Savory Snacks in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the savory snacks market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Asia-Pacific increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The processed snacks category led the savory snacks market in Asia-Pacific, accounting for a share of 54.7%.

The leading players in the Asia-Pacific savory snacks market include PepsiCo, Inc, Calbee Foods Co., Ltd. and Koikeya Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Asia Pacific Savory Snacks: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
PepsiCo, Inc. 39
Calbee Foods Co., Ltd. 41
Chapter 6 Category Analysis: Nuts and Seeds 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 7 Category Analysis: Other Savory Snacks 56
Value analysis (US Dollar), 2004?09 56
Value analysis (US Dollar), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 8 Category Analysis: Popcorn 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 9 Category Analysis: Potato Chips 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 10 Category Analysis: Processed Snacks 93
Value analysis (US Dollar), 2004?09 93
Value analysis (US Dollar), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Savory snacks, Asia Pacific, value by category ($m), 2004?14 27
Figure 2: Savory snacks, Asia Pacific, category growth comparison, by value, 2004?14 27
Figure 3: Savory snacks, Asia Pacific, volume by category (kg, million), 2004?14 30
Figure 4: Savory snacks, Asia Pacific, category growth comparison, by volume, 2004?14 30
Figure 5: Savory snacks, Asia Pacific, company share (top five companies) by value (%), 2008?09 33
Figure 6: Savory snacks, Asia Pacific, distribution channels by value (%), 2008?09 35
Figure 7: Nuts and seeds, Asia Pacific, value by segment ($m), 2004?14 45
Figure 8: Nuts and seeds, Asia Pacific, category growth comparison, by value, 2004?14 45
Figure 9: Nuts and seeds, Asia Pacific, volume by segment (kg, million), 2004?14 48
Figure 10: Nuts and seeds, Asia Pacific, category growth comparison, by volume, 2004?14 48
Figure 11: Nuts and seeds, Asia Pacific, company share (top five companies) by value (%), 2008?09 51
Figure 12: Nuts and seeds, Asia Pacific, distribution channels by value (%), 2008?09 53
Figure 13: Other savory snacks, Asia Pacific, value by segment ($m), 2004?14 58
Figure 14: Other savory snacks, Asia Pacific, category growth comparison, by value, 2004?14 58
Figure 15: Other savory snacks, Asia Pacific, volume by segment (kg, million), 2004?14 61
Figure 16: Other savory snacks, Asia Pacific, category growth comparison, by volume, 2004?14 61
Figure 17: Other savory snacks, Asia Pacific, company share (top five companies) by value (%), 2008?09 64
Figure 18: Other savory snacks, Asia Pacific, distribution channels by value (%), 2008?09 66
Figure 19: Popcorn, Asia Pacific, value by segment ($m), 2004?14 71
Figure 20: Popcorn, Asia Pacific, category growth comparison, by value, 2004?14 71
Figure 21: Popcorn, Asia Pacific, volume by segment (kg, million), 2004?14 74
Figure 22: Popcorn, Asia Pacific, category growth comparison, by volume, 2004?14 74
Figure 23: Popcorn, Asia Pacific, company share (top five companies) by value (%), 2008?09 77
Figure 24: Popcorn, Asia Pacific, distribution channels by value (%), 2008?09 79
Figure 25: Potato chips, Asia Pacific, value ($m), 2004?14 83
Figure 26: Potato chips, Asia Pacific, volume (kg, million), 2004?14 85
Figure 27: Potato chips, Asia Pacific, company share (top five companies) by value (%), 2008?09 88
Figure 28: Potato chips, Asia Pacific, distribution channels by value (%), 2008?09 90
Figure 29: Processed snacks, Asia Pacific, value by segment ($m), 2004?14 95
Figure 30: Processed snacks, Asia Pacific, category growth comparison, by value, 2004?14 95
Figure 31: Processed snacks, Asia Pacific, volume by segment (kg, million), 2004?14 98
Figure 32: Processed snacks, Asia Pacific, category growth comparison, by volume, 2004?14 98
Figure 33: Processed snacks, Asia Pacific, company share (top five companies) by value (%), 2008?09 101
Figure 34: Processed snacks, Asia Pacific, distribution channels by value (%), 2008?09 103
Figure 35: Annual data review process 107

