Savory Snacks in Asia-Pacific to 2013

Introduction

This databook provides key data and information on the savory snacks market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Asia-Pacific increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The processed snacks category led the savory snacks market in Asia-Pacific, accounting for a share of 54%.

The leading players in the Asia-Pacific savory snacks market include PepsiCo, Inc.,Calbee Foods Co., Ltd. and Koikeya Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Asia-Pacific increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The processed snacks category led the savory snacks market in Asia-Pacific, accounting for a share of 54%.

The leading players in the Asia-Pacific savory snacks market include PepsiCo, Inc.,Calbee Foods Co., Ltd. and Koikeya Company.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Asia Pacific Savory Snacks - Market Overview 25
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
PepsiCo, Inc. 39
Calbee Foods Co., Ltd. 42
Chapter 6 Category Analysis: Nuts & Seeds 44
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Other Savory Snacks 57
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Popcorn 70
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Potato Chips 83
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 10 Category Analysis: Processed Snacks 94
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112


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LIST OF FIGURES
Figure 1: Asia Pacific savory snacks value and value forecast, 2003?13 ($m, nominal prices) 27
Figure 2: Asia Pacific savory snacks category growth comparison, by value, 2003?13 27
Figure 3: Asia Pacific savory snacks volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Asia Pacific savory snacks category growth comparison, by volume, 2003?13 30
Figure 5: Asia Pacific savory snacks company share (top five companies), by value, 2007?08 (%) 33
Figure 6: Asia Pacific savory snacks distribution channels, by value, 2007?08 (%) 35
Figure 7: Asia Pacific nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 46
Figure 8: Asia Pacific nuts & seeds category growth comparison, by value, 2003?13 46
Figure 9: Asia Pacific nuts & seeds volume and volume forecast, 2003?13 (kg, million) 49
Figure 10: Asia Pacific nuts & seeds category growth comparison, by volume, 2003?13 49
Figure 11: Asia Pacific nuts & seeds company share (top five companies), by value, 2007?08 (%) 52
Figure 12: Asia Pacific nuts & seeds distribution channels, by value, 2007?08 (%) 54
Figure 13: Asia Pacific other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 59
Figure 14: Asia Pacific other savory snacks category growth comparison, by value, 2003?13 59
Figure 15: Asia Pacific other savory snacks volume and volume forecast, 2003?13 (kg, million) 62
Figure 16: Asia Pacific other savory snacks category growth comparison, by volume, 2003?13 62
Figure 17: Asia Pacific other savory snacks company share (top five companies), by value, 2007?08 (%) 65
Figure 18: Asia Pacific other savory snacks distribution channels, by value, 2007?08 (%) 67
Figure 19: Asia Pacific popcorn value and value forecast, 2003?13 ($m, nominal prices) 72
Figure 20: Asia Pacific popcorn category growth comparison, by value, 2003?13 72
Figure 21: Asia Pacific popcorn volume and volume forecast, 2003?13 (kg, million) 75
Figure 22: Asia Pacific popcorn category growth comparison, by volume, 2003?13 75
Figure 23: Asia Pacific popcorn company share (top five companies), by value, 2007?08 (%) 78
Figure 24: Asia Pacific popcorn distribution channels, by value, 2007?08 (%) 80
Figure 25: Asia Pacific potato chips value and value forecast, 2003?13 ($m, nominal prices) 84
Figure 26: Asia Pacific potato chips volume and volume forecast, 2003?13 (kg, million) 86
Figure 27: Asia Pacific potato chips company share (top five companies), by value, 2007?08 (%) 89
Figure 28: Asia Pacific potato chips distribution channels, by value, 2007?08 (%) 91
Figure 29: Asia Pacific processed snacks value and value forecast, 2003?13 ($m, nominal prices) 96
Figure 30: Asia Pacific processed snacks category growth comparison, by value, 2003?13 96
Figure 31: Asia Pacific processed snacks volume and volume forecast, 2003?13 (kg, million) 99
Figure 32: Asia Pacific processed snacks category growth comparison, by volume, 2003?13 99
Figure 33: Asia Pacific processed snacks company share (top five companies), by value, 2007?08 (%) 102
Figure 34: Asia Pacific processed snacks distribution channels, by value, 2007?08 (%) 104
Figure 35: Annual data review process 108


