Savory Snacks in Hong Kong to 2013

Introduction

This databook provides key data and information on the savory snacks market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Hong Kong increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The potato chips category led the savory snacks market in Hong Kong, accounting for a share of 39.7%.

Leading players in Hong Kong savory snacks market include Calbee Foods Co., Ltd., PepsiCo, Inc. and Altria Group, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Hong Kong increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The potato chips category led the savory snacks market in Hong Kong, accounting for a share of 39.7%.

Leading players in Hong Kong savory snacks market include Calbee Foods Co., Ltd., PepsiCo, Inc. and Altria Group, Inc..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hong Kong Dollar), 2003?08 24
Value analysis (Hong Kong Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Calbee Foods Co., Ltd. 47
PepsiCo, Inc. 49
Chapter 5 Category Analysis: Nuts & seeds 52
Value analysis (Hong Kong Dollar), 2003?08 52
Value analysis (Hong Kong Dollar), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Other savory snacks 69
Value analysis (Hong Kong Dollar), 2003?08 69
Value analysis (Hong Kong Dollar), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Popcorn 87
Value analysis (Hong Kong Dollar), 2003?08 87
Value analysis (Hong Kong Dollar), 2008?13 88
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Potato chips 103
Value analysis (Hong Kong Dollar), 2003?08 103
Value analysis (Hong Kong Dollar), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Processed snacks 118
Value analysis (Hong Kong Dollar), 2003?08 118
Value analysis (Hong Kong Dollar), 2008?13 119
Value analysis (US dollars), 2003?08 121
Value analysis (US dollars), 2008?13 121
Volume analysis, 2003?08 123
Volume analysis, 2008?13 124
Company and brand share analysis 126
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 10 Country Comparison 136
Value 136
Volume 140
Market share 144
Chapter 11 PESTLE Analysis 145
Summary 145
Political analysis 146
Economic analysis 149
Social analysis 152
Lower expenditure on healthcare and education 155
Technology analysis 156
Legal analysis 160
Environmental analysis 163
Chapter 12 Macroeconomic Profile 166
Macroeconomic indicators 166
Chapter 13 Research Methodology 171
Methodology overview 171
Secondary research 172
Market modeling 173
Creating an initial data model 173
Revising the initial data model 173
Creating a final estimate 174
Creating demographic value splits 174
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 14 APPENDIX 176
Future readings 176
How to contact experts in your industry 176
Disclaimer 176


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LIST OF FIGURES
Figure 1: Hong Kong savory snacks value and value forecast, 2003?13 (HK$m, nominal prices) 26
Figure 2: Hong Kong savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Hong Kong savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Hong Kong savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: Hong Kong savory snacks company share, by value, 2007?08 (%) 38
Figure 6: Hong Kong savory snacks distribution channels, by value, 2007?08 (%) 42
Figure 7: Hong Kong nuts & seeds value and value forecast, 2003?13 (HK$m, nominal prices) 54
Figure 8: Hong Kong nuts & seeds category growth comparison, by value, 2003?13 56
Figure 9: Hong Kong nuts & seeds volume and volume forecast, 2003?13 (kg, million) 59
Figure 10: Hong Kong nuts & seeds category growth comparison, by volume, 2003?13 59
Figure 11: Hong Kong nuts & seeds company share, by value, 2007?08 (%) 62
Figure 12: Hong Kong nuts & seeds distribution channels, by value, 2007?08 (%) 65
Figure 13: Hong Kong other savory snacks value and value forecast, 2003?13 (HK$m, nominal prices) 71
Figure 14: Hong Kong other savory snacks category growth comparison, by value, 2003?13 73
Figure 15: Hong Kong other savory snacks volume and volume forecast, 2003?13 (kg, million) 76
Figure 16: Hong Kong other savory snacks category growth comparison, by volume, 2003?13 76
Figure 17: Hong Kong other savory snacks company share, by value, 2007?08 (%) 79
Figure 18: Hong Kong other savory snacks distribution channels, by value, 2007?08 (%) 83
Figure 19: Hong Kong popcorn value and value forecast, 2003?13 (HK$m, nominal prices) 89
Figure 20: Hong Kong popcorn category growth comparison, by value, 2003?13 91
Figure 21: Hong Kong popcorn volume and volume forecast, 2003?13 (kg, million) 94
Figure 22: Hong Kong popcorn category growth comparison, by volume, 2003?13 94
Figure 23: Hong Kong popcorn company share, by value, 2007?08 (%) 96
Figure 24: Hong Kong popcorn distribution channels, by value, 2007?08 (%) 99
Figure 25: Hong Kong potato chips value and value forecast, 2003?13 (HK$m, nominal prices) 104
Figure 26: Hong Kong potato chips volume and volume forecast, 2003?13 (kg, million) 107
Figure 27: Hong Kong potato chips company share, by value, 2007?08 (%) 110
Figure 28: Hong Kong potato chips distribution channels, by value, 2007?08 (%) 114
Figure 29: Hong Kong processed snacks value and value forecast, 2003?13 (HK$m, nominal prices) 120
Figure 30: Hong Kong processed snacks category growth comparison, by value, 2003?13 122
Figure 31: Hong Kong processed snacks volume and volume forecast, 2003?13 (kg, million) 125
Figure 32: Hong Kong processed snacks category growth comparison, by volume, 2003?13 125
Figure 33: Hong Kong processed snacks company share, by value, 2007?08 (%) 128
Figure 34: Hong Kong processed snacks distribution channels, by value, 2007?08 (%) 132
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 137
Figure 36: Global savory snacks market value, 2003–08, top five countries 139
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 141
Figure 38: Global savory snacks market volume, 2003–08, top five countries 143
Figure 39: Annual data review process 172


