Savory Snacks in Denmark to 2014

Introduction

This databook provides key data and information on the savory snacks market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for savory snacks in Denmark increased at a compound annual growth rate of 2% between 2004 and 2009.

The potato chips category led the savory snacks market in Denmark, accounting for a share of 29%.

Leading players in the Danish savory snacks market are Chips Oyj and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Danish Krone), 2004?09 24
Value analysis (Danish Krone), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 45
Kraft Foods, Inc. 45
Chapter 5 Category Analysis: Nuts and Seeds 48
Value analysis (Danish Krone), 2004?09 48
Value analysis (Danish Krone), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other Savory Snacks 64
Value analysis (Danish Krone), 2004?09 64
Value analysis (Danish Krone), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Popcorn 80
Value analysis (Danish Krone), 2004?09 80
Value analysis (Danish Krone), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Potato Chips 96
Value analysis (Danish Krone), 2004?09 96
Value analysis (Danish Krone), 2009?14 97
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 101
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Category Analysis: Processed Snacks 110
Value analysis (Danish Krone), 2004?09 110
Value analysis (Danish Krone), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 10 Country Comparison 126
Value 126
Volume 130
Market share 134
Chapter 11 New Product Development 135
Product launches over time 135
Recent product launches 137
Chapter 12 Macroeconomic Profile 138
Macroeconomic Indicators 138
Chapter 13 Research Methodology 143
Methodology overview 143
Secondary research 144
Market modeling 145
Creating an initial data model 145
Revising the initial data model 145
Creating a final estimate 146
Creating demographic value splits 146
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 14 Appendix 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: Savory snacks, Denmark, value by category (DKKm), 2004?14 26
Figure 2: Savory snacks, Denmark, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, Denmark, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, Denmark, category growth comparison, by volume, 2004?14 33
Figure 5: Savory snacks, Denmark, company share by value (%), 2008?09 36
Figure 6: Savory snacks, Denmark, distribution channels by value (%), 2008?09 40
Figure 7: Nuts and seeds, Denmark, value by segment (DKKm), 2004?14 50
Figure 8: Nuts and seeds, Denmark, category growth comparison, by value, 2004?14 52
Figure 9: Nuts and seeds, Denmark, volume by segment (kg, million), 2004?14 55
Figure 10: Nuts and seeds, Denmark, category growth comparison, by volume, 2004?14 55
Figure 11: Nuts and seeds, Denmark, company share by value (%), 2008?09 57
Figure 12: Nuts and seeds, Denmark, distribution channels by value (%), 2008?09 60
Figure 13: Other savory snacks, Denmark, value by segment (DKKm), 2004?14 66
Figure 14: Other savory snacks, Denmark, category growth comparison, by value, 2004?14 68
Figure 15: Other savory snacks, Denmark, volume by segment (kg, million), 2004?14 71
Figure 16: Other savory snacks, Denmark, category growth comparison, by volume, 2004?14 71
Figure 17: Other savory snacks, Denmark, company share by value (%), 2008?09 73
Figure 18: Other savory snacks, Denmark, distribution channels by value (%), 2008?09 76
Figure 19: Popcorn, Denmark, value by segment (DKKm), 2004?14 82
Figure 20: Popcorn, Denmark, category growth comparison, by value, 2004?14 84
Figure 21: Popcorn, Denmark, volume by segment (kg, million), 2004?14 87
Figure 22: Popcorn, Denmark, category growth comparison, by volume, 2004?14 87
