Savory Snacks in Nigeria to 2014

Introduction

This databook provides key data and information on the savory snacks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Nigeria increased at a compound annual growth rate of 7.2% between 2004 and 2009.

The processed snacks category led the savory snacks market in Nigeria, accounting for a share of 30.6%.

Leading players in the Nigerian savory snacks market include PepsiCo, Inc., Kadison Enterprises Nigeria Ltd and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Nigerian Naira), 2004?09 24
Value analysis (Nigerian Naira), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
The Procter & Gamble Company 45
Chapter 5 Category Analysis: Nuts and Seeds 47
Value analysis (Nigerian Naira), 2004?09 47
Value analysis (Nigerian Naira), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other Savory Snacks 63
Value analysis (Nigerian Naira), 2004?09 63
Value analysis (Nigerian Naira), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Nigerian Naira), 2004?09 79
Value analysis (Nigerian Naira), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato Chips 94
Value analysis (Nigerian Naira), 2004?09 94
Value analysis (Nigerian Naira), 2009?14 95
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed Snacks 107
Value analysis (Nigerian Naira), 2004?09 107
Value analysis (Nigerian Naira), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 10 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 11 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 12 Macroeconomic Profile 135
Macroeconomic Indicators 135
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 Appendix 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Savory snacks, Nigeria, value by category (NGNm), 2004?14 26
Figure 2: Savory snacks, Nigeria, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, Nigeria, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, Nigeria, category growth comparison, by volume, 2004?14 32
Figure 5: Savory snacks, Nigeria, company share by value (%), 2008?09 35
Figure 6: Savory snacks, Nigeria, distribution channels by value (%), 2008?09 38
Figure 7: Nuts and seeds, Nigeria, value by segment (NGNm), 2004?14 49
Figure 8: Nuts and seeds, Nigeria, category growth comparison, by value, 2004?14 51
Figure 9: Nuts and seeds, Nigeria, volume by segment (kg, million), 2004?14 54
Figure 10: Nuts and seeds, Nigeria, category growth comparison, by volume, 2004?14 54
Figure 11: Nuts and seeds, Nigeria, company share by value (%), 2008?09 56
Figure 12: Nuts and seeds, Nigeria, distribution channels by value (%), 2008?09 59
Figure 13: Other savory snacks, Nigeria, value by segment (NGNm), 2004?14 65
Figure 14: Other savory snacks, Nigeria, category growth comparison, by value, 2004?14 67
Figure 15: Other savory snacks, Nigeria, volume by segment (kg, million), 2004?14 70
Figure 16: Other savory snacks, Nigeria, category growth comparison, by volume, 2004?14 70
Figure 17: Other savory snacks, Nigeria, company share by value (%), 2008?09 72
Figure 18: Other savory snacks, Nigeria, distribution channels by value (%), 2008?09 75
Figure 19: Popcorn, Nigeria, value by segment (NGNm), 2004?14 81
Figure 20: Popcorn, Nigeria, category growth comparison, by value, 2004?14 83
Figure 21: Popcorn, Nigeria, volume by segment (kg, million), 2004?14 86
Figure 22: Popcorn, Nigeria, category growth comparison, by volume, 2004?14 86
Figure 23: Popcorn, Nigeria, distribution channels by value (%), 2008?09 90
Figure 24: Potato chips, Nigeria, value (NGNm), 2004?14 95
Figure 25: Potato chips, Nigeria, volume (kg, million), 2004?14 98
Figure 26: Potato chips, Nigeria, company share by value (%), 2008?09 100
