Savory Snacks in the Netherlands to 2013

Introduction

This databook provides key data and information on the savory snacks market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in the Netherlands increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The potato chips category led the savory snacks market in the Netherlands, accounting for a share of 36.4%.

Leading players in the Dutch savory snacks market include PepsiCo, Inc., Westimex and Croky.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Design effective marketing and sales strategies by identifying key market categories and segments


Report Highlights
Highlights

The market for savory snacks in the Netherlands increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The potato chips category led the savory snacks market in the Netherlands, accounting for a share of 36.4%.

Leading players in the Dutch savory snacks market include PepsiCo, Inc., Westimex and Croky.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Euro), 2003?08 23
Value analysis (Euro), 2008?13 24
Value analysis (US dollars), 2003?08 26
Value analysis (US dollars), 2008?13 27
Volume analysis, 2003?08 29
Volume analysis, 2008?13 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other savory snacks 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Euro), 2003?08 76
Value analysis (Euro), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Euro), 2003?08 92
Value analysis (Euro), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Euro), 2003?08 105
Value analysis (Euro), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 135
Social analysis 139
Technological analysis 143
Legal analysis 147
Environmental analysis 150
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167


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LIST OF FIGURES
Figure 1: Netherlands savory snacks value and value forecast, 2003?13 (€m, nominal prices) 25
Figure 2: Netherlands savory snacks category growth comparison, by value, 2003?13 28
Figure 3: Netherlands savory snacks volume and volume forecast, 2003?13 (kg, million) 31
Figure 4: Netherlands savory snacks category growth comparison, by volume, 2003?13 31
Figure 5: Netherlands savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Netherlands savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Netherlands nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 47
Figure 8: Netherlands nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Netherlands nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Netherlands nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Netherlands nuts & seeds company share, by value, 2007?08 (%) 54
Figure 12: Netherlands nuts & seeds distribution channels, by value, 2007?08 (%) 57
Figure 13: Netherlands other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 14: Netherlands other savory snacks category growth comparison, by value, 2003?13 65
Figure 15: Netherlands other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 16: Netherlands other savory snacks category growth comparison, by volume, 2003?13 68
Figure 17: Netherlands other savory snacks distribution channels, by value, 2007?08 (%) 72
Figure 18: Netherlands popcorn value and value forecast, 2003?13 (€m, nominal prices) 78
Figure 19: Netherlands popcorn category growth comparison, by value, 2003?13 80
Figure 20: Netherlands popcorn volume and volume forecast, 2003?13 (kg, million) 83
Figure 21: Netherlands popcorn category growth comparison, by volume, 2003?13 83
Figure 22: Netherlands popcorn company share, by value, 2007?08 (%) 85
Figure 23: Netherlands popcorn distribution channels, by value, 2007?08 (%) 88
Figure 24: Netherlands potato chips value and value forecast, 2003?13 (€m, nominal prices) 93
Figure 25: Netherlands potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 26: Netherlands potato chips company share, by value, 2007?08 (%) 98
Figure 27: Netherlands potato chips distribution channels, by value, 2007?08 (%) 101
Figure 28: Netherlands processed snacks value and value forecast, 2003?13 (€m, nominal prices) 107
Figure 29: Netherlands processed snacks category growth comparison, by value, 2003?13 109
Figure 30: Netherlands processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 31: Netherlands processed snacks category growth comparison, by volume, 2003?13 112
Figure 32: Netherlands processed snacks company share, by value, 2007?08 (%) 114
Figure 33: Netherlands processed snacks distribution channels, by value, 2007?08 (%) 117
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 122
Figure 35: Global savory snacks market value, 2003–08, top five countries 124
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 126
Figure 37: Global savory snacks market volume, 2003–08, top five countries 128
Figure 38: Annual data review process 163


