Savory Snacks in Morocco to 2011

This databook is a detailed information resource covering all the key data points on Savory Snacks in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Savory Snacks in Morocco increased between 2001-2006, growing at an average annual rate of 7.0%.

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[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Savory Snacks 2
Summary category level - Popcorn 3
Summary category level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
PepsiCo, Inc 40
Kraft Foods, Inc. 43
Chapter 5 CATEGORY ANALYSIS - POPCORN 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - PROCESSED SNACKS 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Value Analysis, US$ 2001-2006 64
Value Analysis, US$ 2006-2011 64
Volume Analysis, 2001-2006 66
Volume Analysis, 2006-2011 67
Company and Brand Share Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - NUTS & SEEDS 75
Value Analysis, 2001-2006 75
Value Analysis, 2006-2011 76
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 78
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - POTATO CHIPS 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 92
Volume Analysis, 2001-2006 93
Volume Analysis, 2006-2011 94
Company and Brand Share Analysis 96
Expenditure & consumption per capita 98
Chapter 9 CATEGORY ANALYSIS - OTHER SAVORY SNACKS 101
Value Analysis, 2001-2006 101
Value Analysis, 2006-2011 102
Value Analysis, US$ 2001-2006 104
Value Analysis, US$ 2006-2011 104
Volume Analysis, 2001-2006 106
Volume Analysis, 2006-2011 107
Company and Brand Share Analysis 110
Expenditure & consumption per capita 112
Chapter 10 COUNTRY COMPARISON 115
Value 115
Volume 120
Market Share 125
Chapter 11 NEW PRODUCT DEVELOPMENT 126
Product launches over time 126
Recent product launches 128
Chapter 12 MOROCCO SOCIOECONOMIC PROFILE 129
Country Overview 129
Key Facts 130
Political Overview 132
Morocco Economic Overview 133
Chapter 13 MOROCCO MACROECONOMIC PROFILE 134
Macroeconomic Indicators 134
Chapter 14 RESEARCH METHODOLOGY 141
Methodology overview 141
Secondary research 142
Market modeling 143
Primary research 144
Data finalization 144
Ongoing research 145
CHAPTER 15 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146
[Inhaltsverzeichnis ausblenden]

Table 1: Savory snacks category definitions 10
Table 2: Morocco Savory snacks value, 2001-2006 (MAD m, nominal prices) 22
Table 3: Morocco Savory snacks value forecast, 2006-2011 (MAD m, nominal prices) 24
Table 4: Morocco Savory snacks value, 2001-2006 (US$ m nominal prices) 26
Table 5: Morocco Savory snacks value forecast, 2006-2011 (US$ m nominal prices) 27
Table 6: Morocco Savory snacks volume, 2001-2006 (Kg m) 30
Table 7: Morocco Savory snacks volume forecast, 2006-2011 (Kg m) 31
Table 8: Morocco Savory snacks brand share, by value, 2005-2006 (%) 34
Table 9: Morocco Savory snacks value, by brand 2005-2006 (MAD m nominal prices) 34
Table 10: Morocco Savory snacks company share by value, 2005-2006 (%) 35
Table 11: Morocco Savory snacks value, by company, 2005-2006 (MAD m nominal prices) 35
Table 12: Morocco Savory snacks expenditure per capita, 2001-2006 (MAD, nominal prices) 36
Table 13: Morocco Savory snacks forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 37
Table 14: Morocco Savory snacks expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table 15: Morocco Savory snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 38
Table 16: Morocco Savory snacks consumption per capita, 2001-2006 (Kg) 38
Table 17: Morocco Savory snacks forecast consumption per capita, 2006-2011 (Kg) 39
Table 18: PepsiCo, Inc. Key Facts 40
Table 19: Kraft Foods Inc. Key Facts 43
Table 20: Morocco Popcorn value, 2001-2006 (MAD m, nominal prices) 47
Table 21: Morocco Popcorn value forecast, 2006-2011 (MAD m, nominal prices) 48
Table 22: Morocco Popcorn value, 2001-2006 (US$ m nominal prices) 50
Table 23: Morocco Popcorn value forecast, 2006-2011 (US$ m nominal prices) 50
Table 24: Morocco Popcorn volume, 2001-2006 (Kg m) 52
Table 25: Morocco Popcorn volume forecast, 2006-2011 (Kg m) 53
Table 26: Morocco Popcorn brand share, by value, 2005-2006 (%) 56
Table 27: Morocco Popcorn value, by brand 2005-2006 (MAD m nominal prices) 56
Table 28: Morocco Popcorn company share by value, 2005-2006 (%) 57
Table 29: Morocco Popcorn value, by company, 2005-2006 (MAD m nominal prices) 57
Table 30: Morocco Popcorn expenditure per capita, 2001-2006 (MAD, nominal prices) 58
Table 31: Morocco Popcorn forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 58
Table 32: Morocco Popcorn expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 33: Morocco Popcorn forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 34: Morocco Popcorn consumption per capita, 2001-2006 (Kg) 60
