Savory Snacks in Hong Kong to 2014

Introduction

This databook provides key data and information on the savory snacks market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Hong Kong increased at a compound annual growth rate of 2.9% between 2004 and 2009.

The potato chips category led the savory snacks market in Hong Kong, accounting for a share of 39.4%.

Leading players in Hong Kong savory snacks market include Calbee Foods Co., Ltd., PepsiCo, Inc. and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hong Kong Dollar), 2004?09 24
Value analysis (Hong Kong Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 48
Calbee Foods Co., Ltd. 48
PepsiCo, Inc. 50
Chapter 5 Category Analysis: Nuts and Seeds 52
Value analysis (Hong Kong Dollar), 2004?09 52
Value analysis (Hong Kong Dollar), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Other Savory Snacks 69
Value analysis (Hong Kong Dollar), 2004?09 69
Value analysis (Hong Kong Dollar), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Popcorn 87
Value analysis (Hong Kong Dollar), 2004?09 87
Value analysis (Hong Kong Dollar), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Potato Chips 103
Value analysis (Hong Kong Dollar), 2004?09 103
Value analysis (Hong Kong Dollar), 2009?14 104
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Processed Snacks 117
Value analysis (Hong Kong Dollar), 2004?09 117
Value analysis (Hong Kong Dollar), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 120
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 125
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Country Comparison 135
Value 135
Volume 139
Market share 143
Chapter 11 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 12 Macroeconomic Profile 147
Macroeconomic Indicators 147
Chapter 13 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 14 Appendix 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Savory snacks, Hong Kong, value by category (HK$m), 2004?14 26
Figure 2: Savory snacks, Hong Kong, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, Hong Kong, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, Hong Kong, category growth comparison, by volume, 2004?14 32
Figure 5: Savory snacks, Hong Kong, company share by value (%), 2008?09 37
Figure 6: Savory snacks, Hong Kong, distribution channels by value (%), 2008?09 43
Figure 7: Nuts and seeds, Hong Kong, value by segment (HK$m), 2004?14 54
Figure 8: Nuts and seeds, Hong Kong, category growth comparison, by value, 2004?14 56
Figure 9: Nuts and seeds, Hong Kong, volume by segment (kg, million), 2004?14 59
Figure 10: Nuts and seeds, Hong Kong, category growth comparison, by volume, 2004?14 59
Figure 11: Nuts and seeds, Hong Kong, company share by value (%), 2008?09 62
Figure 12: Nuts and seeds, Hong Kong, distribution channels by value (%), 2008?09 65
Figure 13: Other savory snacks, Hong Kong, value by segment (HK$m), 2004?14 71
Figure 14: Other savory snacks, Hong Kong, category growth comparison, by value, 2004?14 73
Figure 15: Other savory snacks, Hong Kong, volume by segment (kg, million), 2004?14 76
Figure 16: Other savory snacks, Hong Kong, category growth comparison, by volume, 2004?14 76
Figure 17: Other savory snacks, Hong Kong, company share by value (%), 2008?09 79
Figure 18: Other savory snacks, Hong Kong, distribution channels by value (%), 2008?09 83
Figure 19: Popcorn, Hong Kong, value by segment (HK$m), 2004?14 89
Figure 20: Popcorn, Hong Kong, category growth comparison, by value, 2004?14 91
Figure 21: Popcorn, Hong Kong, volume by segment (kg, million), 2004?14 94
Figure 22: Popcorn, Hong Kong, category growth comparison, by volume, 2004?14 94
Figure 23: Popcorn, Hong Kong, company share by value (%), 2008?09 96
Figure 24: Popcorn, Hong Kong, distribution channels by value (%), 2008?09 99
