Savory Snacks in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Savory Snacks in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
• Market overview & forecast – overall Hong Kong savory snacks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the savory snacks market in Hong Kong
• Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong savory snacks market

Highlights
• In Hong Kong, 35-44 age group accounted for 22.8% share of the total savory snacks consumption in 2008.
• In Hong Kong, female gender accounted for 52.5% of the total savory snacks consumption in 2008.
• In Hong Kong, 35-44 age group accounted for 23.2% share of the total nuts and seeds consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the savory snacks market in Hong Kong.
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong savory snacks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hong Kong Savory Snacks Market Overview & Forecast 14
Value analysis (Hong Kong Dollar), 2004?09 14
Value analysis (Hong Kong Dollar), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 Hong Kong Savory Snacks Market Shares 23
Company and brand share analysis 23
Distribution analysis 31
Chapter 4 Hong Kong Savory Snacks Market – Consumption & Usage Demographics 33
Savory snacks–consumer demographics 33
Nuts and seeds–consumer demographics 42
Other savory snacks–consumer demographics 51
Popcorn–consumer demographics 60
Potato chips–consumer demographics 69
Processed snacks–consumer demographics 78
Chapter 5 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 6 Appendix 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92


LIST OF FIGURES
Figure 1: Savory snacks, Hong Kong, value by category (HK$m), 2004?14 16
Figure 2: Savory snacks, Hong Kong, category growth comparison, by value, 2004?14 19
Figure 3: Savory snacks, Hong Kong, volume by category (kg, million), 2004?14 22
Figure 4: Savory snacks, Hong Kong, category growth comparison, by volume, 2004?14 22
Figure 5: Savory snacks, Hong Kong, company share by value (%), 2008?09 27
Figure 6: Savory snacks, Hong Kong, distribution channels by value (%), 2008?09 32
Figure 7: Savory snacks, Hong Kong, consumption by age group, % of total market value, 2008 33
Figure 8: Savory snacks, Hong Kong, consumption by gender, % of total market value, 2008 35
Figure 9: Savory snacks, Hong Kong, consumption by income, % of total market value, 2008 37
Figure 10: Savory snacks, Hong Kong, consumption by status, % of total market value, 2008 40
Figure 11: Nuts and seeds, Hong Kong, consumption by age group, % of total market value, 2008 42
Figure 12: Nuts and seeds, Hong Kong, consumption by gender, % of total market value, 2008 44
Figure 13: Nuts and seeds, Hong Kong, consumption by income, % of total market value, 2008 46
Figure 14: Nuts and seeds, Hong Kong, consumption by status, % of total market value, 2008 49
Figure 15: Other savory snacks, Hong Kong, consumption by age group, % of total market value, 2008 51
Figure 16: Other savory snacks, Hong Kong, consumption by gender, % of total market value, 2008 53
Figure 17: Other savory snacks, Hong Kong, consumption by income, % of total market value, 2008 55
Figure 18: Other savory snacks, Hong Kong, consumption by status, % of total market value, 2008 58
Figure 19: Popcorn, Hong Kong, consumption by age group, % of total market value, 2008 60
Figure 20: Popcorn, Hong Kong, consumption by gender, % of total market value, 2008 62
Figure 21: Popcorn, Hong Kong, consumption by income, % of total market value, 2008 64
Figure 22: Popcorn, Hong Kong, consumption by status, % of total market value, 2008 67
Figure 23: Potato chips, Hong Kong, consumption by age group, % of total market value, 2008 69
Figure 24: Potato chips, Hong Kong, consumption by gender, % of total market value, 2008 71
Figure 25: Potato chips, Hong Kong, consumption by income, % of total market value, 2008 73
Figure 26: Potato chips, Hong Kong, consumption by status, % of total market value, 2008 76
Figure 27: Processed chips, Hong Kong, consumption by age group, % of total market value, 2008 78
Figure 28: Processed chips, Hong Kong, consumption by gender, % of total market value, 2008 80
Figure 29: Processed chips, Hong Kong, consumption by income, % of total market value, 2008 82
Figure 30: Processed chips, Hong Kong, consumption by status, % of total market value, 2008 85
Figure 31: Annual data review process 88


LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Savory snacks distribution channels 5
Table 3: Savory snacks, Hong Kong, value by category (HK$m), 2004?09 14
Table 4: Savory snacks, Hong Kong, value forecast by category (HK$m), 2009?14 15
Table 5: Savory snacks, Hong Kong, value by category ($m), 2004?09 17
Table 6: Savory snacks, Hong Kong, value forecast by category ($m), 2009?14 18
Table 7: Savory snacks, Hong Kong, volume by category (kg, million), 2004?09 20
Table 8: Savory snacks, Hong Kong, volume forecast by category (kg, million), 2009?14 21
Table 9: Savory snacks, Hong Kong, brand share by value (%), 2008?09 23
Table 10: Savory snacks, Hong Kong, value by brand (HK$m), 2008?09 25
Table 11: Savory snacks, Hong Kong, company share by value (%), 2008?09 28
Table 12: Savory snacks, Hong Kong, value by company (HK$m), 2008?09 29
Table 13: Savory snacks, Hong Kong, distribution channels by value (%), 2008?09 31
Table 14: Savory snacks, Hong Kong, value by distribution channel (HK$m), 2008?09 31
Table 15: Savory snacks, Hong Kong, consumption by age group, value ($m), 2004?08 34
Table 16: Savory snacks, Hong Kong, consumption by age group, % of total market value, 2004?08 34
Table 17: Savory snacks, Hong Kong, consumption by gender, value ($m), 2004–08 36
Table 18: Savory snacks, Hong Kong, consumption by gender, % of total market value, 2004–08 36
Table 19: Savory snacks, Hong Kong, consumption by income, value ($m), 2004–08 38
Table 20: Savory snacks, Hong Kong, consumption by income, % of total market value, 2004–08 38
Table 21: Savory snacks, Hong Kong, consumption by urban/rural, value ($m), 2004–08 39
Table 22: Savory snacks, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 39
Table 23: Savory snacks, Hong Kong, consumption by status, value ($m), 2004–08 41
Table 24: Savory snacks, Hong Kong, consumption by status, % of total market value, 2004–08 41
Table 25: Nuts and seeds, Hong Kong, consumption by age group, value ($m), 2004?08 43
Table 26: Nuts and seeds, Hong Kong, consumption by age group, % of total market value, 2004?08 43
Table 27: Nuts and seeds, Hong Kong, consumption by gender, value ($m), 2004–08 45
Table 28: Nuts and seeds, Hong Kong, consumption by gender, % of total market value, 2004–08 45
Table 29: Nuts and seeds, Hong Kong, consumption by income, value ($m), 2004–08 47
Table 30: Nuts and seeds, Hong Kong, consumption by income, % of total market value, 2004–08 47
Table 31: Nuts and seeds, Hong Kong, consumption by urban/rural, value ($m), 2004–08 48
Table 32: Nuts and seeds, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 48
Table 33: Nuts and seeds, Hong Kong, consumption by status, value ($m), 2004–08 50
Table 34: Nuts and seeds, Hong Kong, consumption by status, % of total market value, 2004–08 50
Table 35: Other savory snacks, Hong Kong, consumption by age group, value ($m), 2004?08 52
Table 36: Other savory snacks, Hong Kong, consumption by age group, % of total market value, 2004?08 52
Table 37: Other savory snacks, Hong Kong, consumption by gender, value ($m), 2004–08 54
Table 38: Other savory snacks, Hong Kong, consumption by gender, % of total market value, 2004–08 54
Table 39: Other savory snacks, Hong Kong, consumption by income, value ($m), 2004–08 56
Table 40: Other savory snacks, Hong Kong, consumption by income, % of total market value, 2004–08 56
Table 41: Other savory snacks, Hong Kong, consumption by urban/rural, value ($m), 2004–08 57
Table 42: Other savory snacks, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 57
Table 43: Other savory snacks, Hong Kong, consumption by status, value ($m), 2004–08 59
Table 44: Other savory snacks, Hong Kong, consumption by status, % of total market value, 2004–08 59
Table 45: Popcorn, Hong Kong, consumption by age group, value ($m), 2004?08 61
Table 46: Popcorn, Hong Kong, consumption by age group, % of total market value, 2004?08 61
Table 47: Popcorn, Hong Kong, consumption by gender, value ($m), 2004–08 63
Table 48: Popcorn, Hong Kong, consumption by gender, % of total market value, 2004–08 63
Table 49: Popcorn, Hong Kong, consumption by income, value ($m), 2004–08 65
Table 50: Popcorn, Hong Kong, consumption by income, % of total market value, 2004–08 65
Table 51: Popcorn, Hong Kong, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Popcorn, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 66
Table 53: Popcorn, Hong Kong, consumption by status, value ($m), 2004–08 68
Table 54: Popcorn, Hong Kong, consumption by status, % of total market value, 2004–08 68
Table 55: Potato chips, Hong Kong, consumption by age group, value ($m), 2004?08 70
Table 56: Potato chips, Hong Kong, consumption by age group, % of total market value, 2004?08 70
Table 57: Potato chips, Hong Kong, consumption by gender, value ($m), 2004–08 72
Table 58: Potato chips, Hong Kong, consumption by gender, % of total market value, 2004–08 72
Table 59: Potato chips, Hong Kong, consumption by income, value ($m), 2004–08 74
Table 60: Potato chips, Hong Kong, consumption by income, % of total market value, 2004–08 74
Table 61: Potato chips, Hong Kong, consumption by urban/rural, value ($m), 2004–08 75
Table 62: Potato chips, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 75
Table 63: Potato chips, Hong Kong, consumption by status, value ($m), 2004–08 77
Table 64: Potato chips, Hong Kong, consumption by status, % of total market value, 2004–08 77
Table 65: Processed snacks, Hong Kong, consumption by age group, value ($m), 2004?08 79
Table 66: Processed snacks, Hong Kong, consumption by age group, % of total market value, 2004?08 79
Table 67: Processed snacks, Hong Kong, consumption by gender, value ($m), 2004–08 81
Table 68: Processed snacks, Hong Kong, consumption by gender, % of total market value, 2004–08 81
Table 69: Processed snacks, Hong Kong, consumption by income, value ($m), 2004–08 83
Table 70: Processed snacks, Hong Kong, consumption by income, % of total market value, 2004–08 83
Table 71: Processed snacks, Hong Kong, consumption by urban/rural, value ($m), 2004–08 84
Table 72: Processed snacks, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 84
Table 73: Processed snacks, Hong Kong, consumption by status, value ($m), 2004–08 86
Table 74: Processed snacks, Hong Kong, consumption by status, % of total market value, 2004–08 86


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