Savory Snacks in Nigeria to 2013

Introduction

This databook provides key data and information on the savory snacks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Nigeria increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The processed snacks category led the savory snacks market in Nigeria, accounting for a share of 31.1%.

Leading players in Nigerian savory snacks market include PepsiCo, Inc., Kadison Enterprises Nigeria Ltd and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Nigeria increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The processed snacks category led the savory snacks market in Nigeria, accounting for a share of 31.1%.

Leading players in Nigerian savory snacks market include PepsiCo, Inc., Kadison Enterprises Nigeria Ltd and Procter & Gamble Company, The.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Naira), 2003?08 24
Value analysis (Naira), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
Procter & Gamble Company, The 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Naira), 2003?08 47
Value analysis (Naira), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Naira), 2003?08 63
Value analysis (Naira), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Naira), 2003?08 78
Value analysis (Naira), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Naira), 2003?08 93
Value analysis (Naira), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Naira), 2003?08 106
Value analysis (Naira), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 Socioeconomic profile 130
Country overview 130
Key facts 131
Political overview 132
Economic overview 133
Chapter 12 New Product Development 134
Product launches over time 134
Recent product launches 135
Chapter 13 Macroeconomic Profile 136
Macroeconomic indicators 136
Chapter 14 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 15 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146


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LIST OF FIGURES
Figure 1: Nigeria savory snacks value and value forecast, 2003?13 (NGNm, nominal prices) 26
Figure 2: Nigeria savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Nigeria savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Nigeria savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Nigeria savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Nigeria savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Nigeria nuts & seeds value and value forecast, 2003?13 (NGNm, nominal prices) 49
Figure 8: Nigeria nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Nigeria nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Nigeria nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Nigeria nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Nigeria nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Nigeria other savory snacks value and value forecast, 2003?13 (NGNm, nominal prices) 65
Figure 14: Nigeria other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Nigeria other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Nigeria other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Nigeria other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 18: Nigeria popcorn value and value forecast, 2003?13 (NGNm, nominal prices) 80
Figure 19: Nigeria popcorn category growth comparison, by value, 2003?13 82
Figure 20: Nigeria popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 21: Nigeria popcorn category growth comparison, by volume, 2003?13 85
Figure 22: Nigeria popcorn distribution channels, by value, 2007?08 (%) 89
Figure 23: Nigeria potato chips value and value forecast, 2003?13 (NGNm, nominal prices) 94
Figure 24: Nigeria potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 25: Nigeria potato chips company share, by value, 2007?08 (%) 99
Figure 26: Nigeria potato chips distribution channels, by value, 2007?08 (%) 102
Figure 27: Nigeria processed snacks value and value forecast, 2003?13 (NGNm, nominal prices) 108
Figure 28: Nigeria processed snacks category growth comparison, by value, 2003?13 110
Figure 29: Nigeria processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 30: Nigeria processed snacks category growth comparison, by volume, 2003?13 113
Figure 31: Nigeria processed snacks distribution channels, by value, 2007?08 (%) 117
Figure 32: Global savory snacks market split (value terms, 2008), top five countries 122
Figure 33: Global savory snacks market value, 2003–08, top five countries 124
Figure 34: Global savory snacks market split (volume terms, 2008), top five countries 126
Figure 35: Global savory snacks market volume, 2003–08, top five countries 128
Figure 36: Map of Nigeria 131
Figure 37: Annual data review process 142


