Savory Snacks in Egypt to 2014

Introduction
This databook provides key data and information on the savory snacks market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the savory snacks market, including company overview, key facts and business description


Highlights
The market for savory snacks in Egypt increased at a compound annual growth rate of 6.2% between 2004 and 2009.
The potato chips category led the savory snacks market in Egypt, accounting for a share of 60%.
Leading players in Egyptian savory snacks market include PepsiCo, Inc., Procter & Gamble Company, The and Oriental Food Industries Sdn Bhd.


Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the savory snacks market in Egypt
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the savory snacks market to plan lucrative M&A, partnerships and agreements
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Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: nuts and seeds 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: other savory snacks 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary category level: popcorn 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary category level: potato chips 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market share 6
Summary category level: processed snacks 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Market Overview 15
Value analysis (Egyptian Pound), 2004?09 15
Value analysis (Egyptian Pound), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company and brand share analysis 25
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 36
PepsiCo, Inc. 36
The Procter & Gamble Company 38
Chapter 5 Category Analysis: Nuts and Seeds 40
Value analysis (Egyptian Pound), 2004?09 40
Value analysis (Egyptian Pound), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Other Savory Snacks 56
Value analysis (Egyptian Pound), 2004?09 56
Value analysis (Egyptian Pound), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Popcorn 72
Value analysis (Egyptian Pound), 2004?09 72
Value analysis (Egyptian Pound), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Potato Chips 88
Value analysis (Egyptian Pound), 2004?09 88
Value analysis (Egyptian Pound), 2009?14 89
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Category Analysis: Processed Snacks 101
Value analysis (Egyptian Pound), 2004?09 101
Value analysis (Egyptian Pound), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 10 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 11 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 12 Macroeconomic Profile 129
Macroeconomic Indicators 129
Chapter 13 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 14 Appendix 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139
List of Tables
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Egypt, value by category (EGPm), 2004?09 15
Table 4: Savory snacks, Egypt, value forecast by category (EGPm), 2009?14 16
Table 5: Savory snacks, Egypt, value by category ($m), 2004?09 18
Table 6: Savory snacks, Egypt, value forecast by category ($m), 2009?14 19
Table 7: Savory snacks, Egypt, volume by category (kg, million), 2004?09 21
Table 8: Savory snacks, Egypt, volume forecast by category (kg, million), 2009?14 22
Table 9: Savory snacks, Egypt, brand share by value (%), 2008?09 25
Table 10: Savory snacks, Egypt, value by brand (EGPm), 2008?09 26
Table 11: Savory snacks, Egypt, company share by value (%), 2008?09 28
Table 12: Savory snacks, Egypt, value by company (EGPm), 2008?09 29
Table 13: Savory snacks, Egypt, distribution channels by value (%), 2008?09 30
Table 14: Savory snacks, Egypt, value by distribution channel (EGPm), 2008?09 30
Table 15: Savory snacks, Egypt, expenditure per capita (EGP), 2004?09 32
Table 16: Savory snacks, Egypt, forecast expenditure per capita (EGP), 2009?14 33
Table 17: Savory snacks, Egypt, expenditure per capita ($), 2004?09 33
