Sauces, Dressings and Condiments Market in Venezuela to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: sauces, dressings and condiments 2
Summary category level: dry cooking sauces 3
Summary category level: pickled products 4
Summary category level: dressings 5
Summary category level: condiment sauces 6
Summary category level: table sauces 7
Summary category level: wet cooking sauces 8
Summary category level: seasonings 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 30
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 40
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Nestlé SA 53
McCormick & Company, Incorporated 56
Chapter 5 Category Analysis: Dry Cooking Sauces 58
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 58
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 6 Category Analysis: Pickled Products 74
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 74
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Dressings 90
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 90
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Condiment Sauces 107
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 107
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 108
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Table Sauces 120
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 120
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 130
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Wet Cooking Sauces 143
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 143
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 144
Value analysis (US dollars), 2004?09 146
Value analysis (US dollars), 2009?14 147
Volume analysis, 2004?09 148
Volume analysis, 2009?14 149
Company and brand share analysis 151
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Category Analysis: Seasonings 162
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 162
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 163
Value analysis (US dollars), 2004?09 165
Value analysis (US dollars), 2009?14 165
Volume analysis, 2004?09 167
Volume analysis, 2009?14 168
Company and brand share analysis 170
Distribution analysis 173
Expenditure and consumption per capita 175
Chapter 12 Country Comparison 178
Value 178
Volume 182
Market share 186
Chapter 13 New Product Development 187
Product launches over time 187
Recent product launches 190
Chapter 14 Macroeconomic Profile 191
Macroeconomic Indicators 191
Chapter 15 Research Methodology 196
Methodology overview 196
Secondary research 197
Market modeling 198
Creating an initial data model 198
Revising the initial data model 198
Creating a final estimate 199
Creating demographic value splits 199
Primary research 199
Data finalization 200
Ongoing research 200
Chapter 16 Appendix 201
Future readings 201
How to contact experts in your industry 201
Disclaimer 201

LIST OF FIGURES
Figure 1: Sauces, dressings and condiments, Venezuela, value by category (VEFm), 2004?14 32
Figure 2: Sauces, dressings and condiments, Venezuela, category growth comparison, by value, 2004?14 35
Figure 3: Sauces, dressings and condiments, Venezuela, volume by category (kg, million), 2004?14 38
Figure 4: Sauces, dressings and condiments, Venezuela, category growth comparison, by volume, 2004?14 39
Figure 5: Sauces, dressings and condiments, Venezuela, company share by value (%), 2008?09 42
Figure 6: Sauces, dressings and condiments, Venezuela, distribution channels by value (%), 2008?09 46
Figure 7: Dry cooking sauces, Venezuela, value by segment (VEFm), 2004?14 60
Figure 8: Dry cooking sauces, Venezuela, category growth comparison, by value, 2004?14 62
Figure 9: Dry cooking sauces, Venezuela, volume by segment (kg, million), 2004?14 65
Figure 10: Dry cooking sauces, Venezuela, category growth comparison, by volume, 2004?14 65
Figure 11: Dry cooking sauces, Venezuela, company share by value (%), 2008?09 67
Figure 12: Dry cooking sauces, Venezuela, distribution channels by value (%), 2008?09 70
Figure 13: Pickled products, Venezuela, value by segment (VEFm), 2004?14 76
Figure 14: Pickled products, Venezuela, category growth comparison, by value, 2004?14 78
Figure 15: Pickled products, Venezuela, volume by segment (kg, million), 2004?14 81