Figure 25: Potato chips, Hong Kong, value (HK$m), 2004?14 104
Figure 26: Potato chips, Hong Kong, volume (kg, million), 2004?14 107
Figure 27: Potato chips, Hong Kong, company share by value (%), 2008?09 110
Figure 28: Potato chips, Hong Kong, distribution channels by value (%), 2008?09 113
Figure 29: Processed snacks, Hong Kong, value by segment (HK$m), 2004?14 119
Figure 30: Processed snacks, Hong Kong, category growth comparison, by value, 2004?14 121
Figure 31: Processed snacks, Hong Kong, volume by segment (kg, million), 2004?14 124
Figure 32: Processed snacks, Hong Kong, category growth comparison, by volume, 2004?14 124
Figure 33: Processed snacks, Hong Kong, company share by value (%), 2008?09 127
Figure 34: Processed snacks, Hong Kong, distribution channels by value (%), 2008?09 131
Figure 35: Global savory snacks market split (value terms, 2009), top five countries 136
Figure 36: Global savory snacks market value, 2004–09, top five countries 138
Figure 37: Global savory snacks market split (volume terms, 2009), top five countries 140
Figure 38: Global savory snacks market volume, 2004–09, top five countries 142
Figure 39: Annual data review process 153

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Hong Kong, value by category (HK$m), 2004?09 24
Table 4: Savory snacks, Hong Kong, value forecast by category (HK$m), 2009?14 25
Table 5: Savory snacks, Hong Kong, value by category ($m), 2004?09 27
Table 6: Savory snacks, Hong Kong, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, Hong Kong, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, Hong Kong, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, Hong Kong, brand share by value (%), 2008?09 33
Table 10: Savory snacks, Hong Kong, value by brand (HK$m), 2008?09 35
Table 11: Savory snacks, Hong Kong, company share by value (%), 2008?09 38
Table 12: Savory snacks, Hong Kong, value by company (HK$m), 2008?09 40
Table 13: Savory snacks, Hong Kong, distribution channels by value (%), 2008?09 42
Table 14: Savory snacks, Hong Kong, value by distribution channel (HK$m), 2008?09 42
Table 15: Savory snacks, Hong Kong, expenditure per capita (HK$), 2004?09 44
Table 16: Savory snacks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 45
Table 17: Savory snacks, Hong Kong, expenditure per capita ($), 2004?09 45
Table 18: Savory snacks, Hong Kong, forecast expenditure per capita ($), 2009?14 46
Table 19: Savory snacks, Hong Kong, consumption per capita (kg), 2004?09 46
Table 20: Savory snacks, Hong Kong, forecast consumption per capita (kg), 2009?14 47
Table 21: Calbee Foods Co., Ltd. key facts 48
Table 22: PepsiCo, Inc. key facts 50
Table 23: Nuts and seeds, Hong Kong, value by segment (HK$m), 2004?09 52
Table 24: Nuts and seeds, Hong Kong, value forecast by segment (HK$m), 2009?14 53
Table 25: Nuts and seeds, Hong Kong, value by segment ($m), 2004?09 55
Table 26: Nuts and seeds, Hong Kong, value forecast by segment ($m), 2009?14 55
Table 27: Nuts and seeds, Hong Kong, volume by segment (kg, million), 2004?09 57
Table 28: Nuts and seeds, Hong Kong, volume forecast by segment (kg, million), 2009?14 58
Table 29: Nuts and seeds, Hong Kong, brand share by value (%), 2008?09 60
Table 30: Nuts and seeds, Hong Kong, value by brand (HK$m), 2008?09 61
Table 31: Nuts and seeds, Hong Kong, company share by value (%), 2008?09 63
Table 32: Nuts and seeds, Hong Kong, value by company (HK$m), 2008?09 63
Table 33: Nuts and seeds, Hong Kong, distribution channels by value (%), 2008?09 64
Table 34: Nuts and seeds, Hong Kong, value by distribution channel (HK$m), 2008?09 64
Table 35: Nuts and seeds, Hong Kong, expenditure per capita (HK$), 2004?09 66
Table 36: Nuts and seeds, Hong Kong, forecast expenditure per capita (HK$), 2009?14 66
Table 37: Nuts and seeds, Hong Kong, expenditure per capita ($), 2004?09 67