Table 18: Savory snacks, Egypt, forecast expenditure per capita ($), 2009?14 34
Table 19: Savory snacks, Egypt, consumption per capita (kg), 2004?09 35
Table 20: Savory snacks, Egypt, forecast consumption per capita (kg), 2009?14 35
Table 21: PepsiCo, Inc. key facts 36
Table 22: The Procter & Gamble Company key facts 38
Table 23: Nuts and seeds, Egypt, value by segment (EGPm), 2004?09 40
Table 24: Nuts and seeds, Egypt, value forecast by segment (EGPm), 2009?14 41
Table 25: Nuts and seeds, Egypt, value by segment ($m), 2004?09 43
Table 26: Nuts and seeds, Egypt, value forecast by segment ($m), 2009?14 43
Table 27: Nuts and seeds, Egypt, volume by segment (kg, million), 2004?09 45
Table 28: Nuts and seeds, Egypt, volume forecast by segment (kg, million), 2009?14 46
Table 29: Nuts and seeds, Egypt, brand share by value (%), 2008?09 48
Table 30: Nuts and seeds, Egypt, value by brand (EGPm), 2008?09 48
Table 31: Nuts and seeds, Egypt, company share by value (%), 2008?09 50
Table 32: Nuts and seeds, Egypt, value by company (EGPm), 2008?09 50
Table 33: Nuts and seeds, Egypt, distribution channels by value (%), 2008?09 51
Table 34: Nuts and seeds, Egypt, value by distribution channel (EGPm), 2008?09 51
Table 35: Nuts and seeds, Egypt, expenditure per capita (EGP), 2004?09 53
Table 36: Nuts and seeds, Egypt, forecast expenditure per capita (EGP), 2009?14 53
Table 37: Nuts and seeds, Egypt, expenditure per capita ($), 2004?09 54
Table 38: Nuts and seeds, Egypt, forecast expenditure per capita ($), 2009?14 54
Table 39: Nuts and seeds, Egypt, consumption per capita (kg), 2004?09 55
Table 40: Nuts and seeds, Egypt, forecast consumption per capita (kg), 2009?14 55
Table 41: Other savory snacks, Egypt, value by segment (EGPm), 2004?09 56
Table 42: Other savory snacks, Egypt, value forecast by segment (EGPm), 2009?14 57
Table 43: Other savory snacks, Egypt, value by segment ($m), 2004?09 59
Table 44: Other savory snacks, Egypt, value forecast by segment ($m), 2009?14 59
Table 45: Other savory snacks, Egypt, volume by segment (kg, million), 2004?09 61
Table 46: Other savory snacks, Egypt, volume forecast by segment (kg, million), 2009?14 62
Table 47: Other savory snacks, Egypt, brand share by value (%), 2008?09 64
Table 48: Other savory snacks, Egypt, value by brand (EGPm), 2008?09 64
Table 49: Other savory snacks, Egypt, company share by value (%), 2008?09 66
Table 50: Other savory snacks, Egypt, value by company (EGPm), 2008?09 66
Table 51: Other savory snacks, Egypt, distribution channels by value (%), 2008?09 67
Table 52: Other savory snacks, Egypt, value by distribution channel (EGPm), 2008?09 67
Table 53: Other savory snacks, Egypt, expenditure per capita (EGP), 2004?09 69
Table 54: Other savory snacks, Egypt, forecast expenditure per capita (EGP), 2009?14 69
Table 55: Other savory snacks, Egypt, expenditure per capita ($), 2004?09 70
Table 56: Other savory snacks, Egypt, forecast expenditure per capita ($), 2009?14 70
Table 57: Other savory snacks, Egypt, consumption per capita (kg), 2004?09 71
Table 58: Other savory snacks, Egypt, forecast consumption per capita (kg), 2009?14 71
Table 59: Popcorn, Egypt, value by segment (EGPm), 2004?09 72
Table 60: Popcorn, Egypt, value forecast by segment (EGPm), 2009?14 73
Table 61: Popcorn, Egypt, value by segment ($m), 2004?09 75
Table 62: Popcorn, Egypt, value forecast by segment ($m), 2009?14 75
Table 63: Popcorn, Egypt, volume by segment (kg, million), 2004?09 77
Table 64: Popcorn, Egypt, volume forecast by segment (kg, million), 2009?14 78
Table 65: Popcorn, Egypt, brand share by value (%), 2008?09 80
Table 66: Popcorn, Egypt, value by brand (EGPm), 2008?09 80
Table 67: Popcorn, Egypt, company share by value (%), 2008?09 82
Table 68: Popcorn, Egypt, value by company (EGPm), 2008?09 82
Table 69: Popcorn, Egypt, distribution channels by value (%), 2008?09 83
Table 70: Popcorn, Egypt, value by distribution channel (EGPm), 2008?09 83
