Savory Snacks in Norway to 2013

Introduction

This databook provides key data and information on the savory snacks market in Norway. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Norway increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The processed snacks category led the savory snacks market in Norway, accounting for a share of 31.2%.

Leading players in Norwegian savory snacks market include Kraft Foods, Inc., Orkla Foods and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Norway

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Norway increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The processed snacks category led the savory snacks market in Norway, accounting for a share of 31.2%.

Leading players in Norwegian savory snacks market include Kraft Foods, Inc., Orkla Foods and Procter & Gamble Company, The.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Norwegian Krone), 2003?08 23
Value analysis (Norwegian Krone), 2008?13 24
Value analysis (US dollars), 2003?08 26
Value analysis (US dollars), 2008?13 27
Volume analysis, 2003?08 29
Volume analysis, 2008?13 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Kraft Foods, Inc. 42
Orkla ASA 44
Chapter 5 Category Analysis: Nuts & seeds 46
Value analysis (Norwegian Krone), 2003?08 46
Value analysis (Norwegian Krone), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Norwegian Krone), 2003?08 62
Value analysis (Norwegian Krone), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Norwegian Krone), 2003?08 78
Value analysis (Norwegian Krone), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato chips 94
Value analysis (Norwegian Krone), 2003?08 94
Value analysis (Norwegian Krone), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed snacks 107
Value analysis (Norwegian Krone), 2003?08 107
Value analysis (Norwegian Krone), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 10 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 11 PESTLE Analysis 132
Summary 132
Political analysis 133
Economic analysis 136
Social analysis 139
Technological analysis 142
Legal analysis 145
Environmental analysis 147
Chapter 12 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 13 Macroeconomic Profile 153
Macroeconomic indicators 153
Chapter 14 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 15 APPENDIX 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Norway savory snacks value and value forecast, 2003?13 (NOKm, nominal prices) 25
Figure 2: Norway savory snacks category growth comparison, by value, 2003?13 28
Figure 3: Norway savory snacks volume and volume forecast, 2003?13 (kg, million) 31
Figure 4: Norway savory snacks category growth comparison, by volume, 2003?13 31
Figure 5: Norway savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Norway savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Norway nuts & seeds value and value forecast, 2003?13 (NOKm, nominal prices) 48
Figure 8: Norway nuts & seeds category growth comparison, by value, 2003?13 50
Figure 9: Norway nuts & seeds volume and volume forecast, 2003?13 (kg, million) 53
Figure 10: Norway nuts & seeds category growth comparison, by volume, 2003?13 53
Figure 11: Norway nuts & seeds company share, by value, 2007?08 (%) 55
Figure 12: Norway nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 13: Norway other savory snacks value and value forecast, 2003?13 (NOKm, nominal prices) 64
Figure 14: Norway other savory snacks category growth comparison, by value, 2003?13 66
Figure 15: Norway other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 16: Norway other savory snacks category growth comparison, by volume, 2003?13 69
Figure 17: Norway other savory snacks company share, by value, 2007?08 (%) 71
Figure 18: Norway other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 19: Norway popcorn value and value forecast, 2003?13 (NOKm, nominal prices) 80
Figure 20: Norway popcorn category growth comparison, by value, 2003?13 82
Figure 21: Norway popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 22: Norway popcorn category growth comparison, by volume, 2003?13 85
Figure 23: Norway popcorn company share, by value, 2007?08 (%) 87
Figure 24: Norway popcorn distribution channels, by value, 2007?08 (%) 90
Figure 25: Norway potato chips value and value forecast, 2003?13 (NOKm, nominal prices) 95
Figure 26: Norway potato chips volume and volume forecast, 2003?13 (kg, million) 98
Figure 27: Norway potato chips company share, by value, 2007?08 (%) 100
Figure 28: Norway potato chips distribution channels, by value, 2007?08 (%) 103
Figure 29: Norway processed snacks value and value forecast, 2003?13 (NOKm, nominal prices) 109
Figure 30: Norway processed snacks category growth comparison, by value, 2003?13 111
Figure 31: Norway processed snacks volume and volume forecast, 2003?13 (kg, million) 114
Figure 32: Norway processed snacks category growth comparison, by volume, 2003?13 114
Figure 33: Norway processed snacks company share, by value, 2007?08 (%) 116
Figure 34: Norway processed snacks distribution channels, by value, 2007?08 (%) 119
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 124
Figure 36: Global savory snacks market value, 2003–08, top five countries 126
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 128
Figure 38: Global savory snacks market volume, 2003–08, top five countries 130
Figure 39: Annual data review process 159


