Savory Snacks in Malaysia to 2013

Introduction

This databook provides key data and information on the savory snacks market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Malaysia increased at a compound annual growth rate of 8.6% between 2003 and 2008.

The processed snacks category led the savory snacks market in Malaysia, accounting for a share of 35.8%.

Leading players in Malaysian savory snacks market include PepsiCo, Inc., Mamee Double-Decker (M) Bhd and Groupe Danone.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Malaysia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Malaysia increased at a compound annual growth rate of 8.6% between 2003 and 2008.

The processed snacks category led the savory snacks market in Malaysia, accounting for a share of 35.8%.

Leading players in Malaysian savory snacks market include PepsiCo, Inc., Mamee Double-Decker (M) Bhd and Groupe Danone.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Malaysian Ringgit), 2003?08 24
Value analysis (Malaysian Ringgit), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
PepsiCo, Inc. 44
Mamee Double-Decker (M) Bhd 47
Chapter 5 Category Analysis: Nuts & seeds 49
Value analysis (Malaysian Ringgit), 2003?08 49
Value analysis (Malaysian Ringgit), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Other savory snacks 65
Value analysis (Malaysian Ringgit), 2003?08 65
Value analysis (Malaysian Ringgit), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Popcorn 81
Value analysis (Malaysian Ringgit), 2003?08 81
Value analysis (Malaysian Ringgit), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Potato chips 96
Value analysis (Malaysian Ringgit), 2003?08 96
Value analysis (Malaysian Ringgit), 2008?13 97
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 101
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Category Analysis: Processed snacks 110
Value analysis (Malaysian Ringgit), 2003?08 110
Value analysis (Malaysian Ringgit), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 PESTLE analysis 136
Summary 136
Political analysis 137
Economic analysis 140
Social analysis 144
Technology analysis 147
Legal analysis 150
Environmental analysis 154
Chapter 12 New Product Development 157
Product launches over time 157
Recent product launches 159
Chapter 13 Macroeconomic Profile 160
Macroeconomic indicators 160
Chapter 14 Research Methodology 165
Methodology overview 165
Secondary research 166
Market modeling 167
Creating an initial data model 167
Revising the initial data model 167
Creating a final estimate 168
Creating demographic value splits 168
Primary research 168
Data finalization 169
Ongoing research 169
Chapter 15 APPENDIX 170
Future readings 170
How to contact experts in your industry 170
Disclaimer 170


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LIST OF FIGURES
Figure 1: Malaysia savory snacks value and value forecast, 2003?13 (MYRm, nominal prices) 26
Figure 2: Malaysia savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Malaysia savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Malaysia savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: Malaysia savory snacks company share, by value, 2007?08 (%) 36
Figure 6: Malaysia savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Malaysia nuts & seeds value and value forecast, 2003?13 (MYRm, nominal prices) 51
Figure 8: Malaysia nuts & seeds category growth comparison, by value, 2003?13 53
Figure 9: Malaysia nuts & seeds volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: Malaysia nuts & seeds category growth comparison, by volume, 2003?13 56
Figure 11: Malaysia nuts & seeds company share, by value, 2007?08 (%) 58
Figure 12: Malaysia nuts & seeds distribution channels, by value, 2007?08 (%) 61
Figure 13: Malaysia other savory snacks value and value forecast, 2003?13 (MYRm, nominal prices) 67
Figure 14: Malaysia other savory snacks category growth comparison, by value, 2003?13 69
Figure 15: Malaysia other savory snacks volume and volume forecast, 2003?13 (kg, million) 72
Figure 16: Malaysia other savory snacks category growth comparison, by volume, 2003?13 72
Figure 17: Malaysia other savory snacks company share, by value, 2007?08 (%) 74
Figure 18: Malaysia other savory snacks distribution channels, by value, 2007?08 (%) 77
Figure 19: Malaysia popcorn value and value forecast, 2003?13 (MYRm, nominal prices) 83
Figure 20: Malaysia popcorn category growth comparison, by value, 2003?13 85
Figure 21: Malaysia popcorn volume and volume forecast, 2003?13 (kg, million) 88
Figure 22: Malaysia popcorn category growth comparison, by volume, 2003?13 88
Figure 23: Malaysia popcorn distribution channels, by value, 2007?08 (%) 92
Figure 24: Malaysia potato chips value and value forecast, 2003?13 (MYRm, nominal prices) 97
Figure 25: Malaysia potato chips volume and volume forecast, 2003?13 (kg, million) 100
Figure 26: Malaysia potato chips company share, by value, 2007?08 (%) 103
Figure 27: Malaysia potato chips distribution channels, by value, 2007?08 (%) 106
Figure 28: Malaysia processed snacks value and value forecast, 2003?13 (MYRm, nominal prices) 112
Figure 29: Malaysia processed snacks category growth comparison, by value, 2003?13 114
Figure 30: Malaysia processed snacks volume and volume forecast, 2003?13 (kg, million) 117
Figure 31: Malaysia processed snacks category growth comparison, by volume, 2003?13 117
Figure 32: Malaysia processed snacks company share, by value, 2007?08 (%) 120
Figure 33: Malaysia processed snacks distribution channels, by value, 2007?08 (%) 123
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 128
Figure 35: Global savory snacks market value, 2003–08, top five countries 130
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 132
Figure 37: Global savory snacks market volume, 2003–08, top five countries 134
Figure 38: Annual data review process 166


