Savory Snacks in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the savory snacks market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Middle East and Africa increased at a compound annual growth rate of 7% between 2003 and 2008.

The potato chips category led the savory snacks market in Middle East and Africa, accounting for a share of 43.1%.

The leading players in the Middle East and African savory snacks market include PepsiCo, Inc., Procter & Gamble Company, The and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Middle East and Africa increased at a compound annual growth rate of 7% between 2003 and 2008.

The potato chips category led the savory snacks market in Middle East and Africa, accounting for a share of 43.1%.

The leading players in the Middle East and African savory snacks market include PepsiCo, Inc., Procter & Gamble Company, The and Unilever.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Middle East And Africa Savory Snacks - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
PepsiCo, Inc. 37
Procter & Gamble Company, The 40
Chapter 6 Category Analysis: Nuts & Seeds 42
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Other Savory Snacks 54
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Popcorn 67
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company share analysis 73
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Potato Chips 79
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company share analysis 83
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 10 Category Analysis: Processed Snacks 89
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 11 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 12 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106


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LIST OF FIGURES
Figure 1: Middle East and Africa savory snacks value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: Middle East and Africa savory snacks category growth comparison, by value, 2003?13 25
Figure 3: Middle East and Africa savory snacks volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Middle East and Africa savory snacks category growth comparison, by volume, 2003?13 28
Figure 5: Middle East and Africa savory snacks company share (top five companies), by value, 2007?08 (%) 31
Figure 6: Middle East and Africa savory snacks distribution channels, by value, 2007?08 (%) 33
Figure 7: Middle East and Africa nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 44
Figure 8: Middle East and Africa nuts & seeds category growth comparison, by value, 2003?13 44
Figure 9: Middle East and Africa nuts & seeds volume and volume forecast, 2003?13 (kg, million) 47
Figure 10: Middle East and Africa nuts & seeds category growth comparison, by volume, 2003?13 47
Figure 11: Middle East and Africa nuts & seeds company share, by value, 2007?08 (%) 49
Figure 12: Middle East and Africa nuts & seeds distribution channels, by value, 2007?08 (%) 51
Figure 13: Middle East and Africa other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 56
Figure 14: Middle East and Africa other savory snacks category growth comparison, by value, 2003?13 56
Figure 15: Middle East and Africa other savory snacks volume and volume forecast, 2003?13 (kg, million) 59
Figure 16: Middle East and Africa other savory snacks category growth comparison, by volume, 2003?13 59
Figure 17: Middle East and Africa other savory snacks company share, by value, 2007?08 (%) 62
Figure 18: Middle East and Africa other savory snacks distribution channels, by value, 2007?08 (%) 64
Figure 19: Middle East and Africa popcorn value and value forecast, 2003?13 ($m, nominal prices) 69
Figure 20: Middle East and Africa popcorn category growth comparison, by value, 2003?13 69
Figure 21: Middle East and Africa popcorn volume and volume forecast, 2003?13 (kg, million) 72
Figure 22: Middle East and Africa popcorn category growth comparison, by volume, 2003?13 72
Figure 23: Middle East and Africa popcorn company share, by value, 2007?08 (%) 74
Figure 24: Middle East and Africa popcorn distribution channels, by value, 2007?08 (%) 76
Figure 25: Middle East and Africa potato chips value and value forecast, 2003?13 ($m, nominal prices) 80
Figure 26: Middle East and Africa potato chips volume and volume forecast, 2003?13 (kg, million) 82
Figure 27: Middle East and Africa potato chips company share, by value, 2007?08 (%) 84
Figure 28: Middle East and Africa potato chips distribution channels, by value, 2007?08 (%) 86
Figure 29: Middle East and Africa processed snacks value and value forecast, 2003?13 ($m, nominal prices) 91
Figure 30: Middle East and Africa processed snacks category growth comparison, by value, 2003?13 91
Figure 31: Middle East and Africa processed snacks volume and volume forecast, 2003?13 (kg, million) 94
Figure 32: Middle East and Africa processed snacks category growth comparison, by volume, 2003?13 94
Figure 33: Middle East and Africa processed snacks company share, by value, 2007?08 (%) 96
Figure 34: Middle East and Africa processed snacks distribution channels, by value, 2007?08 (%) 98
Figure 35: Annual data review process 102