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Nigeria savory snacks value, 2003?08 (NGNm, nominal prices) 24
Table 4: Nigeria savory snacks value forecast, 2008?13 (NGNm, nominal prices) 25
Table 5: Nigeria savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Nigeria savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Nigeria savory snacks volume, 2003?08 (kg, million) 30
Table 8: Nigeria savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Nigeria savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Nigeria savory snacks value, by brand 2007?08 (NGNm, nominal prices) 33
Table 11: Nigeria savory snacks company share by value, 2007?08 (%) 35
Table 12: Nigeria savory snacks value, by company, 2007?08 (NGNm, nominal prices) 35
Table 13: Nigeria savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Nigeria savory snacks value, by distribution channel, 2007?08 (NGNm, nominal prices) 36
Table 15: Nigeria savory snacks expenditure per capita, 2003?08 (NGN, nominal prices) 38
Table 16: Nigeria savory snacks forecast expenditure per capita, 2008?13 (NGN, nominal prices) 39
Table 17: Nigeria savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Nigeria savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Nigeria savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Nigeria savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Procter & Gamble Company, The key facts 45
Table 23: Nigeria nuts & seeds value, 2003?08 (NGNm, nominal prices) 47
Table 24: Nigeria nuts & seeds value forecast, 2008?13 (NGNm, nominal prices) 48
Table 25: Nigeria nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Nigeria nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Nigeria nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Nigeria nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Nigeria nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Nigeria nuts & seeds value, by brand 2007?08 (NGNm, nominal prices) 55
Table 31: Nigeria nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Nigeria nuts & seeds value, by company, 2007?08 (NGNm, nominal prices) 57
Table 33: Nigeria nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Nigeria nuts & seeds value, by distribution channel, 2007?08 (NGNm, nominal prices) 58
Table 35: Nigeria nuts & seeds expenditure per capita, 2003?08 (NGN, nominal prices) 60
Table 36: Nigeria nuts & seeds forecast expenditure per capita, 2008?13 (NGN, nominal prices) 60
Table 37: Nigeria nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Nigeria nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Nigeria nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Nigeria nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Nigeria other savory snacks value, 2003?08 (NGNm, nominal prices) 63
Table 42: Nigeria other savory snacks value forecast, 2008?13 (NGNm, nominal prices) 64
Table 43: Nigeria other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Nigeria other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Nigeria other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Nigeria other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Nigeria other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Nigeria other savory snacks value, by brand 2007?08 (NGNm, nominal prices) 71
Table 49: Nigeria other savory snacks company share by value, 2007?08 (%) 72
Table 50: Nigeria other savory snacks value, by company, 2007?08 (NGNm, nominal prices) 72
Table 51: Nigeria other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Nigeria other savory snacks value, by distribution channel, 2007?08 (NGNm, nominal prices) 73
Table 53: Nigeria other savory snacks expenditure per capita, 2003?08 (NGN, nominal prices) 75
Table 54: Nigeria other savory snacks forecast expenditure per capita, 2008?13 (NGN, nominal prices) 75
Table 55: Nigeria other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Nigeria other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Nigeria other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Nigeria other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Nigeria popcorn value, 2003?08 (NGNm, nominal prices) 78
Table 60: Nigeria popcorn value forecast, 2008?13 (NGNm, nominal prices) 79
Table 61: Nigeria popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Nigeria popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Nigeria popcorn volume, 2005?08 (kg, million) 83
Table 64: Nigeria popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Nigeria popcorn brand share, by value, 2007?08 (%) 86
Table 66: Nigeria popcorn value, by brand 2007?08 (NGNm, nominal prices) 86
Table 67: Nigeria popcorn company share by value, 2007?08 (%) 87
Table 68: Nigeria popcorn value, by company, 2007?08 (NGNm, nominal prices) 87
Table 69: Nigeria popcorn distribution channels, by value, 2007?08 (%) 88
Table 70: Nigeria popcorn value, by distribution channel, 2007?08 (NGNm, nominal prices) 88
Table 71: Nigeria popcorn expenditure per capita, 2003?08 (NGN, nominal prices) 90
