Savory Snacks in Denmark to 2013

Introduction

This databook provides key data and information on the savory snacks market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Denmark increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The potato chips category led the savory snacks market in Denmark, accounting for a share of 29.3%.

Leading players in Danish savory snacks market include Chips Oyj, Kraft Foods, Inc. and Corny Bakers.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Denmark increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The potato chips category led the savory snacks market in Denmark, accounting for a share of 29.3%.

Leading players in Danish savory snacks market include Chips Oyj, Kraft Foods, Inc. and Corny Bakers.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Danish Krone), 2003?08 23
Value analysis (Danish Krone), 2008?13 24
Value analysis (US dollars), 2003?08 26
Value analysis (US dollars), 2008?13 27
Volume analysis, 2003?08 29
Volume analysis, 2008?13 30
Company and brand share analysis 32
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Chips Ab 43
Kraft Foods, Inc. 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Danish Krone), 2003?08 47
Value analysis (Danish Krone), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Danish Krone), 2003?08 63
Value analysis (Danish Krone), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Danish Krone), 2003?08 79
Value analysis (Danish Krone), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Danish Krone), 2003?08 95
Value analysis (Danish Krone), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Category Analysis: Processed snacks 109
Value analysis (Danish Krone), 2003?08 109
Value analysis (Danish Krone), 2008?13 110
Value analysis (US dollars), 2003?08 112
Value analysis (US dollars), 2008?13 112
Volume analysis, 2003?08 114
Volume analysis, 2008?13 115
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 10 Country Comparison 125
Value 125
Volume 129
Market share 133
Chapter 11 PESTLE Analysis 134
Summary 134
Political analysis 135
Economic analysis 138
Social analysis 142
Technology analysis 146
Legal analysis 149
Environmental analysis 152
Chapter 12 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 13 Macroeconomic Profile 158
Macroeconomic indicators 158
Chapter 14 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 15 APPENDIX 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168


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LIST OF FIGURES
Figure 1: Denmark savory snacks value and value forecast, 2003?13 (DKKm, nominal prices) 25
Figure 2: Denmark savory snacks category growth comparison, by value, 2003?13 28
Figure 3: Denmark savory snacks volume and volume forecast, 2003?13 (kg, million) 31
Figure 4: Denmark savory snacks category growth comparison, by volume, 2003?13 31
Figure 5: Denmark savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Denmark savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Denmark nuts & seeds value and value forecast, 2003?13 (DKKm, nominal prices) 49
Figure 8: Denmark nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Denmark nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Denmark nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Denmark nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Denmark nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Denmark other savory snacks value and value forecast, 2003?13 (DKKm, nominal prices) 65
Figure 14: Denmark other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Denmark other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Denmark other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Denmark other savory snacks company share, by value, 2007?08 (%) 72
Figure 18: Denmark other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 19: Denmark popcorn value and value forecast, 2003?13 (DKKm, nominal prices) 81
Figure 20: Denmark popcorn category growth comparison, by value, 2003?13 83
Figure 21: Denmark popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 22: Denmark popcorn category growth comparison, by volume, 2003?13 86
Figure 23: Denmark popcorn company share, by value, 2007?08 (%) 88
Figure 24: Denmark popcorn distribution channels, by value, 2007?08 (%) 91
Figure 25: Denmark potato chips value and value forecast, 2003?13 (DKKm, nominal prices) 96
Figure 26: Denmark potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 27: Denmark potato chips company share, by value, 2007?08 (%) 102
Figure 28: Denmark potato chips distribution channels, by value, 2007?08 (%) 105
Figure 29: Denmark processed snacks value and value forecast, 2003?13 (DKKm, nominal prices) 111
Figure 30: Denmark processed snacks category growth comparison, by value, 2003?13 113
Figure 31: Denmark processed snacks volume and volume forecast, 2003?13 (kg, million) 116
Figure 32: Denmark processed snacks category growth comparison, by volume, 2003?13 116
Figure 33: Denmark processed snacks company share, by value, 2007?08 (%) 118
Figure 34: Denmark processed snacks distribution channels, by value, 2007?08 (%) 121
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 126
Figure 36: Global savory snacks market value, 2003–08, top five countries 128
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 130
Figure 38: Global savory snacks market volume, 2003–08, top five countries 132
Figure 39: Annual data review process 164


