Savory Snacks Market in Japan - Product Launch Almanac 2010

Introduction

Datamonitor’s Savory Snacks market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese savory snacks market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the savory snacks market in Japan, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Savory Snacks market in Japan - New product SKUs by category
• Savory Snacks market in Japan - New product SKUs by manufacturer
• Savory Snacks market in Japan - New product by pack type and materials
• Savory Snacks market in Japan – New Product descriptions

Highlights

• 271 product SKUs launched in the Japanese savory snacks market
• Potato Chips is the leading category in Japanese savory snacks market
• Tohato is the leading manufacturer in terms of new savory snacks products SKUs in Japan

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Japanese Savory Snacks market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
271 product SKUs launched in the Japanese savory snacks market 2
Potato Chips is the leading category in Japanese savory snacks market 2
Tohato is the leading manufacturer in terms of new savory snacks products SKUs in Japan 2
Pillow Bags was the dominant packing type in the new products launched in Japanese savory snacks market 2
Majority of the products launched in the savory snacks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Savory Snacks Market Overview 16
Market value, 2004–09 16
Market value forecast to 2014 17
Savory Snacks Product Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 21
New product by package material 22
Detailed Product Descriptions 23
Appendix 209
Further reading 209
Data monitor consulting 209
How to contact experts in your industry 209

LIST OF FIGURES
Figure 1: Japan, savory snacks market, value by category ($m), 2004–09 16
Figure 2: Japan, savory snacks market, value by category ($m), 2009–14 17
Figure 3: Japan, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 18
Figure 4: Japan, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Figure 5: Japan, savory snacks market, new product by package type, Oct 2009 – Sep 2010 21
Figure 6: Japan, savory snacks market, new product by package material, Oct 2009 – Sep 2010 22

LIST OF TABLES
Table 1: Savory snacks category definitions 5
Table 2: Japan, savory snacks market, value by category ($m), 2004–09 16
Table 3: Japan, savory snacks market, value by category ($m), 2009–14 17
Table 4: Japan, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 18
Table 5: Japan, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 20
Table 6: Japan, savory snacks market, new product by package type, Oct 2009 – Sep 2010 21
Table 7: Japan, savory snacks market, new product by package material, Oct 2009 – Sep 2010 22
Table 8: Glico Kaburitsuki Pretz - Pretzel Snack - Nori Ichimi 23
Table 9: Master Rice - Rice Bites - BBQ; Lime and Black Pepper; Pizza; Sour Cream and Onion; Sweet Chilli; Teriyaki 24
Table 10: Lotte Otona no Toppo - Chocolate Snack - Kobashi Creme Brulee; Tochiotome Ichigo no Cake 25
Table 11: Denroku Funwari Milk - Almonds - Caramel; Milk; Regular 26
Table 12: Mos Churros - Sweet Snack - Maple Aji 27