Table 72: Nigeria popcorn forecast expenditure per capita, 2008?13 (NGN, nominal prices) 90
Table 73: Nigeria popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Nigeria popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Nigeria popcorn consumption per capita, 2003?08 (kg) 92
Table 76: Nigeria popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 77: Nigeria potato chips value, 2003?08 (NGNm, nominal prices) 93
Table 78: Nigeria potato chips value forecast, 2008?13 (NGNm, nominal prices) 94
Table 79: Nigeria potato chips value, 2003?08 ($m, nominal prices) 95
Table 80: Nigeria potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 81: Nigeria potato chips volume, 2003?08 (kg, million) 96
Table 82: Nigeria potato chips volume forecast, 2008?13 (kg, million) 97
Table 83: Nigeria potato chips brand share, by value, 2007?08 (%) 98
Table 84: Nigeria potato chips value, by brand 2007?08 (NGNm, nominal prices) 98
Table 85: Nigeria potato chips company share by value, 2007?08 (%) 100
Table 86: Nigeria potato chips value, by company, 2007?08 (NGNm, nominal prices) 100
Table 87: Nigeria potato chips distribution channels, by value, 2007?08 (%) 101
Table 88: Nigeria potato chips value, by distribution channel, 2007?08 (NGNm, nominal prices) 101
Table 89: Nigeria potato chips expenditure per capita, 2003?08 (NGN, nominal prices) 103
Table 90: Nigeria potato chips forecast expenditure per capita, 2008?13 (NGN, nominal prices) 103
Table 91: Nigeria potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 92: Nigeria potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 93: Nigeria potato chips consumption per capita, 2003?08 (kg) 105
Table 94: Nigeria potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 95: Nigeria processed snacks value, 2003?08 (NGNm, nominal prices) 106
Table 96: Nigeria processed snacks value forecast, 2008?13 (NGNm, nominal prices) 107
Table 97: Nigeria processed snacks value, 2003?08 ($m, nominal prices) 109
Table 98: Nigeria processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 99: Nigeria processed snacks volume, 2003?08 (kg, million) 111
Table 100: Nigeria processed snacks volume forecast, 2008?13 (kg, million) 112
Table 101: Nigeria processed snacks brand share, by value, 2007?08 (%) 114
Table 102: Nigeria processed snacks value, by brand 2007?08 (NGNm, nominal prices) 114
Table 103: Nigeria processed snacks company share by value, 2007?08 (%) 115
Table 104: Nigeria processed snacks value, by company, 2007?08 (NGNm, nominal prices) 115
Table 105: Nigeria processed snacks distribution channels, by value, 2007?08 (%) 116
Table 106: Nigeria processed snacks value, by distribution channel, 2007?08 (NGNm, nominal prices) 116
Table 107: Nigeria processed snacks expenditure per capita, 2003?08 (NGN, nominal prices) 118
Table 108: Nigeria processed snacks forecast expenditure per capita, 2008?13 (NGN, nominal prices) 118
Table 109: Nigeria processed snacks expenditure per capita, 2003?08 ($, nominal prices) 119
Table 110: Nigeria processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 111: Nigeria processed snacks consumption per capita, 2003?08 (kg) 120
Table 112: Nigeria processed snacks forecast consumption per capita, 2008?13 (kg) 120
Table 113: Global savory snacks market value, 2008 121
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 124
Table 115: Global savory snacks market volume, 2008 125
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 128
Table 117: Leading players, top five countries 129
Table 118: Nigeria key facts 131
Table 119: Nigeria savory snacks new product launches reports, by company, 2008 134
Table 120: Nigeria savory snacks new product launches SKUs, by company, 2008 134
Table 121: Nigeria savory snacks new product launches (reports), by flavor and fragrances, 2008 134
Table 122: Nigeria savory snacks new product launches (reports), by Ingredients, 2008 135
Table 123: Nigeria savory snacks new product launches (reports), by Package tags or Claims, 2008 135
Table 124: Nigeria savory snacks new product launch, 2008 135
Table 125: Nigeria population, by age group, 2003?08 (millions) 136
Table 126: Nigeria population forecast, by age group, 2008?13 (millions) 137
Table 127: Nigeria population, by gender, 2003?08 (millions) 137
Table 128: Nigeria population forecast, by gender, 2008?13 (millions) 138
Table 129: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 138
Table 130: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 138
Table 131: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 139
Table 132: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 139
Table 133: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 139
Table 134: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 140
Table 135: Nigeria consumer price index, 2003?08 (2000=100) 140
Table 136: Nigeria consumer price index, 2008?13 (2000=100) 140

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