Savory Snacks in Croatia to 2013

Introduction

This databook provides key data and information on the savory snacks market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Croatia increased at a compound annual growth rate of 5.7% between 2003 and 2008.

The processed snacks category led the savory snacks market in Croatia, accounting for a share of 33.2%.

Leading players in Croatian savory snacks market include PepsiCo, Inc., Star Foods S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Croatian Kuna), 2003?08 24
Value analysis (Croatian Kuna), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
Procter & Gamble Company, The 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Croatian Kuna), 2003?08 47
Value analysis (Croatian Kuna), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Croatian Kuna), 2003?08 62
Value analysis (Croatian Kuna), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Croatian Kuna), 2003?08 77
Value analysis (Croatian Kuna), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Croatian Kuna), 2003?08 92
Value analysis (Croatian Kuna), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Croatian Kuna), 2003?08 105
Value analysis (Croatian Kuna), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 130
Economic analysis 133
Social analysis 137
Technology analysis 141
Legal analysis 143
Environmental analysis 147
Chapter 12 Macroeconomic Profile 150
Macroeconomic indicators 150
Chapter 13 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 14 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161

LIST OF FIGURES
Figure 1: Croatia savory snacks value and value forecast, 2003?13 (HRKm, nominal prices) 26
Figure 2: Croatia savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Croatia savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Croatia savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Croatia savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Croatia savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Croatia nuts & seeds value and value forecast, 2003?13 (HRKm, nominal prices) 49
Figure 8: Croatia nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Croatia nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Croatia nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Croatia nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 12: Croatia other savory snacks value and value forecast, 2003?13 (HRKm, nominal prices) 64
Figure 13: Croatia other savory snacks category growth comparison, by value, 2003?13 66
Figure 14: Croatia other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 15: Croatia other savory snacks category growth comparison, by volume, 2003?13 69
Figure 16: Croatia other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 17: Croatia popcorn value and value forecast, 2003?13 (HRKm, nominal prices) 79
Figure 18: Croatia popcorn category growth comparison, by value, 2003?13 81
Figure 19: Croatia popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 20: Croatia popcorn category growth comparison, by volume, 2003?13 84
Figure 21: Croatia popcorn distribution channels, by value, 2007?08 (%) 88
Figure 22: Croatia potato chips value and value forecast, 2003?13 (HRKm, nominal prices) 93
Figure 23: Croatia potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 24: Croatia potato chips company share, by value, 2007?08 (%) 98
Figure 25: Croatia potato chips distribution channels, by value, 2007?08 (%) 101
Figure 26: Croatia processed snacks value and value forecast, 2003?13 (HRKm, nominal prices) 107
Figure 27: Croatia processed snacks category growth comparison, by value, 2003?13 109
Figure 28: Croatia processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 29: Croatia processed snacks category growth comparison, by volume, 2003?13 112
Figure 30: Croatia processed snacks distribution channels, by value, 2007?08 (%) 116
Figure 31: Global savory snacks market split (value terms, 2008), top five countries 121
Figure 32: Global savory snacks market value, 2003–08, top five countries 123
Figure 33: Global savory snacks market split (volume terms, 2008), top five countries 125
Figure 34: Global savory snacks market volume, 2003–08, top five countries 127
Figure 35: Annual data review process 157

