TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rice 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rice 9
Value analysis (UAE Dirham), 2004?09 9
Value analysis (UAE Dirham), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Rice, United Arab Emirates, value (AEDm), 2004?14 10
Figure 2: Rice, United Arab Emirates, volume (kg, million), 2004?14 13
Figure 3: Rice, United Arab Emirates, company share by value (%), 2008?09 16
Figure 4: Rice, United Arab Emirates, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Rice category definitions 3
Table 2: Rice distribution channels 4
Table 3: Rice, United Arab Emirates, value (AEDm), 2004?09 9
Table 4: Rice, United Arab Emirates, value forecast (AEDm), 2009?14 10
Table 5: Rice, United Arab Emirates, value ($m), 2004?09 11
Table 6: Rice, United Arab Emirates, value forecast ($m), 2009?14 11
Table 7: Rice, United Arab Emirates, volume (kg, million), 2004?09 12
Table 8: Rice, United Arab Emirates, volume forecast (kg, million), 2009?14 13
Table 9: Rice, United Arab Emirates, brand share by value (%), 2008?09 14
Table 10: Rice, United Arab Emirates, value by brand (AEDm), 2008?09 15
Table 11: Rice, United Arab Emirates, company share by value (%), 2008?09 17
Table 12: Rice, United Arab Emirates, value by company (AEDm), 2008?09 18
Table 13: Rice, United Arab Emirates, distribution channels by value (%), 2008?09 19
Table 14: Rice, United Arab Emirates, value by distribution channel (AEDm), 2008?09 19
Table 15: Rice, United Arab Emirates, expenditure per capita (AED), 2004?09 21
Table 16: Rice, United Arab Emirates, forecast expenditure per capita (AED), 2009?14 21
Table 17: Rice, United Arab Emirates, expenditure per capita ($), 2004?09 22
Table 18: Rice, United Arab Emirates, forecast expenditure per capita ($), 2009?14 22
Table 19: Rice, United Arab Emirates, consumption per capita (kg), 2004?09 23
Table 20: Rice, United Arab Emirates, forecast consumption per capita (kg), 2009?14 23
Table 21: United Arab Emirates population, by age group, 2004?09 (millions) 24
Table 22: United Arab Emirates population forecast, by age group, 2009?14 (millions) 25
Table 23: United Arab Emirates population, by gender, 2004?09 (millions) 25
Table 24: United Arab Emirates population forecast, by gender, 2009?14 (millions) 26
Table 25: United Arab Emirates nominal GDP, 2004?09 (AEDbn, nominal prices) 26
Table 26: United Arab Emirates nominal GDP forecast, 2009?14 (AEDbn, nominal prices) 26
Table 27: United Arab Emirates real GDP, 2004?09 (AEDbn, 2000 prices) 27
Table 28: United Arab Emirates real GDP forecast, 2009?14 (AEDbn, 2000 prices) 27
Table 29: United Arab Emirates real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: United Arab Emirates real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: United Arab Emirates consumer price index, 2004?09 (2000=100) 28
Table 32: United Arab Emirates consumer price index, 2009?14 (2000=100) 28
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