Savory Snacks Market in Portugal to 2014

Introduction
This databook provides key data and information on the savory snacks market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009



Highlights
The market for savory snacks in Portugal increased at a compound annual growth rate of 4.8% between 2004 and 2009.
The potato chips category led the savory snacks market in Portugal, accounting for a share of 33.5%.
Leading players in the Portuguese savory snacks market include PepsiCo, Inc., Ramazzotti and Frutogal.


Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the savory snacks market in Portugal
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements
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Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: nuts and seeds 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: other savory snacks 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Summary category level: popcorn 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary category level: potato chips 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market share 6
Summary category level: processed snacks 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Market share 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Market Overview 15
Value analysis (Euros), 2004?09 15
Value analysis (Euros), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company and brand share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profile 33
PepsiCo, Inc. 33
Chapter 5 Category Analysis: Nuts and Seeds 35
Value analysis (Euros), 2004?09 35
Value analysis (Euros), 2009?14 36
Value analysis (US dollars), 2004?09 38
Value analysis (US dollars), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company and brand share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Other Savory Snacks 51
Value analysis (Euros), 2004?09 51
Value analysis (Euros), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Popcorn 67
Value analysis (Euros), 2004?09 67
Value analysis (Euros), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Potato Chips 83
Value analysis (Euros), 2004?09 83
Value analysis (Euros), 2009?14 84
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Category Analysis: Processed Snacks 96
Value analysis (Euros), 2004?09 96
Value analysis (Euros), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 New Product Development 112
Product launches over time 112
Recent product launches 114
Chapter 11 Macroeconomic Profile 115
Macroeconomic indicators 115
Chapter 12 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 13 Appendix 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125
List of Tables
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Portugal, savory snacks, value by category (€m), 2004?09 15
Table 4: Portugal, savory snacks, value forecast by category (€m), 2009?14 16
Table 5: Portugal, savory snacks, value by category ($m), 2004?09 18
Table 6: Portugal, savory snacks, value forecast by category ($m), 2009?14 19
Table 7: Portugal, savory snacks, volume by category (kg, million), 2004?09 21
Table 8: Portugal, savory snacks, volume forecast by category (kg, million), 2009?14 22
Table 9: Portugal, savory snacks, brand share by value (%), 2008?09 24
Table 10: Portugal, savory snacks, value by brand (€m), 2008?09 24
Table 11: Portugal, savory snacks, company share by value (%), 2008?09 26
Table 12: Portugal, savory snacks, value by company (€m), 2008?09 26
Table 13: Portugal, savory snacks, distribution channels by value (%), 2008?09 27
Table 14: Portugal, savory snacks, value by distribution channel (€m), 2008?09 27
Table 15: Portugal, savory snacks, expenditure per capita (€), 2004?09 29
Table 16: Portugal, savory snacks, forecast expenditure per capita (€), 2009?14 30
Table 17: Portugal, savory snacks, expenditure per capita ($), 2004?09 30
Table 18: Portugal, savory snacks, forecast expenditure per capita ($), 2009?14 31
Table 19: Portugal, savory snacks, consumption per capita (kg), 2004?09 31
Table 20: Portugal, savory snacks, forecast consumption per capita (kg), 2009?14 32
Table 21: PepsiCo, Inc. key facts 33
Table 22: Portugal, nuts and seeds, value by segment (€m), 2004?09 35
Table 23: Portugal, nuts and seeds, value forecast by segment (€m), 2009?14 36
Table 24: Portugal, nuts and seeds, value by segment ($m), 2004?09 38
Table 25: Portugal, nuts and seeds, value forecast by segment ($m), 2009?14 38
Table 26: Portugal, nuts and seeds, volume by segment (kg, million), 2004?09 40
Table 27: Portugal, nuts and seeds, volume forecast by segment (kg, million), 2009?14 41
Table 28: Portugal, nuts and seeds, brand share by value (%), 2008?09 43
Table 29: Portugal, nuts and seeds, value by brand (€m), 2008?09 43
Table 30: Portugal, nuts and seeds, company share by value (%), 2008?09 45
Table 31: Portugal, nuts and seeds, value by company (€m), 2008?09 45
Table 32: Portugal, nuts and seeds, distribution channels by value (%), 2008?09 46
Table 33: Portugal, nuts and seeds, value by distribution channel (€m), 2008?09 46