Figure 16: Pickled products, Venezuela, category growth comparison, by volume, 2004?14 81
Figure 17: Pickled products, Venezuela, company share by value (%), 2008?09 83
Figure 18: Pickled products, Venezuela, distribution channels by value (%), 2008?09 86
Figure 19: Dressings, Venezuela, value by segment (VEFm), 2004?14 92
Figure 20: Dressings, Venezuela, category growth comparison, by value, 2004?14 95
Figure 21: Dressings, Venezuela, volume by segment (kg, million), 2004?14 98
Figure 22: Dressings, Venezuela, category growth comparison, by volume, 2004?14 98
Figure 23: Dressings, Venezuela, company share by value (%), 2008?09 100
Figure 24: Dressings, Venezuela, distribution channels by value (%), 2008?09 103
Figure 25: Condiment sauces, Venezuela, value (VEFm), 2004?14 108
Figure 26: Condiment sauces, Venezuela, volume (kg, million), 2004?14 111
Figure 27: Condiment sauces, Venezuela, company share by value (%), 2008?09 113
Figure 28: Condiment sauces, Venezuela, distribution channels by value (%), 2008?09 116
Figure 29: Table sauces, Venezuela, value by segment (VEFm), 2004?14 122
Figure 30: Table sauces, Venezuela, category growth comparison, by value, 2004?14 125
Figure 31: Table sauces, Venezuela, volume by segment (kg, million), 2004?14 128
Figure 32: Table sauces, Venezuela, category growth comparison, by volume, 2004?14 129
Figure 33: Table sauces, Venezuela, company share by value (%), 2008?09 132
Figure 34: Table sauces, Venezuela, distribution channels by value (%), 2008?09 136
Figure 35: Wet cooking sauces, Venezuela, value by segment (VEFm), 2004?14 145
Figure 36: Wet cooking sauces, Venezuela, volume by segment (kg, million), 2004?14 150
Figure 37: Wet cooking sauces, Venezuela, company share by value (%), 2008?09 152
Figure 38: Wet cooking sauces, Venezuela, distribution channels by value (%), 2008?09 155
Figure 39: Seasonings, Venezuela, value by segment (VEFm), 2004?14 164
Figure 40: Seasonings, Venezuela, category growth comparison, by value, 2004?14 166
Figure 41: Seasonings, Venezuela, volume by segment (kg, million), 2004?14 169
Figure 42: Seasonings, Venezuela, category growth comparison, by volume, 2004?14 169
Figure 43: Seasonings, Venezuela, company share by value (%), 2008?09 171
Figure 44: Seasonings, Venezuela, distribution channels by value (%), 2008?09 174
Figure 45: Global sauces, dressings and condiments market split (value terms, 2009), top five countries 179
Figure 46: Global sauces, dressings and condiments market value, 2004–09, top five countries 181
Figure 47: Global sauces, dressings and condiments market split (volume terms, 2009), top five countries 183
Figure 48: Global sauces, dressings and condiments market volume, 2004–09, top five countries 185
Figure 49: Annual data review process 197

LIST OF TABLES
Table 1: Sauces, dressings and condiments category definitions 12
Table 2: Sauces, dressings and condiments distribution channels 14
Table 3: Sauces, dressings and condiments, Venezuela, value by category (VEFm), 2004?09 30
Table 4: Sauces, dressings and condiments, Venezuela, value forecast by category (VEFm), 2009?14 31
Table 5: Sauces, dressings and condiments, Venezuela, value by category ($m), 2004?09 33
Table 6: Sauces, dressings and condiments, Venezuela, value forecast by category ($m), 2009?14 34
Table 7: Sauces, dressings and condiments, Venezuela, volume by category (kg, million), 2004?09 36
Table 8: Sauces, dressings and condiments, Venezuela, volume forecast by category (kg, million), 2009?14 37
Table 9: Sauces, dressings and condiments, Venezuela, brand share by value (%), 2008?09 40
Table 10: Sauces, dressings and condiments, Venezuela, value by brand (VEFm), 2008?09 41
Table 11: Sauces, dressings and condiments, Venezuela, company share by value (%), 2008?09 43
Table 12: Sauces, dressings and condiments, Venezuela, value by company (VEFm), 2008?09 44
Table 13: Sauces, dressings and condiments, Venezuela, distribution channels by value (%), 2008?09 45
Table 14: Sauces, dressings and condiments, Venezuela, value by distribution channel (VEFm), 2008?09 45
Table 15: Sauces, dressings and condiments, Venezuela, expenditure per capita (VEF), 2004?09 47