Figure 27: Potato chips, Nigeria, distribution channels by value (%), 2008?09 103
Figure 28: Processed snacks, Nigeria, value by segment (NGNm), 2004?14 109
Figure 29: Processed snacks, Nigeria, category growth comparison, by value, 2004?14 111
Figure 30: Processed snacks, Nigeria, volume by segment (kg, million), 2004?14 114
Figure 31: Processed snacks, Nigeria, category growth comparison, by volume, 2004?14 114
Figure 32: Processed snacks, Nigeria, company share by value (%), 2008?09 116
Figure 33: Processed snacks, Nigeria, distribution channels by value (%), 2008?09 119
Figure 34: Global savory snacks market split (value terms, 2009), top five countries 124
Figure 35: Global savory snacks market value, 2004–09, top five countries 126
Figure 36: Global savory snacks market split (volume terms, 2009), top five countries 128
Figure 37: Global savory snacks market volume, 2004–09, top five countries 130
Figure 38: Annual data review process 141

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Nigeria, value by category (NGNm), 2004?09 24
Table 4: Savory snacks, Nigeria, value forecast by category (NGNm), 2009?14 25
Table 5: Savory snacks, Nigeria, value by category ($m), 2004?09 27
Table 6: Savory snacks, Nigeria, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, Nigeria, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, Nigeria, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, Nigeria, brand share by value (%), 2008?09 33
Table 10: Savory snacks, Nigeria, value by brand (NGNm), 2008?09 34
Table 11: Savory snacks, Nigeria, company share by value (%), 2008?09 36
Table 12: Savory snacks, Nigeria, value by company (NGNm), 2008?09 36
Table 13: Savory snacks, Nigeria, distribution channels by value (%), 2008?09 37
Table 14: Savory snacks, Nigeria, value by distribution channel (NGNm), 2008?09 37
Table 15: Savory snacks, Nigeria, expenditure per capita (NGN), 2004?09 39
Table 16: Savory snacks, Nigeria, forecast expenditure per capita (NGN), 2009?14 40
Table 17: Savory snacks, Nigeria, expenditure per capita ($), 2004?09 40
Table 18: Savory snacks, Nigeria, forecast expenditure per capita ($), 2009?14 41
Table 19: Savory snacks, Nigeria, consumption per capita (kg), 2004?09 41
Table 20: Savory snacks, Nigeria, forecast consumption per capita (kg), 2009?14 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: The Procter & Gamble Company key facts 45
Table 23: Nuts and seeds, Nigeria, value by segment (NGNm), 2004?09 47
Table 24: Nuts and seeds, Nigeria, value forecast by segment (NGNm), 2009?14 48
Table 25: Nuts and seeds, Nigeria, value by segment ($m), 2004?09 50
Table 26: Nuts and seeds, Nigeria, value forecast by segment ($m), 2009?14 50
Table 27: Nuts and seeds, Nigeria, volume by segment (kg, million), 2004?09 52
Table 28: Nuts and seeds, Nigeria, volume forecast by segment (kg, million), 2009?14 53
Table 29: Nuts and seeds, Nigeria, brand share by value (%), 2008?09 55
Table 30: Nuts and seeds, Nigeria, value by brand (NGNm), 2008?09 55
Table 31: Nuts and seeds, Nigeria, company share by value (%), 2008?09 57
Table 32: Nuts and seeds, Nigeria, value by company (NGNm), 2008?09 57
Table 33: Nuts and seeds, Nigeria, distribution channels by value (%), 2008?09 58
Table 34: Nuts and seeds, Nigeria, value by distribution channel (NGNm), 2008?09 58
Table 35: Nuts and seeds, Nigeria, expenditure per capita (NGN), 2004?09 60
Table 36: Nuts and seeds, Nigeria, forecast expenditure per capita (NGN), 2009?14 60
Table 37: Nuts and seeds, Nigeria, expenditure per capita ($), 2004?09 61
Table 38: Nuts and seeds, Nigeria, forecast expenditure per capita ($), 2009?14 61