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Hong Kong savory snacks value, 2003?08 (HK$m, nominal prices) 24
Table 4: Hong Kong savory snacks value forecast, 2008?13 (HK$m, nominal prices) 25
Table 5: Hong Kong savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Hong Kong savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Hong Kong savory snacks volume, 2003?08 (kg, million) 30
Table 8: Hong Kong savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Hong Kong savory snacks brand share, by value, 2007?08 (%) 34
Table 10: Hong Kong savory snacks value, by brand 2007?08 (HK$m, nominal prices) 36
Table 11: Hong Kong savory snacks company share by value, 2007?08 (%) 39
Table 12: Hong Kong savory snacks value, by company, 2007?08 (HK$m, nominal prices) 40
Table 13: Hong Kong savory snacks distribution channels, by value, 2007?08 (%) 41
Table 14: Hong Kong savory snacks value, by distribution channel, 2007?08 (HK$m, nominal prices) 41
Table 15: Hong Kong savory snacks expenditure per capita, 2003?08 (HK$, nominal prices) 43
Table 16: Hong Kong savory snacks forecast expenditure per capita, 2008?13 (HK$, nominal prices) 44
Table 17: Hong Kong savory snacks expenditure per capita, 2003?08 ($, nominal prices) 44
Table 18: Hong Kong savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 45
Table 19: Hong Kong savory snacks consumption per capita, 2003?08 (kg) 45
Table 20: Hong Kong savory snacks forecast consumption per capita, 2008?13 (kg) 46
Table 21: Calbee Foods Co., Ltd. key facts 47
Table 22: PepsiCo, Inc. key facts 49
Table 23: Hong Kong nuts & seeds value, 2003?08 (HK$m, nominal prices) 52
Table 24: Hong Kong nuts & seeds value forecast, 2008?13 (HK$m, nominal prices) 53
Table 25: Hong Kong nuts & seeds value, 2003?08 ($m, nominal prices) 55
Table 26: Hong Kong nuts & seeds value forecast, 2008?13 ($m, nominal prices) 55
Table 27: Hong Kong nuts & seeds volume, 2003?08 (kg, million) 57
Table 28: Hong Kong nuts & seeds volume forecast, 2008?13 (kg, million) 58
Table 29: Hong Kong nuts & seeds brand share, by value, 2007?08 (%) 60
Table 30: Hong Kong nuts & seeds value, by brand 2007?08 (HK$m, nominal prices) 61
Table 31: Hong Kong nuts & seeds company share by value, 2007?08 (%) 63
Table 32: Hong Kong nuts & seeds value, by company, 2007?08 (HK$m, nominal prices) 63
Table 33: Hong Kong nuts & seeds distribution channels, by value, 2007?08 (%) 64
Table 34: Hong Kong nuts & seeds value, by distribution channel, 2007?08 (HK$m, nominal prices) 64
Table 35: Hong Kong nuts & seeds expenditure per capita, 2003?08 (HK$, nominal prices) 66
Table 36: Hong Kong nuts & seeds forecast expenditure per capita, 2008?13 (HK$, nominal prices) 66
Table 37: Hong Kong nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 67
Table 38: Hong Kong nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 39: Hong Kong nuts & seeds consumption per capita, 2003?08 (kg) 68
Table 40: Hong Kong nuts & seeds forecast consumption per capita, 2008?13 (kg) 68
Table 41: Hong Kong other savory snacks value, 2003?08 (HK$m, nominal prices) 69
Table 42: Hong Kong other savory snacks value forecast, 2008?13 (HK$m, nominal prices) 70
Table 43: Hong Kong other savory snacks value, 2003?08 ($m, nominal prices) 72
Table 44: Hong Kong other savory snacks value forecast, 2008?13 ($m, nominal prices) 72
Table 45: Hong Kong other savory snacks volume, 2003?08 (kg, million) 74
Table 46: Hong Kong other savory snacks volume forecast, 2008?13 (kg, million) 75