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Malaysia savory snacks value, 2003?08 (MYRm, nominal prices) 24
Table 4: Malaysia savory snacks value forecast, 2008?13 (MYRm, nominal prices) 25
Table 5: Malaysia savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Malaysia savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Malaysia savory snacks volume, 2003?08 (kg, million) 30
Table 8: Malaysia savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Malaysia savory snacks brand share, by value, 2007?08 (%) 34
Table 10: Malaysia savory snacks value, by brand 2007?08 (MYRm, nominal prices) 35
Table 11: Malaysia savory snacks company share by value, 2007?08 (%) 37
Table 12: Malaysia savory snacks value, by company, 2007?08 (MYRm, nominal prices) 37
Table 13: Malaysia savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Malaysia savory snacks value, by distribution channel, 2007?08 (MYRm, nominal prices) 38
Table 15: Malaysia savory snacks expenditure per capita, 2003?08 (MYR, nominal prices) 40
Table 16: Malaysia savory snacks forecast expenditure per capita, 2008?13 (MYR, nominal prices) 41
Table 17: Malaysia savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Malaysia savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Malaysia savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Malaysia savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: PepsiCo, Inc. key facts 44
Table 22: Mamee Double-Decker (M) Bhd key facts 47
Table 23: Malaysia nuts & seeds value, 2003?08 (MYRm, nominal prices) 49
Table 24: Malaysia nuts & seeds value forecast, 2008?13 (MYRm, nominal prices) 50
Table 25: Malaysia nuts & seeds value, 2003?08 ($m, nominal prices) 52
Table 26: Malaysia nuts & seeds value forecast, 2008?13 ($m, nominal prices) 52
Table 27: Malaysia nuts & seeds volume, 2003?08 (kg, million) 54
Table 28: Malaysia nuts & seeds volume forecast, 2008?13 (kg, million) 55
Table 29: Malaysia nuts & seeds brand share, by value, 2007?08 (%) 57
Table 30: Malaysia nuts & seeds value, by brand 2007?08 (MYRm, nominal prices) 57
Table 31: Malaysia nuts & seeds company share by value, 2007?08 (%) 59
Table 32: Malaysia nuts & seeds value, by company, 2007?08 (MYRm, nominal prices) 59
Table 33: Malaysia nuts & seeds distribution channels, by value, 2007?08 (%) 60
Table 34: Malaysia nuts & seeds value, by distribution channel, 2007?08 (MYRm, nominal prices) 60
Table 35: Malaysia nuts & seeds expenditure per capita, 2003?08 (MYR, nominal prices) 62
Table 36: Malaysia nuts & seeds forecast expenditure per capita, 2008?13 (MYR, nominal prices) 62
Table 37: Malaysia nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 63
Table 38: Malaysia nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 39: Malaysia nuts & seeds consumption per capita, 2003?08 (kg) 64
Table 40: Malaysia nuts & seeds forecast consumption per capita, 2008?13 (kg) 64
Table 41: Malaysia other savory snacks value, 2003?08 (MYRm, nominal prices) 65
Table 42: Malaysia other savory snacks value forecast, 2008?13 (MYRm, nominal prices) 66
Table 43: Malaysia other savory snacks value, 2003?08 ($m, nominal prices) 68
Table 44: Malaysia other savory snacks value forecast, 2008?13 ($m, nominal prices) 68
Table 45: Malaysia other savory snacks volume, 2003?08 (kg, million) 70
Table 46: Malaysia other savory snacks volume forecast, 2008?13 (kg, million) 71
Table 47: Malaysia other savory snacks brand share, by value, 2007?08 (%) 73
Table 48: Malaysia other savory snacks value, by brand 2007?08 (MYRm, nominal prices) 73
Table 49: Malaysia other savory snacks company share by value, 2007?08 (%) 75