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Middle East and Africa savory snacks value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Middle East and Africa savory snacks value (country-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: Middle East and Africa savory snacks volume (country-wise), 2003?08 (kg, million) 22
Table 6: Middle East and Africa savory snacks volume (country-wise) forecast, 2008–13 (kg, million) 22
Table 7: Middle East and Africa savory snacks value, 2003?08 ($m, nominal prices) 23
Table 8: Middle East and Africa savory snacks value forecast, 2008?13 ($m, nominal prices) 24
Table 9: Middle East and Africa savory snacks volume, 2003?08 (kg, million) 26
Table 10: Middle East and Africa savory snacks volume forecast, 2008?13 (kg, million) 27
Table 11: Middle East and Africa savory snacks company share (top 20 companies) by value, 2007?08 (%) 29
Table 12: Middle East and Africa savory snacks value, by company, 2007?08 ($m, nominal prices) 30
Table 13: Middle East and Africa savory snacks distribution channels, by value, 2007?08 (%) 32
Table 14: Middle East and Africa savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 15: Middle East and Africa savory snacks expenditure per capita, 2003?08 ($, nominal prices) 34
Table 16: Middle East and Africa savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 17: Middle East and Africa savory snacks consumption per capita, 2003?08 (kg) 35
Table 18: Middle East and Africa savory snacks forecast consumption per capita, 2008?13 (kg) 36
Table 19: PepsiCo, Inc. key facts 37
Table 20: Procter & Gamble Company, The key facts 40
Table 21: Middle East and Africa nuts & seeds value, 2003?08 ($m, nominal prices) 42
Table 22: Middle East and Africa nuts & seeds value forecast, 2008?13 ($m, nominal prices) 43
Table 23: Middle East and Africa nuts & seeds volume, 2003?08 (kg, million) 45
Table 24: Middle East and Africa nuts & seeds volume forecast, 2008?13 (kg, million) 46
Table 25: Middle East and Africa nuts & seeds company share, by value, 2007?08 (%) 48
Table 26: Middle East and Africa nuts & seeds value, by company, 2007?08 ($m, nominal prices) 48
Table 27: Middle East and Africa nuts & seeds distribution channels, by value, 2007?08 (%) 50
Table 28: Middle East and Africa nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 50
Table 29: Middle East and Africa nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 52
Table 30: Middle East and Africa nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 31: Middle East and Africa nuts & seeds consumption per capita, 2003?08 (kg) 53
Table 32: Middle East and Africa nuts & seeds forecast consumption per capita, 2008?13 (kg) 53
Table 33: Middle East and Africa other savory snacks value, 2003?08 ($m, nominal prices) 54
Table 34: Middle East and Africa other savory snacks value forecast, 2008?13 ($m, nominal prices) 55
Table 35: Middle East and Africa other savory snacks volume, 2003?08 (kg, million) 57
Table 36: Middle East and Africa other savory snacks volume forecast, 2008?13 (kg, million) 58
Table 37: Middle East and Africa other savory snacks company share, by value, 2007?08 (%) 60
Table 38: Middle East and Africa other savory snacks value, by company, 2007?08 ($m, nominal prices) 61
Table 39: Middle East and Africa other savory snacks distribution channels, by value, 2007?08 (%) 63
Table 40: Middle East and Africa other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 63
Table 41: Middle East and Africa other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 65
Table 42: Middle East and Africa other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 43: Middle East and Africa other savory snacks consumption per capita, 2003?08 (kg) 66
Table 44: Middle East and Africa other savory snacks forecast consumption per capita, 2008?13 (kg) 66
Table 45: Middle East and Africa popcorn value, 2003?08 ($m, nominal prices) 67
Table 46: Middle East and Africa popcorn value forecast, 2008?13 ($m, nominal prices) 68
Table 47: Middle East and Africa popcorn volume, 2003?08 (kg, million) 70
Table 48: Middle East and Africa popcorn volume forecast, 2008?13 (kg, million) 71
Table 49: Middle East and Africa popcorn company share, by value, 2007?08 (%) 73
Table 50: Middle East and Africa popcorn value, by company, 2007?08 ($m, nominal prices) 73
Table 51: Middle East and Africa popcorn distribution channels, by value, 2007?08 (%) 75
Table 52: Middle East and Africa popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 75
Table 53: Middle East and Africa popcorn expenditure per capita, 2003?08 ($, nominal prices) 77
Table 54: Middle East and Africa popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 55: Middle East and Africa popcorn consumption per capita, 2003?08 (kg) 78
Table 56: Middle East and Africa popcorn forecast consumption per capita, 2008?13 (kg) 78
Table 57: Middle East and Africa potato chips value, 2003?08 ($m, nominal prices) 79
Table 58: Middle East and Africa potato chips value forecast, 2008?13 ($m, nominal prices) 80
Table 59: Middle East and Africa potato chips volume, 2003?08 (kg, million) 81
Table 60: Middle East and Africa potato chips volume forecast, 2008?13 (kg, million) 82
Table 61: Middle East and Africa potato chips company share, by value, 2007?08 (%) 83
Table 62: Middle East and Africa potato chips value, by company, 2007?08 ($m, nominal prices) 83
Table 63: Middle East and Africa potato chips distribution channels, by value, 2007?08 (%) 85
Table 64: Middle East and Africa potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 85
Table 65: Middle East and Africa potato chips expenditure per capita, 2003?08 ($, nominal prices) 87
Table 66: Middle East and Africa potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 67: Middle East and Africa potato chips consumption per capita, 2003?08 (kg) 88
Table 68: Middle East and Africa potato chips forecast consumption per capita, 2008?13 (kg) 88
Table 69: Middle East and Africa processed snacks value, 2003?08 ($m, nominal prices) 89
Table 70: Middle East and Africa processed snacks value forecast, 2008?13 ($m, nominal prices) 90
Table 71: Middle East and Africa processed snacks volume, 2003?08 (kg, million) 92
Table 72: Middle East and Africa processed snacks volume forecast, 2008?13 (kg, million) 93
Table 73: Middle East and Africa processed snacks company share, by value, 2007?08 (%) 95
Table 74: Middle East and Africa processed snacks value, by company, 2007?08 ($m, nominal prices) 95
Table 75: Middle East and Africa processed snacks distribution channels, by value, 2007?08 (%) 97
Table 76: Middle East and Africa processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 97
Table 77: Middle East and Africa processed snacks expenditure per capita, 2003?08 ($, nominal prices) 99
Table 78: Middle East and Africa processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 79: Middle East and Africa processed snacks consumption per capita, 2003?08 (kg) 100
Table 80: Middle East and Africa processed snacks forecast consumption per capita, 2008?13 (kg) 100

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