea real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: South Korea consumer price index, 2004?09 (2000=100) 27
Table 32: South Korea consumer price index, 2009?14 (2000=100) 27
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