Savory Snacks in Belgium to 2013

Introduction

This databook provides key data and information on the savory snacks market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Belgium increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The potato chips category led the savory snacks market in Belgium, accounting for a share of 39.3%.

Leading players in Belgian savory snacks market include PepsiCo, Inc., Westimex and United Biscuits (Holdings) Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
United Biscuits 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Euro), 2003?08 48
Value analysis (Euro), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Euro), 2003?08 64
Value analysis (Euro), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Popcorn 80
Value analysis (Euro), 2003?08 80
Value analysis (Euro), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Processed snacks 108
Value analysis (Euro), 2003?08 108
Value analysis (Euro), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE Analysis 133
Summary 133
Political analysis 134
Economic analysis 138
Social analysis 142
Technological analysis 146
Legal analysis 150
Environmental analysis 153
Chapter 12 New Product Development 156
Product launches over time 156
Recent product launches 159
Chapter 13 Macroeconomic Profile 160
Macroeconomic indicators 160
Chapter 14 Research Methodology 165
Methodology overview 165
Secondary research 166
Market modeling 167
Creating an initial data model 167
Revising the initial data model 167
Creating a final estimate 168
Creating demographic value splits 168
Primary research 168
Data finalization 169
Ongoing research 169
Chapter 15 APPENDIX 170
Future readings 170
How to contact experts in your industry 170
Disclaimer 170

LIST OF FIGURES
Figure 1: Belgium savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Belgium savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Belgium savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Belgium savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Belgium savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Belgium savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Belgium nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 50
Figure 8: Belgium nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Belgium nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Belgium nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Belgium nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Belgium nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Belgium other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 66
Figure 14: Belgium other savory snacks category growth comparison, by value, 2003?13 68
Figure 15: Belgium other savory snacks volume and volume forecast, 2003?13 (kg, million) 71
Figure 16: Belgium other savory snacks category growth comparison, by volume, 2003?13 71
Figure 17: Belgium other savory snacks company share, by value, 2007?08 (%) 73
Figure 18: Belgium other savory snacks distribution channels, by value, 2007?08 (%) 76
Figure 19: Belgium popcorn value and value forecast, 2003?13 (€m, nominal prices) 82
Figure 20: Belgium popcorn category growth comparison, by value, 2003?13 84
Figure 21: Belgium popcorn volume and volume forecast, 2003?13 (kg, million) 87
Figure 22: Belgium popcorn category growth comparison, by volume, 2003?13 87
Figure 23: Belgium popcorn distribution channels, by value, 2007?08 (%) 91
Figure 24: Belgium potato chips value and value forecast, 2003?13 (€m, nominal prices) 96
Figure 25: Belgium potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 26: Belgium potato chips company share, by value, 2007?08 (%) 101
Figure 27: Belgium potato chips distribution channels, by value, 2007?08 (%) 104
Figure 28: Belgium processed snacks value and value forecast, 2003?13 (€m, nominal prices) 110
Figure 29: Belgium processed snacks category growth comparison, by value, 2003?13 112
Figure 30: Belgium processed snacks volume and volume forecast, 2003?13 (kg, million) 115
Figure 31: Belgium processed snacks category growth comparison, by volume, 2003?13 115
Figure 32: Belgium processed snacks company share, by value, 2007?08 (%) 117
Figure 33: Belgium processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 35: Global savory snacks market value, 2003–08, top five countries 127
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 37: Global savory snacks market volume, 2003–08, top five countries 131
Figure 38: Annual data review process 166