Table 50: Malaysia other savory snacks value, by company, 2007?08 (MYRm, nominal prices) 75
Table 51: Malaysia other savory snacks distribution channels, by value, 2007?08 (%) 76
Table 52: Malaysia other savory snacks value, by distribution channel, 2007?08 (MYRm, nominal prices) 76
Table 53: Malaysia other savory snacks expenditure per capita, 2003?08 (MYR, nominal prices) 78
Table 54: Malaysia other savory snacks forecast expenditure per capita, 2008?13 (MYR, nominal prices) 78
Table 55: Malaysia other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 79
Table 56: Malaysia other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 57: Malaysia other savory snacks consumption per capita, 2003?08 (kg) 80
Table 58: Malaysia other savory snacks forecast consumption per capita, 2008?13 (kg) 80
Table 59: Malaysia popcorn value, 2003?08 (MYRm, nominal prices) 81
Table 60: Malaysia popcorn value forecast, 2008?13 (MYRm, nominal prices) 82
Table 61: Malaysia popcorn value, 2003?08 ($m, nominal prices) 84
Table 62: Malaysia popcorn value forecast, 2008?13 ($m, nominal prices) 84
Table 63: Malaysia popcorn volume, 2003?08 (kg, million) 86
Table 64: Malaysia popcorn volume forecast, 2008?13 (kg, million) 87
Table 65: Malaysia popcorn brand share, by value, 2007?08 (%) 89
Table 66: Malaysia popcorn value, by brand 2007?08 (MYRm, nominal prices) 89
Table 67: Malaysia popcorn company share by value, 2007?08 (%) 90
Table 68: Malaysia popcorn value, by company, 2007?08 (MYRm, nominal prices) 90
Table 69: Malaysia popcorn distribution channels, by value, 2007?08 (%) 91
Table 70: Malaysia popcorn value, by distribution channel, 2007?08 (MYRm, nominal prices) 91
Table 71: Malaysia popcorn expenditure per capita, 2003?08 (MYR, nominal prices) 93
Table 72: Malaysia popcorn forecast expenditure per capita, 2008?13 (MYR, nominal prices) 93
Table 73: Malaysia popcorn expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Malaysia popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Malaysia popcorn consumption per capita, 2003?08 (kg) 95
Table 76: Malaysia popcorn forecast consumption per capita, 2008?13 (kg) 95
Table 77: Malaysia potato chips value, 2003?08 (MYRm, nominal prices) 96
Table 78: Malaysia potato chips value forecast, 2008?13 (MYRm, nominal prices) 97
Table 79: Malaysia potato chips value, 2003?08 ($m, nominal prices) 98
Table 80: Malaysia potato chips value forecast, 2008?13 ($m, nominal prices) 98
Table 81: Malaysia potato chips volume, 2003?08 (kg, million) 99
Table 82: Malaysia potato chips volume forecast, 2008?13 (kg, million) 100
Table 83: Malaysia potato chips brand share, by value, 2007?08 (%) 101
Table 84: Malaysia potato chips value, by brand 2007?08 (MYRm, nominal prices) 102
Table 85: Malaysia potato chips company share by value, 2007?08 (%) 104
Table 86: Malaysia potato chips value, by company, 2007?08 (MYRm, nominal prices) 104
Table 87: Malaysia potato chips distribution channels, by value, 2007?08 (%) 105
Table 88: Malaysia potato chips value, by distribution channel, 2007?08 (MYRm, nominal prices) 105
Table 89: Malaysia potato chips expenditure per capita, 2003?08 (MYR, nominal prices) 107
Table 90: Malaysia potato chips forecast expenditure per capita, 2008?13 (MYR, nominal prices) 107
Table 91: Malaysia potato chips expenditure per capita, 2003?08 ($, nominal prices) 108
Table 92: Malaysia potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 108
Table 93: Malaysia potato chips consumption per capita, 2003?08 (kg) 109
Table 94: Malaysia potato chips forecast consumption per capita, 2008?13 (kg) 109