Table 16: Sauces, dressings and condiments, Venezuela, forecast expenditure per capita (VEF), 2009?14 48
Table 17: Sauces, dressings and condiments, Venezuela, expenditure per capita ($), 2004?09 49
Table 18: Sauces, dressings and condiments, Venezuela, forecast expenditure per capita ($), 2009?14 50
Table 19: Sauces, dressings and condiments, Venezuela, consumption per capita (kg), 2004?09 51
Table 20: Sauces, dressings and condiments, Venezuela, forecast consumption per capita (kg), 2009?14 52
Table 21: Nestlé SA key facts 53
Table 22: McCormick & Company, Incorporated key facts 56
Table 23: Dry cooking sauces, Venezuela, value by segment (VEFm), 2004?09 58
Table 24: Dry cooking sauces, Venezuela, value forecast by segment (VEFm), 2009?14 59
Table 25: Dry cooking sauces, Venezuela, value by segment ($m), 2004?09 61
Table 26: Dry cooking sauces, Venezuela, value forecast by segment ($m), 2009?14 61
Table 27: Dry cooking sauces, Venezuela, volume by segment (kg, million), 2004?09 63
Table 28: Dry cooking sauces, Venezuela, volume forecast by segment (kg, million), 2009?14 64
Table 29: Dry cooking sauces, Venezuela, brand share by value (%), 2008?09 66
Table 30: Dry cooking sauces, Venezuela, value by brand (VEFm), 2008?09 66
Table 31: Dry cooking sauces, Venezuela, company share by value (%), 2008?09 68
Table 32: Dry cooking sauces, Venezuela, value by company (VEFm), 2008?09 68
Table 33: Dry cooking sauces, Venezuela, distribution channels by value (%), 2008?09 69
Table 34: Dry cooking sauces, Venezuela, value by distribution channel (VEFm), 2008?09 69
Table 35: Dry cooking sauces, Venezuela, expenditure per capita (VEF), 2004?09 71
Table 36: Dry cooking sauces, Venezuela, forecast expenditure per capita (VEF), 2009?14 71
Table 37: Dry cooking sauces, Venezuela, expenditure per capita ($), 2004?09 72
Table 38: Dry cooking sauces, Venezuela, forecast expenditure per capita ($), 2009?14 72
Table 39: Dry cooking sauces, Venezuela, consumption per capita (kg), 2004?09 73
Table 40: Dry cooking sauces, Venezuela, forecast consumption per capita (kg), 2009?14 73
Table 41: Pickled products, Venezuela, value by segment (VEFm), 2004?09 74
Table 42: Pickled products, Venezuela, value forecast by segment (VEFm), 2009?14 75
Table 43: Pickled products, Venezuela, value by segment ($m), 2004?09 77
Table 44: Pickled products, Venezuela, value forecast by segment ($m), 2009?14 77
Table 45: Pickled products, Venezuela, volume by segment (kg, million), 2004?09 79
Table 46: Pickled products, Venezuela, volume forecast by segment (kg, million), 2009?14 80
Table 47: Pickled products, Venezuela, brand share by value (%), 2008?09 82
Table 48: Pickled products, Venezuela, value by brand (VEFm), 2008?09 82
Table 49: Pickled products, Venezuela, company share by value (%), 2008?09 84
Table 50: Pickled products, Venezuela, value by company (VEFm), 2008?09 84
Table 51: Pickled products, Venezuela, distribution channels by value (%), 2008?09 85
Table 52: Pickled products, Venezuela, value by distribution channel (VEFm), 2008?09 85
Table 53: Pickled products, Venezuela, expenditure per capita (VEF), 2004?09 87
Table 54: Pickled products, Venezuela, forecast expenditure per capita (VEF), 2009?14 87
Table 55: Pickled products, Venezuela, expenditure per capita ($), 2004?09 88
Table 56: Pickled products, Venezuela, forecast expenditure per capita ($), 2009?14 88
Table 57: Pickled products, Venezuela, consumption per capita (kg), 2004?09 89
Table 58: Pickled products, Venezuela, forecast consumption per capita (kg), 2009?14 89
Table 59: Dressings, Venezuela, value by segment (VEFm), 2004?09 90
Table 60: Dressings, Venezuela, value forecast by segment (VEFm), 2009?14 91
Table 61: Dressings, Venezuela, value by segment ($m), 2004?09 93
Table 62: Dressings, Venezuela, value forecast by segment ($m), 2009?14 94
Table 63: Dressings, Venezuela, volume by segment (kg, million), 2004?09 96
Table 64: Dressings, Venezuela, volume forecast by segment (kg, million), 2009?14 97
Table 65: Dressings, Venezuela, brand share by value (%), 2008?09 99
Table 66: Dressings, Venezuela, value by brand (VEFm), 2008?09 99
Table 67: Dressings, Venezuela, company share by value (%), 2008?09 101
Table 68: Dressings, Venezuela, value by company (VEFm), 2008?09 101