Table 13: Tohato Beano - Endomame Snack - Kimchi Nabe Aji 28
Table 14: Tohato Bokun Habanero - Potato Snack - Shiroi Choco Kizoku 29
Table 15: Tohato Chip Beano - Endomame Snack - Uma Shio Aji 30
Table 16: Tohato Churros Cafe - Sweet Snack - Kogashi Butter Aji 31
Table 17: Tohato Dekkai Beano - Endomame Snack - Uma Shio Aji 32
Table 18: Tohato Dekkai Poteco - Potato Snack - Uma Shio Aji 33
Table 19: Tohato Poteco - Potato Snack - Cheese Fondue 34
Table 20: Tohato Nagewa - Potato Snack - Tomato Cream Aji 35
Table 21: Calbee - Potato Chips - Mentai Mayonnaise Aji 36
Table 22: Calbee - Potato Chips - Gokaku Sakura Shio Aji 37
Table 23: Calbee - Non-Fried Puffed Prawn Snack - Gokaku Sakura Shio Aji 38
Table 24: Calbee - Snack - Gokaku Sakura Shio Aji 39
Table 25: Calbee Shiki Potato - Potato Chips - Kongari Cheddar Cheese Aji 40
Table 26: Glico Cratz - Snack - Smoky Cheese 41
Table 27: House O'Zack - Potato Snack - Hotate Shoyu Aji 42
Table 28: House Kongari Potato - Potato Chips - Black Pepper 43
Table 29: House O'Zack - Potato Snack - Lady's Selection Chicken Consomme Aji; Men's Selection Kalbi Yakiniku Aji 44
Table 30: House O'Zack - Potato Snack - Umakacchan 45
Table 31: Kameda no Kaki no Tane - Snack - Choco & Almond 46
Table 32: Koikeya - Potato Chips - Hokkaido Cheese Aji 47
Table 33: Kracie - Amaguri - O-shiruko Fumi 48
Table 34: Tohato Caramel Corn - Puffed Snack - Nama Caramel Aji 49
Table 35: Tohato Ninja Snack Fuwamaru - Corn Snack - Cheese Aji 50
Table 36: Calbee - Potato Chips - Kodawari no Kogashi Butter Aji 51
Table 37: Calbee Jagariko - Potato Snack - Teriyaki Chicken 52
Table 38: Bourbon Petit - Baked Snack - Ika 53
Table 39: Kabaya Ringo Tart no Stick - Pretzel 54
Table 40: Kluth - Nuts - Nuss Mix; Studentenfutter 55
Table 41: fds Gourmet - Nueces Pecan Caramelizadas 56
Table 42: Biznaga - Nuts - Fried Marcona Almond In Extra Virgin Olive Oil; Roasted And Smoked Almond; Roasted Hazelnuts; Supreme Dried Fruit Cocktail 57
Table 43: Tohato Kotsubu Poteco - Potato Ring Snack - Koku Uma Consomme Aji; Koku Uma Shio Aji 58
Table 44: Nabisco Chip Star - Chips - Parmesan & Cheddar Cheese Pepper Aji 59
Table 45: Nabisco Potelite - Chips - Grilled Onion Aji; Shio Aji 60
Table 46: Nabisco Sono Manma Potato - Chips - Butter Shoyu Aji 61
Table 47: Calbee Jagabee - Potato Snack - Murasaki no Jagaimo 62
Table 48: Calbee Potato Chips Paripari Variation - Potato Chips - Chicken Tatsuta 63
Table 49: Calbee - Potato Chips - Kodawari no Shoyu 64
Table 50: Calbee - Potato Chips - Yokosuka Kaigun Curry Aji 65
Table 51: Denroku - Kaisen Otsumami Mix 66
Table 52: Glico Cratz - Snack - Mexican Salsa & Chicken 67
Table 53: Kabaya - Kagoshima Yaki Imo Pretzel 68
Table 54: Kabaya Roxy - Snack 69
Table 55: Meiji Cheese Kugel - Cheese Snack - Camembert Aji 70
Table 56: Pringles - Potato Chips - Ajiwai Salt; Night Star; Rich Cheese 71
Table 57: Pringles American Travel - Potato Chips - Los Angeles Street BBQ Chicken; New Yorker's Street Cheese Dog 72
Table 58: Q.B.B. - Kokusan Surume Jerky 73
Table 59: Tohato Gachipote - Potato Snack - Noko Barbecue Aji; Noko Butter Shoyu Aji 74
Table 60: Bourbon - Chee Goo 75
Table 61: Bourbon - Kobashiya Gomanosuke 76
