TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
66 product SKUs launched in the Mexican savory snacks market 2
Grupo Bimbo is the leading manufacturer in terms of new savory snacks products SKUs in Mexico 2
Pillow Bags was the dominant packing type in the new products launched in Mexican savory snacks market 2
Majority of the products launched in the savory snacks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Savory Snacks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Savory Snacks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 78
Further reading 78
Datamonitor consulting 78
How to contact experts in your industry 78
LIST OF FIGURES
Figure 1: Mexico, savory snacks market, value by category ($m), 2004–09 11
Figure 2: Mexico, savory snacks market, value by category ($m), 2009–14 12
Figure 3: Mexico, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Mexico, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Mexico, savory snacks market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Mexico, savory snacks market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Savory snacks category definitions 5
Table 2: Mexico, savory snacks market, value by category ($m), 2004–09 11
Table 3: Mexico, savory snacks market, value by category ($m), 2009–14 12
Table 4: Mexico, savory snacks market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Mexico, savory snacks market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Mexico, savory snacks market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Mexico, savory snacks market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Sonrics Nuestras Tradiciones - Cachauates Garapinados 18
Table 9: Barcel Takis - Tortilla de Maiz Enrollada - Nitro 19
Table 10: Botanero - Chicharron Placero 20
Table 11: Nutrika - Cacahuate Tostado 21
Table 12: Chedraui - Palomitas de Maiz Sabor Caramelo 22
Table 13: Chedraui - Totopos de Tortillas de Maiz 23
Table 14: Naturales - Jamaica Deshidratada 24
Table 15: Chedraui - Cacahuates Enchilados 25
Table 16: Totis - Chicharrones - Chile y Limon 26
Table 17: MiSnack - Botana de Fruta - Girasol Mix 27
Table 18: La Moderna Snafris - Chicharrones para Freir 28
Table 19: Barcel Spirrones - Chicharron 100% de Cerdo 29
Table 20: Gardetto's - Reduced Fat Snack Mix - Original Recipe 30
Table 21: Chex Mix - Snack Mix - Bold Party Blend 31
Table 22: Pringles Snack Stack - Potato Crisps - Original; Sour Cream & Onion 32
Table 23: Granum - Granola 33
Table 24: Del Carrito - Variedad de Botanas - Mediano 34
Table 25: Nutri Fish - Salchicha Nutritiva 35
Table 26: Tangos - Tortilla Chips - Cheesy Nacho 36
Table 27: Win Nuts - Cacahuates Estilo Japones 37
Table 28: Win Nuts - Botana - Botanas del Pueblo 38
Table 29: Tortilla - Corn Chips - Restaurant Style 39
Table 30: Del Barrio - Totopos de Maiz 40
Table 31: Madi K's - Roasted Salted Almonds 41
Table 32: Del Carrito Chicha - Frituras de Harina de Trigo - Chile y Limon 42
Table 33: Granny Goose - Papas Fritas Onduladas 43
Table 34: Go! - Puffs Snacks - Cheddar Cheese 44
Table 35: Del Carrito Tochos - Frituras de Harina de Trigo - Limon 45
Table 36: Shearer's - Papas Fritas Crujientes - Original 46
Table 37: Wate's - Mitades de Cacahuate - Salado 47
Table 38: Ambers & Rubys - Cacahuates - Japoneses 48
Table 39: Barcel Chip's Extra Crunch - Papas Fritas - 3 Quesos 49
Table 40: Aurrera - Nuez Pelada 50
Table 41: Don Zabor - Almendra Fileteada 51
Table 42: Toma Castanha!!! - Castanas Asadas Peladas 52
Table 43: Twistos - Botana - Crema Chipotle 53
Table 44: Quaker - Granola & Flakes Nutribolsas 54
Table 45: Quaker Stila Bits - Bolitas de Avena - Fresa; Manzana Verde 55
Table 46: Papiras - Papas Fritas 56
Table 47: Sabritas Quesabritas - Cereal de Maiz Horneado con Chile y Queso 57
Table 48: Bokados Prispas - Botana a la Francesa - Picosita 58
Table 49: Sabritas Del Horno - Botana Horneada de Harina de Papa y Trigo - Crema y Jalapeno 59
Table 50: Bokados Strips - Fritura de Harina de Maiz 60
Table 51: Chilapitas Guerrerenses - Tostadas 61
Table 52: Galil - Roasted Chestnuts 62
Table 53: Act II - Palomitas para Microondas - Chile con Limon; Queso Jalapeno; Valentina 63
Table 54: Cazares - Popcorn - Butter Flavor 64
Table 55: Barcel Chip's Extra Crunch - Papas Fritas - Crema y Especias 65
Table 56: Barcel Hot Snakz - Corn Snack - Hot-Chili 66
Table 57: Barcel Party's - Botana de Maiz 67
Table 58: Gavi - Totopos de Tortilla de Maiz 68
Table 59: Sabritas Cheetos Sorpresa - Cereal de Maiz Horneado - Terrorificos 69
Table 60: Appetizing - Pepitas con Chipotle 70
Table 61: Tosti - Tostaditas Trega 71
Table 62: Ricolino Rokz - Frijolitos Enchilados 72
Table 63: JuliMoy - Chicharron de Harina de Trigo 73
Table 64: Sanissimo - Oven Baked Corn Nachos 74
Table 65: Sanissimo - Tostadas de Maiz Horneadas sin Grasa 75
Table 66: Barcel Konox - Botana - Chile + Queso 76
Table 67: Sabritas Ruffles Cheleras - Papas Fritas Onduladas - Picante 77
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