Table 38: Nuts and seeds, Hong Kong, forecast expenditure per capita ($), 2009?14 67
Table 39: Nuts and seeds, Hong Kong, consumption per capita (kg), 2004?09 68
Table 40: Nuts and seeds, Hong Kong, forecast consumption per capita (kg), 2009?14 68
Table 41: Other savory snacks, Hong Kong, value by segment (HK$m), 2004?09 69
Table 42: Other savory snacks, Hong Kong, value forecast by segment (HK$m), 2009?14 70
Table 43: Other savory snacks, Hong Kong, value by segment ($m), 2004?09 72
Table 44: Other savory snacks, Hong Kong, value forecast by segment ($m), 2009?14 72
Table 45: Other savory snacks, Hong Kong, volume by segment (kg, million), 2004?09 74
Table 46: Other savory snacks, Hong Kong, volume forecast by segment (kg, million), 2009?14 75
Table 47: Other savory snacks, Hong Kong, brand share by value (%), 2008?09 77
Table 48: Other savory snacks, Hong Kong, value by brand (HK$m), 2008?09 78
Table 49: Other savory snacks, Hong Kong, company share by value (%), 2008?09 80
Table 50: Other savory snacks, Hong Kong, value by company (HK$m), 2008?09 81
Table 51: Other savory snacks, Hong Kong, distribution channels by value (%), 2008?09 82
Table 52: Other savory snacks, Hong Kong, value by distribution channel (HK$m), 2008?09 82
Table 53: Other savory snacks, Hong Kong, expenditure per capita (HK$), 2004?09 84
Table 54: Other savory snacks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 84
Table 55: Other savory snacks, Hong Kong, expenditure per capita ($), 2004?09 85
Table 56: Other savory snacks, Hong Kong, forecast expenditure per capita ($), 2009?14 85
Table 57: Other savory snacks, Hong Kong, consumption per capita (kg), 2004?09 86
Table 58: Other savory snacks, Hong Kong, forecast consumption per capita (kg), 2009?14 86
Table 59: Popcorn, Hong Kong, value by segment (HK$m), 2004?09 87
Table 60: Popcorn, Hong Kong, value forecast by segment (HK$m), 2009?14 88
Table 61: Popcorn, Hong Kong, value by segment ($m), 2004?09 90
Table 62: Popcorn, Hong Kong, value forecast by segment ($m), 2009?14 90
Table 63: Popcorn, Hong Kong, volume by segment (kg, million), 2004?09 92
Table 64: Popcorn, Hong Kong, volume forecast by segment (kg, million), 2009?14 93
Table 65: Popcorn, Hong Kong, brand share by value (%), 2008?09 95
Table 66: Popcorn, Hong Kong, value by brand (HK$m), 2008?09 95
Table 67: Popcorn, Hong Kong, company share by value (%), 2008?09 97
Table 68: Popcorn, Hong Kong, value by company (HK$m), 2008?09 97
Table 69: Popcorn, Hong Kong, distribution channels by value (%), 2008?09 98
Table 70: Popcorn, Hong Kong, value by distribution channel (HK$m), 2008?09 98
Table 71: Popcorn, Hong Kong, expenditure per capita (HK$), 2004?09 100
Table 72: Popcorn, Hong Kong, forecast expenditure per capita (HK$), 2009?14 100
Table 73: Popcorn, Hong Kong, expenditure per capita ($), 2004?09 101
Table 74: Popcorn, Hong Kong, forecast expenditure per capita ($), 2009?14 101
Table 75: Popcorn, Hong Kong, consumption per capita (kg), 2004?09 102
Table 76: Popcorn, Hong Kong, forecast consumption per capita (kg), 2009?14 102
Table 77: Potato chips, Hong Kong, value (HK$m), 2004?09 103
Table 78: Potato chips, Hong Kong, value forecast (HK$m), 2009?14 104
Table 79: Potato chips, Hong Kong, value ($m), 2004?09 105
Table 80: Potato chips, Hong Kong, value forecast ($m), 2009?14 105
Table 81: Potato chips, Hong Kong, volume (kg, million), 2004?09 106
Table 82: Potato chips, Hong Kong, volume forecast (kg, million), 2009?14 107
Table 83: Potato chips, Hong Kong, brand share by value (%), 2008?09 108
Table 84: Potato chips, Hong Kong, value by brand (HK$m), 2008?09 109
Table 85: Potato chips, Hong Kong, company share by value (%), 2008?09 111
Table 86: Potato chips, Hong Kong, value by company (HK$m), 2008?09 111
Table 87: Potato chips, Hong Kong, distribution channels by value (%), 2008?09 112
