TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
62 product SKUs launched in the Eastern Europe savory snacks market 2
Potato Chips is the leading category in the Eastern Europe savory snacks market 2
Marks & Spencer is the leading manufacturer of new savory snacks products in Eastern Europe 2
Pillow Bags was the dominant packing type among the new products launched in the Eastern Europe savory snacks market 2
Majority of the products launched in the savory snacks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Savory Snacks Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 10
Savory Snacks Product Analysis 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 49
Further reading 49
Country Groupings 49
Datamonitor consulting 49
How to contact experts in your industry 49
LIST OF FIGURES
Figure 1: Eastern Europe, savory snacks market value by category ($m), 2004–09 9
Figure 2: Eastern Europe, savory snacks market value by category ($m), 2009–14 10
Figure 3: Eastern Europe, savory snacks market, new product SKUs by top five countries, Q3 2010 12
Figure 4: Eastern Europe, savory snacks market, new product SKUs by category, Q3 2010 13
Figure 5: Eastern Europe, savory snacks market, new product SKUs by manufacturer, Q3 2010 14
Figure 6: Eastern Europe, savory snacks market, new product launches by package type, Q3 2010 16
Figure 7: Eastern Europe, savory snacks market, new product launches by package material, Q3 2010 17
LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Eastern Europe, savory snacks market value by category ($m), 2004–09 9
Table 3: Eastern Europe, savory snacks market value by category ($m), 2009–14 11
Table 4: Eastern Europe, savory snacks market, new product SKUs by top five countries, Q3 2010 12
Table 5: Eastern Europe, savory snacks market, new product SKUs by category, Q3 2010 13
Table 6: Eastern Europe, savory snacks market, new product SKUs by manufacturer, Q3 2010 15
Table 7: Eastern Europe, savory snacks market, new product launches by package type, Q3 2010 16
Table 8: Eastern Europe, savory snacks market, new product launches by package material, Q3 2010 17
Table 9: Rois - Surovi Yadki - Classic Mix; Energy Mix 18
Table 10: Pringles Xtreme - Potato Chips - Exploding Cheese & Chilli; Smokin' Ribs 19
Table 11: Tao Tao - Orzeszki Ziemne w Polewie - W Polewie Kokosowej; W Polewie Sezamowej; W Polewie Sojowej; W Polewie Wasabi 20
Table 12: Bakal Fit - Kompozycja Ziaren, Orzechow i Owocow - Naturalny; Premium; Tropiakalny 21
Table 13: Poco Loco Roc & Roll's - Corn Snacks - Crispy Cheese; Sweet Tomato 22
Table 14: Carrefour - Caju - Prajit si Sarat 23
Table 15: Felix - Peanuts - Honey 24
Table 16: Bob Frix - Snack - Ketchup; Salt 25
Table 17: Party Snack - Bacon Snack; Onion Snack 26
Table 18: Party Snack - Peanut Flips 27
Table 19: Pringles Xtreme - Potato Chips - Exploding Cheese & Chilli; Flamin' Chilli Sauce; Smokin' Ribs 28
Table 20: Unimarka - Popkorn - S Syrnym Vkusom; S Vanilnym Vkusom; Solenyi 29
Table 21: Bobi Junior - Stapici 30
Table 22: Trik - Stapici - sa Kikirikijem 31
Table 23: Estrella - Potato Chips - 1+1 32
Table 24: Lorenz Snack-Hits - Snack Mix 33
Table 25: Lay's - Oven Baked Chips - Mediterranean Herbs; Original 34
Table 26: Star - Rontanele din Cartofi 35
Table 27: Riso Scotti - Rice Cakes - Active 36
Table 28: Ryderz Tornado - Corn Chips - Original; Paprika 37
Table 29: Poco Loco - Tortilla Chips - Sweet & Sour; Tikka Masala 38
Table 30: Luks Khvyljasti - Potato Chips - Forest Mushrooms; Grilled Sausage; Smoked Cheese 39
Table 31: Best Foods Bestini - Corn Snacks - Peanuts 40
Table 32: Casa Fiesta - Nacho Rolls - Sweet Chili 41
Table 33: Marks & Spencer Snack Well - Potato Bakes Snacks - Salt & Vinegar with Linseeds, Poppy Seeds & Tomato; Tortilla Bakes Snacks - Nacho Cheese with Poppy Seeds; Sour Cream with Jalapeno Pepper 42
Table 34: Marks & Spencer Snack Well - Wholegrain Snacks - Honey BBQ; Lightly Salted; Sour Cream & Black Pepper 43
Table 35: IBK Trade De Luxe - Kesu; Mandle 44
Table 36: Kelly's - Chips - Wasabi 45
Table 37: Chio Premium Moments - Potato Chips - Exotic Indonesian Spice; Gourmet Hungarian Pepper; Smoked English Cheddar Cheese 46
Table 38: Marks & Spencer Count On Us... - Baked Potato Crisps - Sea Salt & Malt Vinegar 47
Table 39: Aha - Saldus Kukuruzai Lazdeles 48
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