Table 62: Glico - Chiku Gentei Pretz - Fumi Yutaka Tai no Shioyaki; Iki ni Ajiwau Assari Nori Aji; Kansai Yakimon Negiyaki Aji; Kita no Ryoshi Hotate Butter Aji; Kyushu Shinmi Yuzu Kosho Aji; Nagoya Sweets Ogura Toast Aji 77
Table 63: House - O'Zack Sauce Yakisoba Aji 78
Table 64: Frito Lay - Doritos Air Pepper Steak Aji 79
Table 65: Frito Lay - Doritos Stick - Chicken Consomme Aji; Nori Shio Aji; Uma Kara Chili Aji 80
Table 66: Frito Lay Warawara - Bacon Cheese Kushi; Tori no Nankotsu Age Aji 81
Table 67: Frito Lay - Corn Snack - Hakodate Ramen Aji; Yokohama Ebi Chili Aji 82
Table 68: Kabaya - Hokkaido Tomorokoshi Pretzel 83
Table 69: Meiji - Galileo Butter Aji 84
Table 70: Morinaga - Ottotto Naniwa no Okonomi Aji - 39g; 52g; Calendar Pack 85
Table 71: Tohato - Mammoth no Niku!? - Seberia no Shio Aji; Yakiniku no Tare Aji 86
Table 72: Tohato - Tuttu Corn - Kobashi Shoyu Aji; Yamitsuki Garlic Aji 87
Table 73: Nabisco - Aerial - Bacon Pepper Aji; Shio Aji 88
Table 74: Nabisco - Nabisco Corn Chip Handy Size Horenso Original Salsa Iri 89
Table 75: Tohato Cho Bokun Habanero - Snack - Uma Karasa 5 Bai 90
Table 76: Tohato Dai Mao Jolokia - Snack - Suppa Karasa 5 Bai 91
Table 77: Tohato Churros Cafe - Snack - Chocolat 92
Table 78: Tohato Edamameno - Edamame Snack - Assari Shio Aji 93
Table 79: Tohato Ninja Snack Fuwamaru - Corn Snack - Butter Shoyu Aji; Uma Shio Aji 94
Table 80: Frito Lay Cheetos Mix - Snack - Pepper Bacon Aji; Wild Cheese Aji 95
Table 81: Frito Lay Doritos PIZZA-LA - Tortilla Chips - Camembert Cheese to Gensen Yonsyu Ham no Pizza Aji; Teriyaki Chicken Aji 96
Table 82: Frito Lay GekiKara Mania - Snack - Shijo Saikyo Habanero Aji 97
Table 83: Frito Lay Gourmet Chee-tos - Corn Snack - Kuro Buta no Yuzu Kosho Aji; Mentaiko Nori Aji 98
Table 84: Frito Lay Kua Aina - Corn Chips - Hamburger Aji 99
Table 85: Frito Lay Kua Aina - Corn Snack - Onion Ring Aji 100
Table 86: Frito Lay Otoko Snack - Corn Chips - Yakiniku Aji 101
Table 87: Frito Lay Otoko Snack - Corn Snack - Buta Kimchi Aji 102
Table 88: Frito Lay - Snack Mix - Seafood Aji 103
Table 89: Frito Lay Doritos Otoko no Kataage - Corn Snack - Wasabi Aji 104
Table 90: Kameda no Kaki no Tane - Snack - Pepper Consomme 105
Table 91: Koikeya - Potato Chips - Premium Nori Shio 106
Table 92: Morinaga Potelong - Snack - Chilli Tomato Aji 107
Table 93: Pringles - Chips - Halloween Happiness Party Crispy Pizza 108
Table 94: Pringles Rock The Floor - Chips - Cheese Potato; Red Chilli Chicken 109
Table 95: Tohato Beer ni Beano - Snack - Garlic Pepper Aji 110
Table 96: Tohato Poteco - Potato Ring Snack - Osatsu 111
Table 97: Kanro Yamamoto Noti Ten - Nori to Kin Goma no Hasami Yaki 112
Table 98: Glico Gachigori - Choco Snack 113
Table 99: Tohato Caramel Corn - Corn Snack - Maple Butter Aji 114
Table 100: Lotte Toppo - Chocolate Snack - Nagasaki no Honey Castella 115
Table 101: Calbee Paripari Variation - Potato Chips - Ishigaki Jima Layu Aji 116
Table 102: Seven Premium 100 Yen Series - Uma Kara! Funwari Age - Layu Aji 117
Table 103: Seven Premium 100 Yen Series - Uma Kara! Ramen Snack - Layu Aji 118
Table 104: Seven Premium 100 Yen Series - Uma Kara! Corn Snack - Layu Aji 119