Table 71: Popcorn, Egypt, expenditure per capita (EGP), 2004?09 85
Table 72: Popcorn, Egypt, forecast expenditure per capita (EGP), 2009?14 85
Table 73: Popcorn, Egypt, expenditure per capita ($), 2004?09 86
Table 74: Popcorn, Egypt, forecast expenditure per capita ($), 2009?14 86
Table 75: Popcorn, Egypt, consumption per capita (kg), 2004?09 87
Table 76: Popcorn, Egypt, forecast consumption per capita (kg), 2009?14 87
Table 77: Potato chips, Egypt, value (EGPm), 2004?09 88
Table 78: Potato chips, Egypt, value forecast (EGPm), 2009?14 89
Table 79: Potato chips, Egypt, value ($m), 2004?09 90
Table 80: Potato chips, Egypt, value forecast ($m), 2009?14 90
Table 81: Potato chips, Egypt, volume (kg, million), 2004?09 91
Table 82: Potato chips, Egypt, volume forecast (kg, million), 2009?14 92
Table 83: Potato chips, Egypt, brand share by value (%), 2008?09 93
Table 84: Potato chips, Egypt, value by brand (EGPm), 2008?09 93
Table 85: Potato chips, Egypt, company share by value (%), 2008?09 95
Table 86: Potato chips, Egypt, value by company (EGPm), 2008?09 95
Table 87: Potato chips, Egypt, distribution channels by value (%), 2008?09 96
Table 88: Potato chips, Egypt, value by distribution channel (EGPm), 2008?09 96
Table 89: Potato chips, Egypt, expenditure per capita (EGP), 2004?09 98
Table 90: Potato chips, Egypt, forecast expenditure per capita (EGP), 2009?14 98
Table 91: Potato chips, Egypt, expenditure per capita ($), 2004?09 99
Table 92: Potato chips, Egypt, forecast expenditure per capita ($), 2009?14 99
Table 93: Potato chips, Egypt, consumption per capita (kg), 2004?09 100
Table 94: Potato chips, Egypt, forecast consumption per capita (kg), 2009?14 100
Table 95: Processed snacks, Egypt, value by segment (EGPm), 2004?09 101
Table 96: Processed snacks, Egypt, value forecast by segment (EGPm), 2009?14 102
Table 97: Processed snacks, Egypt, value by segment ($m), 2004?09 104
Table 98: Processed snacks, Egypt, value forecast by segment ($m), 2009?14 104
Table 99: Processed snacks, Egypt, volume by segment (kg, million), 2004?09 106
Table 100: Processed snacks, Egypt, volume forecast by segment (kg, million), 2009?14 107
Table 101: Processed snacks, Egypt, brand share by value (%), 2008?09 109
Table 102: Processed snacks, Egypt, value by brand (EGPm), 2008?09 109
Table 103: Processed snacks, Egypt, company share by value (%), 2008?09 111
Table 104: Processed snacks, Egypt, value by company (EGPm), 2008?09 111
Table 105: Processed snacks, Egypt, distribution channels by value (%), 2008?09 112
Table 106: Processed snacks, Egypt, value by distribution channel (EGPm), 2008?09 112
Table 107: Processed snacks, Egypt, expenditure per capita (EGP), 2004?09 114
Table 108: Processed snacks, Egypt, forecast expenditure per capita (EGP), 2009?14 114
Table 109: Processed snacks, Egypt, expenditure per capita ($), 2004?09 115
Table 110: Processed snacks, Egypt, forecast expenditure per capita ($), 2009?14 115
Table 111: Processed snacks, Egypt, consumption per capita (kg), 2004?09 116
Table 112: Processed snacks, Egypt, forecast consumption per capita (kg), 2009?14 116
Table 113: Global savory snacks market value, 2009 117
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 120
Table 115: Global savory snacks market volume, 2009 121
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 124
Table 117: Leading players, top five countries 125
Table 118: Egypt savory snacks new product launches reports, by company (top five companies), 2009 126
Table 119: Egypt savory snacks new product launches SKUs, by company (top five companies), 2009 126
Table 120: Egypt savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 127
Table 121: Egypt savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 127
Table 122: Egypt savory snacks new product launches (reports), by package tags or claims , 2009 128
