Savory Snacks in North America to 2014

Introduction

This databook provides key data and information on the savory snacks market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in North America increased at a compound annual growth rate of 5.3% between 2004 and 2009.

The processed snacks category led the savory snacks market in North America, accounting for a share of 37.5%.

The leading player in the North American savory snacks market is PepsiCo, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 North America Savory Snacks: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
PepsiCo, Inc. 37
Kraft Foods, Inc. 39
Chapter 6 Category Analysis: Nuts and Seeds 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Other Savory Snacks 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Popcorn 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Category Analysis: Potato Chips 78
Value analysis (US Dollar), 2004?09 78
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 10 Category Analysis: Processed Snacks 88
Value analysis (US Dollar), 2004?09 88
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 11 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 12 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106

LIST OF FIGURES
Figure 1: Savory snacks, North America, value by category ($m), 2004?14 25
Figure 2: Savory snacks, North America, category growth comparison, by value, 2004?14 25
Figure 3: Savory snacks, North America, volume by category (kg, million), 2004?14 28
Figure 4: Savory snacks, North America, category growth comparison, by volume, 2004?14 28
Figure 5: Savory snacks, North America, company share (top five companies) by value (%), 2008?09 31
Figure 6: Savory snacks, North America, distribution channels by value (%), 2008?09 33
Figure 7: Nuts and seeds, North America, value by segment ($m), 2004?14 44
Figure 8: Nuts and seeds, North America, category growth comparison, by value, 2004?14 44
Figure 9: Nuts and seeds, North America, volume by segment (kg, million), 2004?14 47
Figure 10: Nuts and seeds, North America, category growth comparison, by volume, 2004?14 47
Figure 11: Nuts and seeds, North America, company share (top five companies) by value (%), 2008?09 49
Figure 12: Nuts and seeds, North America, distribution channels by value (%), 2008?09 51
Figure 13: Other savory snacks, North America, value by segment ($m), 2004?14 56
Figure 14: Other savory snacks, North America, category growth comparison, by value, 2004?14 56
Figure 15: Other savory snacks, North America, volume by segment (kg, million), 2004?14 59
Figure 16: Other savory snacks, North America, category growth comparison, by volume, 2004?14 59
Figure 17: Other savory snacks, North America, company share (top five companies) by value (%), 2008?09 61
Figure 18: Other savory snacks, North America, distribution channels by value (%), 2008?09 63
Figure 19: Popcorn, North America, value by segment ($m), 2004?14 68
Figure 20: Popcorn, North America, category growth comparison, by value, 2004?14 68
Figure 21: Popcorn, North America, volume by segment (kg, million), 2004?14 71
Figure 22: Popcorn, North America, category growth comparison, by volume, 2004?14 71
Figure 23: Popcorn, North America, company share by value (%), 2008?09 73
Figure 24: Popcorn, North America, distribution channels by value (%), 2008?09 75
Figure 25: Potato chips, North America, value ($m), 2004?14 79
Figure 26: Potato chips, North America, volume (kg, million), 2004?14 81
Figure 27: Potato chips, North America, company share (top five companies) by value (%), 2008?09 83
Figure 28: Potato chips, North America, distribution channels by value (%), 2008?09 85
Figure 29: Processed snacks, North America, value by segment ($m), 2004?14 90
Figure 30: Processed snacks, North America, category growth comparison, by value, 2004?14 90
Figure 31: Processed snacks, North America, volume by segment (kg, million), 2004?14 93
Figure 32: Processed snacks, North America, category growth comparison, by volume, 2004?14 93
Figure 33: Processed snacks, North America, company share (top five companies) by value (%), 2008?09 96
Figure 34: Processed snacks, North America, distribution channels by value (%), 2008?09 98
Figure 35: Annual data review process 102