Table 105: Lotte Pan in Ghana - Milk Chocolate Snack - Butter Toast 120
Table 106: House Pancettar - Pan Snack - Garlic Aji 121
Table 107: House O'Zack - Potato Chips - German Potato Aji 122
Table 108: Tohato Kodawaricchi Poteco - Potato Snack - Kodawari no Consomme Aji; Kodawari no Shio Aji 123
Table 109: Tohato Caramel Corn - Corn Snack - Tappuri Coat Almond Caramel Aji 124
Table 110: Nut Walker - Cashew Nuts - Black Pepper; Honey Roasted; Honey Sesame; Roasted Salted 125
Table 111: Oyatsu Company Baby Star - Snack - Curry Udon; Pasta Meat Sauce; Ramen; Yakisoba 126
Table 112: Mujirushi Ryohin Sunomama - Natsu Yasai Chips 127
Table 113: Sapporo Potekaru - Potato Chips - Sour Cream Aji 128
Table 114: Meiji Copan - Snack - Tuna & Onion Aji 129
Table 115: El Sabor - Nacho 'N Dip - Cheese; Salsa 130
Table 116: Planter's - Peanuts - Honey Roasted; Lightly Salted; Regular; Unsalted 131
Table 117: Calbee Jagariko - Potato Snack - Kansya no Kimchi Aji 132
Table 118: Mujirushi Ryohin - Crack Pretzel - Tomato & Basil Aji 133
Table 119: Tohato Mammoth No Niku!? - Snack - Barbecue Aji 134
Table 120: Tohato Gachipote - Potato Snack - Noko Mentai Mayo Aji 135
Table 121: Tohato Hot Churros - Sweet Snack - Honey Lemon Aji 136
Table 122: Calbee - Potato Chips - Kodawari no Norishio 137
Table 123: Calbee Paripari Variation - Potato Chips - Ebi Dashi Shoyu 138
Table 124: Koikeya - Potato Chips - Kyushu Umakuchi Shoyu Aji 139
Table 125: Koikeya Kara Mucho - Yuzu Kosho - Yuzu Kosho Aji 140
Table 126: Tohato Edamameno - Edamame Snack - Yaki Shio Aji 141
Table 127: Tohato Katayaki Beano - Endomame Snack - Koku Shio Aji 142
Table 128: Tohato Caramel Corn - Corn Snack - Tappuri Coat 143
Table 129: Mujirushi Ryohin - Sunomama Almond; Sunomama Cashew Nuts 144
Table 130: Tohato Yami Shogun Habanero - Snack - Ninniku no Hen; Wasabi no Ran 145
Table 131: Tohato Zakkuru - Snack - Garlic Butter Aji 146
Table 132: Tohato Poteco - Potato Snack - Cheese Aji 147
Table 133: Morinaga Baribari Ottotto - Non-fried Snack - Tsubu Shio 148
Table 134: Mikawaya - Panmimi Snack - Cinnamon Sugar Aji 149
Table 135: All Natural Pop Chips - Potato Chips - Barbeque; Cheddar; Original; Salt & Pepper; Sea Salt & Vinegar; Sour Cream & Onion 150
Table 136: Cisco's - Choco Flakes - Bitter 151
Table 137: Tohato Hot Churros - Sweet Snack - Maple Aji; Milk Caramel Aji 152
Table 138: Tohato Katayaki Beano - Endomame Snack - Nori Shio Aji 153
Table 139: Tohato Tsubu Tsubu Corn - Corn Snack - Sweet Corn Aji; Yaki Tomorokoshi Aji 154
Table 140: Tohato Umash Potato - Potato Snack - Umashio Butter Aji 155
Table 141: Mujirushi Ryohin - Non Fry Potato Snack - Salad Aji 156
Table 142: Tohato Caramel Corn - Corn Snack - Butter Toast Aji; Chitchai! Choco Aji 157
Table 143: Tohato Dekkai Poteco - Potato Snack - Pepper Chicken Aji 158
Table 144: Frito Lay Doritos - Corn Chips - Koi Cheese Aji 159
Table 145: Frito Lay - Corn Snack - Negi Miso Aji 160
Table 146: Kameda no Kaki no Tane - Snack - Spicy Curry 161
Table 147: Kameda - Kanaderu Cheese Snack 162
Table 148: Kameda Kometsubu Ya - Kongari Agesen - Umakuchi Shio Aji 163
Table 149: Doritos Gourmet - Tortilla Chips - Torokeru Noko Cheese Aji; Tuna Mayonnaise Aji 164