Figure 23: Popcorn, Denmark, company share by value (%), 2008?09 89
Figure 24: Popcorn, Denmark, distribution channels by value (%), 2008?09 92
Figure 25: Potato chips, Denmark, value (DKKm), 2004?14 97
Figure 26: Potato chips, Denmark, volume (kg, million), 2004?14 100
Figure 27: Potato chips, Denmark, company share by value (%), 2008?09 103
Figure 28: Potato chips, Denmark, distribution channels by value (%), 2008?09 106
Figure 29: Processed snacks, Denmark, value by segment (DKKm), 2004?14 112
Figure 30: Processed snacks, Denmark, category growth comparison, by value, 2004?14 114
Figure 31: Processed snacks, Denmark, volume by segment (kg, million), 2004?14 117
Figure 32: Processed snacks, Denmark, category growth comparison, by volume, 2004?14 117
Figure 33: Processed snacks, Denmark, company share by value (%), 2008?09 119
Figure 34: Processed snacks, Denmark, distribution channels by value (%), 2008?09 122
Figure 35: Global savory snacks market split (value terms, 2009), top five countries 127
Figure 36: Global savory snacks market value, 2004–09, top five countries 129
Figure 37: Global savory snacks market split (volume terms, 2009), top five countries 131
Figure 38: Global savory snacks market volume, 2004–09, top five countries 133
Figure 39: Annual data review process 144

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Denmark, value by category (DKKm), 2004?09 24
Table 4: Savory snacks, Denmark, value forecast by category (DKKm), 2009?14 25
Table 5: Savory snacks, Denmark, value by category ($m), 2004?09 27
Table 6: Savory snacks, Denmark, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, Denmark, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, Denmark, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, Denmark, brand share by value (%), 2008?09 34
Table 10: Savory snacks, Denmark, value by brand (DKKm), 2008?09 35
Table 11: Savory snacks, Denmark, company share by value (%), 2008?09 37
Table 12: Savory snacks, Denmark, value by company (DKKm), 2008?09 38
Table 13: Savory snacks, Denmark, distribution channels by value (%), 2008?09 39
Table 14: Savory snacks, Denmark, value by distribution channel (DKKm), 2008?09 39
Table 15: Savory snacks, Denmark, expenditure per capita (DKK), 2004?09 41
Table 16: Savory snacks, Denmark, forecast expenditure per capita (DKK), 2009?14 42
Table 17: Savory snacks, Denmark, expenditure per capita ($), 2004?09 42
Table 18: Savory snacks, Denmark, forecast expenditure per capita ($), 2009?14 43
Table 19: Savory snacks, Denmark, consumption per capita (kg), 2004?09 43
Table 20: Savory snacks, Denmark, forecast consumption per capita (kg), 2009?14 44
Table 21: Kraft Foods, Inc. key facts 45
Table 22: Nuts and seeds, Denmark, value by segment (DKKm), 2004?09 48
Table 23: Nuts and seeds, Denmark, value forecast by segment (DKKm), 2009?14 49
Table 24: Nuts and seeds, Denmark, value by segment ($m), 2004?09 51
Table 25: Nuts and seeds, Denmark, value forecast by segment ($m), 2009?14 51
Table 26: Nuts and seeds, Denmark, volume by segment (kg, million), 2004?09 53
Table 27: Nuts and seeds, Denmark, volume forecast by segment (kg, million), 2009?14 54
Table 28: Nuts and seeds, Denmark, brand share by value (%), 2008?09 56
Table 29: Nuts and seeds, Denmark, value by brand (DKKm), 2008?09 56
Table 30: Nuts and seeds, Denmark, company share by value (%), 2008?09 58
Table 31: Nuts and seeds, Denmark, value by company (DKKm), 2008?09 58
Table 32: Nuts and seeds, Denmark, distribution channels by value (%), 2008?09 59
Table 33: Nuts and seeds, Denmark, value by distribution channel (DKKm), 2008?09 59
Table 34: Nuts and seeds, Denmark, expenditure per capita (DKK), 2004?09 61
Table 35: Nuts and seeds, Denmark, forecast expenditure per capita (DKK), 2009?14 61