Table 39: Nuts and seeds, Nigeria, consumption per capita (kg), 2004?09 62
Table 40: Nuts and seeds, Nigeria, forecast consumption per capita (kg), 2009?14 62
Table 41: Other savory snacks, Nigeria, value by segment (NGNm), 2004?09 63
Table 42: Other savory snacks, Nigeria, value forecast by segment (NGNm), 2009?14 64
Table 43: Other savory snacks, Nigeria, value by segment ($m), 2004?09 66
Table 44: Other savory snacks, Nigeria, value forecast by segment ($m), 2009?14 66
Table 45: Other savory snacks, Nigeria, volume by segment (kg, million), 2004?09 68
Table 46: Other savory snacks, Nigeria, volume forecast by segment (kg, million), 2009?14 69
Table 47: Other savory snacks, Nigeria, brand share by value (%), 2008?09 71
Table 48: Other savory snacks, Nigeria, value by brand (NGNm), 2008?09 71
Table 49: Other savory snacks, Nigeria, company share by value (%), 2008?09 73
Table 50: Other savory snacks, Nigeria, value by company (NGNm), 2008?09 73
Table 51: Other savory snacks, Nigeria, distribution channels by value (%), 2008?09 74
Table 52: Other savory snacks, Nigeria, value by distribution channel (NGNm), 2008?09 74
Table 53: Other savory snacks, Nigeria, expenditure per capita (NGN), 2004?09 76
Table 54: Other savory snacks, Nigeria, forecast expenditure per capita (NGN), 2009?14 76
Table 55: Other savory snacks, Nigeria, expenditure per capita ($), 2004?09 77
Table 56: Other savory snacks, Nigeria, forecast expenditure per capita ($), 2009?14 77
Table 57: Other savory snacks, Nigeria, consumption per capita (kg), 2004?09 78
Table 58: Other savory snacks, Nigeria, forecast consumption per capita (kg), 2009?14 78
Table 59: Popcorn, Nigeria, value by segment (NGNm), 2004?09 79
Table 60: Popcorn, Nigeria, value forecast by segment (NGNm), 2009?14 80
Table 61: Popcorn, Nigeria, value by segment ($m), 2004?09 82
Table 62: Popcorn, Nigeria, value forecast by segment ($m), 2009?14 82
Table 63: Popcorn, Nigeria, volume by segment (kg, million), 2004?09 84
Table 64: Popcorn, Nigeria, volume forecast by segment (kg, million), 2009?14 85
Table 65: Popcorn, Nigeria, brand share by value (%), 2008?09 87
Table 66: Popcorn, Nigeria, value by brand (NGNm), 2008?09 87
Table 67: Popcorn, Nigeria, company share by value (%), 2008?09 88
Table 68: Popcorn, Nigeria, value by company (NGNm), 2008?09 88
Table 69: Popcorn, Nigeria, distribution channels by value (%), 2008?09 89
Table 70: Popcorn, Nigeria, value by distribution channel (NGNm), 2008?09 89
Table 71: Popcorn, Nigeria, expenditure per capita (NGN), 2004?09 91
Table 72: Popcorn, Nigeria, forecast expenditure per capita (NGN), 2009?14 91
Table 73: Popcorn, Nigeria, expenditure per capita ($), 2004?09 92
Table 74: Popcorn, Nigeria, forecast expenditure per capita ($), 2009?14 92
Table 75: Popcorn, Nigeria, consumption per capita (kg), 2004?09 93
Table 76: Popcorn, Nigeria, forecast consumption per capita (kg), 2009?14 93
Table 77: Potato chips, Nigeria, value (NGNm), 2004?09 94
Table 78: Potato chips, Nigeria, value forecast (NGNm), 2009?14 95
Table 79: Potato chips, Nigeria, value ($m), 2004?09 96
Table 80: Potato chips, Nigeria, value forecast ($m), 2009?14 96
Table 81: Potato chips, Nigeria, volume (kg, million), 2004?09 97
Table 82: Potato chips, Nigeria, volume forecast (kg, million), 2009?14 98
Table 83: Potato chips, Nigeria, brand share by value (%), 2008?09 99
Table 84: Potato chips, Nigeria, value by brand (NGNm), 2008?09 99
Table 85: Potato chips, Nigeria, company share by value (%), 2008?09 101
Table 86: Potato chips, Nigeria, value by company (NGNm), 2008?09 101
Table 87: Potato chips, Nigeria, distribution channels by value (%), 2008?09 102
Table 88: Potato chips, Nigeria, value by distribution channel (NGNm), 2008?09 102
