Savory Snacks in Nigeria - Market Forecast & Consumer Demographics

Synopsis
Savory Snacks in Nigeria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Nigeria.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Nigerian savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
• Market overview & forecast – overall Nigeria savory snacks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the savory snacks market in Nigeria
• Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Nigerian savory snacks market

Highlights
• In Nigeria, 0-14 age group accounted for 36.7% share of the total savory snacks consumption in 2008.
• In Nigeria, urban consumers accounted for 52.3% of the total savory snacks consumption in 2008.
• In Nigeria, 0-14 age group accounted for 31.9% share of the total nuts and seeds consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the savory snacks market in Nigeria
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Nigerian savory snacks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Nigerian Savory Snacks Market Overview & Forecast 14
Value analysis (Nigerian Naira), 2004?09 14
Value analysis (Nigerian Naira), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 Nigerian Savory Snacks Market Shares 23
Company and brand share analysis 23
Distribution analysis 27
Chapter 4 Nigerian Savory Snacks Market – Consumption & Usage Demographics 29
Savory snacks–consumer demographics 29
Nuts and seeds–consumer demographics 39
Other savory snacks–consumer demographics 49
Popcorn–consumer demographics 59
Potato chips–consumer demographics 69
Processed snacks–consumer demographics 79
Chapter 5 Research Methodology 89
Methodology overview 89
Secondary research 90
Market modeling 91
Creating an initial data model 91
Revising the initial data model 91
Creating a final estimate 92
Creating demographic value splits 92
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 6 Appendix 94
Future readings 94
How to contact experts in your industry 94
Disclaimer 94


LIST OF FIGURES
Figure 1: Savory snacks, Nigeria, value by category (NGNm), 2004?14 16
Figure 2: Savory snacks, Nigeria, category growth comparison, by value, 2004?14 19
Figure 3: Savory snacks, Nigeria, volume by category (kg, million), 2004?14 22
Figure 4: Savory snacks, Nigeria, category growth comparison, by volume, 2004?14 22
Figure 5: Savory snacks, Nigeria, company share by value (%), 2008?09 25
Figure 6: Savory snacks, Nigeria, distribution channels by value (%), 2008?09 28
Figure 7: Savory snacks, Nigeria consumption by age group, % of total market value, 2008 29
Figure 8: Savory snacks, Nigeria consumption by gender, % of total market value, 2008 31
Figure 9: Savory snacks, Nigeria consumption by income, % of total market value, 2008 33
Figure 10: Savory snacks, Nigeria consumption by urban/rural, % of total market value, 2008 35
Figure 11: Savory snacks, Nigeria consumption by status, % of total market value, 2008 37
Figure 12: Nuts and seeds, Nigeria consumption by age group, % of total market value, 2008 39
Figure 13: Nuts and seeds, Nigeria consumption by gender, % of total market value, 2008 41
Figure 14: Nuts and seeds, Nigeria consumption by income, % of total market value, 2008 43
Figure 15: Nuts and seeds, Nigeria consumption by urban/rural, % of total market value, 2008 45
Figure 16: Nuts and seeds, Nigeria consumption by status, % of total market value, 2008 47
Figure 17: Other savory snacks, Nigeria consumption by age group, % of total market value, 2008 49
Figure 18: Other savory snacks, Nigeria consumption by gender, % of total market value, 2008 51
Figure 19: Other savory snacks, Nigeria consumption by income, % of total market value, 2008 53
Figure 20: Other savory snacks, Nigeria consumption by urban/rural, % of total market value, 2008 55
Figure 21: Other savory snacks, Nigeria consumption by status, % of total market value, 2008 57
Figure 22: Popcorn, Nigeria consumption by age group, % of total market value, 2008 59
Figure 23: Popcorn, Nigeria consumption by gender, % of total market value, 2008 61
Figure 24: Popcorn, Nigeria consumption by income, % of total market value, 2008 63
Figure 25: Popcorn, Nigeria consumption by urban/rural, % of total market value, 2008 65
Figure 26: Popcorn, Nigeria consumption by status, % of total market value, 2008 67
Figure 27: Potato chips, Nigeria consumption by age group, % of total market value, 2008 69
Figure 28: Potato chips, Nigeria consumption by gender, % of total market value, 2008 71
Figure 29: Potato chips, Nigeria consumption by income, % of total market value, 2008 73
Figure 30: Potato chips, Nigeria consumption by urban/rural, % of total market value, 2008 75
Figure 31: Potato chips, Nigeria consumption by status, % of total market value, 2008 77
Figure 32: Processed snacks, Nigeria consumption by age group, % of total market value, 2008 79
Figure 33: Processed snacks, Nigeria consumption by gender, % of total market value, 2008 81
Figure 34: Processed snacks, Nigeria consumption by income, % of total market value, 2008 83
Figure 35: Processed snacks, Nigeria consumption by urban/rural, % of total market value, 2008 85
Figure 36: Processed snacks, Nigeria consumption by status, % of total market value, 2008 87
Figure 37: Annual data review process 90


LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Savory snacks distribution channels 5
Table 3: Savory snacks, Nigeria, value by category (NGNm), 2004?09 14
Table 4: Savory snacks, Nigeria, value forecast by category (NGNm), 2009?14 15
Table 5: Savory snacks, Nigeria, value by category ($m), 2004?09 17
Table 6: Savory snacks, Nigeria, value forecast by category ($m), 2009?14 18
Table 7: Savory snacks, Nigeria, volume by category (kg, million), 2004?09 20
Table 8: Savory snacks, Nigeria, volume forecast by category (kg, million), 2009?14 21
Table 9: Savory snacks, Nigeria, brand share by value (%), 2008?09 23
Table 10: Savory snacks, Nigeria, value by brand (NGNm), 2008?09 24
Table 11: Savory snacks, Nigeria, company share by value (%), 2008?09 26
Table 12: Savory snacks, Nigeria, value by company (NGNm), 2008?09 26
Table 13: Savory snacks, Nigeria, distribution channels by value (%), 2008?09 27
Table 14: Savory snacks, Nigeria, value by distribution channel (NGNm), 2008?09 27
Table 15: Savory snacks, Nigeria, consumption by age group, value ($m), 2004?08 30
Table 16: Savory snacks, Nigeria, consumption by age group, % of total market value, 2004?08 30
Table 17: Savory snacks, Nigeria, consumption by gender, value ($m), 2004–08 32
Table 18: Savory snacks, Nigeria, consumption by gender, % of total market value, 2004–08 32
Table 19: Savory snacks, Nigeria, consumption by income, value ($m), 2004–08 34
Table 20: Savory snacks, Nigeria, consumption by income, % of total market value, 2004–08 34
Table 21: Savory snacks, Nigeria, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Savory snacks, Nigeria, consumption by urban/rural, % of total market value, 2004–08 36
Table 23: Savory snacks, Nigeria, consumption by status, value ($m), 2004–08 38
Table 24: Savory snacks, Nigeria, consumption by status, % of total market value, 2004–08 38
Table 25: Nuts and seeds, Nigeria, consumption by age group, value ($m), 2004?08 40
Table 26: Nuts and seeds, Nigeria, consumption by age group, % of total market value, 2004?08 40
Table 27: Nuts and seeds, Nigeria, consumption by gender, value ($m), 2004–08 42
Table 28: Nuts and seeds, Nigeria, consumption by gender, % of total market value, 2004–08 42
Table 29: Nuts and seeds, Nigeria, consumption by income, value ($m), 2004–08 44
Table 30: Nuts and seeds, Nigeria, consumption by income, % of total market value, 2004–08 44
Table 31: Nuts and seeds, Nigeria, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Nuts and seeds, Nigeria, consumption by urban/rural, % of total market value, 2004–08 46
Table 33: Nuts and seeds, Nigeria, consumption by status, value ($m), 2004–08 48
Table 34: Nuts and seeds, Nigeria, consumption by status, % of total market value, 2004–08 48
Table 35: Other savory snacks, Nigeria, consumption by age group, value ($m), 2004?08 50
Table 36: Other savory snacks, Nigeria, consumption by age group, % of total market value, 2004?08 50
Table 37: Other savory snacks, Nigeria, consumption by gender, value ($m), 2004–08 52
Table 38: Other savory snacks, Nigeria, consumption by gender, % of total market value, 2004–08 52