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Croatia savory snacks value, 2003?08 (HRKm, nominal prices) 24
Table 4: Croatia savory snacks value forecast, 2008?13 (HRKm, nominal prices) 25
Table 5: Croatia savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Croatia savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Croatia savory snacks volume, 2003?08 (kg, million) 30
Table 8: Croatia savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Croatia savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Croatia savory snacks value, by brand 2007?08 (HRKm, nominal prices) 33
Table 11: Croatia savory snacks company share by value, 2007?08 (%) 35
Table 12: Croatia savory snacks value, by company, 2007?08 (HRKm, nominal prices) 35
Table 13: Croatia savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Croatia savory snacks value, by distribution channel, 2007?08 (HRKm, nominal prices) 36
Table 15: Croatia savory snacks expenditure per capita, 2003?08 (HRK, nominal prices) 38
Table 16: Croatia savory snacks forecast expenditure per capita, 2008?13 (HRK, nominal prices) 39
Table 17: Croatia savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Croatia savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Croatia savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Croatia savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Procter & Gamble Company, The key facts 45
Table 23: Croatia nuts & seeds value, 2003?08 (HRKm, nominal prices) 47
Table 24: Croatia nuts & seeds value forecast, 2008?13 (HRKm, nominal prices) 48
Table 25: Croatia nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Croatia nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Croatia nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Croatia nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Croatia nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Croatia nuts & seeds value, by brand 2007?08 (HRKm, nominal prices) 55
Table 31: Croatia nuts & seeds company share by value, 2007?08 (%) 56
Table 32: Croatia nuts & seeds value, by company, 2007?08 (HRKm, nominal prices) 56
Table 33: Croatia nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 34: Croatia nuts & seeds value, by distribution channel, 2007?08 (HRKm, nominal prices) 57
Table 35: Croatia nuts & seeds expenditure per capita, 2003?08 (HRK, nominal prices) 59
Table 36: Croatia nuts & seeds forecast expenditure per capita, 2008?13 (HRK, nominal prices) 59
Table 37: Croatia nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Croatia nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Croatia nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 40: Croatia nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 41: Croatia other savory snacks value, 2003?08 (HRKm, nominal prices) 62
Table 42: Croatia other savory snacks value forecast, 2008?13 (HRKm, nominal prices) 63
Table 43: Croatia other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 44: Croatia other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Croatia other savory snacks volume, 2003?08 (kg, million) 67
Table 46: Croatia other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 47: Croatia other savory snacks brand share, by value, 2007?08 (%) 70
Table 48: Croatia other savory snacks value, by brand 2007?08 (HRKm, nominal prices) 70
Table 49: Croatia other savory snacks company share by value, 2007?08 (%) 71
Table 50: Croatia other savory snacks value, by company, 2007?08 (HRKm, nominal prices) 71
Table 51: Croatia other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 52: Croatia other savory snacks value, by distribution channel, 2007?08 (HRKm, nominal prices) 72
Table 53: Croatia other savory snacks expenditure per capita, 2003?08 (HRK, nominal prices) 74
Table 54: Croatia other savory snacks forecast expenditure per capita, 2008?13 (HRK, nominal prices) 74
Table 55: Croatia other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Croatia other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Croatia other savory snacks consumption per capita, 2003?08 (kg) 76
Table 58: Croatia other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 59: Croatia popcorn value, 2003?08 (HRKm, nominal prices) 77
Table 60: Croatia popcorn value forecast, 2008?13 (HRKm, nominal prices) 78
Table 61: Croatia popcorn value, 2003?08 ($m, nominal prices) 80
Table 62: Croatia popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Croatia popcorn volume, 2003?08 (kg, million) 82
Table 64: Croatia popcorn volume forecast, 2008?13 (kg, million) 83
Table 65: Croatia popcorn brand share, by value, 2007?08 (%) 85
Table 66: Croatia popcorn value, by brand 2007?08 (HRKm, nominal prices) 85
Table 67: Croatia popcorn company share by value, 2007?08 (%) 86
Table 68: Croatia popcorn value, by company, 2007?08 (HRKm, nominal prices) 86
Table 69: Croatia popcorn distribution channels, by value, 2007?08 (%) 87
