Savory Snacks in Hungary to 2013

Introduction

This databook provides key data and information on the savory snacks market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in Hungary increased at a compound annual growth rate of 7.2% between 2003 and 2008.

The potato chips category led the savory snacks market in Hungary, accounting for a share of 32.1%.

Leading players in Hungarian savory snacks market include Intersnack Knabber-Gebäck GmbH & Co. KG, PepsiCo, Inc. and Mogyi Kft.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Hungary increased at a compound annual growth rate of 7.2% between 2003 and 2008.

The potato chips category led the savory snacks market in Hungary, accounting for a share of 32.1%.

Leading players in Hungarian savory snacks market include Intersnack Knabber-Gebäck GmbH & Co. KG, PepsiCo, Inc. and Mogyi Kft.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Forint), 2003?08 23
Value analysis (Forint), 2008?13 24
Value analysis (US dollars), 2003?08 26
Value analysis (US dollars), 2008?13 27
Volume analysis, 2003?08 29
Volume analysis, 2008?13 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Forint), 2003?08 45
Value analysis (Forint), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other savory snacks 60
Value analysis (Forint), 2003?08 60
Value analysis (Forint), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Forint), 2003?08 76
Value analysis (Forint), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Forint), 2003?08 92
Value analysis (Forint), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Forint), 2003?08 105
Value analysis (Forint), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 133
Social analysis 136
Technological analysis 140
Legal analysis 143
Environmental analysis 146
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162


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LIST OF FIGURES
Figure 1: Hungary savory snacks value and value forecast, 2003?13 (HUFm, nominal prices) 25
Figure 2: Hungary savory snacks category growth comparison, by value, 2003?13 28
Figure 3: Hungary savory snacks volume and volume forecast, 2003?13 (kg, million) 31
Figure 4: Hungary savory snacks category growth comparison, by volume, 2003?13 31
Figure 5: Hungary savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Hungary savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Hungary nuts & seeds value and value forecast, 2003?13 (HUFm, nominal prices) 47
Figure 8: Hungary nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Hungary nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Hungary nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Hungary nuts & seeds distribution channels, by value, 2007?08 (%) 56
Figure 12: Hungary other savory snacks value and value forecast, 2003?13 (HUFm, nominal prices) 63
Figure 13: Hungary other savory snacks category growth comparison, by value, 2003?13 65
Figure 14: Hungary other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 15: Hungary other savory snacks category growth comparison, by volume, 2003?13 68
Figure 16: Hungary other savory snacks distribution channels, by value, 2007?08 (%) 72
Figure 17: Hungary popcorn value and value forecast, 2003?13 (HUFm, nominal prices) 78
Figure 18: Hungary popcorn category growth comparison, by value, 2003?13 80
Figure 19: Hungary popcorn volume and volume forecast, 2003?13 (kg, million) 83
Figure 20: Hungary popcorn category growth comparison, by volume, 2003?13 83
Figure 21: Hungary popcorn company share, by value, 2007?08 (%) 85
Figure 22: Hungary popcorn distribution channels, by value, 2007?08 (%) 88
Figure 23: Hungary potato chips value and value forecast, 2003?13 (HUFm, nominal prices) 93
Figure 24: Hungary potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 25: Hungary potato chips company share, by value, 2007?08 (%) 98
Figure 26: Hungary potato chips distribution channels, by value, 2007?08 (%) 101
Figure 27: Hungary processed snacks value and value forecast, 2003?13 (HUFm, nominal prices) 107
Figure 28: Hungary processed snacks category growth comparison, by value, 2003?13 109
Figure 29: Hungary processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 30: Hungary processed snacks category growth comparison, by volume, 2003?13 112
Figure 31: Hungary processed snacks company share, by value, 2007?08 (%) 114
Figure 32: Hungary processed snacks distribution channels, by value, 2007?08 (%) 117
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 122
Figure 34: Global savory snacks market value, 2003–08, top five countries 124
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 126
Figure 36: Global savory snacks market volume, 2003–08, top five countries 128
Figure 37: Annual data review process 158