Table 36: Nuts and seeds, Denmark, expenditure per capita ($), 2004?09 62
Table 37: Nuts and seeds, Denmark, forecast expenditure per capita ($), 2009?14 62
Table 38: Nuts and seeds, Denmark, consumption per capita (kg), 2004?09 63
Table 39: Nuts and seeds, Denmark, forecast consumption per capita (kg), 2009?14 63
Table 40: Other savory snacks, Denmark, value by segment (DKKm), 2004?09 64
Table 41: Other savory snacks, Denmark, value forecast by segment (DKKm), 2009?14 65
Table 42: Other savory snacks, Denmark, value by segment ($m), 2004?09 67
Table 43: Other savory snacks, Denmark, value forecast by segment ($m), 2009?14 67
Table 44: Other savory snacks, Denmark, volume by segment (kg, million), 2004?09 69
Table 45: Other savory snacks, Denmark, volume forecast by segment (kg, million), 2009?14 70
Table 46: Other savory snacks, Denmark, brand share by value (%), 2008?09 72
Table 47: Other savory snacks, Denmark, value by brand (DKKm), 2008?09 72
Table 48: Other savory snacks, Denmark, company share by value (%), 2008?09 74
Table 49: Other savory snacks, Denmark, value by company (DKKm), 2008?09 74
Table 50: Other savory snacks, Denmark, distribution channels by value (%), 2008?09 75
Table 51: Other savory snacks, Denmark, value by distribution channel (DKKm), 2008?09 75
Table 52: Other savory snacks, Denmark, expenditure per capita (DKK), 2004?09 77
Table 53: Other savory snacks, Denmark, forecast expenditure per capita (DKK), 2009?14 77
Table 54: Other savory snacks, Denmark, expenditure per capita ($), 2004?09 78
Table 55: Other savory snacks, Denmark, forecast expenditure per capita ($), 2009?14 78
Table 56: Other savory snacks, Denmark, consumption per capita (kg), 2004?09 79
Table 57: Other savory snacks, Denmark, forecast consumption per capita (kg), 2009?14 79
Table 58: Popcorn, Denmark, value by segment (DKKm), 2004?09 80
Table 59: Popcorn, Denmark, value forecast by segment (DKKm), 2009?14 81
Table 60: Popcorn, Denmark, value by segment ($m), 2004?09 83
Table 61: Popcorn, Denmark, value forecast by segment ($m), 2009?14 83
Table 62: Popcorn, Denmark, volume by segment (kg, million), 2004?09 85
Table 63: Popcorn, Denmark, volume forecast by segment (kg, million), 2009?14 86
Table 64: Popcorn, Denmark, brand share by value (%), 2008?09 88
Table 65: Popcorn, Denmark, value by brand (DKKm), 2008?09 88
Table 66: Popcorn, Denmark, company share by value (%), 2008?09 90
Table 67: Popcorn, Denmark, value by company (DKKm), 2008?09 90
Table 68: Popcorn, Denmark, distribution channels by value (%), 2008?09 91
Table 69: Popcorn, Denmark, value by distribution channel (DKKm), 2008?09 91
Table 70: Popcorn, Denmark, expenditure per capita (DKK), 2004?09 93
Table 71: Popcorn, Denmark, forecast expenditure per capita (DKK), 2009?14 93
Table 72: Popcorn, Denmark, expenditure per capita ($), 2004?09 94
Table 73: Popcorn, Denmark, forecast expenditure per capita ($), 2009?14 94
Table 74: Popcorn, Denmark, consumption per capita (kg), 2004?09 95
Table 75: Popcorn, Denmark, forecast consumption per capita (kg), 2009?14 95
Table 76: Potato chips, Denmark, value (DKKm), 2004?09 96
Table 77: Potato chips, Denmark, value forecast (DKKm), 2009?14 97
Table 78: Potato chips, Denmark, value ($m), 2004?09 98
Table 79: Potato chips, Denmark, value forecast ($m), 2009?14 98
Table 80: Potato chips, Denmark, volume (kg, million), 2004?09 99
Table 81: Potato chips, Denmark, volume forecast (kg, million), 2009?14 100
Table 82: Potato chips, Denmark, brand share by value (%), 2008?09 101
Table 83: Potato chips, Denmark, value by brand (DKKm), 2008?09 102
Table 84: Potato chips, Denmark, company share by value (%), 2008?09 104
Table 85: Potato chips, Denmark, value by company (DKKm), 2008?09 104
Table 86: Potato chips, Denmark, distribution channels by value (%), 2008?09 105
