Savory Snacks in Saudi Arabia to 2013

Introduction

This databook provides key data and information on the savory snacks market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Saudi Arabia increased at a compound annual growth rate of 7.2% between 2003 and 2008.

The potato chips category led the savory snacks market in Saudi Arabia, accounting for a share of 39.9%.

Leading players in Saudi Arabian savory snacks market include PepsiCo, Inc., Procter & Gamble Company, The and Gyma Enterprizes FZE.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Saudi Riyal), 2003?08 25
Value analysis (Saudi Riyal), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
Procter & Gamble Company, The 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Saudi Riyal), 2003?08 48
Value analysis (Saudi Riyal), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Saudi Riyal), 2003?08 63
Value analysis (Saudi Riyal), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Saudi Riyal), 2003?08 78
Value analysis (Saudi Riyal), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Saudi Riyal), 2003?08 93
Value analysis (Saudi Riyal), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Saudi Riyal), 2003?08 105
Value analysis (Saudi Riyal), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 134
Social analysis 138
Technology analysis 141
Legal analysis 144
Environmental analysis 147
Chapter 12 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 13 Macroeconomic Profile 153
Macroeconomic indicators 153
Chapter 14 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 15 APPENDIX 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163

LIST OF FIGURES
Figure 1: Saudi Arabia savory snacks value and value forecast, 2003?13 (SARm, nominal prices) 27
Figure 2: Saudi Arabia savory snacks category growth comparison, by value, 2003?13 30
Figure 3: Saudi Arabia savory snacks volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Saudi Arabia savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: Saudi Arabia savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Saudi Arabia savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Saudi Arabia nuts & seeds value and value forecast, 2003?13 (SARm, nominal prices) 50
Figure 8: Saudi Arabia nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Saudi Arabia nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Saudi Arabia nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Saudi Arabia nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 12: Saudi Arabia other savory snacks value and value forecast, 2003?13 (SARm, nominal prices) 65
Figure 13: Saudi Arabia other savory snacks category growth comparison, by value, 2003?13 67
Figure 14: Saudi Arabia other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 15: Saudi Arabia other savory snacks category growth comparison, by volume, 2003?13 70
Figure 16: Saudi Arabia other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 17: Saudi Arabia popcorn value and value forecast, 2003?13 (SARm, nominal prices) 80
Figure 18: Saudi Arabia popcorn category growth comparison, by value, 2003?13 82
Figure 19: Saudi Arabia popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 20: Saudi Arabia popcorn category growth comparison, by volume, 2003?13 85
Figure 21: Saudi Arabia popcorn distribution channels, by value, 2007?08 (%) 89
Figure 22: Saudi Arabia potato chips value and value forecast, 2003?13 (SARm, nominal prices) 94
Figure 23: Saudi Arabia potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 24: Saudi Arabia potato chips distribution channels, by value, 2007?08 (%) 101
Figure 25: Saudi Arabia processed snacks value and value forecast, 2003?13 (SARm, nominal prices) 107
Figure 26: Saudi Arabia processed snacks category growth comparison, by value, 2003?13 109
Figure 27: Saudi Arabia processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 28: Saudi Arabia processed snacks category growth comparison, by volume, 2003?13 112
Figure 29: Saudi Arabia processed snacks company share, by value, 2007?08 (%) 114
Figure 30: Saudi Arabia processed snacks distribution channels, by value, 2007?08 (%) 117
Figure 31: Global savory snacks market split (value terms, 2008), top five countries 122
Figure 32: Global savory snacks market value, 2003–08, top five countries 124
Figure 33: Global savory snacks market split (volume terms, 2008), top five countries 126
Figure 34: Global savory snacks market volume, 2003–08, top five countries 128
Figure 35: Annual data review process 159