Table 35: Morocco Popcorn forecast consumption per capita, 2006-2011 (Kg) 60
Table 36: Morocco Processed snacks value, 2001-2006 (MAD m, nominal prices) 61
Table 37: Morocco Processed snacks value forecast, 2006-2011 (MAD m, nominal prices) 62
Table 38: Morocco Processed snacks value, 2001-2006 (US$ m nominal prices) 64
Table 39: Morocco Processed snacks value forecast, 2006-2011 (US$ m nominal prices) 64
Table 40: Morocco Processed snacks volume, 2001-2006 (Kg m) 66
Table 41: Morocco Processed snacks volume forecast, 2006-2011 (Kg m) 67
Table 42: Morocco Processed snacks brand share, by value, 2005-2006 (%) 70
Table 43: Morocco Processed snacks value, by brand 2005-2006 (MAD m nominal prices) 70
Table 44: Morocco Processed snacks company share by value, 2005-2006 (%) 71
Table 45: Morocco Processed snacks value, by company, 2005-2006 (MAD m nominal prices) 71
Table 46: Morocco Processed snacks expenditure per capita, 2001-2006 (MAD, nominal prices) 72
Table 47: Morocco Processed snacks forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 72
Table 48: Morocco Processed snacks expenditure per capita, 2001-2006 (US$ nominal prices) 73
Table 49: Morocco Processed snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 73
Table 50: Morocco Processed snacks consumption per capita, 2001-2006 (Kg) 74
Table 51: Morocco Processed snacks forecast consumption per capita, 2006-2011 (Kg) 74
Table 52: Morocco Nuts & seeds value, 2001-2006 (MAD m, nominal prices) 75
Table 53: Morocco Nuts & seeds value forecast, 2006-2011 (MAD m, nominal prices) 76
Table 54: Morocco Nuts & seeds value, 2001-2006 (US$ m nominal prices) 78
Table 55: Morocco Nuts & seeds value forecast, 2006-2011 (US$ m nominal prices) 78
Table 56: Morocco Nuts & seeds volume, 2001-2006 (Kg m) 80
Table 57: Morocco Nuts & seeds volume forecast, 2006-2011 (Kg m) 81
Table 58: Morocco Nuts & seeds brand share, by value, 2005-2006 (%) 84
Table 59: Morocco Nuts & seeds value, by brand 2005-2006 (MAD m nominal prices) 84
Table 60: Morocco Nuts & seeds company share by value, 2005-2006 (%) 85
Table 61: Morocco Nuts & seeds value, by company, 2005-2006 (MAD m nominal prices) 85
Table 62: Morocco Nuts & seeds expenditure per capita, 2001-2006 (MAD, nominal prices) 86
Table 63: Morocco Nuts & seeds forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 86
Table 64: Morocco Nuts & seeds expenditure per capita, 2001-2006 (US$ nominal prices) 87
Table 65: Morocco Nuts & seeds forecast expenditure per capita, 2006-2011 (US$ nominal prices) 87
Table 66: Morocco Nuts & seeds consumption per capita, 2001-2006 (Kg) 88
Table 67: Morocco Nuts & seeds forecast consumption per capita, 2006-2011 (Kg) 88
Table 68: Morocco Potato chips value, 2001-2006 (MAD m, nominal prices) 89
Table 69: Morocco Potato chips value forecast, 2006-2011 (MAD m, nominal prices) 90
Table 70: Morocco Potato chips value, 2001-2006 (US$ m nominal prices) 92
Table 71: Morocco Potato chips value forecast, 2006-2011 (US$ m nominal prices) 92
Table 72: Morocco Potato chips volume, 2001-2006 (Kg m) 93
Table 73: Morocco Potato chips volume forecast, 2006-2011 (Kg m) 94
Table 74: Morocco Potato chips brand share, by value, 2005-2006 (%) 96
Table 75: Morocco Potato chips value, by brand 2005-2006 (MAD m nominal prices) 96
Table 76: Morocco Potato chips company share by value, 2005-2006 (%) 97
Table 77: Morocco Potato chips value, by company, 2005-2006 (MAD m nominal prices) 97
Table 78: Morocco Potato chips expenditure per capita, 2001-2006 (MAD, nominal prices) 98
Table 79: Morocco Potato chips forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 98
Table 80: Morocco Potato chips expenditure per capita, 2001-2006 (US$ nominal prices) 99
Table 81: Morocco Potato chips forecast expenditure per capita, 2006-2011 (US$ nominal prices) 99
Table 82: Morocco Potato chips consumption per capita, 2001-2006 (Kg) 100
Table 83: Morocco Potato chips forecast consumption per capita, 2006-2011 (Kg) 100
Table 84: Morocco Other savory snacks value, 2001-2006 (MAD m, nominal prices) 101
Table 85: Morocco Other savory snacks value forecast, 2006-2011 (MAD m, nominal prices) 102
Table 86: Morocco Other savory snacks value, 2001-2006 (US$ m nominal prices) 104
Table 87: Morocco Other savory snacks value forecast, 2006-2011 (US$ m nominal prices) 104
Table 88: Morocco Other savory snacks volume, 2001-2006 (Kg m) 106
Table 89: Morocco Other savory snacks volume forecast, 2006-2011 (Kg m) 107
Table 90: Morocco Other savory snacks brand share, by value, 2005-2006 (%) 110
Table 91: Morocco Other savory snacks value, by brand 2005-2006 (MAD m nominal prices) 110