Table 69: Dressings, Venezuela, distribution channels by value (%), 2008?09 102
Table 70: Dressings, Venezuela, value by distribution channel (VEFm), 2008?09 102
Table 71: Dressings, Venezuela, expenditure per capita (VEF), 2004?09 104
Table 72: Dressings, Venezuela, forecast expenditure per capita (VEF), 2009?14 104
Table 73: Dressings, Venezuela, expenditure per capita ($), 2004?09 105
Table 74: Dressings, Venezuela, forecast expenditure per capita ($), 2009?14 105
Table 75: Dressings, Venezuela, consumption per capita (kg), 2004?09 106
Table 76: Dressings, Venezuela, forecast consumption per capita (kg), 2009?14 106
Table 77: Condiment sauces, Venezuela, value (VEFm), 2004?09 107
Table 78: Condiment sauces, Venezuela, value forecast (VEFm), 2009?14 108
Table 79: Condiment sauces, Venezuela, value ($m), 2004?09 109
Table 80: Condiment sauces, Venezuela, value forecast ($m), 2009?14 109
Table 81: Condiment sauces, Venezuela, volume (kg, million), 2004?09 110
Table 82: Condiment sauces, Venezuela, volume forecast (kg, million), 2009?14 111
Table 83: Condiment sauces, Venezuela, brand share by value (%), 2008?09 112
Table 84: Condiment sauces, Venezuela, value by brand (VEFm), 2008?09 112
Table 85: Condiment sauces, Venezuela, company share by value (%), 2008?09 114
Table 86: Condiment sauces, Venezuela, value by company (VEFm), 2008?09 114
Table 87: Condiment sauces, Venezuela, distribution channels by value (%), 2008?09 115
Table 88: Condiment sauces, Venezuela, value by distribution channel (VEFm), 2008?09 115
Table 89: Condiment sauces, Venezuela, expenditure per capita (VEF), 2004?09 117
Table 90: Condiment sauces, Venezuela, forecast expenditure per capita (VEF), 2009?14 117
Table 91: Condiment sauces, Venezuela, expenditure per capita ($), 2004?09 118
Table 92: Condiment sauces, Venezuela, forecast expenditure per capita ($), 2009?14 118
Table 93: Condiment sauces, Venezuela, consumption per capita (kg), 2004?09 119
Table 94: Condiment sauces, Venezuela, forecast consumption per capita (kg), 2009?14 119
Table 95: Table sauces, Venezuela, value by segment (VEFm), 2004?09 120
Table 96: Table sauces, Venezuela, value forecast by segment (VEFm), 2009?14 121
Table 97: Table sauces, Venezuela, value by segment ($m), 2004?09 123
Table 98: Table sauces, Venezuela, value forecast by segment ($m), 2009?14 124
Table 99: Table sauces, Venezuela, volume by segment (kg, million), 2004?09 126
Table 100: Table sauces, Venezuela, volume forecast by segment (kg, million), 2009?14 127
Table 101: Table sauces, Venezuela, brand share by value (%), 2008?09 130
Table 102: Table sauces, Venezuela, value by brand (VEFm), 2008?09 131
Table 103: Table sauces, Venezuela, company share by value (%), 2008?09 133
Table 104: Table sauces, Venezuela, value by company (VEFm), 2008?09 134
Table 105: Table sauces, Venezuela, distribution channels by value (%), 2008?09 135
Table 106: Table sauces, Venezuela, value by distribution channel (VEFm), 2008?09 135
Table 107: Table sauces, Venezuela, expenditure per capita (VEF), 2004?09 137
Table 108: Table sauces, Venezuela, forecast expenditure per capita (VEF), 2009?14 138
Table 109: Table sauces, Venezuela, expenditure per capita ($), 2004?09 139
Table 110: Table sauces, Venezuela, forecast expenditure per capita ($), 2009?14 140
Table 111: Table sauces, Venezuela, consumption per capita (kg), 2004?09 141
Table 112: Table sauces, Venezuela, forecast consumption per capita (kg), 2009?14 142
Table 113: Wet cooking sauces, Venezuela, value by segment (VEFm), 2004?09 143
Table 114: Wet cooking sauces, Venezuela, value forecast by segment (VEFm), 2009?14 144
Table 115: Wet cooking sauces, Venezuela, value by segment ($m), 2004?09 146
Table 116: Wet cooking sauces, Venezuela, value forecast by segment ($m), 2009?14 147
Table 117: Wet cooking sauces, Venezuela, volume by segment (kg, million), 2004?09 148
Table 118: Wet cooking sauces, Venezuela, volume forecast by segment (kg, million), 2009?14 149
Table 119: Wet cooking sauces, Venezuela, brand share by value (%), 2008?09 151
Table 120: Wet cooking sauces, Venezuela, value by brand (VEFm), 2008?09 151
Table 121: Wet cooking sauces, Venezuela, company share by value (%), 2008?09 153
