Savory Snacks in Italy - Market Forecast & Consumer Demographics

Synopsis
Savory Snacks in Italy – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Italy.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Italian savory snacks products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
• Market overview & forecast – overall Italy savory snacks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the savory snacks market in Italy
• Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Italian savory snacks market

Highlights
• In Italy, 35-44 age group accounted for 21.4% share of the total savory snacks consumption in 2008.
• In Italy, urban consumers accounted for 71.5% of the total savory snacks consumption in 2008.
• In Italy, 55+ age group accounted for 30.8% share of the total nuts and seeds consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the savory snacks market in Italy
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Italian savory snacks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Italian Savory Snacks Market Overview & Forecast 10
Value analysis (Euro), 2004?09 10
Value analysis (Euro), 2009?14 11
Value analysis (US dollars), 2004?09 13
Value analysis (US dollars), 2009?14 14
Volume analysis, 2004?09 16
Volume analysis, 2009?14 17
Chapter 3 Italian Savory Snacks Market Shares 19
Company and brand share analysis 19
Distribution analysis 24
Chapter 4 Italian Savory Snacks Market – Consumption & Usage Demographics 26
Savory snacks–consumer demographics 26
Nuts and seeds–consumer demographics 38
Other savory snacks–consumer demographics 50
Popcorn–consumer demographics 62
Potato chips–consumer demographics 74
Processed snacks–consumer demographics 86
Chapter 5 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 6 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103


LIST OF FIGURES
Figure 1: Savory snacks, Italy, value by category (€m), 2004?14 16
Figure 2: Savory snacks, Italy, category growth comparison, by value, 2004?14 19
Figure 3: Savory snacks, Italy, volume by category (kg, million), 2004?14 22
Figure 4: Savory snacks, Italy, category growth comparison, by volume, 2004?14 22
Figure 5: Savory snacks, Italy, company share by value (%), 2008?09 25
Figure 6: Savory snacks, Italy, distribution channels by value (%), 2008?09 29
Figure 7: Savory snacks, Italy, consumption by age group, % of total market value, 2008 30
Figure 8: Savory snacks, Italy, consumption by gender, % of total market value, 2008 32
Figure 9: Savory snacks, Italy, consumption by income, % of total market value, 2008 34
Figure 10: Savory snacks, Italy, consumption by urban/rural, % of total market value, 2008 36
Figure 11: Savory snacks, Italy, consumption by status, % of total market value, 2008 38
Figure 12: Savory snacks, Italy, consumption by region, % of total market value, 2008 40
Figure 13: Nuts and seeds, Italy, consumption by age group, % of total market value, 2008 42
Figure 14: Nuts and seeds, Italy, consumption by gender, % of total market value, 2008 44
Figure 15: Nuts and seeds, Italy, consumption by income, % of total market value, 2008 46
Figure 16: Nuts and seeds, Italy, consumption by urban/rural, % of total market value, 2008 48
Figure 17: Nuts and seeds, Italy, consumption by status, % of total market value, 2008 50
Figure 18: Nuts and seeds, Italy, consumption by region, % of total market value, 2008 52
Figure 19: Other savory snacks, Italy, consumption by age group, % of total market value, 2008 54
Figure 20: Other savory snacks, Italy, consumption by gender, % of total market value, 2008 56
Figure 21: Other savory snacks, Italy, consumption by income, % of total market value, 2008 58
Figure 22: Other savory snacks, Italy, consumption by urban/rural, % of total market value, 2008 60
Figure 23: Other savory snacks, Italy, consumption by status, % of total market value, 2008 62
Figure 24: Other savory snacks, Italy, consumption by region, % of total market value, 2008 64
Figure 25: Popcorn, Italy, consumption by age group, % of total market value, 2008 66
Figure 26: Popcorn, Italy, consumption by gender, % of total market value, 2008 68
Figure 27: Popcorn, Italy, consumption by income, % of total market value, 2008 70
Figure 28: Popcorn, Italy, consumption by urban/rural, % of total market value, 2008 72
Figure 29: Popcorn, Italy, consumption by status, % of total market value, 2008 74
Figure 30: Popcorn, Italy, consumption by region, % of total market value, 2008 76
Figure 31: Potato chips, Italy, consumption by age group, % of total market value, 2008 78
Figure 32: Potato chips, Italy, consumption by gender, % of total market value, 2008 80
Figure 33: Potato chips, Italy, consumption by income, % of total market value, 2008 82
Figure 34: Potato chips, Italy, consumption by urban/rural, % of total market value, 2008 84
Figure 35: Potato chips, Italy, consumption by status, % of total market value, 2008 86
Figure 36: Potato chips, Italy, consumption by region, % of total market value, 2008 88
Figure 37: Processed snacks, Italy, consumption by age group, % of total market value, 2008 90
Figure 38: Processed snacks, Italy, consumption by gender, % of total market value, 2008 92
Figure 39: Processed snacks, Italy, consumption by income, % of total market value, 2008 94
Figure 40: Processed snacks, Italy, consumption by urban/rural, % of total market value, 2008 96
Figure 41: Processed snacks, Italy, consumption by status, % of total market value, 2008 98
Figure 42: Processed snacks, Italy, consumption by region, % of total market value, 2008 100
Figure 43: Annual data review process 103


LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Savory snacks distribution channels 5
Table 3: Savory snacks, Italy, value by category (€m), 2004?09 14
Table 4: Savory snacks, Italy, value forecast by category (€m), 2009?14 15
Table 5: Savory snacks, Italy, value by category ($m), 2004?09 17
Table 6: Savory snacks, Italy, value forecast by category ($m), 2009?14 18
Table 7: Savory snacks, Italy, volume by category (kg, million), 2004?09 20
Table 8: Savory snacks, Italy, volume forecast by category (kg, million), 2009?14 21
Table 9: Savory snacks, Italy, brand share by value (%), 2008?09 23
Table 10: Savory snacks, Italy, value by brand (€m), 2008?09 24
Table 11: Savory snacks, Italy, company share by value (%), 2008?09 26
Table 12: Savory snacks, Italy, value by company (€m), 2008?09 27
Table 13: Savory snacks, Italy, distribution channels by value (%), 2008?09 28
Table 14: Savory snacks, Italy, value by distribution channel (€m), 2008?09 28
Table 15: Savory snacks, Italy, consumption by age group, value ($m), 2004?08 31
Table 16: Savory snacks, Italy, consumption by age group, % of total market value, 2004?08 31
Table 17: Savory snacks, Italy, consumption by gender, value ($m), 2004–08 33
Table 18: Savory snacks, Italy, consumption by gender, % of total market value, 2004–08 33
Table 19: Savory snacks, Italy, consumption by income, value ($m), 2004–08 35
Table 20: Savory snacks, Italy, consumption by income, % of total market value, 2004–08 35
Table 21: Savory snacks, Italy, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Savory snacks, Italy, consumption by urban/rural, % of total market value, 2004–08 37
Table 23: Savory snacks, Italy, consumption by status, value ($m), 2004–08 39
Table 24: Savory snacks, Italy, consumption by status, % of total market value, 2004–08 39
Table 25: Savory snacks, Italy, consumption by region, value ($m), 2004–08 41
Table 26: Savory snacks, Italy, consumption by region, % of total market value, 2004–08 41
Table 27: Nuts and seeds, Italy, consumption by age group, value ($m), 2004?08 43
Table 28: Nuts and seeds, Italy, consumption by age group, % of total market value, 2004?08 43
Table 29: Nuts and seeds, Italy, consumption by gender, value ($m), 2004–08 45
Table 30: Nuts and seeds, Italy, consumption by gender, % of total market value, 2004–08 45
Table 31: Nuts and seeds, Italy, consumption by income, value ($m), 2004–08 47
Table 32: Nuts and seeds, Italy, consumption by income, % of total market value, 2004–08 47
Table 33: Nuts and seeds, Italy, consumption by urban/rural, value ($m), 2004–08 49
Table 34: Nuts and seeds, Italy, consumption by urban/rural, % of total market value, 2004–08 49
Table 35: Nuts and seeds, Italy, consumption by status, value ($m), 2004–08 51
Table 36: Nuts and seeds, Italy, consumption by status, % of total market value, 2004–08 51
Table 37: Nuts and seeds, Italy, consumption by region, value ($m), 2004–08 53
Table 38: Nuts and seeds, Italy, consumption by region, % of total market value, 2004–08 53
Table 39: Other savory snacks, Italy, consumption by age group, value ($m), 2004?08 55
Table 40: Other savory snacks, Italy, consumption by age group, % of total market value, 2004?08 55
Table 41: Other savory snacks, Italy, consumption by gender, value ($m), 2004–08 57
Table 42: Other savory snacks, Italy, consumption by gender, % of total market value, 2004–08 57
Table 43: Other savory snacks, Italy, consumption by income, value ($m), 2004–08 59
Table 44: Other savory snacks, Italy, consumption by income, % of total market value, 2004–08 59