Table 34: Portugal, nuts and seeds, expenditure per capita (€), 2004?09 48
Table 35: Portugal, nuts and seeds, forecast expenditure per capita (€), 2009?14 48
Table 36: Portugal, nuts and seeds, expenditure per capita ($), 2004?09 49
Table 37: Portugal, nuts and seeds, forecast expenditure per capita ($), 2009?14 49
Table 38: Portugal, nuts and seeds, consumption per capita (kg), 2004?09 50
Table 39: Portugal, nuts and seeds, forecast consumption per capita (kg), 2009?14 50
Table 40: Portugal, other savory snacks, value by segment (€m), 2004?09 51
Table 41: Portugal, other savory snacks, value forecast by segment (€m), 2009?14 52
Table 42: Portugal, other savory snacks, value by segment ($m), 2004?09 54
Table 43: Portugal, other savory snacks, value forecast by segment ($m), 2009?14 54
Table 44: Portugal, other savory snacks, volume by segment (kg, million), 2004?09 56
Table 45: Portugal, other savory snacks, volume forecast by segment (kg, million), 2009?14 57
Table 46: Portugal, other savory snacks, brand share by value (%), 2008?09 59
Table 47: Portugal, other savory snacks, value by brand (€m), 2008?09 59
Table 48: Portugal, other savory snacks, company share by value (%), 2008?09 60
Table 49: Portugal, other savory snacks, value by company (€m), 2008?09 60
Table 50: Portugal, other savory snacks, distribution channels by value (%), 2008?09 61
Table 51: Portugal, other savory snacks, value by distribution channel (€m), 2008?09 62
Table 52: Portugal, other savory snacks, expenditure per capita (€), 2004?09 64
Table 53: Portugal, other savory snacks, forecast expenditure per capita (€), 2009?14 64
Table 54: Portugal, other savory snacks, expenditure per capita ($), 2004?09 65
Table 55: Portugal, other savory snacks, forecast expenditure per capita ($), 2009?14 65
Table 56: Portugal, other savory snacks, consumption per capita (kg), 2004?09 66
Table 57: Portugal, other savory snacks, forecast consumption per capita (kg), 2009?14 66
Table 58: Portugal, popcorn, value by segment (€m), 2004?09 67
Table 59: Portugal, popcorn, value forecast by segment (€m), 2009?14 68
Table 60: Portugal, popcorn, value by segment ($m), 2004?09 70
Table 61: Portugal, popcorn, value forecast by segment ($m), 2009?14 71
Table 62: Portugal, popcorn, volume by segment (kg, million), 2004?09 73
Table 63: Portugal, popcorn, volume forecast by segment (kg, million), 2009?14 74
Table 64: Portugal, popcorn, brand share by value (%), 2008?09 76
Table 65: Portugal, popcorn, value by brand (€m), 2008?09 76
Table 66: Portugal, popcorn, company share by value (%), 2008?09 77
Table 67: Portugal, popcorn, value by company (€m), 2008?09 77
Table 68: Portugal, popcorn, distribution channels by value (%), 2008?09 78
Table 69: Portugal, popcorn, value by distribution channel (€m), 2008?09 78
Table 70: Portugal, popcorn, expenditure per capita (€), 2004?09 80
Table 71: Portugal, popcorn, forecast expenditure per capita (€), 2009?14 80
Table 72: Portugal, popcorn, expenditure per capita ($), 2004?09 81
Table 73: Portugal, popcorn, forecast expenditure per capita ($), 2009?14 81
Table 74: Portugal, popcorn, consumption per capita (kg), 2004?09 82
Table 75: Portugal, popcorn, forecast consumption per capita (kg), 2009?14 82
Table 76: Portugal, potato chips, value (€m), 2004?09 83
Table 77: Portugal, potato chips, value forecast (€m), 2009?14 84
Table 78: Portugal, potato chips, value ($m), 2004?09 85
Table 79: Portugal, potato chips, value forecast ($m), 2009?14 85
Table 80: Portugal, potato chips, volume (kg, million), 2004?09 86
Table 81: Portugal, potato chips, volume forecast (kg, million), 2009?14 87
Table 82: Portugal, potato chips, brand share by value (%), 2008?09 88
Table 83: Portugal, potato chips, value by brand (€m), 2008?09 88
Table 84: Portugal, potato chips, company share by value (%), 2008?09 90
Table 85: Portugal, potato chips, value by company (€m), 2008?09 90
Table 86: Portugal, potato chips, distribution channels by value (%), 2008?09 91
Table 87: Portugal, potato chips, value by distribution channel (€m), 2008?09 91
Table 88: Portugal, potato chips, expenditure per capita (€), 2004?09 93
Table 89: Portugal, potato chips, forecast expenditure per capita (€), 2009?14 93
Table 90: Portugal, potato chips, expenditure per capita ($), 2004?09 94
Table 91: Portugal, potato chips, forecast expenditure per capita ($), 2009?14 94
Table 92: Portugal, potato chips, consumption per capita (kg), 2004?09 95
Table 93: Portugal, potato chips, forecast consumption per capita (kg), 2009?14 95
Table 94: Portugal, processed snacks, value by segment (€m), 2004?09 96
Table 95: Portugal, processed snacks, value forecast by segment (€m), 2009?14 97
Table 96: Portugal, processed snacks, value by segment ($m), 2004?09 99
Table 97: Portugal, processed snacks, value forecast by segment ($m), 2009?14 99
Table 98: Portugal, processed snacks, volume by segment (kg, million), 2004?09 101
Table 99: Portugal, processed snacks, volume forecast by segment (kg, million), 2009?14 102