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Denmark savory snacks value, 2003?08 (DKKm, nominal prices) 23
Table 4: Denmark savory snacks value forecast, 2008?13 (DKKm, nominal prices) 24
Table 5: Denmark savory snacks value, 2003?08 ($m, nominal prices) 26
Table 6: Denmark savory snacks value forecast, 2008?13 ($m, nominal prices) 27
Table 7: Denmark savory snacks volume, 2003?08 (kg, million) 29
Table 8: Denmark savory snacks volume forecast, 2008?13 (kg, million) 30
Table 9: Denmark savory snacks brand share, by value, 2007?08 (%) 32
Table 10: Denmark savory snacks value, by brand 2007?08 (DKKm, nominal prices) 33
Table 11: Denmark savory snacks company share by value, 2007?08 (%) 35
Table 12: Denmark savory snacks value, by company, 2007?08 (DKKm, nominal prices) 36
Table 13: Denmark savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Denmark savory snacks value, by distribution channel, 2007?08 (DKKm, nominal prices) 37
Table 15: Denmark savory snacks expenditure per capita, 2003?08 (DKK, nominal prices) 39
Table 16: Denmark savory snacks forecast expenditure per capita, 2008?13 (DKK, nominal prices) 40
Table 17: Denmark savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Denmark savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Denmark savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Denmark savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: Chips Ab key facts 43
Table 22: Kraft Foods, Inc. key facts 45
Table 23: Denmark nuts & seeds value, 2003?08 (DKKm, nominal prices) 47
Table 24: Denmark nuts & seeds value forecast, 2008?13 (DKKm, nominal prices) 48
Table 25: Denmark nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Denmark nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Denmark nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Denmark nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Denmark nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Denmark nuts & seeds value, by brand 2007?08 (DKKm, nominal prices) 55
Table 31: Denmark nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Denmark nuts & seeds value, by company, 2007?08 (DKKm, nominal prices) 57
Table 33: Denmark nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Denmark nuts & seeds value, by distribution channel, 2007?08 (DKKm, nominal prices) 58
Table 35: Denmark nuts & seeds expenditure per capita, 2003?08 (DKK, nominal prices) 60
Table 36: Denmark nuts & seeds forecast expenditure per capita, 2008?13 (DKK, nominal prices) 60
Table 37: Denmark nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Denmark nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Denmark nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Denmark nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Denmark other savory snacks value, 2003?08 (DKKm, nominal prices) 63
Table 42: Denmark other savory snacks value forecast, 2008?13 (DKKm, nominal prices) 64
Table 43: Denmark other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Denmark other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Denmark other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Denmark other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Denmark other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Denmark other savory snacks value, by brand 2007?08 (DKKm, nominal prices) 71
Table 49: Denmark other savory snacks company share by value, 2007?08 (%) 73
Table 50: Denmark other savory snacks value, by company, 2007?08 (DKKm, nominal prices) 73
Table 51: Denmark other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Denmark other savory snacks value, by distribution channel, 2007?08 (DKKm, nominal prices) 74
Table 53: Denmark other savory snacks expenditure per capita, 2003?08 (DKK, nominal prices) 76
Table 54: Denmark other savory snacks forecast expenditure per capita, 2008?13 (DKK, nominal prices) 76
Table 55: Denmark other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Denmark other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Denmark other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Denmark other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Denmark popcorn value, 2003?08 (DKKm, nominal prices) 79
Table 60: Denmark popcorn value forecast, 2008?13 (DKKm, nominal prices) 80
Table 61: Denmark popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Denmark popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Denmark popcorn volume, 2003?08 (kg, million) 84
Table 64: Denmark popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Denmark popcorn brand share, by value, 2007?08 (%) 87
Table 66: Denmark popcorn value, by brand 2007?08 (DKKm, nominal prices) 87
Table 67: Denmark popcorn company share by value, 2007?08 (%) 89
Table 68: Denmark popcorn value, by company, 2007?08 (DKKm, nominal prices) 89
Table 69: Denmark popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Denmark popcorn value, by distribution channel, 2007?08 (DKKm, nominal prices) 90
Table 71: Denmark popcorn expenditure per capita, 2003?08 (DKK, nominal prices) 92
Table 72: Denmark popcorn forecast expenditure per capita, 2008?13 (DKK, nominal prices) 92
