Russia: Ownership survey on major domestic appliances

- Topic:
Ownership survey on consumer durables within representative selected households

- Observed categories:
Washing Machines, Tumble Dryers, Dishwashers, Electric/ Gas Cookers, Refrigerators, Deep Freezers, Cooker Hoods, Microwave Ovens

Study design:
- Pan-European survey
- Multi-client survey
- Self-administered questionnaire
- Harmonized demographics
- Central coordination and servicing
[Studien Infos ausblenden]

- Key socio-economic fact about Russia
- Market saturation/ ownership rates in %
- Number of owning households (ownership in millions)
- Market volume (in million units)
- Acquisitions in 2006/ 2007 (market volume) by price groups, average prices, etc.
- Acquisitions in 2006/ 2007 (market volume) by outlets (El. specialists, Multiples, Hardware shops, Department stores, Mail order houses, Hypermarkets, Furniture- / Kitchen outlet, Hobby- / DIY- / Home improvement stores, Street markets and additional country and category specific outlets where applicable)
- Ownership and acquisitions in past 2 years (market volume) by years of acquisition, brands (brand shares), by types / models (where relevant)
- Initial, replacement, additional purchases in %
- Level of satisfaction, reasons for dissatisfaction, and Brand confidence in %
- Purchasing criteria in %
- Market saturation by sociodemographic profiles of owning households
(target group profiles) by regions, city size (number of inhabitants), children/ household size, income, age of housekeeping person, employment status of housekeeping person, type of dwelling
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