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Norway savory snacks value, 2003?08 (NOKm, nominal prices) 23
Table 4: Norway savory snacks value forecast, 2008?13 (NOKm, nominal prices) 24
Table 5: Norway savory snacks value, 2003?08 ($m, nominal prices) 26
Table 6: Norway savory snacks value forecast, 2008?13 ($m, nominal prices) 27
Table 7: Norway savory snacks volume, 2003?08 (kg, million) 29
Table 8: Norway savory snacks volume forecast, 2008?13 (kg, million) 30
Table 9: Norway savory snacks brand share, by value, 2007?08 (%) 32
Table 10: Norway savory snacks value, by brand 2007?08 (NOKm, nominal prices) 33
Table 11: Norway savory snacks company share by value, 2007?08 (%) 35
Table 12: Norway savory snacks value, by company, 2007?08 (NOKm, nominal prices) 35
Table 13: Norway savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Norway savory snacks value, by distribution channel, 2007?08 (NOKm, nominal prices) 36
Table 15: Norway savory snacks expenditure per capita, 2003?08 (NOK, nominal prices) 38
Table 16: Norway savory snacks forecast expenditure per capita, 2008?13 (NOK, nominal prices) 39
Table 17: Norway savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Norway savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Norway savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Norway savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: Kraft Foods, Inc. key facts 42
Table 22: Orkla ASA key facts 44
Table 23: Norway nuts & seeds value, 2003?08 (NOKm, nominal prices) 46
Table 24: Norway nuts & seeds value forecast, 2008?13 (NOKm, nominal prices) 47
Table 25: Norway nuts & seeds value, 2003?08 ($m, nominal prices) 49
Table 26: Norway nuts & seeds value forecast, 2008?13 ($m, nominal prices) 49
Table 27: Norway nuts & seeds volume, 2003?08 (kg, million) 51
Table 28: Norway nuts & seeds volume forecast, 2008?13 (kg, million) 52
Table 29: Norway nuts & seeds brand share, by value, 2007?08 (%) 54
Table 30: Norway nuts & seeds value, by brand 2007?08 (NOKm, nominal prices) 54
Table 31: Norway nuts & seeds company share by value, 2007?08 (%) 56
Table 32: Norway nuts & seeds value, by company, 2007?08 (NOKm, nominal prices) 56
Table 33: Norway nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 34: Norway nuts & seeds value, by distribution channel, 2007?08 (NOKm, nominal prices) 57
Table 35: Norway nuts & seeds expenditure per capita, 2003?08 (NOK, nominal prices) 59
Table 36: Norway nuts & seeds forecast expenditure per capita, 2008?13 (NOK, nominal prices) 59
Table 37: Norway nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Norway nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Norway nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 40: Norway nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 41: Norway other savory snacks value, 2003?08 (NOKm, nominal prices) 62
Table 42: Norway other savory snacks value forecast, 2008?13 (NOKm, nominal prices) 63
Table 43: Norway other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 44: Norway other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Norway other savory snacks volume, 2003?08 (kg, million) 67
Table 46: Norway other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 47: Norway other savory snacks brand share, by value, 2007?08 (%) 70
Table 48: Norway other savory snacks value, by brand 2007?08 (NOKm, nominal prices) 70
Table 49: Norway other savory snacks company share by value, 2007?08 (%) 72
Table 50: Norway other savory snacks value, by company, 2007?08 (NOKm, nominal prices) 72
Table 51: Norway other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Norway other savory snacks value, by distribution channel, 2007?08 (NOKm, nominal prices) 73
Table 53: Norway other savory snacks expenditure per capita, 2003?08 (NOK, nominal prices) 75
Table 54: Norway other savory snacks forecast expenditure per capita, 2008?13 (NOK, nominal prices) 75
Table 55: Norway other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Norway other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Norway other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Norway other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Norway popcorn value, 2003?08 (NOKm, nominal prices) 78
Table 60: Norway popcorn value forecast, 2008?13 (NOKm, nominal prices) 79
Table 61: Norway popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Norway popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Norway popcorn volume, 2003?08 (kg, million) 83
Table 64: Norway popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Norway popcorn brand share, by value, 2007?08 (%) 86
Table 66: Norway popcorn value, by brand 2007?08 (NOKm, nominal prices) 86
Table 67: Norway popcorn company share by value, 2007?08 (%) 88
Table 68: Norway popcorn value, by company, 2007?08 (NOKm, nominal prices) 88
Table 69: Norway popcorn distribution channels, by value, 2007?08 (%) 89
Table 70: Norway popcorn value, by distribution channel, 2007?08 (NOKm, nominal prices) 89
Table 71: Norway popcorn expenditure per capita, 2003?08 (NOK, nominal prices) 91
Table 72: Norway popcorn forecast expenditure per capita, 2008?13 (NOK, nominal prices) 91
