The RightNow CRM Radars (Vendor Focus)

This brief analyses the strengths and weaknesses of RightNow Technologies' Customer Relationship Management offering. RightNow Technologies is rated according to its market impact (based on revenues), user sentiment (based on customer perceptions) and technology.



Report Highlights
Enterprises are increasingly deploying Customer Relationship Management solutions in order to benefit from the unified management of interactions with customers in a sales, customer services or marketing context. Since Customer Relationship Management could be of benefit to a wide range of organizations, the demand for these solutions will continue to grow. Consequently vendors need to offer comprehensive yet flexible Customer Relationship Management solutions.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
MARKET DEVELOPMENTS 2
The CRM application market is maturing 2
Uptake among SMEs is growing and CRM is converging with adjacent technologies 2
ANALYSIS 4
RightNow Technologies: CRM Radars 4
Recommendation: Explore 5
APPENDIX 6
Definitions 6
Datamonitor Ratings 6
Extended Methodology 7
Technology 7
User Sentiment 8
Market Impact 8
Methodology 10
Further reading 10
Ask the analyst 10
Datamonitor consulting 10
Disclaimer 10

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Figure 1: RightNow CRM Radars 4

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