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Hungary savory snacks value, 2003?08 (HUFm, nominal prices) 23
Table 4: Hungary savory snacks value forecast, 2008?13 (HUFm, nominal prices) 24
Table 5: Hungary savory snacks value, 2003?08 ($m, nominal prices) 26
Table 6: Hungary savory snacks value forecast, 2008?13 ($m, nominal prices) 27
Table 7: Hungary savory snacks volume, 2003?08 (kg, million) 29
Table 8: Hungary savory snacks volume forecast, 2008?13 (kg, million) 30
Table 9: Hungary savory snacks brand share, by value, 2007?08 (%) 32
Table 10: Hungary savory snacks value, by brand 2007?08 (HUFm, nominal prices) 33
Table 11: Hungary savory snacks company share by value, 2007?08 (%) 35
Table 12: Hungary savory snacks value, by company, 2007?08 (HUFm, nominal prices) 35
Table 13: Hungary savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Hungary savory snacks value, by distribution channel, 2007?08 (HUFm, nominal prices) 36
Table 15: Hungary savory snacks expenditure per capita, 2003?08 (HUF, nominal prices) 38
Table 16: Hungary savory snacks forecast expenditure per capita, 2008?13 (HUF, nominal prices) 39
Table 17: Hungary savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Hungary savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Hungary savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Hungary savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Hungary nuts & seeds value, 2003?08 (HUFm, nominal prices) 45
Table 23: Hungary nuts & seeds value forecast, 2008?13 (HUFm, nominal prices) 46
Table 24: Hungary nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Hungary nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Hungary nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Hungary nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Hungary nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Hungary nuts & seeds value, by brand 2007?08 (HUFm, nominal prices) 53
Table 30: Hungary nuts & seeds company share by value, 2007?08 (%) 54
Table 31: Hungary nuts & seeds value, by company, 2007?08 (HUFm, nominal prices) 54
Table 32: Hungary nuts & seeds distribution channels, by value, 2007?08 (%) 55
Table 33: Hungary nuts & seeds value, by distribution channel, 2007?08 (HUFm, nominal prices) 55
Table 34: Hungary nuts & seeds expenditure per capita, 2003?08 (HUF, nominal prices) 57
Table 35: Hungary nuts & seeds forecast expenditure per capita, 2008?13 (HUF, nominal prices) 57
Table 36: Hungary nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Hungary nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Hungary nuts & seeds consumption per capita, 2003?08 (kg) 59
Table 39: Hungary nuts & seeds forecast consumption per capita, 2008?13 (kg) 59
Table 40: Hungary other savory snacks value, 2003?08 (HUFm, nominal prices) 60
Table 41: Hungary other savory snacks value forecast, 2008?13 (HUFm, nominal prices) 62
Table 42: Hungary other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 43: Hungary other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 44: Hungary other savory snacks volume, 2003?08 (kg, million) 66
Table 45: Hungary other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 46: Hungary other savory snacks brand share, by value, 2007?08 (%) 69
Table 47: Hungary other savory snacks value, by brand 2007?08 (HUFm, nominal prices) 69
Table 48: Hungary other savory snacks company share by value, 2007?08 (%) 70
Table 49: Hungary other savory snacks value, by company, 2007?08 (HUFm, nominal prices) 70
Table 50: Hungary other savory snacks distribution channels, by value, 2007?08 (%) 71
Table 51: Hungary other savory snacks value, by distribution channel, 2007?08 (HUFm, nominal prices) 71
Table 52: Hungary other savory snacks expenditure per capita, 2003?08 (HUF, nominal prices) 73
Table 53: Hungary other savory snacks forecast expenditure per capita, 2008?13 (HUF, nominal prices) 73
Table 54: Hungary other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 74
Table 55: Hungary other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 56: Hungary other savory snacks consumption per capita, 2003?08 (kg) 75
Table 57: Hungary other savory snacks forecast consumption per capita, 2008?13 (kg) 75
Table 58: Hungary popcorn value, 2003?08 (HUFm, nominal prices) 76
Table 59: Hungary popcorn value forecast, 2008?13 (HUFm, nominal prices) 77
Table 60: Hungary popcorn value, 2003?08 ($m, nominal prices) 79
Table 61: Hungary popcorn value forecast, 2008?13 ($m, nominal prices) 79
Table 62: Hungary popcorn volume, 2003?08 (kg, million) 81
Table 63: Hungary popcorn volume forecast, 2008?13 (kg, million) 82
Table 64: Hungary popcorn brand share, by value, 2007?08 (%) 84
Table 65: Hungary popcorn value, by brand 2007?08 (HUFm, nominal prices) 84
Table 66: Hungary popcorn company share by value, 2007?08 (%) 86
Table 67: Hungary popcorn value, by company, 2007?08 (HUFm, nominal prices) 86
Table 68: Hungary popcorn distribution channels, by value, 2007?08 (%) 87
Table 69: Hungary popcorn value, by distribution channel, 2007?08 (HUFm, nominal prices) 87
Table 70: Hungary popcorn expenditure per capita, 2003?08 (HUF, nominal prices) 89
Table 71: Hungary popcorn forecast expenditure per capita, 2008?13 (HUF, nominal prices) 89