Table 123: Egypt savory snacks new product launches - recent five launches (2009) 128
Table 124: Egypt population, by age group, 2004?09 (millions) 129
Table 125: Egypt population forecast, by age group, 2009?14 (millions) 130
Table 126: Egypt population, by gender, 2004?09 (millions) 130
Table 127: Egypt population forecast, by gender, 2009?14 (millions) 131
Table 128: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 131
Table 129: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 131
Table 130: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 132
Table 131: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 132
Table 132: Egypt real GDP, 2004?09 ($bn, 2000 prices) 132
Table 133: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 133
Table 134: Egypt consumer price index, 2004?09 (2000=100) 133
Table 135: Egypt consumer price index, 2009?14 (2000=100) 133
List of Figures
Figure 1: Savory snacks, Egypt, value by category (EGPm), 2004?14 17
Figure 2: Savory snacks, Egypt, category growth comparison, by value, 2004?14 20
Figure 3: Savory snacks, Egypt, volume by category (kg, million), 2004?14 23
Figure 4: Savory snacks, Egypt, category growth comparison, by volume, 2004?14 24
Figure 5: Savory snacks, Egypt, company share by value (%), 2008?09 27
Figure 6: Savory snacks, Egypt, distribution channels by value (%), 2008?09 31
Figure 7: Nuts and seeds, Egypt, value by segment (EGPm), 2004?14 42
Figure 8: Nuts and seeds, Egypt, category growth comparison, by value, 2004?14 44
Figure 9: Nuts and seeds, Egypt, volume by segment (kg, million), 2004?14 47
Figure 10: Nuts and seeds, Egypt, category growth comparison, by volume, 2004?14 47
Figure 11: Nuts and seeds, Egypt, company share by value (%), 2008?09 49
Figure 12: Nuts and seeds, Egypt, distribution channels by value (%), 2008?09 52
Figure 13: Other savory snacks, Egypt, value by segment (EGPm), 2004?14 58
Figure 14: Other savory snacks, Egypt, category growth comparison, by value, 2004?14 60
Figure 15: Other savory snacks, Egypt, volume by segment (kg, million), 2004?14 63
Figure 16: Other savory snacks, Egypt, category growth comparison, by volume, 2004?14 63
Figure 17: Other savory snacks, Egypt, company share by value (%), 2008?09 65
Figure 18: Other savory snacks, Egypt, distribution channels by value (%), 2008?09 68
Figure 19: Popcorn, Egypt, value by segment (EGPm), 2004?14 74
Figure 20: Popcorn, Egypt, category growth comparison, by value, 2004?14 76
Figure 21: Popcorn, Egypt, volume by segment (kg, million), 2004?14 79
Figure 22: Popcorn, Egypt, category growth comparison, by volume, 2004?14 79
Figure 23: Popcorn, Egypt, company share by value (%), 2008?09 81
Figure 24: Popcorn, Egypt, distribution channels by value (%), 2008?09 84
Figure 25: Potato chips, Egypt, value (EGPm), 2004?14 89
Figure 26: Potato chips, Egypt, volume (kg, million), 2004?14 92
Figure 27: Potato chips, Egypt, company share by value (%), 2008?09 94
Figure 28: Potato chips, Egypt, distribution channels by value (%), 2008?09 97
Figure 29: Processed snacks, Egypt, value by segment (EGPm), 2004?14 103
Figure 30: Processed snacks, Egypt, category growth comparison, by value, 2004?14 105
Figure 31: Processed snacks, Egypt, volume by segment (kg, million), 2004?14 108
Figure 32: Processed snacks, Egypt, category growth comparison, by volume, 2004?14 108
Figure 33: Processed snacks, Egypt, company share by value (%), 2008?09 110
Figure 34: Processed snacks, Egypt, distribution channels by value (%), 2008?09 113
Figure 35: Global savory snacks market split (value terms, 2009), top five countries 118
Figure 36: Global savory snacks market value, 2004-09, top five countries 120
Figure 37: Global savory snacks market split (volume terms, 2009), top five countries 122
Figure 38: Global savory snacks market volume, 2004-09, top five countries 124
Figure 39: Annual data review process 135

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