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Asia Pacific savory snacks value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Asia Pacific savory snacks value (country-wise) forecast, 2008–13 ($m, nominal prices) 22
Table 5: Asia Pacific savory snacks volume (country-wise), 2003?08 (kg, million) 23
Table 6: Asia Pacific savory snacks volume (country-wise) forecast, 2008–13 (kg, million) 24
Table 7: Asia Pacific savory snacks value, 2003?08 ($m, nominal prices) 25
Table 8: Asia Pacific savory snacks value forecast, 2008?13 ($m, nominal prices) 26
Table 9: Asia Pacific savory snacks volume, 2003?08 (kg, million) 28
Table 10: Asia Pacific savory snacks volume forecast, 2008?13 (kg, million) 29
Table 11: Asia Pacific savory snacks company share (top 20 companies) by value, 2007?08 (%) 31
Table 12: Asia Pacific savory snacks value, by company, 2007?08 ($m, nominal prices) 32
Table 13: Asia Pacific savory snacks distribution channels, by value, 2007?08 (%) 34
Table 14: Asia Pacific savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 34
Table 15: Asia Pacific savory snacks expenditure per capita, 2003?08 ($, nominal prices) 36
Table 16: Asia Pacific savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 17: Asia Pacific savory snacks consumption per capita, 2003?08 (kg) 37
Table 18: Asia Pacific savory snacks forecast consumption per capita, 2008?13 (kg) 38
Table 19: PepsiCo, Inc. key facts 39
Table 20: Calbee Foods Co., Ltd. key facts 42
Table 21: Asia Pacific nuts & seeds value, 2003?08 ($m, nominal prices) 44
Table 22: Asia Pacific nuts & seeds value forecast, 2008?13 ($m, nominal prices) 45
Table 23: Asia Pacific nuts & seeds volume, 2003?08 (kg, million) 47
Table 24: Asia Pacific nuts & seeds volume forecast, 2008?13 (kg, million) 48
Table 25: Asia Pacific nuts & seeds company share (top 20 companies) by value, 2007?08 (%) 50
Table 26: Asia Pacific nuts & seeds value, by company, 2007?08 ($m, nominal prices) 51
Table 27: Asia Pacific nuts & seeds distribution channels, by value, 2007?08 (%) 53
Table 28: Asia Pacific nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 53
Table 29: Asia Pacific nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 55
Table 30: Asia Pacific nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 31: Asia Pacific nuts & seeds consumption per capita, 2003?08 (kg) 56
Table 32: Asia Pacific nuts & seeds forecast consumption per capita, 2008?13 (kg) 56
Table 33: Asia Pacific other savory snacks value, 2003?08 ($m, nominal prices) 57
Table 34: Asia Pacific other savory snacks value forecast, 2008?13 ($m, nominal prices) 58
Table 35: Asia Pacific other savory snacks volume, 2003?08 (kg, million) 60
Table 36: Asia Pacific other savory snacks volume forecast, 2008?13 (kg, million) 61
Table 37: Asia Pacific other savory snacks company share (top 20 companies) by value, 2007?08 (%) 63
Table 38: Asia Pacific other savory snacks value, by company, 2007?08 ($m, nominal prices) 64
Table 39: Asia Pacific other savory snacks distribution channels, by value, 2007?08 (%) 66
Table 40: Asia Pacific other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 66
Table 41: Asia Pacific other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 68
Table 42: Asia Pacific other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 43: Asia Pacific other savory snacks consumption per capita, 2003?08 (kg) 69
Table 44: Asia Pacific other savory snacks forecast consumption per capita, 2008?13 (kg) 69
Table 45: Asia Pacific popcorn value, 2003?08 ($m, nominal prices) 70
Table 46: Asia Pacific popcorn value forecast, 2008?13 ($m, nominal prices) 71
Table 47: Asia Pacific popcorn volume, 2003?08 (kg, million) 73
Table 48: Asia Pacific popcorn volume forecast, 2008?13 (kg, million) 74
Table 49: Asia Pacific popcorn company share, by value, 2007?08 (%) 76
Table 50: Asia Pacific popcorn value, by company, 2007?08 ($m, nominal prices) 77
Table 51: Asia Pacific popcorn distribution channels, by value, 2007?08 (%) 79
Table 52: Asia Pacific popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 79
Table 53: Asia Pacific popcorn expenditure per capita, 2003?08 ($, nominal prices) 81
Table 54: Asia Pacific popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 55: Asia Pacific popcorn consumption per capita, 2003?08 (kg) 82
Table 56: Asia Pacific popcorn forecast consumption per capita, 2008?13 (kg) 82
Table 57: Asia Pacific potato chips value, 2003?08 ($m, nominal prices) 83
Table 58: Asia Pacific potato chips value forecast, 2008?13 ($m, nominal prices) 84
Table 59: Asia Pacific potato chips volume, 2003?08 (kg, million) 85
Table 60: Asia Pacific potato chips volume forecast, 2008?13 (kg, million) 86
Table 61: Asia Pacific potato chips company share (top 20 companies) by value, 2007?08 (%) 87
Table 62: Asia Pacific potato chips value, by company, 2007?08 ($m, nominal prices) 88
Table 63: Asia Pacific potato chips distribution channels, by value, 2007?08 (%) 90
Table 64: Asia Pacific potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 90
Table 65: Asia Pacific potato chips expenditure per capita, 2003?08 ($, nominal prices) 92
Table 66: Asia Pacific potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 67: Asia Pacific potato chips consumption per capita, 2003?08 (kg) 93
Table 68: Asia Pacific potato chips forecast consumption per capita, 2008?13 (kg) 93
Table 69: Asia Pacific processed snacks value, 2003?08 ($m, nominal prices) 94
Table 70: Asia Pacific processed snacks value forecast, 2008?13 ($m, nominal prices) 95
Table 71: Asia Pacific processed snacks volume, 2003?08 (kg, million) 97
Table 72: Asia Pacific processed snacks volume forecast, 2008?13 (kg, million) 98
Table 73: Asia Pacific processed snacks company share (top 20 companies) by value, 2007?08 (%) 100
Table 74: Asia Pacific processed snacks value, by company, 2007?08 ($m, nominal prices) 101
Table 75: Asia Pacific processed snacks distribution channels, by value, 2007?08 (%) 103
Table 76: Asia Pacific processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 103
Table 77: Asia Pacific processed snacks expenditure per capita, 2003?08 ($, nominal prices) 105
Table 78: Asia Pacific processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 79: Asia Pacific processed snacks consumption per capita, 2003?08 (kg) 106
Table 80: Asia Pacific processed snacks forecast consumption per capita, 2008?13 (kg) 106

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