Table 92: Morocco Other savory snacks company share by value, 2005-2006 (%) 111
Table 93: Morocco Other savory snacks value, by company, 2005-2006 (MAD m nominal prices) 111
Table 94: Morocco Other savory snacks expenditure per capita, 2001-2006 (MAD, nominal prices) 112
Table 95: Morocco Other savory snacks forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 112
Table 96: Morocco Other savory snacks expenditure per capita, 2001-2006 (US$ nominal prices) 113
Table 97: Morocco Other savory snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 113
Table 98: Morocco Other savory snacks consumption per capita, 2001-2006 (Kg) 114
Table 99: Morocco Other savory snacks forecast consumption per capita, 2006-2011 (Kg) 114
Table 100: Global Savory snacks market value, 2006 115
Table 101: Global Savory snacks market split (value terms (US$ m), 2006) – Top 5 countries 118
Table 102: Global Savory snacks market volume, 2006 120
Table 103: Global Savory snacks market split (volume terms, 2006) – Top 5 countries 123
Table 104: Leading players - Top 5 countries 125
Table 105: Morocco Savory Snacks new product launches (reports) and SKUs, by company 2006 126
Table 106: Morocco Savory Snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 127
Table 107: Morocco Savory Snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 127
Table 108: Morocco Savory Snacks new product launches (reports), by Package tags or Claims 2006 128
Table 109: Morocco Savory Snacks new product launches (reports) 128
Table 110: Morocco Key Facts 130
Table 111: Morocco population, by age group, 2000-2005 (millions) 134
Table 112: Morocco population forecast, by age group, 2005-2010 (millions) 135
Table 113: Morocco population, by gender, 2000-2005 (millions) 135
Table 114: Morocco population forecast, by gender, 2005-2010 (millions) 136
Table 115: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 136
Table 116: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 137
Table 117: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 137
Table 118: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 138
Table 119: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 138
Table 120: Morocco consumer price index, 2000-2005 (2000=100) 139
Table 121: Morocco consumer price index, 2005-2010 (2000=100) 139
Table 122: Morocco exchange rate, 2000-2005 140
Figure 1: Morocco Savory snacks value & value forecast, 2001-2011 (MAD m, nominal prices) 25
Figure 2: Morocco Savory snacks category growth comparison, by value, 2001-2011 28
Figure 3: Morocco Savory snacks volume & volume forecast, 2001-2011 (Kg m) 32
Figure 4: Morocco Savory snacks category growth comparison, by volume, 2001-2011 33
Figure 5: Morocco Popcorn value & value forecast, 2001-2011 (MAD m, nominal prices) 49
Figure 6: Morocco Popcorn category growth comparison, by value, 2001-2011 51
Figure 7: Morocco Popcorn volume & volume forecast, 2001-2011 (Kg m) 54
Figure 8: Morocco Popcorn category growth comparison, by volume, 2001-2011 55
Figure 9: Morocco Processed snacks value & value forecast, 2001-2011 (MAD m, nominal prices) 63
Figure 10: Morocco Processed snacks category growth comparison, by value, 2001-2011 65
Figure 11: Morocco Processed snacks volume & volume forecast, 2001-2011 (Kg m) 68
Figure 12: Morocco Processed snacks category growth comparison, by volume, 2001-2011 69
Figure 13: Morocco Nuts & seeds value & value forecast, 2001-2011 (MAD m, nominal prices) 77
Figure 14: Morocco Nuts & seeds category growth comparison, by value, 2001-2011 79
Figure 15: Morocco Nuts & seeds volume & volume forecast, 2001-2011 (Kg m) 82
Figure 16: Morocco Nuts & seeds category growth comparison, by volume, 2001-2011 83
Figure 17: Morocco Potato chips value & value forecast, 2001-2011 (MAD m, nominal prices) 91
Figure 18: Morocco Potato chips volume & volume forecast, 2001-2011 (Kg m) 95
Figure 19: Morocco Other savory snacks value & value forecast, 2001-2011 (MAD m, nominal prices) 103
Figure 20: Morocco Other savory snacks category growth comparison, by value, 2001-2011 105
Figure 21: Morocco Other savory snacks volume & volume forecast, 2001-2011 (Kg m) 108
Figure 22: Morocco Other savory snacks category growth comparison, by volume, 2001-2011 109
Figure 23: Global Savory snacks market split (value terms, 2006) – Top 5 countries 116
Figure 24: Global Savory snacks market value, 2001 – 2006 (Top 5 countries) 119
Figure 25: Global Savory snacks market split (volume terms, 2006) – Top 5 countries 121
Figure 26: Global Savory snacks market volume, 2001 – 2006 (Top 5 countries) 124
Figure 27: Map of Morocco 131
Figure 28: Annual data review process 142
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