Table 70: Croatia popcorn value, by distribution channel, 2007?08 (HRKm, nominal prices) 87
Table 71: Croatia popcorn expenditure per capita, 2003?08 (HRK, nominal prices) 89
Table 72: Croatia popcorn forecast expenditure per capita, 2008?13 (HRK, nominal prices) 89
Table 73: Croatia popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Croatia popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Croatia popcorn consumption per capita, 2003?08 (kg) 91
Table 76: Croatia popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 77: Croatia potato chips value, 2003?08 (HRKm, nominal prices) 92
Table 78: Croatia potato chips value forecast, 2008?13 (HRKm, nominal prices) 93
Table 79: Croatia potato chips value, 2003?08 ($m, nominal prices) 94
Table 80: Croatia potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Croatia potato chips volume, 2003?08 (kg, million) 95
Table 82: Croatia potato chips volume forecast, 2008?13 (kg, million) 96
Table 83: Croatia potato chips brand share, by value, 2007?08 (%) 97
Table 84: Croatia potato chips value, by brand 2007?08 (HRKm, nominal prices) 97
Table 85: Croatia potato chips company share by value, 2007?08 (%) 99
Table 86: Croatia potato chips value, by company, 2007?08 (HRKm, nominal prices) 99
Table 87: Croatia potato chips distribution channels, by value, 2007?08 (%) 100
Table 88: Croatia potato chips value, by distribution channel, 2007?08 (HRKm, nominal prices) 100
Table 89: Croatia potato chips expenditure per capita, 2003?08 (HRK, nominal prices) 102
Table 90: Croatia potato chips forecast expenditure per capita, 2008?13 (HRK, nominal prices) 102
Table 91: Croatia potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Croatia potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Croatia potato chips consumption per capita, 2003?08 (kg) 104
Table 94: Croatia potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 95: Croatia processed snacks value, 2003?08 (HRKm, nominal prices) 105
Table 96: Croatia processed snacks value forecast, 2008?13 (HRKm, nominal prices) 106
Table 97: Croatia processed snacks value, 2003?08 ($m, nominal prices) 108
Table 98: Croatia processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 99: Croatia processed snacks volume, 2003?08 (kg, million) 110
Table 100: Croatia processed snacks volume forecast, 2008?13 (kg, million) 111
Table 101: Croatia processed snacks brand share, by value, 2007?08 (%) 113
Table 102: Croatia processed snacks value, by brand 2007?08 (HRKm, nominal prices) 113
Table 103: Croatia processed snacks company share by value, 2007?08 (%) 114
Table 104: Croatia processed snacks value, by company, 2007?08 (HRKm, nominal prices) 114
Table 105: Croatia processed snacks distribution channels, by value, 2007?08 (%) 115
Table 106: Croatia processed snacks value, by distribution channel, 2007?08 (HRKm, nominal prices) 115
Table 107: Croatia processed snacks expenditure per capita, 2003?08 (HRK, nominal prices) 117
Table 108: Croatia processed snacks forecast expenditure per capita, 2008?13 (HRK, nominal prices) 117
Table 109: Croatia processed snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 110: Croatia processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 111: Croatia processed snacks consumption per capita, 2003?08 (kg) 119
Table 112: Croatia processed snacks forecast consumption per capita, 2008?13 (kg) 119
Table 113: Global savory snacks market value, 2008 120
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 123
Table 115: Global savory snacks market volume, 2008 124
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 127
Table 117: Leading players, top five countries 128
Table 118: Analysis of Croatia’s political landscape 130
Table 119: Analysis of Croatia’s economy 133
Table 120: Analysis of Croatia’s social system 137
Table 121: Analysis of Croatia’s technology landscape 141
Table 122: Analysis of Croatia’s legal landscape 143
Table 123: Analysis of Croatia’s environmental landscape 147
Table 124: Croatia population, by age group, 2003?08 (millions) 150
Table 125: Croatia population forecast, by age group, 2008?13 (millions) 151
Table 126: Croatia population, by gender, 2003?08 (millions) 151
Table 127: Croatia population forecast, by gender, 2008?13 (millions) 152
Table 128: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 152
Table 129: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 153
Table 130: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 153
Table 131: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 154
Table 132: Croatia real GDP, 2003?08 ($bn, 2000 prices) 154
Table 133: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 154
Table 134: Croatia consumer price index, 2003?08 (2000=100) 155
Table 135: Croatia consumer price index, 2008?13 (2000=100) 155



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