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Asia Pacific, value (country-wise), 2004?09 ($m) 21
Table 4: Savory snacks, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Savory snacks, Asia Pacific, volume (country-wise), 2004?09 (kg, million) 23
Table 6: Savory snacks, Asia Pacific, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: Savory snacks, Asia Pacific, value by category ($m), 2004?09 25
Table 8: Savory snacks, Asia Pacific, value forecast by category ($m), 2009?14 26
Table 9: Savory snacks, Asia Pacific, volume by category (kg, million), 2004?09 28
Table 10: Savory snacks, Asia Pacific, volume forecast by category (kg, million), 2009?14 29
Table 11: Savory snacks, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Savory snacks, Asia Pacific, value by company ($m), 2008?09 32
Table 13: Savory snacks, Asia Pacific, distribution channels by value (%), 2008?09 34
Table 14: Savory snacks, Asia Pacific, value by distribution channel ($m), 2008?09 34
Table 15: Savory snacks, Asia Pacific, expenditure per capita ($), 2004?09 36
Table 16: Savory snacks, Asia Pacific, forecast expenditure per capita ($), 2009?14 37
Table 17: Savory snacks, Asia Pacific, consumption per capita (kg), 2004?09 38
Table 18: Savory snacks, Asia Pacific, forecast consumption per capita (kg), 2009?14 38
Table 19: PepsiCo, Inc. key facts 39
Table 20: Calbee Foods Co., Ltd. key facts 41
Table 21: Nuts and seeds, Asia Pacific, value by segment ($m), 2004?09 43
Table 22: Nuts and seeds, Asia Pacific, value forecast by segment ($m), 2009?14 44
Table 23: Nuts and seeds, Asia Pacific, volume by segment (kg, million), 2004?09 46
Table 24: Nuts and seeds, Asia Pacific, volume forecast by segment (kg, million), 2009?14 47
Table 25: Nuts and seeds, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 49
Table 26: Nuts and seeds, Asia Pacific, value by company ($m), 2008?09 50
Table 27: Nuts and seeds, Asia Pacific, distribution channels by value (%), 2008?09 52
Table 28: Nuts and seeds, Asia Pacific, value by distribution channel ($m), 2008?09 52
Table 29: Nuts and seeds, Asia Pacific, expenditure per capita ($), 2004?09 54
Table 30: Nuts and seeds, Asia Pacific, forecast expenditure per capita ($), 2009?14 54
Table 31: Nuts and seeds, Asia Pacific, consumption per capita (kg), 2004?09 55
Table 32: Nuts and seeds, Asia Pacific, forecast consumption per capita (kg), 2009?14 55
Table 33: Other savory snacks, Asia Pacific, value by segment ($m), 2004?09 56
Table 34: Other savory snacks, Asia Pacific, value forecast by segment ($m), 2009?14 57
Table 35: Other savory snacks, Asia Pacific, volume by segment (kg, million), 2004?09 59
Table 36: Other savory snacks, Asia Pacific, volume forecast by segment (kg, million), 2009?14 60
Table 37: Other savory snacks, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 62
Table 38: Other savory snacks, Asia Pacific, value by company ($m), 2008?09 63
Table 39: Other savory snacks, Asia Pacific, distribution channels by value (%), 2008?09 65
Table 40: Other savory snacks, Asia Pacific, value by distribution channel ($m), 2008?09 65
Table 41: Other savory snacks, Asia Pacific, expenditure per capita ($), 2004?09 67
Table 42: Other savory snacks, Asia Pacific, forecast expenditure per capita ($), 2009?14 67
Table 43: Other savory snacks, Asia Pacific, consumption per capita (kg), 2004?09 68
Table 44: Other savory snacks, Asia Pacific, forecast consumption per capita (kg), 2009?14 68
Table 45: Popcorn, Asia Pacific, value by segment ($m), 2004?09 69
Table 46: Popcorn, Asia Pacific, value forecast by segment ($m), 2009?14 70
Table 47: Popcorn, Asia Pacific, volume by segment (kg, million), 2004?09 72
Table 48: Popcorn, Asia Pacific, volume forecast by segment (kg, million), 2009?14 73
Table 49: Popcorn, Asia Pacific, company share by value (%), 2008?09 75
Table 50: Popcorn, Asia Pacific, value by company ($m), 2008?09 76
Table 51: Popcorn, Asia Pacific, distribution channels by value (%), 2008?09 78
Table 52: Popcorn, Asia Pacific, value by distribution channel ($m), 2008?09 78
Table 53: Popcorn, Asia Pacific, expenditure per capita ($), 2004?09 80
Table 54: Popcorn, Asia Pacific, forecast expenditure per capita ($), 2009?14 80
Table 55: Popcorn, Asia Pacific, consumption per capita (kg), 2004?09 81
Table 56: Popcorn, Asia Pacific, forecast consumption per capita (kg), 2009?14 81
Table 57: Potato chips, Asia Pacific, value ($m), 2004?09 82
Table 58: Potato chips, Asia Pacific, value forecast ($m), 2009?14 83
Table 59: Potato chips, Asia Pacific, volume (kg, million), 2004?09 84
Table 60: Potato chips, Asia Pacific, volume forecast (kg, million), 2009?14 85
Table 61: Potato chips, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 86
Table 62: Potato chips, Asia Pacific, value by company ($m), 2008?09 87
Table 63: Potato chips, Asia Pacific, distribution channels by value (%), 2008?09 89
Table 64: Potato chips, Asia Pacific, value by distribution channel ($m), 2008?09 89
Table 65: Potato chips, Asia Pacific, expenditure per capita ($), 2004?09 91
Table 66: Potato chips, Asia Pacific, forecast expenditure per capita ($), 2009?14 91
Table 67: Potato chips, Asia Pacific, consumption per capita (kg), 2004?09 92
Table 68: Potato chips, Asia Pacific, forecast consumption per capita (kg), 2009?14 92
Table 69: Processed snacks, Asia Pacific, value by segment ($m), 2004?09 93
Table 70: Processed snacks, Asia Pacific, value forecast by segment ($m), 2009?14 94
Table 71: Processed snacks, Asia Pacific, volume by segment (kg, million), 2004?09 96
Table 72: Processed snacks, Asia Pacific, volume forecast by segment (kg, million), 2009?14 97
Table 73: Processed snacks, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 99
Table 74: Processed snacks, Asia Pacific, value by company ($m), 2008?09 100
Table 75: Processed snacks, Asia Pacific, distribution channels by value (%), 2008?09 102
Table 76: Processed snacks, Asia Pacific, value by distribution channel ($m), 2008?09 102
Table 77: Processed snacks, Asia Pacific, expenditure per capita ($), 2004?09 104
Table 78: Processed snacks, Asia Pacific, forecast expenditure per capita ($), 2009?14 104
Table 79: Processed snacks, Asia Pacific, consumption per capita (kg), 2004?09 105
Table 80: Processed snacks, Asia Pacific, forecast consumption per capita (kg), 2009?14 105



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