TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
83 product SKUs launched in the Hong Kong savory snacks market 2
Potato Chips is the leading category in Hong Kong savory snacks market 2
Go Natural is the leading manufacturer in terms of new savory snacks products SKUs in Hong Kong 2
Pillow Bags was the dominant packing type in the new products launched in Hong Kong savory snacks market 2
Majority of the products launched in the savory snacks market used Plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Savory Snacks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Savory Snacks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 79
Further reading 79
Datamonitor consulting 79
How to contact experts in your industry 79
LIST OF FIGURES
Figure 1: Hong Kong, savory snacks market, value by category ($m), 2004–09 11
Figure 2: Hong Kong, savory snacks market, value by category ($m), 2009–14 12
Figure 3: Hong Kong, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Hong Kong, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Hong Kong, savory snacks market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Hong Kong, savory snacks market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Savory snacks category definitions 5
Table 2: Hong Kong, savory snacks market, value by category ($m), 2004–09 11
Table 3: Hong Kong, savory snacks market, value by category ($m), 2009–14 12
Table 4: Hong Kong, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Hong Kong, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Hong Kong, savory snacks market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Hong Kong, savory snacks market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Meiji - Snack Crackers - Copan Ham & Cheese 18
Table 9: Kettle Brand - Potato Chips - Fully Loaded Baked Potato 19
Table 10: Glico - Potato Snack - Karujaga 20
Table 11: Izumi - Rice Snack - Yokozuna Bikkuri 21
Table 12: Glico Beer Pretz - Biscuit Sticks - Spicy Chicken 22
Table 13: Real - Potato Crisps - Handcooked Sea Salt 23
Table 14: Glico Pretz - Pretzel Sticks - Bacon 24
Table 15: Tohato Dekkai! - Caramel Corn - Buttered Toast 25
Table 16: Fritos Flavor Twists - Corn Chips - Honey BBQ 26
Table 17: Calbee - Sapporo Potato Sticks - 9 Vegetables 27
Table 18: Ricos Nachos to Go - Nacho Chips & Nacho Cheese Sauce 28
Table 19: Kettle Brand - Krinkle Cut Potato Chips - Cheddar & Sour Cream 29
Table 20: Frito Lay Doritos Pizza-La - Tortilla Chips - Ham & Cheese Croque Monsieur Pizza 30
Table 21: Go Natural - Savoury Nut Clusters - Chilli; Honey Soy; Mediterranean Herbs 31
Table 22: Go Natural Frugo's - Snack - Apricot; Berry; Clusters 32
Table 23: Jack 'n Jill - V-cut Potato Chips - BBQ Flavor 33
Table 24: Madi K's - Hickory Smoked Almonds; Roasted Salted Almonds 34
Table 25: Mamee - Rice Chips - Flame Grilled BBQ; Original; Sour Cream & Chive 35
Table 26: Walkers Sensations - Potato Crisps - Roasted Chicken & Thyme; Thai Sweet Chilli 36
Table 27: Bluebird Delisio - Potato Chips - Greek Tzatziki; Sea Salt & Vinegar 37
Table 28: Taiwan Cham Mei Luk - Almond Crispy Meat Snack 38
Table 29: Koestlin - Saltas - Cheese & Paprika 39
Table 30: Terra Crinkles - Yukon Gold Potato Chips - Garlic Mashed 40
Table 31: Maruesu - Piri Ama Surume - Spicy 41
Table 32: Nong Shim - Rice Shrimp Snack - Original Flavor; Spicy Flavor 42
Table 33: Meiji - Potato Chips - Hokkaido Umashio 43
Table 34: EDO Pack - Fries Cut Chips - Seaweed Flavor; Spicy Flavor 44
Table 35: Lay's Sun Bites - Chips - Italian Onion and Light Cream; Seaweed 45
Table 36: Calbee - Potato Crunch Sticks - Hot & Spicy Flavour; Original Flavour 46
Table 37: Wai Yuen Tong - Fruit Snack - Colla Corii Asini Jujube 47
Table 38: Frito Lay - Corn Snack - Shio Ramen 48
Table 39: Miaow Miaow - B.B.Q Flavoured Snack 49
Table 40: Tai Pan - Crispy Ox Ears 50
Table 41: Tai Pan - Deep-fried Glutinous Rice Balls 51
Table 42: Tai Pan - Crispy Twists 52
Table 43: Tai Pan - Smiling Short 53
Table 44: Tai Pan - Peanut Candies - Pot of Gold 54
Table 45: Oyatsu - Super Wide Noodle Snack - Bacon Flavor 55
Table 46: Mizzi - Corn Chips - with Calcium 56
Table 47: Jack & Jill Roller Coaster - Baked Scallops - with Butter & Garlic 57
Table 48: Bluebird - Original Cut Chips - Chicken; Ready Salted; Salt & Vinegar; Sour Cream + Chives; Tomato Sauce 58
Table 49: Gerber Graduates - Juice Treats For Preschoolers - Fruit Medley 59
Table 50: Cadina - Potato Chips - Salted 60
Table 51: Zapp's - Potato Chips - Spicy Creole Tomato 61
Table 52: Dirty - Potato Chips - Sea Salt & Vinegar 62
Table 53: California Chips - Potato Chips - Earthquake 63
Table 54: Kettle Brand - Potato Chips - Jalapeno 64
Table 55: Meiji Pick Up - Corn Snack - Cheese 65
Table 56: House - Tongari Corn - Butter & Soy Sauce 66
Table 57: Pringles Rice Infusions - Chips - Sour Cream & Onion 67
Table 58: Oishi Gourmet Picks - Potato Chips - Natural Sea Salt Flavoured 68
Table 59: N.O.I - Salted Peanuts 69
Table 60: Calbee - Potato Chips - Wasabi Seaweed Flavoured 70
Table 61: Knabber Nossi Snack Man - Snack - Meat Stick; Meat Stick And Bread Stick; Meat Stick Dipped In Ketchup 71
Table 62: Knabber Nossi Snack Bites - Meat Balls 72
Table 63: Four Seas - Crisps Delight - Bacon Flavour 73
Table 64: Ladybird - Tempura - Barbecue; Squid 74
Table 65: Nanpudo Combi Nuts - Peanut Snack - Seafood Flavored 75
Table 66: Four Seas - Caramel Corn 76
Table 67: Lay's Kettle Cooked - Extra Crunchy Potato Chips - Jalapeno 77
Table 68: Jack 'n Jill Deluxe - Potato Chips - Black Diamond 78
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