Table 73: Norway popcorn expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Norway popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Norway popcorn consumption per capita, 2003?08 (kg) 93
Table 76: Norway popcorn forecast consumption per capita, 2008?13 (kg) 93
Table 77: Norway potato chips value, 2003?08 (NOKm, nominal prices) 94
Table 78: Norway potato chips value forecast, 2008?13 (NOKm, nominal prices) 95
Table 79: Norway potato chips value, 2003?08 ($m, nominal prices) 96
Table 80: Norway potato chips value forecast, 2008?13 ($m, nominal prices) 96
Table 81: Norway potato chips volume, 2003?08 (kg, million) 97
Table 82: Norway potato chips volume forecast, 2008?13 (kg, million) 98
Table 83: Norway potato chips brand share, by value, 2007?08 (%) 99
Table 84: Norway potato chips value, by brand 2007?08 (NOKm, nominal prices) 99
Table 85: Norway potato chips company share by value, 2007?08 (%) 101
Table 86: Norway potato chips value, by company, 2007?08 (NOKm, nominal prices) 101
Table 87: Norway potato chips distribution channels, by value, 2007?08 (%) 102
Table 88: Norway potato chips value, by distribution channel, 2007?08 (NOKm, nominal prices) 102
Table 89: Norway potato chips expenditure per capita, 2003?08 (NOK, nominal prices) 104
Table 90: Norway potato chips forecast expenditure per capita, 2008?13 (NOK, nominal prices) 104
Table 91: Norway potato chips expenditure per capita, 2003?08 ($, nominal prices) 105
Table 92: Norway potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 93: Norway potato chips consumption per capita, 2003?08 (kg) 106
Table 94: Norway potato chips forecast consumption per capita, 2008?13 (kg) 106
Table 95: Norway processed snacks value, 2003?08 (NOKm, nominal prices) 107
Table 96: Norway processed snacks value forecast, 2008?13 (NOKm, nominal prices) 108
Table 97: Norway processed snacks value, 2003?08 ($m, nominal prices) 110
Table 98: Norway processed snacks value forecast, 2008?13 ($m, nominal prices) 110
Table 99: Norway processed snacks volume, 2003?08 (kg, million) 112
Table 100: Norway processed snacks volume forecast, 2008?13 (kg, million) 113
Table 101: Norway processed snacks brand share, by value, 2007?08 (%) 115
Table 102: Norway processed snacks value, by brand 2007?08 (NOKm, nominal prices) 115
Table 103: Norway processed snacks company share by value, 2007?08 (%) 117
Table 104: Norway processed snacks value, by company, 2007?08 (NOKm, nominal prices) 117
Table 105: Norway processed snacks distribution channels, by value, 2007?08 (%) 118
Table 106: Norway processed snacks value, by distribution channel, 2007?08 (NOKm, nominal prices) 118
Table 107: Norway processed snacks expenditure per capita, 2003?08 (NOK, nominal prices) 120
Table 108: Norway processed snacks forecast expenditure per capita, 2008?13 (NOK, nominal prices) 120
Table 109: Norway processed snacks expenditure per capita, 2003?08 ($, nominal prices) 121
Table 110: Norway processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 121
Table 111: Norway processed snacks consumption per capita, 2003?08 (kg) 122
Table 112: Norway processed snacks forecast consumption per capita, 2008?13 (kg) 122
Table 113: Global savory snacks market value, 2008 123
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 126
Table 115: Global savory snacks market volume, 2008 127
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 130
Table 117: Leading players, top five countries 131
Table 118: Analysis of Norway’s political landscape 133
Table 119: Analysis of Norway’s economic landscape 136
Table 120: Analysis of Norway’s social landscape 139
Table 121: Analysis of Norway’s technology landscape 142
Table 122: Number of patents registered by country 144
Table 123: Analysis of Norway’s legal landscape 145
Table 124: Analysis of Norway’s environmental landscape 147
Table 125: Norway savory snacks new product launches reports, by company, 2008 150
Table 126: Norway savory snacks new product launches SKUs, by company, 2008 150
Table 127: Norway savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 151
Table 128: Norway savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 151
Table 129: Norway savory snacks new product launches (reports), by Package tags or Claims, 2008 152
Table 130: Norway savory snacks new product launches - recent five launches (2008) 152
Table 131: Norway population, by age group, 2003?08 (millions) 153
Table 132: Norway population forecast, by age group, 2008?13 (millions) 154
Table 133: Norway population, by gender, 2003?08 (millions) 154
Table 134: Norway population forecast, by gender, 2008?13 (millions) 155
Table 135: Norway nominal GDP, 2003?08 (NOKbn, nominal prices) 155
Table 136: Norway nominal GDP forecast, 2008?13 (NOKbn, nominal prices) 155
Table 137: Norway real GDP, 2003?08 (NOKbn, 2000 prices) 156
Table 138: Norway real GDP forecast, 2008?13 (NOKbn, 2000 prices) 156
Table 139: Norway real GDP, 2003?08 ($bn, 2000 prices) 156
Table 140: Norway real GDP forecast, 2008?13 ($bn, 2000 prices) 157
Table 141: Norway consumer price index, 2003?08 (2000=100) 157
Table 142: Norway consumer price index, 2008?13 (2000=100) 157


[Tabellenverzeichnis ausblenden]