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Netherlands savory snacks value, 2003?08 (€m, nominal prices) 23
Table 4: Netherlands savory snacks value forecast, 2008?13 (€m, nominal prices) 24
Table 5: Netherlands savory snacks value, 2003?08 ($m, nominal prices) 26
Table 6: Netherlands savory snacks value forecast, 2008?13 ($m, nominal prices) 27
Table 7: Netherlands savory snacks volume, 2003?08 (kg, million) 29
Table 8: Netherlands savory snacks volume forecast, 2008?13 (kg, million) 30
Table 9: Netherlands savory snacks brand share, by value, 2007?08 (%) 32
Table 10: Netherlands savory snacks value, by brand 2007?08 (€m, nominal prices) 33
Table 11: Netherlands savory snacks company share by value, 2007?08 (%) 35
Table 12: Netherlands savory snacks value, by company, 2007?08 (€m, nominal prices) 35
Table 13: Netherlands savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Netherlands savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 36
Table 15: Netherlands savory snacks expenditure per capita, 2003?08 (€, nominal prices) 38
Table 16: Netherlands savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 39
Table 17: Netherlands savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Netherlands savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Netherlands savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Netherlands savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Netherlands nuts & seeds value, 2003?08 (€m, nominal prices) 45
Table 23: Netherlands nuts & seeds value forecast, 2008?13 (€m, nominal prices) 46
Table 24: Netherlands nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Netherlands nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Netherlands nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: TypeTableTitleHere 51
Table 28: Netherlands nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 29: Netherlands nuts & seeds brand share, by value, 2007?08 (%) 53
Table 30: Netherlands nuts & seeds value, by brand 2007?08 (€m, nominal prices) 53
Table 31: Netherlands nuts & seeds company share by value, 2007?08 (%) 55
Table 32: Netherlands nuts & seeds value, by company, 2007?08 (€m, nominal prices) 55
Table 33: Netherlands nuts & seeds distribution channels, by value, 2007?08 (%) 56
Table 34: Netherlands nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 35: Netherlands nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 58
Table 36: Netherlands nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 37: Netherlands nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Netherlands nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Netherlands nuts & seeds consumption per capita, 2003?08 (kg) 60
Table 40: Netherlands nuts & seeds forecast consumption per capita, 2008?13 (kg) 60
Table 41: Netherlands other savory snacks value, 2003?08 (€m, nominal prices) 61
Table 42: Netherlands other savory snacks value forecast, 2008?13 (€m, nominal prices) 62
Table 43: Netherlands other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 44: Netherlands other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Netherlands other savory snacks volume, 2003?08 (kg, million) 66
Table 46: Netherlands other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 47: Netherlands other savory snacks brand share, by value, 2007?08 (%) 69
Table 48: Netherlands other savory snacks value, by brand 2007?08 (€m, nominal prices) 69
Table 49: Netherlands other savory snacks company share by value, 2007?08 (%) 70
Table 50: Netherlands other savory snacks value, by company, 2007?08 (€m, nominal prices) 70
Table 51: Netherlands other savory snacks distribution channels, by value, 2007?08 (%) 71
Table 52: Netherlands other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 71
Table 53: Netherlands other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 73
Table 54: Netherlands other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 73
Table 55: Netherlands other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Netherlands other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Netherlands other savory snacks consumption per capita, 2003?08 (kg) 75
Table 58: Netherlands other savory snacks forecast consumption per capita, 2008?13 (kg) 75
Table 59: Netherlands popcorn value, 2003?08 (€m, nominal prices) 76
Table 60: Netherlands popcorn value forecast, 2008?13 (€m, nominal prices) 77
Table 61: Netherlands popcorn value, 2003?08 ($m, nominal prices) 79
Table 62: Netherlands popcorn value forecast, 2008?13 ($m, nominal prices) 79
Table 63: Netherlands popcorn volume, 2003?08 (kg, million) 81
Table 64: Netherlands popcorn volume forecast, 2008?13 (kg, million) 82
Table 65: Netherlands popcorn brand share, by value, 2007?08 (%) 84
Table 66: Netherlands popcorn value, by brand 2007?08 (€m, nominal prices) 84
Table 67: Netherlands popcorn company share by value, 2007?08 (%) 86
Table 68: Netherlands popcorn value, by company, 2007?08 (€m, nominal prices) 86
Table 69: Netherlands popcorn distribution channels, by value, 2007?08 (%) 87
Table 70: Netherlands popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 87
Table 71: Netherlands popcorn expenditure per capita, 2003?08 (€, nominal prices) 89
Table 72: Netherlands popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 89