Table 89: Potato chips, Nigeria, expenditure per capita (NGN), 2004?09 104
Table 90: Potato chips, Nigeria, forecast expenditure per capita (NGN), 2009?14 104
Table 91: Potato chips, Nigeria, expenditure per capita ($), 2004?09 105
Table 92: Potato chips, Nigeria, forecast expenditure per capita ($), 2009?14 105
Table 93: Potato chips, Nigeria, consumption per capita (kg), 2004?09 106
Table 94: Potato chips, Nigeria, forecast consumption per capita (kg), 2009?14 106
Table 95: Processed snacks, Nigeria, value by segment (NGNm), 2004?09 107
Table 96: Processed snacks, Nigeria, value forecast by segment (NGNm), 2009?14 108
Table 97: Processed snacks, Nigeria, value by segment ($m), 2004?09 110
Table 98: Processed snacks, Nigeria, value forecast by segment ($m), 2009?14 110
Table 99: Processed snacks, Nigeria, volume by segment (kg, million), 2004?09 112
Table 100: Processed snacks, Nigeria, volume forecast by segment (kg, million), 2009?14 113
Table 101: Processed snacks, Nigeria, brand share by value (%), 2008?09 115
Table 102: Processed snacks, Nigeria, value by brand (NGNm), 2008?09 115
Table 103: Processed snacks, Nigeria, company share by value (%), 2008?09 117
Table 104: Processed snacks, Nigeria, value by company (NGNm), 2008?09 117
Table 105: Processed snacks, Nigeria, distribution channels by value (%), 2008?09 118
Table 106: Processed snacks, Nigeria, value by distribution channel (NGNm), 2008?09 118
Table 107: Processed snacks, Nigeria, expenditure per capita (NGN), 2004?09 120
Table 108: Processed snacks, Nigeria, forecast expenditure per capita (NGN), 2009?14 120
Table 109: Processed snacks, Nigeria, expenditure per capita ($), 2004?09 121
Table 110: Processed snacks, Nigeria, forecast expenditure per capita ($), 2009?14 121
Table 111: Processed snacks, Nigeria, consumption per capita (kg), 2004?09 122
Table 112: Processed snacks, Nigeria, forecast consumption per capita (kg), 2009?14 122
Table 113: Global savory snacks market value, 2009 123
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 126
Table 115: Global savory snacks market volume, 2009 127
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 130
Table 117: Leading players, top five countries 131
Table 118: Nigeria savory snacks new product launches reports, by company (top five companies), 2009 132
Table 119: Nigeria savory snacks new product launches SKUs, by company (top five companies), 2009 132
Table 120: Nigeria savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 133
Table 121: Nigeria savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 133
Table 122: Nigeria savory snacks new product launches (reports), by package tags or claims 2009 134
Table 123: Nigeria savory snacks new product launches - recent five launches (2009) 134
Table 124: Nigeria population, by age group, 2004?09 (millions) 135
Table 125: Nigeria population forecast, by age group, 2009?14 (millions) 136
Table 126: Nigeria population, by gender, 2004?09 (millions) 136
Table 127: Nigeria population forecast, by gender, 2009?14 (millions) 137
Table 128: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 137
Table 129: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 137
Table 130: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 138
Table 131: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 138
Table 132: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 138
Table 133: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 139
Table 134: Nigeria consumer price index, 2004?09 (2000=100) 139
Table 135: Nigeria consumer price index, 2009?14 (2000=100) 139


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