Table 47: Hong Kong other savory snacks brand share, by value, 2007?08 (%) 77
Table 48: Hong Kong other savory snacks value, by brand 2007?08 (HK$m, nominal prices) 78
Table 49: Hong Kong other savory snacks company share by value, 2007?08 (%) 80
Table 50: Hong Kong other savory snacks value, by company, 2007?08 (HK$m, nominal prices) 81
Table 51: Hong Kong other savory snacks distribution channels, by value, 2007?08 (%) 82
Table 52: Hong Kong other savory snacks value, by distribution channel, 2007?08 (HK$m, nominal prices) 82
Table 53: Hong Kong other savory snacks expenditure per capita, 2003?08 (HK$, nominal prices) 84
Table 54: Hong Kong other savory snacks forecast expenditure per capita, 2008?13 (HK$, nominal prices) 84
Table 55: Hong Kong other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 85
Table 56: Hong Kong other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 57: Hong Kong other savory snacks consumption per capita, 2003?08 (kg) 86
Table 58: Hong Kong other savory snacks forecast consumption per capita, 2008?13 (kg) 86
Table 59: Hong Kong popcorn value, 2003?08 (HK$m, nominal prices) 87
Table 60: Hong Kong popcorn value forecast, 2008?13 (HK$m, nominal prices) 88
Table 61: Hong Kong popcorn value, 2003?08 ($m, nominal prices) 90
Table 62: Hong Kong popcorn value forecast, 2008?13 ($m, nominal prices) 90
Table 63: Hong Kong popcorn volume, 2003?08 (kg, million) 92
Table 64: Hong Kong popcorn volume forecast, 2008?13 (kg, million) 93
Table 65: Hong Kong popcorn brand share, by value, 2007?08 (%) 95
Table 66: Hong Kong popcorn value, by brand 2007?08 (HK$m, nominal prices) 95
Table 67: Hong Kong popcorn company share by value, 2007?08 (%) 97
Table 68: Hong Kong popcorn value, by company, 2007?08 (HK$m, nominal prices) 97
Table 69: Hong Kong popcorn distribution channels, by value, 2007?08 (%) 98
Table 70: Hong Kong popcorn value, by distribution channel, 2007?08 (HK$m, nominal prices) 98
Table 71: Hong Kong popcorn expenditure per capita, 2003?08 (HK$, nominal prices) 100
Table 72: Hong Kong popcorn forecast expenditure per capita, 2008?13 (HK$, nominal prices) 100
Table 73: Hong Kong popcorn expenditure per capita, 2003?08 ($, nominal prices) 101
Table 74: Hong Kong popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 75: Hong Kong popcorn consumption per capita, 2003?08 (kg) 102
Table 76: Hong Kong popcorn forecast consumption per capita, 2008?13 (kg) 102
Table 77: Hong Kong potato chips value, 2003?08 (HK$m, nominal prices) 103
Table 78: Hong Kong potato chips value forecast, 2008?13 (HK$m, nominal prices) 104
Table 79: Hong Kong potato chips value, 2003?08 ($m, nominal prices) 105
Table 80: Hong Kong potato chips value forecast, 2008?13 ($m, nominal prices) 105
Table 81: Hong Kong potato chips volume, 2003?08 (kg, million) 106
Table 82: Hong Kong potato chips volume forecast, 2008?13 (kg, million) 107
Table 83: Hong Kong potato chips brand share, by value, 2007?08 (%) 108
Table 84: Hong Kong potato chips value, by brand 2007?08 (HK$m, nominal prices) 109
Table 85: Hong Kong potato chips company share by value, 2007?08 (%) 111
Table 86: Hong Kong potato chips value, by company, 2007?08 (HK$m, nominal prices) 112
Table 87: Hong Kong potato chips distribution channels, by value, 2007?08 (%) 113
Table 88: Hong Kong potato chips value, by distribution channel, 2007?08 (HK$m, nominal prices) 113
Table 89: Hong Kong potato chips expenditure per capita, 2003?08 (HK$, nominal prices) 115