Table 73: Netherlands popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Netherlands popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Netherlands popcorn consumption per capita, 2003?08 (kg) 91
Table 76: Netherlands popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 77: Netherlands potato chips value, 2003?08 (€m, nominal prices) 92
Table 78: Netherlands potato chips value forecast, 2008?13 (€m, nominal prices) 93
Table 79: Netherlands potato chips value, 2003?08 ($m, nominal prices) 94
Table 80: Netherlands potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Netherlands potato chips volume, 2003?08 (kg, million) 95
Table 82: Netherlands potato chips volume forecast, 2008?13 (kg, million) 96
Table 83: Netherlands potato chips brand share, by value, 2007?08 (%) 97
Table 84: Netherlands potato chips value, by brand 2007?08 (€m, nominal prices) 97
Table 85: Netherlands potato chips company share by value, 2007?08 (%) 99
Table 86: Netherlands potato chips value, by company, 2007?08 (€m, nominal prices) 99
Table 87: Netherlands potato chips distribution channels, by value, 2007?08 (%) 100
Table 88: Netherlands potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 100
Table 89: Netherlands potato chips expenditure per capita, 2003?08 (€, nominal prices) 102
Table 90: Netherlands potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 102
Table 91: Netherlands potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Netherlands potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Netherlands potato chips consumption per capita, 2003?08 (kg) 104
Table 94: Netherlands potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 95: Netherlands processed snacks value, 2003?08 (€m, nominal prices) 105
Table 96: Netherlands processed snacks value forecast, 2008?13 (€m, nominal prices) 106
Table 97: Netherlands processed snacks value, 2003?08 ($m, nominal prices) 108
Table 98: Netherlands processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 99: Netherlands processed snacks volume, 2003?08 (kg, million) 110
Table 100: Netherlands processed snacks volume forecast, 2008?13 (kg, million) 111
Table 101: Netherlands processed snacks brand share, by value, 2007?08 (%) 113
Table 102: Netherlands processed snacks value, by brand 2007?08 (€m, nominal prices) 113
Table 103: Netherlands processed snacks company share by value, 2007?08 (%) 115
Table 104: Netherlands processed snacks value, by company, 2007?08 (€m, nominal prices) 115
Table 105: Netherlands processed snacks distribution channels, by value, 2007?08 (%) 116
Table 106: Netherlands processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 116
Table 107: Netherlands processed snacks expenditure per capita, 2003?08 (€, nominal prices) 118
Table 108: Netherlands processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 118
Table 109: Netherlands processed snacks expenditure per capita, 2003?08 ($, nominal prices) 119
Table 110: Netherlands processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 111: Netherlands processed snacks consumption per capita, 2003?08 (kg) 120
Table 112: Netherlands processed snacks forecast consumption per capita, 2008?13 (kg) 120
Table 113: Global savory snacks market value, 2008 121
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 124
Table 115: Global savory snacks market volume, 2008 125
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 128
Table 117: Leading players, top five countries 129
Table 118: Analysis of the Netherlands’s political landscape 131
Table 119: Analysis of the Netherlands’s economic landscape 135
Table 120: Analysis of the Netherlands’s social landscape 139
Table 121: Analysis of the Netherlands’s technology landscape 143
Table 122: Analysis of the Netherlands’s legal landscape 147
Table 123: Analysis of the Netherlands’s environmental landscape 150
Table 124: Netherlands savory snacks new product launches reports, by company (top five companies), 2008 154
Table 125: Netherlands savory snacks new product launches SKUs, by company (top five companies), 2008 154
Table 126: Netherlands savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 155
Table 127: Netherlands savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 155
Table 128: Netherlands savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 156
Table 129: Netherlands savory snacks new product launches - recent five launches (2008) 156
Table 130: Netherlands population, by age group, 2003?08 (millions) 157
Table 131: Netherlands population forecast, by age group, 2008?13 (millions) 158
Table 132: Netherlands population, by gender, 2003?08 (millions) 158
Table 133: Netherlands population forecast, by gender, 2008?13 (millions) 159
Table 134: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 159
Table 135: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 159
Table 136: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 160
Table 137: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 160
Table 138: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 160
Table 139: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 140: Netherlands consumer price index, 2003?08 (2000=100) 161
Table 141: Netherlands consumer price index, 2008?13 (2000=100) 161

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