Table 88: Potato chips, Hong Kong, value by distribution channel (HK$m), 2008?09 112
Table 89: Potato chips, Hong Kong, expenditure per capita (HK$), 2004?09 114
Table 90: Potato chips, Hong Kong, forecast expenditure per capita (HK$), 2009?14 114
Table 91: Potato chips, Hong Kong, expenditure per capita ($), 2004?09 115
Table 92: Potato chips, Hong Kong, forecast expenditure per capita ($), 2009?14 115
Table 93: Potato chips, Hong Kong, consumption per capita (kg), 2004?09 116
Table 94: Potato chips, Hong Kong, forecast consumption per capita (kg), 2009?14 116
Table 95: Processed snacks, Hong Kong, value by segment (HK$m), 2004?09 117
Table 96: Processed snacks, Hong Kong, value forecast by segment (HK$m), 2009?14 118
Table 97: Processed snacks, Hong Kong, value by segment ($m), 2004?09 120
Table 98: Processed snacks, Hong Kong, value forecast by segment ($m), 2009?14 120
Table 99: Processed snacks, Hong Kong, volume by segment (kg, million), 2004?09 122
Table 100: Processed snacks, Hong Kong, volume forecast by segment (kg, million), 2009?14 123
Table 101: Processed snacks, Hong Kong, brand share by value (%), 2008?09 125
Table 102: Processed snacks, Hong Kong, value by brand (HK$m), 2008?09 126
Table 103: Processed snacks, Hong Kong, company share by value (%), 2008?09 128
Table 104: Processed snacks, Hong Kong, value by company (HK$m), 2008?09 129
Table 105: Processed snacks, Hong Kong, distribution channels by value (%), 2008?09 130
Table 106: Processed snacks, Hong Kong, value by distribution channel (HK$m), 2008?09 130
Table 107: Processed snacks, Hong Kong, expenditure per capita (HK$), 2004?09 132
Table 108: Processed snacks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 132
Table 109: Processed snacks, Hong Kong, expenditure per capita ($), 2004?09 133
Table 110: Processed snacks, Hong Kong, forecast expenditure per capita ($), 2009?14 133
Table 111: Processed snacks, Hong Kong, consumption per capita (kg), 2004?09 134
Table 112: Processed snacks, Hong Kong, forecast consumption per capita (kg), 2009?14 134
Table 113: Global savory snacks market value, 2009 135
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 138
Table 115: Global savory snacks market volume, 2009 139
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 142
Table 117: Leading players, top five countries 143
Table 118: Hong Kong savory snacks new product launches reports, by company (top five companies), 2009 144
Table 119: Hong Kong savory snacks new product launches SKUs, by company (top five companies), 2009 144
Table 120: Hong Kong savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 145
Table 121: Hong Kong savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 145
Table 122: Hong Kong savory snacks new product launches (reports), by package tags or claims (top 10 claims), 2009 146
Table 123: Hong Kong savory snacks new product launches - recent five launches (2009) 146
Table 124: Hong Kong population, by age group, 2004?09 (millions) 147
Table 125: Hong Kong population forecast, by age group, 2009?14 (millions) 148
Table 126: Hong Kong population, by gender, 2004?09 (millions) 148
Table 127: Hong Kong population forecast, by gender, 2009?14 (millions) 149
Table 128: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 149
Table 129: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 149
Table 130: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 150
Table 131: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 150
Table 132: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 150
Table 133: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 151
Table 134: Hong Kong consumer price index, 2004?09 (2000=100) 151
Table 135: Hong Kong consumer price index, 2009?14 (2000=100) 151


[Inhaltsverzeichnis ausblenden]