Table 90: Hong Kong potato chips forecast expenditure per capita, 2008?13 (HK$, nominal prices) 115
Table 91: Hong Kong potato chips expenditure per capita, 2003?08 ($, nominal prices) 116
Table 92: Hong Kong potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 93: Hong Kong potato chips consumption per capita, 2003?08 (kg) 117
Table 94: Hong Kong potato chips forecast consumption per capita, 2008?13 (kg) 117
Table 95: Hong Kong processed snacks value, 2003?08 (HK$m, nominal prices) 118
Table 96: Hong Kong processed snacks value forecast, 2008?13 (HK$m, nominal prices) 119
Table 97: Hong Kong processed snacks value, 2003?08 ($m, nominal prices) 121
Table 98: Hong Kong processed snacks value forecast, 2008?13 ($m, nominal prices) 121
Table 99: Hong Kong processed snacks volume, 2003?08 (kg, million) 123
Table 100: Hong Kong processed snacks volume forecast, 2008?13 (kg, million) 124
Table 101: Hong Kong processed snacks brand share, by value, 2007?08 (%) 126
Table 102: Hong Kong processed snacks value, by brand 2007?08 (HK$m, nominal prices) 127
Table 103: Hong Kong processed snacks company share by value, 2007?08 (%) 129
Table 104: Hong Kong processed snacks value, by company, 2007?08 (HK$m, nominal prices) 130
Table 105: Hong Kong processed snacks distribution channels, by value, 2007?08 (%) 131
Table 106: Hong Kong processed snacks value, by distribution channel, 2007?08 (HK$m, nominal prices) 131
Table 107: Hong Kong processed snacks expenditure per capita, 2003?08 (HK$, nominal prices) 133
Table 108: Hong Kong processed snacks forecast expenditure per capita, 2008?13 (HK$, nominal prices) 133
Table 109: Hong Kong processed snacks expenditure per capita, 2003?08 ($, nominal prices) 134
Table 110: Hong Kong processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 134
Table 111: Hong Kong processed snacks consumption per capita, 2003?08 (kg) 135
Table 112: Hong Kong processed snacks forecast consumption per capita, 2008?13 (kg) 135
Table 113: Global savory snacks market value, 2008 136
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 139
Table 115: Global savory snacks market volume, 2008 140
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 143
Table 117: Leading players, top five countries 144
Table 118: Analysis of Hong Kong’s political landscape 146
Table 119: Analysis of the economy of Hong Kong 149
Table 120: Analysis of Hong Kong’s social system 152
Table 121: Analysis of Hong Kong’s technology landscape 156
Table 122: Analysis of Hong Kong’s legal landscape 160
Table 123: Analysis of Hong Kong’s environmental landscape 163
Table 124: Hong Kong population, by age group, 2003?08 (millions) 166
Table 125: Hong Kong population forecast, by age group, 2008?13 (millions) 167
Table 126: Hong Kong population, by gender, 2003?08 (millions) 167
Table 127: Hong Kong population forecast, by gender, 2008?13 (millions) 168
Table 128: Hong Kong nominal GDP, 2003?08 (HK$bn, nominal prices) 168
Table 129: Hong Kong nominal GDP forecast, 2008?13 (HK$bn, nominal prices) 168
Table 130: Hong Kong real GDP, 2003?08 (HK$bn, 2000 prices) 169
Table 131: Hong Kong real GDP forecast, 2008?13 (HK$bn, 2000 prices) 169
Table 132: Hong Kong real GDP, 2003?08 ($bn, 2000 prices) 169
Table 133: Hong Kong real GDP forecast, 2008?13 ($bn, 2000 prices) 170
Table 134: Hong Kong consumer price index, 2003?08 (2000=100) 170
Table 135: Hong Kong consumer price index, 2008?13 (2000=100) 170


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