Table 150: Doritos - Tortilla Chips - Winter Cheese Aji 165
Table 151: Maruchan Frito Lay - Corn Chips - Akai Kitsune Udon Aji 166
Table 152: Maruchan Frito Lay - Corn Snack - Midori no Tanuki Tensoba Aji 167
Table 153: Frito Lay Mike Popcorn - Popcorn - Ebi Shio Aji; Shiso Aji 168
Table 154: Denroku - O-Kara Kozakana Kaki P Snack - Tottemo E Size 169
Table 155: Denroku - O-Kara Kozakana Kaki Pika - Ultra Mini 170
Table 156: Denroku - Otsumami Saisai Snack Mix 171
Table 157: House O'Zack - Potato Chips - Gyutan Shio Aji 172
Table 158: Momoya Frito Lay Cheetos - Corn Snack - Gohandesuyo! Aji; Kimchi no Moto Aji 173
Table 159: Frito Lay Doritos PIZZA-LA - Tortilla Chips - Kani no Cream Gratin Pizza Aji; Mozza Italiana Aji 174
Table 160: Frito Lay Cheetos - Corn Snack - Noko Consomme Aji 175
Table 161: Glico Ta Pasta - Snack - Ikasumi; Peperoncino 176
Table 162: Oyatsugoro - Potato Chips - Asuka no Pepper Chicken Aji; Mari no Italian Salt Aji; Rei no Garlic Salt Aji; Shinji no Umashio Aji 177
Table 163: Calbee Jagabee - Potato Snack - Butter Shoyu Aji 178
Table 164: Calbee Jagariko - Potato Snack - Carbonara Aji 179
Table 165: Calbee Kappa Ebisen Nihon Aji Kiko - Puffed Prawn Snack - Wasabi Nori 180
Table 166: Calbee Rubetta - Potato Chips - Mentai Carbonara Aji 181
Table 167: Calbee Paripari Variation - Potato Chips - Shio Wasabi 182
Table 168: Glico Gachigori - Chocolate Snack 183
Table 169: Oyatsugoro Rilakkuma - Heart no Tortilla - Camembert Cheese Aji 184
Table 170: Oyatsugoro Beli Snack - Potato Snack - BBQ Aji 185
Table 171: Oyatsugoro - Meremera no Potato Chips - Chili Aji 186
Table 172: Zanuy - Snack - Mexitos; Nachos & Salsa Cheddar Cheese 187
Table 173: Nabisco Potato Crisp - Chips - Chili Hot Barbecue Aji; Shio Aji 188
Table 174: Nabisco - Potato Chips - Butter Shoyu; Yuzu Kosho Aji 189
Table 175: Nabisco Chip Star - Chips - Kishu no Ume Aji 190
Table 176: Tohato Togariccho - Chips - Noko Cheese Pepper Aji; Noko Ebi Shio Aji 191
Table 177: Tohato Nagewa - Potato Ring Snack - Ebi Shio Aji 192
Table 178: Tohato Noppoteco - Potato Snack - Bacon Aji; Norishio Aji 193
Table 179: Tohato Bokun Habanero - Snack - Saikyo No; Umakara Ogon Hi 194
Table 180: Tohato Beano - Endomame Snack - Sakura Ebi Aji 195
Table 181: Tohato Dekkai! Caramel Corn - Puffed Snack - Milk Coffee Aji 196
Table 182: Tohato Gachipote - Potato Snack - Noko Spicy Chicken Aji 197
Table 183: Tohato Mammoth no Niku!? - Snack - Aburi Kunsei Aji; Negi Shio Aji 198
Table 184: Morinaga Ottotto - Potato Snack - Usu Shio Aji 199
Table 185: Morinaga Potelong - Snack - Sengoku Fu Wasabi Aji 200
Table 186: Calbee Paripari Variation - Potato Chips - Yuzu Shio 201
Table 187: Koikeya Kara Mucho - Potato Snack - Triple Hot Chili Aji 202
Table 188: Meiji Galileo - Stick Snack - Assari Consomme Aji 203
Table 189: Calbee Giza Giza Potato - Chips - Ajiwai Yaki Shio Aji; Kokubukai Chicken Consomme 204
Table 190: Calbee Jagariko - Potato Snack - Tsubu Tsubu Ume Aji 205
Table 191: Calbee Kodawari Sozai - Sakura Ebi Snack 206
Table 192: Calbee - Potato Chips - Corn Butter Aji 207
Table 193: House O'Zack - Potato Snack - Cheese; Kimchi Chige Aji 208


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