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, North America, value (country-wise), 2004?09 ($m) 21
Table 4: Savory snacks, North America, value (country-wise) forecast, 2009?14 ($m) 21
Table 5: Savory snacks, North America, volume (country-wise), 2004?09 (kg, million) 22
Table 6: Savory snacks, North America, volume (country-wise) forecast, 2009?14 (kg, million) 22
Table 7: Savory snacks, North America, value by category ($m), 2004?09 23
Table 8: Savory snacks, North America, value forecast by category ($m), 2009?14 24
Table 9: Savory snacks, North America, volume by category (kg, million), 2004?09 26
Table 10: Savory snacks, North America, volume forecast by category (kg, million), 2009?14 27
Table 11: Savory snacks, North America, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Savory snacks, North America, value by company ($m), 2008?09 30
Table 13: Savory snacks, North America, distribution channels by value (%), 2008?09 32
Table 14: Savory snacks, North America, value by distribution channel ($m), 2008?09 32
Table 15: Savory snacks, North America, expenditure per capita ($), 2004?09 34
Table 16: Savory snacks, North America, forecast expenditure per capita ($), 2009?14 35
Table 17: Savory snacks, North America, consumption per capita (kg), 2004?09 36
Table 18: Savory snacks, North America, forecast consumption per capita (kg), 2009?14 36
Table 19: PepsiCo, Inc. key facts 37
Table 20: Kraft Foods, Inc. key facts 39
Table 21: Nuts and seeds, North America, value by segment ($m), 2004?09 42
Table 22: Nuts and seeds, North America, value forecast by segment ($m), 2009?14 43
Table 23: Nuts and seeds, North America, volume by segment (kg, million), 2004?09 45
Table 24: Nuts and seeds, North America, volume forecast by segment (kg, million), 2009?14 46
Table 25: Nuts and seeds, North America, company share by value (%), 2008?09 48
Table 26: Nuts and seeds, North America, value by company ($m), 2008?09 49
Table 27: Nuts and seeds, North America, distribution channels by value (%), 2008?09 50
Table 28: Nuts and seeds, North America, value by distribution channel ($m), 2008?09 50
Table 29: Nuts and seeds, North America, expenditure per capita ($), 2004?09 52
Table 30: Nuts and seeds, North America, forecast expenditure per capita ($), 2009?14 52
Table 31: Nuts and seeds, North America, consumption per capita (kg), 2004?09 53
Table 32: Nuts and seeds, North America, forecast consumption per capita (kg), 2009?14 53
Table 33: Other savory snacks, North America, value by segment ($m), 2004?09 54
Table 34: Other savory snacks, North America, value forecast by segment ($m), 2009?14 55
Table 35: Other savory snacks, North America, volume by segment (kg, million), 2004?09 57
Table 36: Other savory snacks, North America, volume forecast by segment (kg, million), 2009?14 58
Table 37: Other savory snacks, North America, company share by value (%), 2008?09 60
Table 38: Other savory snacks, North America, value by company ($m), 2008?09 60
Table 39: Other savory snacks, North America, distribution channels by value (%), 2008?09 62
Table 40: Other savory snacks, North America, value by distribution channel ($m), 2008?09 62
Table 41: Other savory snacks, North America, expenditure per capita ($), 2004?09 64
Table 42: Other savory snacks, North America, forecast expenditure per capita ($), 2009?14 64
Table 43: Other savory snacks, North America, consumption per capita (kg), 2004?09 65
Table 44: Other savory snacks, North America, forecast consumption per capita (kg), 2009?14 65
Table 45: Popcorn, North America, value by segment ($m), 2004?09 66
Table 46: Popcorn, North America, value forecast by segment ($m), 2009?14 67
Table 47: Popcorn, North America, volume by segment (kg, million), 2004?09 69
Table 48: Popcorn, North America, volume forecast by segment (kg, million), 2009?14 70
Table 49: Popcorn, North America, company share by value (%), 2008?09 72
Table 50: Popcorn, North America, value by company ($m), 2008?09 72
Table 51: Popcorn, North America, distribution channels by value (%), 2008?09 74
Table 52: Popcorn, North America, value by distribution channel ($m), 2008?09 74
Table 53: Popcorn, North America, expenditure per capita ($), 2004?09 76
Table 54: Popcorn, North America, forecast expenditure per capita ($), 2009?14 76
Table 55: Popcorn, North America, consumption per capita (kg), 2004?09 77
Table 56: Popcorn, North America, forecast consumption per capita (kg), 2009?14 77
Table 57: Potato chips, North America, value ($m), 2004?09 78
Table 58: Potato chips, North America, value forecast ($m), 2009?14 79
Table 59: Potato chips, North America, volume (kg, million), 2004?09 80
Table 60: Potato chips, North America, volume forecast (kg, million), 2009?14 81
Table 61: Potato chips, North America, company share by value (%), 2008?09 82
Table 62: Potato chips, North America, value by company ($m), 2008?09 82
Table 63: Potato chips, North America, distribution channels by value (%), 2008?09 84
Table 64: Potato chips, North America, value by distribution channel ($m), 2008?09 84
Table 65: Potato chips, North America, expenditure per capita ($), 2004?09 86
Table 66: Potato chips, North America, forecast expenditure per capita ($), 2009?14 86
Table 67: Potato chips, North America, consumption per capita (kg), 2004?09 87
Table 68: Potato chips, North America, forecast consumption per capita (kg), 2009?14 87
Table 69: Processed snacks, North America, value by segment ($m), 2004?09 88
Table 70: Processed snacks, North America, value forecast by segment ($m), 2009?14 89
Table 71: Processed snacks, North America, volume by segment (kg, million), 2004?09 91
Table 72: Processed snacks, North America, volume forecast by segment (kg, million), 2009?14 92
Table 73: Processed snacks, North America, company share by value (%), 2008?09 94
Table 74: Processed snacks, North America, value by company ($m), 2008?09 95
Table 75: Processed snacks, North America, distribution channels by value (%), 2008?09 97
Table 76: Processed snacks, North America, value by distribution channel ($m), 2008?09 97
Table 77: Processed snacks, North America, expenditure per capita ($), 2004?09 99
Table 78: Processed snacks, North America, forecast expenditure per capita ($), 2009?14 99
Table 79: Processed snacks, North America, consumption per capita (kg), 2004?09 100
Table 80: Processed snacks, North America, forecast consumption per capita (kg), 2009?14 100


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