Table 95: Malaysia processed snacks value, 2003?08 (MYRm, nominal prices) 110
Table 96: Malaysia processed snacks value forecast, 2008?13 (MYRm, nominal prices) 111
Table 97: Malaysia processed snacks value, 2003?08 ($m, nominal prices) 113
Table 98: Malaysia processed snacks value forecast, 2008?13 ($m, nominal prices) 113
Table 99: Malaysia processed snacks volume, 2003?08 (kg, million) 115
Table 100: Malaysia processed snacks volume forecast, 2008?13 (kg, million) 116
Table 101: Malaysia processed snacks brand share, by value, 2007?08 (%) 118
Table 102: Malaysia processed snacks value, by brand 2007?08 (MYRm, nominal prices) 119
Table 103: Malaysia processed snacks company share by value, 2007?08 (%) 121
Table 104: Malaysia processed snacks value, by company, 2007?08 (MYRm, nominal prices) 121
Table 105: Malaysia processed snacks distribution channels, by value, 2007?08 (%) 122
Table 106: Malaysia processed snacks value, by distribution channel, 2007?08 (MYRm, nominal prices) 122
Table 107: Malaysia processed snacks expenditure per capita, 2003?08 (MYR, nominal prices) 124
Table 108: Malaysia processed snacks forecast expenditure per capita, 2008?13 (MYR, nominal prices) 124
Table 109: Malaysia processed snacks expenditure per capita, 2003?08 ($, nominal prices) 125
Table 110: Malaysia processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 125
Table 111: Malaysia processed snacks consumption per capita, 2003?08 (kg) 126
Table 112: Malaysia processed snacks forecast consumption per capita, 2008?13 (kg) 126
Table 113: Global savory snacks market value, 2008 127
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 130
Table 115: Global savory snacks market volume, 2008 131
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 134
Table 117: Leading players, top five countries 135
Table 118: Analysis of Malaysia’s political landscape 137
Table 119: Analysis of the Malaysian economy 140
Table 120: Analysis of the Malaysian social system 144
Table 121: Analysis of Malaysia’s technology landscape 147
Table 122: Analysis of Malaysia’s legal landscape 150
Table 123: Analysis of Malaysia’s environmental landscape 154
Table 124: Malaysia savory snacks new product launches reports, by company (top five companies), 2008 157
Table 125: Malaysia savory snacks new product launches SKUs, by company (top five companies), 2008 157
Table 126: Malaysia savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 158
Table 127: Malaysia savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 158
Table 128: Malaysia savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 159
Table 129: Malaysia savory snacks new product launches - recent five launches (2008) 159
Table 130: Malaysia population, by age group, 2003?08 (millions) 160
Table 131: Malaysia population forecast, by age group, 2008?13 (millions) 161
Table 132: Malaysia population, by gender, 2003?08 (millions) 161
Table 133: Malaysia population forecast, by gender, 2008?13 (millions) 162
Table 134: Malaysia nominal GDP, 2003?08 (MYRbn, nominal prices) 162
Table 135: Malaysia nominal GDP forecast, 2008?13 (MYRbn, nominal prices) 162
Table 136: Malaysia real GDP, 2003?08 (MYRbn, 2000 prices) 163
Table 137: Malaysia real GDP forecast, 2008?13 (MYRbn, 2000 prices) 163
Table 138: Malaysia real GDP, 2003?08 ($bn, 2000 prices) 163
Table 139: Malaysia real GDP forecast, 2008?13 ($bn, 2000 prices) 164
Table 140: Malaysia consumer price index, 2003?08 (2000=100) 164
Table 141: Malaysia consumer price index, 2008?13 (2000=100) 164

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