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Savory Snacks in China - Market Forecast & Consumer Demographics
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Databook 99 seiten | |||||||||||
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Synopsis
Savory Snacks in China – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographic.....
Synopsis Savory Snacks in China – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in China. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Chinese savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks. • Market overview & forecast – overall China savory snacks market value and volume data split by category • Market shares –company share, brand share and distribution share for the savory snacks market in China • Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Chinese savory snacks market Highlights • In China, 15-24 age group accounted for 21.2% share of the total savory snacks consumption in 2008. • In China, rural consumers accounted for 53.4% of the total savory snacks consumption in 2008. • In China, 35-44 age group accounted for 22% share of the total nuts and seeds consumption in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the savory snacks market in China • Design effective marketing and sales strategies by identifying consumption and usage demographics for Chinese savory snacks products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS Overview 1 Catalyst 1 Summary 1 Chapter 1 Introduction 2 What is this report about? 2 Market definition 3 Chapter 2 Chinese Savory Snacks Market Overview & Forecast 13 Value analysis (Chinese Yuan Renminbi), 2004?09 13 Value analysis (Chinese Yuan Renminbi), 2009?14 14 Value analysis (US dollars), 2004?09 16 Value analysis (US dollars), 2009?14 17 Volume analysis, 2004?09 19 Volume analysis, 2009?14 20 Chapter 3 Chinese Savory Snacks Market Shares 23 Company and brand share analysis 23 Distribution analysis 32 Chapter 4 Chinese Savory Snacks Market – Consumption & Usage Demographics 34 Savory snacks–consumer demographics 34 Nuts and seeds–consumer demographics 44 Other savory snacks–consumer demographics 54 Popcorn–consumer demographics 64 Potato chips–consumer demographics 74 Processed snacks–consumer demographics 84 Chapter 5 Research Methodology 94 Methodology overview 94 Secondary research 95 Market modeling 96 Creating an initial data model 96 Revising the initial data model 96 Creating a final estimate 97 Creating demographic value splits 97 Primary research 97 Data finalization 98 Ongoing research 98 Chapter 6 Appendix 99 Future readings 99 How to contact experts in your industry 99 Disclaimer 99 LIST OF FIGURES Figure 1: Savory snacks, China, value by category (CNYm), 2004?14 15 Figure 2: Savory snacks, China, category growth comparison, by value, 2004?14 18 Figure 3: Savory snacks, China, volume by category (kg, million), 2004?14 21 Figure 4: Savory snacks, China, category growth comparison, by volume, 2004?14 22 Figure 5: Savory snacks, China, company share by value (%), 2008?09 27 Figure 6: Savory snacks, China, distribution channels by value (%), 2008?09 33 Figure 7: Savory snacks, China, consumption by age group, % of total market value, 2008 34 Figure 8: Savory snacks, China, consumption by gender, % of total market value, 2008 36 Figure 9: Savory snacks, China, consumption by income, % of total market value, 2008 38 Figure 10: Savory snacks, China, consumption by urban/rural, % of total market value, 2008 40 Figure 11: Savory snacks, China, consumption by status, % of total market value, 2008 42 Figure 12: Nuts and seeds, China, consumption by age group, % of total market value, 2008 44 Figure 13: Nuts and seeds, China, consumption by gender, % of total market value, 2008 46 Figure 14: Nuts and seeds, China, consumption by income, % of total market value, 2008 48 Figure 15: Nuts and seeds, China, consumption by urban/rural, % of total market value, 2008 50 Figure 16: Nuts and seeds, China, consumption by status, % of total market value, 2008 52 Figure 17: Other savory snacks, China, consumption by age group, % of total market value, 2008 54 Figure 18: Other savory snacks, China, consumption by gender, % of total market value, 2008 56 Figure 19: Other savory snacks, China, consumption by income, % of total market value, 2008 58 Figure 20: Other savory snacks, China, consumption by urban/rural, % of total market value, 2008 60 Figure 21: Other savory snacks, China, consumption by status, % of total market value, 2008 62 Figure 22: Popcorn, China, consumption by age group, % of total market value, 2008 64 Figure 23: Popcorn, China, consumption by gender, % of total market value, 2008 66 Figure 24: Popcorn, China, consumption by income, % of total market value, 2008 68 Figure 25: Popcorn, China, consumption by urban/rural, % of total market value, 2008 70 Figure 26: Popcorn, China, consumption by status, % of total market value, 2008 72 Figure 27: Potato chips, China, consumption by age group, % of total market value, 2008 74 Figure 28: Potato chips, China, consumption by gender, % of total market value, 2008 76 Figure 29: Potato chips, China, consumption by income, % of total market value, 2008 78 Figure 30: Potato chips, China, consumption by urban/rural, % of total market value, 2008 80 Figure 31: Potato chips, China, consumption by status, % of total market value, 2008 82 Figure 32: Processed snacks, China, consumption by age group, % of total market value, 2008 84 Figure 33: Processed snacks, China, consumption by gender, % of total market value, 2008 86 Figure 34: Processed snacks, China, consumption by income, % of total market value, 2008 88 Figure 35: Processed snacks, China, consumption by urban/rural, % of total market value, 2008 90 Figure 36: Processed snacks, China, consumption by status, % of total market value, 2008 92 Figure 37: Annual data review process 95 LIST OF TABLES Table 1: Savory snacks category definitions 4 Table 2: Savory snacks distribution channels 5 Table 3: Savory snacks, China, value by category (CNYm), 2004?09 13 Table 4: Savory snacks, China, value forecast by category (CNYm), 2009?14 14 Table 5: Savory snacks, China, value by category ($m), 2004?09 16 Table 6: Savory snacks, China, value forecast by category ($m), 2009?14 17 Table 7: Savory snacks, China, volume by category (kg, million), 2004?09 19 Table 8: Savory snacks, China, volume forecast by category (kg, million), 2009?14 20 Table 9: Savory snacks, China, brand share by value (%), 2008?09 23 Table 10: Savory snacks, China, value by brand (CNYm), 2008?09 25 Table 11: Savory snacks, China, company share by value (%), 2008?09 28 Table 12: Savory snacks, China, value by company (CNYm), 2008?09 30 Table 13: Savory snacks, China, distribution channels by value (%), 2008?09 32 Table 14: Savory snacks, China, value by distribution channel (CNYm), 2008?09 32 Table 15: Savory snacks, China, consumption by age group, value ($m), 2004?08 35 Table 16: Savory snacks, China, consumption by age group, % of total market value, 2004?08 35 Table 17: Savory snacks, China, consumption by gender, value ($m), 2004–08 37 Table 18: Savory snacks, China, consumption by gender, % of total market value, 2004–08 37 Table 19: Savory snacks, China, consumption by income, value ($m), 2004–08 39 Table 20: Savory snacks, China, consumption by income, % of total market value, 2004–08 39 Table 21: Savory snacks, China, consumption by urban/rural, value ($m), 2004–08 41 Table 22: Savory snacks, China, consumption by urban/rural, % of total market value, 2004–08 41 Table 23: Savory snacks, China, consumption by status, value ($m), 2004–08 43 Table 24: Savory snacks, China, consumption by status, % of total market value, 2004–08 43 Table 25: Nuts and seeds, China, consumption by age group, value ($m), 2004?08 45 Table 26: Nuts and seeds, China, consumption by age group, % of total market value, 2004?08 45 Table 27: Nuts and seeds, China, consumption by gender, value ($m), 2004–08 47 Table 28: Nuts and seeds, China, consumption by gender, % of total market value, 2004–08 47 Table 29: Nuts and seeds, China, consumption by income, value ($m), 2004–08 49 Table 30: Nuts and seeds, China, consumption by income, % of total market value, 2004–08 49 Table 31: Nuts and seeds, China, consumption by urban/rural, value ($m), 2004–08 51 Table 32: Nuts and seeds, China, consumption by urban/rural, % of total market value, 2004–08 51 Table 33: Nuts and seeds, China, consumption by status, value ($m), 2004–08 53 Table 34: Nuts and seeds, China, consumption by status, % of total market value, 2004–08 53 Table 35: Other savory snacks, China, consumption by age group, value ($m), 2004?08 55 Table 36: Other savory snacks, China, consumption by age group, % of total market value, 2004?08 55 Table 37: Other savory snacks, China, consumption by gender, value ($m), 2004–08 57 Table 38: Other savory snacks, China, consumption by gender, % of total market value, 2004–08 57 Table 39: Other savory snacks, China, consumption by income, value ($m), 2004–08 59 Table 40: Other savory snacks, China, consumption by income, % of total market value, 2004–08 59 Table 41: Other savory snacks, China, consumption by urban/rural, value ($m), 2004–08 61 Table 42: Other savory snacks, China, consumption by urban/rural, % of total market value, 2004–08 61 Table 43: Other savory snacks, China, consumption by status, value ($m), 2004–08 63 Table 44: Other savory snacks, China, consumption by status, % of total market value, 2004–08 63 Table 45: Popcorn, China, consumption by age group, value ($m), 2004?08 65 Table 46: Popcorn, China, consumption by age group, % of total market value, 2004?08 65 Table 47: Popcorn, China, consumption by gender, value ($m), 2004–08 67 Table 48: Popcorn, China, consumption by gender, % of total market value, 2004–08 67 Table 49: Popcorn, China, consumption by income, value ($m), 2004–08 69 Table 50: Popcorn, China, consumption by income, % of total market value, 2004–08 69 Table 51: Popcorn, China, consumption by urban/rural, value ($m), 2004–08 71 Table 52: Popcorn, China, consumption by urban/rural, % of total market value, 2004–08 71 Table 53: Popcorn, China, consumption by status, value ($m), 2004–08 73 Table 54: Popcorn, China, consumption by status, % of total market value, 2004–08 73 Table 55: Potato chips, China, consumption by age group, value ($m), 2004?08 75 Table 56: Potato chips, China, consumption by age group, % of total market value, 2004?08 75 Table 57: Potato chips, China, consumption by gender, value ($m), 2004–08 77 Table 58: Potato chips, China, consumption by gender, % of total market value, 2004–08 77 Table 59: Potato chips, China, consumption by income, value ($m), 2004–08 79 Table 60: Potato chips, China, consumption by income, % of total market value, 2004–08 79 Table 61: Potato chips, China, consumption by urban/rural, value ($m), 2004–08 81 Table 62: Potato chips, China, consumption by urban/rural, % of total market value, 2004–08 81 Table 63: Potato chips, China, consumption by status, value ($m), 2004–08 83 Table 64: Potato chips, China, consumption by status, % of total market value, 2004–08 83 Table 65: Processed snacks, China, consumption by age group, value ($m), 2004?08 85 Table 66: Processed snacks, China, consumption by age group, % of total market value, 2004?08 85 Table 67: Processed snacks, China, consumption by gender, value ($m), 2004–08 87 Table 68: Processed snacks, China, consumption by gender, % of total market value, 2004–08 87 Table 69: Processed snacks, China, consumption by income, value ($m), 2004–08 89 Table 70: Processed snacks, China, consumption by income, % of total market value, 2004–08 89 Table 71: Processed snacks, China, consumption by urban/rural, value ($m), 2004–08 91 Table 72: Processed snacks, China, consumption by urban/rural, % of total market value, 2004–08 91 Table 73: Processed snacks, China, consumption by status, value ($m), 2004–08 93 Table 74: Processed snacks, China, consumption by status, % of total market value, 2004–08 93 [Inhaltsverzeichnis ausblenden] |
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