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Belgium savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Belgium savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Belgium savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Belgium savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Belgium savory snacks volume, 2003?08 (kg, million) 30
Table 8: Belgium savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Belgium savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Belgium savory snacks value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Belgium savory snacks company share by value, 2007?08 (%) 36
Table 12: Belgium savory snacks value, by company, 2007?08 (€m, nominal prices) 36
Table 13: Belgium savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Belgium savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: Belgium savory snacks expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Belgium savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Belgium savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Belgium savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Belgium savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Belgium savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: United Biscuits key facts 46
Table 23: Belgium nuts & seeds value, 2003?08 (€m, nominal prices) 48
Table 24: Belgium nuts & seeds value forecast, 2008?13 (€m, nominal prices) 49
Table 25: Belgium nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Belgium nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Belgium nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Belgium nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Belgium nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Belgium nuts & seeds value, by brand 2007?08 (€m, nominal prices) 56
Table 31: Belgium nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Belgium nuts & seeds value, by company, 2007?08 (€m, nominal prices) 58
Table 33: Belgium nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Belgium nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 59
Table 35: Belgium nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 61
Table 36: Belgium nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 61
Table 37: Belgium nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Belgium nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Belgium nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Belgium nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Belgium other savory snacks value, 2003?08 (€m, nominal prices) 64
Table 42: Belgium other savory snacks value forecast, 2008?13 (€m, nominal prices) 65
Table 43: Belgium other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: Belgium other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Belgium other savory snacks volume, 2003?08 (kg, million) 69
Table 46: Belgium other savory snacks volume forecast, 2008?13 (kg, million) 70
Table 47: Belgium other savory snacks brand share, by value, 2007?08 (%) 72
Table 48: Belgium other savory snacks value, by brand 2007?08 (€m, nominal prices) 72
Table 49: Belgium other savory snacks company share by value, 2007?08 (%) 74
Table 50: Belgium other savory snacks value, by company, 2007?08 (€m, nominal prices) 74
Table 51: Belgium other savory snacks distribution channels, by value, 2007?08 (%) 75
Table 52: Belgium other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 75
Table 53: Belgium other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 77
Table 54: Belgium other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 77
Table 55: Belgium other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 78
Table 56: Belgium other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 57: Belgium other savory snacks consumption per capita, 2003?08 (kg) 79
Table 58: Belgium other savory snacks forecast consumption per capita, 2008?13 (kg) 79
Table 59: Belgium popcorn value, 2003?08 (€m, nominal prices) 80
Table 60: Belgium popcorn value forecast, 2008?13 (€m, nominal prices) 81
Table 61: Belgium popcorn value, 2003?08 ($m, nominal prices) 83
Table 62: Belgium popcorn value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Belgium popcorn volume, 2003?08 (kg, million) 85
Table 64: Belgium popcorn volume forecast, 2008?13 (kg, million) 86
Table 65: Belgium popcorn brand share, by value, 2007?08 (%) 88
Table 66: Belgium popcorn value, by brand 2007?08 (€m, nominal prices) 88
Table 67: Belgium popcorn company share by value, 2007?08 (%) 89
Table 68: Belgium popcorn value, by company, 2007?08 (€m, nominal prices) 89
Table 69: Belgium popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Belgium popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 90
Table 71: Belgium popcorn expenditure per capita, 2003?08 (€, nominal prices) 92
Table 72: Belgium popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 92
Table 73: Belgium popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Belgium popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Belgium popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Belgium popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Belgium potato chips value, 2003?08 (€m, nominal prices) 95
Table 78: Belgium potato chips value forecast, 2008?13 (€m, nominal prices) 96
Table 79: Belgium potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Belgium potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Belgium potato chips volume, 2003?08 (kg, million) 98
Table 82: Belgium potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Belgium potato chips brand share, by value, 2007?08 (%) 100
Table 84: Belgium potato chips value, by brand 2007?08 (€m, nominal prices) 100
Table 85: Belgium potato chips company share by value, 2007?08 (%) 102
Table 86: Belgium potato chips value, by company, 2007?08 (€m, nominal prices) 102
Table 87: Belgium potato chips distribution channels, by value, 2007?08 (%) 103
Table 88: Belgium potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 103
Table 89: Belgium potato chips expenditure per capita, 2003?08 (€, nominal prices) 105
Table 90: Belgium potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 105
Table 91: Belgium potato chips expenditure per capita, 2003?08 ($, nominal prices) 106
Table 92: Belgium potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 106
Table 93: Belgium potato chips consumption per capita, 2003?08 (kg) 107
Table 94: Belgium potato chips forecast consumption per capita, 2008?13 (kg) 107
Table 95: Belgium processed snacks value, 2003?08 (€m, nominal prices) 108
Table 96: Belgium processed snacks value forecast, 2008?13 (€m, nominal prices) 109
Table 97: Belgium processed snacks value, 2003?08 ($m, nominal prices) 111
Table 98: Belgium processed snacks value forecast, 2008?13 ($m, nominal prices) 111
Table 99: Belgium processed snacks volume, 2003?08 (kg, million) 113
Table 100: Belgium processed snacks volume forecast, 2008?13 (kg, million) 114
Table 101: Belgium processed snacks brand share, by value, 2007?08 (%) 116
Table 102: Belgium processed snacks value, by brand 2007?08 (€m, nominal prices) 116
Table 103: Belgium processed snacks company share by value, 2007?08 (%) 118
Table 104: Belgium processed snacks value, by company, 2007?08 (€m, nominal prices) 118
Table 105: Belgium processed snacks distribution channels, by value, 2007?08 (%) 119
Table 106: Belgium processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 119
Table 107: Belgium processed snacks expenditure per capita, 2003?08 (€, nominal prices) 121
Table 108: Belgium processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 121
Table 109: Belgium processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 110: Belgium processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 111: Belgium processed snacks consumption per capita, 2003?08 (kg) 123
Table 112: Belgium processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 113: Global savory snacks market value, 2008 124
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 115: Global savory snacks market volume, 2008 128
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 117: Leading players, top five countries 132
Table 118: Analysis of Belgium’s political landscape 134
Table 119: Analysis of Belgium’s economy 138
Table 120: Analysis of Belgium’s social system 142
Table 121: Analysis of Belgium’s technology landscape 146
Table 122: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 149
Table 123: Analysis of Belgium’s legal landscape 150
Table 124: Analysis of Belgium’s environmental landscape 153
Table 125: Belgium savory snacks new product launches reports, by company (Top five companies), 2008 156
Table 126: Belgium savory snacks new product launches SKUs, by company (Top five companies), 2008 156
Table 127: Belgium savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 157
Table 128: Belgium savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 157
Table 129: Belgium savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 158
Table 130: Belgium savory snacks new product launches - Recent five launches (2008) 159
Table 131: Belgium population, by age group, 2003?08 (millions) 160
Table 132: Belgium population forecast, by age group, 2008?13 (millions) 161
Table 133: Belgium population, by gender, 2003?08 (millions) 161
Table 134: Belgium population forecast, by gender, 2008?13 (millions) 162
Table 135: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 162
Table 136: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 162
Table 137: Belgium real GDP, 2003?08 (€bn, 2000 prices) 163
Table 138: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 163
Table 139: Belgium real GDP, 2003?08 ($bn, 2000 prices) 163
Table 140: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 164
Table 141: Belgium consumer price index, 2003?08 (2000=100) 164
Table 142: Belgium consumer price index, 2008?13 (2000=100) 164


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