Table 87: Potato chips, Denmark, value by distribution channel (DKKm), 2008?09 105
Table 88: Potato chips, Denmark, expenditure per capita (DKK), 2004?09 107
Table 89: Potato chips, Denmark, forecast expenditure per capita (DKK), 2009?14 107
Table 90: Potato chips, Denmark, expenditure per capita ($), 2004?09 108
Table 91: Potato chips, Denmark, forecast expenditure per capita ($), 2009?14 108
Table 92: Potato chips, Denmark, consumption per capita (kg), 2004?09 109
Table 93: Potato chips, Denmark, forecast consumption per capita (kg), 2009?14 109
Table 94: Processed snacks, Denmark, value by segment (DKKm), 2004?09 110
Table 95: Processed snacks, Denmark, value forecast by segment (DKKm), 2009?14 111
Table 96: Processed snacks, Denmark, value by segment ($m), 2004?09 113
Table 97: Processed snacks, Denmark, value forecast by segment ($m), 2009?14 113
Table 98: Processed snacks, Denmark, volume by segment (kg, million), 2004?09 115
Table 99: Processed snacks, Denmark, volume forecast by segment (kg, million), 2009?14 116
Table 100: Processed snacks, Denmark, brand share by value (%), 2008?09 118
Table 101: Processed snacks, Denmark, value by brand (DKKm), 2008?09 118
Table 102: Processed snacks, Denmark, company share by value (%), 2008?09 120
Table 103: Processed snacks, Denmark, value by company (DKKm), 2008?09 120
Table 104: Processed snacks, Denmark, distribution channels by value (%), 2008?09 121
Table 105: Processed snacks, Denmark, value by distribution channel (DKKm), 2008?09 121
Table 106: Processed snacks, Denmark, expenditure per capita (DKK), 2004?09 123
Table 107: Processed snacks, Denmark, forecast expenditure per capita (DKK), 2009?14 123
Table 108: Processed snacks, Denmark, expenditure per capita ($), 2004?09 124
Table 109: Processed snacks, Denmark, forecast expenditure per capita ($), 2009?14 124
Table 110: Processed snacks, Denmark, consumption per capita (kg), 2004?09 125
Table 111: Processed snacks, Denmark, forecast consumption per capita (kg), 2009?14 125
Table 112: Global savory snacks market value, 2009 126
Table 113: Global savory snacks market split (value terms ($m), 2009), top five countries 129
Table 114: Global savory snacks market volume, 2009 130
Table 115: Global savory snacks market split (volume terms, 2009), top five countries 133
Table 116: Leading players, top five countries 134
Table 117: Denmark savory snacks new product launches reports, by company (top five companies), 2009 135
Table 118: Denmark savory snacks new product launches SKUs, by company (top five companies), 2009 135
Table 119: Denmark savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 136
Table 120: Denmark savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 136
Table 121: Denmark savory snacks new product launches (reports), by package tags or claims, 2009 137
Table 122: Denmark savory snacks new product launches - recent five launches (2009) 137
Table 123: Denmark population, by age group, 2004?09 (millions) 138
Table 124: Denmark population forecast, by age group, 2009?14 (millions) 139
Table 125: Denmark population, by gender, 2004?09 (millions) 139
Table 126: Denmark population forecast, by gender, 2009?14 (millions) 140
Table 127: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 140
Table 128: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 140
Table 129: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 141
Table 130: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 141
Table 131: Denmark real GDP, 2004?09 ($bn, 2000 prices) 141
Table 132: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 142
Table 133: Denmark consumer price index, 2004?09 (2000=100) 142
Table 134: Denmark consumer price index, 2009?14 (2000=100) 142



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