Table 72: Hungary popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 73: Hungary popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 74: Hungary popcorn consumption per capita, 2003?08 (kg) 91
Table 75: Hungary popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 76: Hungary potato chips value, 2003?08 (HUFm, nominal prices) 92
Table 77: Hungary potato chips value forecast, 2008?13 (HUFm, nominal prices) 93
Table 78: Hungary potato chips value, 2003?08 ($m, nominal prices) 94
Table 79: Hungary potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 80: Hungary potato chips volume, 2003?08 (kg, million) 95
Table 81: Hungary potato chips volume forecast, 2008?13 (kg, million) 96
Table 82: Hungary potato chips brand share, by value, 2007?08 (%) 97
Table 83: Hungary potato chips value, by brand 2007?08 (HUFm, nominal prices) 97
Table 84: Hungary potato chips company share by value, 2007?08 (%) 99
Table 85: Hungary potato chips value, by company, 2007?08 (HUFm, nominal prices) 99
Table 86: Hungary potato chips distribution channels, by value, 2007?08 (%) 100
Table 87: Hungary potato chips value, by distribution channel, 2007?08 (HUFm, nominal prices) 100
Table 88: Hungary potato chips expenditure per capita, 2003?08 (HUF, nominal prices) 102
Table 89: Hungary potato chips forecast expenditure per capita, 2008?13 (HUF, nominal prices) 102
Table 90: Hungary potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 91: Hungary potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 92: Hungary potato chips consumption per capita, 2003?08 (kg) 104
Table 93: Hungary potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 94: Hungary processed snacks value, 2003?08 (HUFm, nominal prices) 105
Table 95: Hungary processed snacks value forecast, 2008?13 (HUFm, nominal prices) 106
Table 96: Hungary processed snacks value, 2003?08 ($m, nominal prices) 108
Table 97: Hungary processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 98: Hungary processed snacks volume, 2003?08 (kg, million) 110
Table 99: Hungary processed snacks volume forecast, 2008?13 (kg, million) 111
Table 100: Hungary processed snacks brand share, by value, 2007?08 (%) 113
Table 101: Hungary processed snacks value, by brand 2007?08 (HUFm, nominal prices) 113
Table 102: Hungary processed snacks company share by value, 2007?08 (%) 115
Table 103: Hungary processed snacks value, by company, 2007?08 (HUFm, nominal prices) 115
Table 104: Hungary processed snacks distribution channels, by value, 2007?08 (%) 116
Table 105: Hungary processed snacks value, by distribution channel, 2007?08 (HUFm, nominal prices) 116
Table 106: Hungary processed snacks expenditure per capita, 2003?08 (HUF, nominal prices) 118
Table 107: Hungary processed snacks forecast expenditure per capita, 2008?13 (HUF, nominal prices) 118
Table 108: Hungary processed snacks expenditure per capita, 2003?08 ($, nominal prices) 119
Table 109: Hungary processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 110: Hungary processed snacks consumption per capita, 2003?08 (kg) 120
Table 111: Hungary processed snacks forecast consumption per capita, 2008?13 (kg) 120
Table 112: Global savory snacks market value, 2008 121
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 124
Table 114: Global savory snacks market volume, 2008 125
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 128
Table 116: Leading players, top five countries 129
Table 117: Analysis of Hungary’s political landscape 131
Table 118: Analysis of Hungary’s economy 133
Table 119: Analysis of Hungary’s social system 136
Table 120: Analysis of Hungary’s technological landscape 140
Table 121: Patents granted by USPTO to Hungary and other nations, 2002–06 141
Table 122: Analysis of Hungary’s legal landscape 143
Table 123: Analysis of Hungary’s environmental landscape 146
Table 124: Hungary savory snacks new product launches reports, by company, 2008 149
Table 125: Hungary savory snacks new product launches SKUs, by company, 2008 149
Table 126: Hungary savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 150
Table 127: Hungary savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 150
Table 128: Hungary savory snacks new product launches (reports), by Package tags or Claims, 2008 151
Table 129: Hungary savory snacks new product launches ,2008 151
Table 130: Hungary population, by age group, 2003?08 (millions) 152
Table 131: Hungary population forecast, by age group, 2008?13 (millions) 153
Table 132: Hungary population, by gender, 2003?08 (millions) 153
Table 133: Hungary population forecast, by gender, 2008?13 (millions) 154
Table 134: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 154
Table 135: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 154
Table 136: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 155
Table 137: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 155
Table 138: Hungary real GDP, 2003?08 ($bn, 2000 prices) 155
Table 139: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 140: Hungary consumer price index, 2003?08 (2000=100) 156
Table 141: Hungary consumer price index, 2008?13 (2000=100) 156


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