Table 122: Wet cooking sauces, Venezuela, value by company (VEFm), 2008?09 153
Table 123: Wet cooking sauces, Venezuela, distribution channels by value (%), 2008?09 154
Table 124: Wet cooking sauces, Venezuela, value by distribution channel (VEFm), 2008?09 154
Table 125: Wet cooking sauces, Venezuela, expenditure per capita (VEF), 2004?09 156
Table 126: Wet cooking sauces, Venezuela, forecast expenditure per capita (VEF), 2009?14 157
Table 127: Wet cooking sauces, Venezuela, expenditure per capita ($), 2004?09 158
Table 128: Wet cooking sauces, Venezuela, forecast expenditure per capita ($), 2009?14 159
Table 129: Wet cooking sauces, Venezuela, consumption per capita (kg), 2004?09 160
Table 130: Wet cooking sauces, Venezuela, forecast consumption per capita (kg), 2009?14 161
Table 131: Seasonings, Venezuela, value by segment (VEFm), 2004?09 162
Table 132: Seasonings, Venezuela, value forecast by segment (VEFm), 2009?14 163
Table 133: Seasonings, Venezuela, value by segment ($m), 2004?09 165
Table 134: Seasonings, Venezuela, value forecast by segment ($m), 2009?14 165
Table 135: Seasonings, Venezuela, volume by segment (kg, million), 2004?09 167
Table 136: Seasonings, Venezuela, volume forecast by segment (kg, million), 2009?14 168
Table 137: Seasonings, Venezuela, brand share by value (%), 2008?09 170
Table 138: Seasonings, Venezuela, value by brand (VEFm), 2008?09 170
Table 139: Seasonings, Venezuela, company share by value (%), 2008?09 172
Table 140: Seasonings, Venezuela, value by company (VEFm), 2008?09 172
Table 141: Seasonings, Venezuela, distribution channels by value (%), 2008?09 173
Table 142: Seasonings, Venezuela, value by distribution channel (VEFm), 2008?09 173
Table 143: Seasonings, Venezuela, expenditure per capita (VEF), 2004?09 175
Table 144: Seasonings, Venezuela, forecast expenditure per capita (VEF), 2009?14 175
Table 145: Seasonings, Venezuela, expenditure per capita ($), 2004?09 176
Table 146: Seasonings, Venezuela, forecast expenditure per capita ($), 2009?14 176
Table 147: Seasonings, Venezuela, consumption per capita (kg), 2004?09 177
Table 148: Seasonings, Venezuela, forecast consumption per capita (kg), 2009?14 177
Table 149: Global sauces, dressings and condiments market value, 2009 178
Table 150: Global sauces, dressings and condiments market split (value terms ($m), 2009), top five countries 181
Table 151: Global sauces, dressings and condiments market volume, 2009 182
Table 152: Global sauces, dressings and condiments market split (volume terms, 2009), top five countries 185
Table 153: Leading players, top five countries 186
Table 154: Venezuela sauces, dressings and condiments new product launches reports, by company (top five companies), 2009 187
Table 155: Venezuela sauces, dressings and condiments new product launches SKUs, by company (top five companies), 2009 188
Table 156: Venezuela sauces, dressings and condiments new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 157: Venezuela sauces, dressings and condiments new product launches (reports), by ingredients (top 10 ingredients), 2009 189
Table 158: Venezuela sauces, dressings and condiments new product launches (reports), by package tags or claims (top 10 claims), 2009 189
Table 159: Venezuela sauces, dressings and condiments new product launches - recent five launches (2009) 190
Table 160: Venezuela population, by age group, 2004?09 (millions) 191
Table 161: Venezuela population forecast, by age group, 2009?14 (millions) 192
Table 162: Venezuela population, by gender, 2004?09 (millions) 192
Table 163: Venezuela population forecast, by gender, 2009?14 (millions) 193
Table 164: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 193
Table 165: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 193
Table 166: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 194
Table 167: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 194
Table 168: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 194
Table 169: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 195
Table 170: Venezuela consumer price index, 2004?09 (2000=100) 195
Table 171: Venezuela consumer price index, 2009?14 (2000=100) 195


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