Table 45: Other savory snacks, Italy, consumption by urban/rural, value ($m), 2004–08 61
Table 46: Other savory snacks, Italy, consumption by urban/rural, % of total market value, 2004–08 61
Table 47: Other savory snacks, Italy, consumption by status, value ($m), 2004–08 63
Table 48: Other savory snacks, Italy, consumption by status, % of total market value, 2004–08 63
Table 49: Other savory snacks, Italy, consumption by region, value ($m), 2004–08 65
Table 50: Other savory snacks, Italy, consumption by region, % of total market value, 2004–08 65
Table 51: Popcorn, Italy, consumption by age group, value ($m), 2004?08 67
Table 52: Popcorn, Italy, consumption by age group, % of total market value, 2004?08 67
Table 53: Popcorn, Italy, consumption by gender, value ($m), 2004–08 69
Table 54: Popcorn, Italy, consumption by gender, % of total market value, 2004–08 69
Table 55: Popcorn, Italy, consumption by income, value ($m), 2004–08 71
Table 56: Popcorn, Italy, consumption by income, % of total market value, 2004–08 71
Table 57: Popcorn, Italy, consumption by urban/rural, value ($m), 2004–08 73
Table 58: Popcorn, Italy, consumption by urban/rural, % of total market value, 2004–08 73
Table 59: Popcorn, Italy, consumption by status, value ($m), 2004–08 75
Table 60: Popcorn, Italy, consumption by status, % of total market value, 2004–08 75
Table 61: Popcorn, Italy, consumption by region, value ($m), 2004–08 77
Table 62: Popcorn, Italy, consumption by region, % of total market value, 2004–08 77
Table 63: Potato chips, Italy, consumption by age group, value ($m), 2004?08 79
Table 64: Potato chips, Italy, consumption by age group, % of total market value, 2004?08 79
Table 65: Potato chips, Italy, consumption by gender, value ($m), 2004–08 81
Table 66: Potato chips, Italy, consumption by gender, % of total market value, 2004–08 81
Table 67: Potato chips, Italy, consumption by income, value ($m), 2004–08 83
Table 68: Potato chips, Italy, consumption by income, % of total market value, 2004–08 83
Table 69: Potato chips, Italy, consumption by urban/rural, value ($m), 2004–08 85
Table 70: Potato chips, Italy, consumption by urban/rural, % of total market value, 2004–08 85
Table 71: Potato chips, Italy, consumption by status, value ($m), 2004–08 87
Table 72: Potato chips, Italy, consumption by status, % of total market value, 2004–08 87
Table 73: Potato chips, Italy, consumption by region, value ($m), 2004–08 89
Table 74: Potato chips, Italy, consumption by region, % of total market value, 2004–08 89
Table 75: Processed snacks, Italy, consumption by age group, value ($m), 2004?08 91
Table 76: Processed snacks, Italy, consumption by age group, % of total market value, 2004?08 91
Table 77: Processed snacks, Italy, consumption by gender, value ($m), 2004–08 93
Table 78: Processed snacks, Italy, consumption by gender, % of total market value, 2004–08 93
Table 79: Processed snacks, Italy, consumption by income, value ($m), 2004–08 95
Table 80: Processed snacks, Italy, consumption by income, % of total market value, 2004–08 95
Table 81: Processed snacks, Italy, consumption by urban/rural, value ($m), 2004–08 97
Table 82: Processed snacks, Italy, consumption by urban/rural, % of total market value, 2004–08 97
Table 83: Processed snacks, Italy, consumption by status, value ($m), 2004–08 99
Table 84: Processed snacks, Italy, consumption by status, % of total market value, 2004–08 99
Table 85: Processed snacks, Italy, consumption by region, value ($m), 2004–08 101
Table 86: Processed snacks, Italy, consumption by region, % of total market value, 2004–08 101


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