Table 100: Portugal, processed snacks, brand share by value (%), 2008?09 104
Table 101: Portugal, processed snacks, value by brand (€m), 2008?09 104
Table 102: Portugal, processed snacks, company share by value (%), 2008?09 106
Table 103: Portugal, processed snacks, value by company (€m), 2008?09 106
Table 104: Portugal, processed snacks, distribution channels by value (%), 2008?09 107
Table 105: Portugal, processed snacks, value by distribution channel (€m), 2008?09 107
Table 106: Portugal, processed snacks, expenditure per capita (€), 2004?09 109
Table 107: Portugal, processed snacks, forecast expenditure per capita (€), 2009?14 109
Table 108: Portugal, processed snacks, expenditure per capita ($), 2004?09 110
Table 109: Portugal, processed snacks, forecast expenditure per capita ($), 2009?14 110
Table 110: Portugal, processed snacks, consumption per capita (kg), 2004?09 111
Table 111: Portugal, processed snacks, forecast consumption per capita (kg), 2009?14 111
Table 112: Portugal savory snacks new product launches reports, by company (top five companies), 2010 112
Table 113: Portugal savory snacks new product launches SKUs, by company (top five companies), 2010 112
Table 114: Portugal savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2010 113
Table 115: Portugal savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2010 113
Table 116: Portugal savory snacks new product launches (reports), by package tags or claims , 2010 114
Table 117: Portugal savory snacks new product launches - recent five launches (2010) 114
Table 118: Portugal population, by age group, 2004?09 (millions) 115
Table 119: Portugal population forecast, by age group, 2009?14 (millions) 116
Table 120: Portugal population, by gender, 2004?09 (millions) 116
Table 121: Portugal population forecast, by gender, 2009?14 (millions) 117
Table 122: Portugal nominal GDP, 2004?09 (€bn, nominal prices) 117
Table 123: Portugal nominal GDP forecast, 2009?14 (€bn, nominal prices) 117
Table 124: Portugal real GDP, 2004?09 (€bn, 2000 prices) 118
Table 125: Portugal real GDP forecast, 2009?14 (€bn, 2000 prices) 118
Table 126: Portugal real GDP, 2004?09 ($bn, 2000 prices) 118
Table 127: Portugal real GDP forecast, 2009?14 ($bn, 2000 prices) 119
Table 128: Portugal consumer price index, 2004?09 (2000=100) 119
Table 129: Portugal consumer price index, 2009?14 (2000=100) 119
List of Figures
Figure 1: Portugal, savory snacks, value by category (€m), 2004?14 17
Figure 2: Portugal, savory snacks, category growth comparison, by value, 2004?14 20
Figure 3: Portugal, savory snacks, volume by category (kg, million), 2004?14 23
Figure 4: Portugal, savory snacks, category growth comparison, by volume, 2004?14 23
Figure 5: Portugal, savory snacks, company share by value (%), 2008?09 25
Figure 6: Portugal, savory snacks, distribution channels by value (%), 2008?09 28
Figure 7: Portugal, nuts and seeds, value by segment (€m), 2004?14 37
Figure 8: Portugal, nuts and seeds, category growth comparison, by value, 2004?14 39
Figure 9: Portugal, nuts and seeds, volume by segment (kg, million), 2004?14 42
Figure 10: Portugal, nuts and seeds, category growth comparison, by volume, 2004?14 42
Figure 11: Portugal, nuts and seeds, company share by value (%), 2008?09 44
Figure 12: Portugal, nuts and seeds, distribution channels by value (%), 2008?09 47
Figure 13: Portugal, other savory snacks, value by segment (€m), 2004?14 53
Figure 14: Portugal, other savory snacks, category growth comparison, by value, 2004?14 55
Figure 15: Portugal, other savory snacks, volume by segment (kg, million), 2004?14 58
Figure 16: Portugal, other savory snacks, category growth comparison, by volume, 2004?14 58
Figure 17: Portugal, other savory snacks, distribution channels by value (%), 2008?09 63
Figure 18: Portugal, popcorn, value by segment (€m), 2004?14 69
Figure 19: Portugal, popcorn, category growth comparison, by value, 2004?14 72
Figure 20: Portugal, popcorn, volume by segment (kg, million), 2004?14 75
Figure 21: Portugal, popcorn, category growth comparison, by volume, 2004?14 75
Figure 22: Portugal, popcorn, distribution channels by value (%), 2008?09 79
Figure 23: Portugal, potato chips, value (€m), 2004?14 84
Figure 24: Portugal, potato chips, volume (kg, million), 2004?14 87
Figure 25: Portugal, potato chips, company share by value (%), 2008?09 89
Figure 26: Portugal, potato chips, distribution channels by value (%), 2008?09 92
Figure 27: Portugal, processed snacks, value by segment (€m), 2004?14 98
Figure 28: Portugal, processed snacks, category growth comparison, by value, 2004?14 100
Figure 29: Portugal, processed snacks, volume by segment (kg, million), 2004?14 103
Figure 30: Portugal, processed snacks, category growth comparison, by volume, 2004?14 103
Figure 31: Portugal, processed snacks, company share by value (%), 2008?09 105
Figure 32: Portugal, processed snacks, distribution channels by value (%), 2008?09 108
Figure 33: Annual data review process 121

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