Table 73: Denmark popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Denmark popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Denmark popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Denmark popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Denmark potato chips value, 2003?08 (DKKm, nominal prices) 95
Table 78: Denmark potato chips value forecast, 2008?13 (DKKm, nominal prices) 96
Table 79: Denmark potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Denmark potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Denmark potato chips volume, 2003?08 (kg, million) 98
Table 82: Denmark potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Denmark potato chips brand share, by value, 2007?08 (%) 100
Table 84: Denmark potato chips value, by brand 2007?08 (DKKm, nominal prices) 101
Table 85: Denmark potato chips company share by value, 2007?08 (%) 103
Table 86: Denmark potato chips value, by company, 2007?08 (DKKm, nominal prices) 103
Table 87: Denmark potato chips distribution channels, by value, 2007?08 (%) 104
Table 88: Denmark potato chips value, by distribution channel, 2007?08 (DKKm, nominal prices) 104
Table 89: Denmark potato chips expenditure per capita, 2003?08 (DKK, nominal prices) 106
Table 90: Denmark potato chips forecast expenditure per capita, 2008?13 (DKK, nominal prices) 106
Table 91: Denmark potato chips expenditure per capita, 2003?08 ($, nominal prices) 107
Table 92: Denmark potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 107
Table 93: Denmark potato chips consumption per capita, 2003?08 (kg) 108
Table 94: Denmark potato chips forecast consumption per capita, 2008?13 (kg) 108
Table 95: Denmark processed snacks value, 2003?08 (DKKm, nominal prices) 109
Table 96: Denmark processed snacks value forecast, 2008?13 (DKKm, nominal prices) 110
Table 97: Denmark processed snacks value, 2003?08 ($m, nominal prices) 112
Table 98: Denmark processed snacks value forecast, 2008?13 ($m, nominal prices) 112
Table 99: Denmark processed snacks volume, 2003?08 (kg, million) 114
Table 100: Denmark processed snacks volume forecast, 2008?13 (kg, million) 115
Table 101: Denmark processed snacks brand share, by value, 2007?08 (%) 117
Table 102: Denmark processed snacks value, by brand 2007?08 (DKKm, nominal prices) 117
Table 103: Denmark processed snacks company share by value, 2007?08 (%) 119
Table 104: Denmark processed snacks value, by company, 2007?08 (DKKm, nominal prices) 119
Table 105: Denmark processed snacks distribution channels, by value, 2007?08 (%) 120
Table 106: Denmark processed snacks value, by distribution channel, 2007?08 (DKKm, nominal prices) 120
Table 107: Denmark processed snacks expenditure per capita, 2003?08 (DKK, nominal prices) 122
Table 108: Denmark processed snacks forecast expenditure per capita, 2008?13 (DKK, nominal prices) 122
Table 109: Denmark processed snacks expenditure per capita, 2003?08 ($, nominal prices) 123
Table 110: Denmark processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 123
Table 111: Denmark processed snacks consumption per capita, 2003?08 (kg) 124
Table 112: Denmark processed snacks forecast consumption per capita, 2008?13 (kg) 124
Table 113: Global savory snacks market value, 2008 125
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 128
Table 115: Global savory snacks market volume, 2008 129
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 132
Table 117: Leading players, top five countries 133
Table 118: Analysis of Denmark’s political landscape 135
Table 119: Analysis of the Danish economy 138
Table 120: Analysis of Denmark’s social system 142
Table 121: Analysis of Denmark’s technology landscape 146
Table 122: Analysis of Denmark’s legal landscape 149
Table 123: Analysis of Denmark’s environmental landscape 152
Table 124: Denmark savory snacks new product launches reports, by company, 2008 155
Table 125: Denmark savory snacks new product launches SKUs, by company, 2008 155
Table 126: Denmark savory snacks new product launches (reports), by flavor and fragrances, 2008 155
Table 127: Denmark savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 156
Table 128: Denmark savory snacks new product launches (reports), by Package tags or Claims, 2008 156
Table 129: Denmark savory snacks new product launches, 2008 157
Table 130: Denmark population, by age group, 2003?08 (millions) 158
Table 131: Denmark population forecast, by age group, 2008?13 (millions) 159
Table 132: Denmark population, by gender, 2003?08 (millions) 159
Table 133: Denmark population forecast, by gender, 2008?13 (millions) 160
Table 134: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 160
Table 135: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 160
Table 136: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 161
Table 137: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 161
Table 138: Denmark real GDP, 2003?08 ($bn, 2000 prices) 161
Table 139: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 162
Table 140: Denmark consumer price index, 2003?08 (2000=100) 162
Table 141: Denmark consumer price index, 2008?13 (2000=100) 162


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