Table 39: Other savory snacks, Nigeria, consumption by income, value ($m), 2004–08 54
Table 40: Other savory snacks, Nigeria, consumption by income, % of total market value, 2004–08 54
Table 41: Other savory snacks, Nigeria, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Other savory snacks, Nigeria, consumption by urban/rural, % of total market value, 2004–08 56
Table 43: Other savory snacks, Nigeria, consumption by status, value ($m), 2004–08 58
Table 44: Other savory snacks, Nigeria, consumption by status, % of total market value, 2004–08 58
Table 45: Popcorn, Nigeria, consumption by age group, value ($m), 2004?08 60
Table 46: Popcorn, Nigeria, consumption by age group, % of total market value, 2004?08 60
Table 47: Popcorn, Nigeria, consumption by gender, value ($m), 2004–08 62
Table 48: Popcorn, Nigeria, consumption by gender, % of total market value, 2004–08 62
Table 49: Popcorn, Nigeria, consumption by income, value ($m), 2004–08 64
Table 50: Popcorn, Nigeria, consumption by income, % of total market value, 2004–08 64
Table 51: Popcorn, Nigeria, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Popcorn, Nigeria, consumption by urban/rural, % of total market value, 2004–08 66
Table 53: Popcorn, Nigeria, consumption by status, value ($m), 2004–08 68
Table 54: Popcorn, Nigeria, consumption by status, % of total market value, 2004–08 68
Table 55: Potato chips, Nigeria, consumption by age group, value ($m), 2004?08 70
Table 56: Potato chips, Nigeria, consumption by age group, % of total market value, 2004?08 70
Table 57: Potato chips, Nigeria, consumption by gender, value ($m), 2004–08 72
Table 58: Potato chips, Nigeria, consumption by gender, % of total market value, 2004–08 72
Table 59: Potato chips, Nigeria, consumption by income, value ($m), 2004–08 74
Table 60: Potato chips, Nigeria, consumption by income, % of total market value, 2004–08 74
Table 61: Potato chips, Nigeria, consumption by urban/rural, value ($m), 2004–08 76
Table 62: Potato chips, Nigeria, consumption by urban/rural, % of total market value, 2004–08 76
Table 63: Potato chips, Nigeria, consumption by status, value ($m), 2004–08 78
Table 64: Potato chips, Nigeria, consumption by status, % of total market value, 2004–08 78
Table 65: Processed snacks, Nigeria, consumption by age group, value ($m), 2004?08 80
Table 66: Processed snacks, Nigeria, consumption by age group, % of total market value, 2004?08 80
Table 67: Processed snacks, Nigeria, consumption by gender, value ($m), 2004–08 82
Table 68: Processed snacks, Nigeria, consumption by gender, % of total market value, 2004–08 82
Table 69: Processed snacks, Nigeria, consumption by income, value ($m), 2004–08 84
Table 70: Processed snacks, Nigeria, consumption by income, % of total market value, 2004–08 84
Table 71: Processed snacks, Nigeria, consumption by urban/rural, value ($m), 2004–08 86
Table 72: Processed snacks, Nigeria, consumption by urban/rural, % of total market value, 2004–08 86
Table 73: Processed snacks, Nigeria, consumption by status, value ($m), 2004–08 88
Table 74: Processed snacks, Nigeria, consumption by status, % of total market value, 2004–08 88


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