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Saudi Arabia savory snacks value, 2003?08 (SARm, nominal prices) 25
Table 4: Saudi Arabia savory snacks value forecast, 2008?13 (SARm, nominal prices) 26
Table 5: Saudi Arabia savory snacks value, 2003?08 ($m, nominal prices) 28
Table 6: Saudi Arabia savory snacks value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Saudi Arabia savory snacks volume, 2003?08 (kg, million) 31
Table 8: Saudi Arabia savory snacks volume forecast, 2008?13 (kg, million) 32
Table 9: Saudi Arabia savory snacks brand share, by value, 2007?08 (%) 34
Table 10: Saudi Arabia savory snacks value, by brand 2007?08 (SARm, nominal prices) 34
Table 11: Saudi Arabia savory snacks company share by value, 2007?08 (%) 36
Table 12: Saudi Arabia savory snacks value, by company, 2007?08 (SARm, nominal prices) 36
Table 13: Saudi Arabia savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Saudi Arabia savory snacks value, by distribution channel, 2007?08 (SARm, nominal prices) 37
Table 15: Saudi Arabia savory snacks expenditure per capita, 2003?08 (SAR, nominal prices) 39
Table 16: Saudi Arabia savory snacks forecast expenditure per capita, 2008?13 (SAR, nominal prices) 40
Table 17: Saudi Arabia savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Saudi Arabia savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Saudi Arabia savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Saudi Arabia savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Procter & Gamble Company, The key facts 46
Table 23: Saudi Arabia nuts & seeds value, 2003?08 (SARm, nominal prices) 48
Table 24: Saudi Arabia nuts & seeds value forecast, 2008?13 (SARm, nominal prices) 49
Table 25: Saudi Arabia nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Saudi Arabia nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Saudi Arabia nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Saudi Arabia nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Saudi Arabia nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Saudi Arabia nuts & seeds value, by brand 2007?08 (SARm, nominal prices) 56
Table 31: Saudi Arabia nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Saudi Arabia nuts & seeds value, by company, 2007?08 (SARm, nominal prices) 57
Table 33: Saudi Arabia nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Saudi Arabia nuts & seeds value, by distribution channel, 2007?08 (SARm, nominal prices) 58
Table 35: Saudi Arabia nuts & seeds expenditure per capita, 2003?08 (SAR, nominal prices) 60
Table 36: Saudi Arabia nuts & seeds forecast expenditure per capita, 2008?13 (SAR, nominal prices) 60
Table 37: Saudi Arabia nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Saudi Arabia nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Saudi Arabia nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Saudi Arabia nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Saudi Arabia other savory snacks value, 2003?08 (SARm, nominal prices) 63
Table 42: Saudi Arabia other savory snacks value forecast, 2008?13 (SARm, nominal prices) 64
Table 43: Saudi Arabia other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Saudi Arabia other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Saudi Arabia other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Saudi Arabia other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Saudi Arabia other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Saudi Arabia other savory snacks value, by brand 2007?08 (SARm, nominal prices) 71
Table 49: Saudi Arabia other savory snacks company share by value, 2007?08 (%) 72
Table 50: Saudi Arabia other savory snacks value, by company, 2007?08 (SARm, nominal prices) 72
Table 51: Saudi Arabia other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Saudi Arabia other savory snacks value, by distribution channel, 2007?08 (SARm, nominal prices) 73
Table 53: Saudi Arabia other savory snacks expenditure per capita, 2003?08 (SAR, nominal prices) 75
Table 54: Saudi Arabia other savory snacks forecast expenditure per capita, 2008?13 (SAR, nominal prices) 75
Table 55: Saudi Arabia other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Saudi Arabia other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Saudi Arabia other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Saudi Arabia other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Saudi Arabia popcorn value, 2003?08 (SARm, nominal prices) 78
Table 60: Saudi Arabia popcorn value forecast, 2008?13 (SARm, nominal prices) 79
Table 61: Saudi Arabia popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Saudi Arabia popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Saudi Arabia popcorn volume, 2003?08 (kg, million) 83
Table 64: Saudi Arabia popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Saudi Arabia popcorn brand share, by value, 2007?08 (%) 86
Table 66: Saudi Arabia popcorn value, by brand 2007?08 (SARm, nominal prices) 86
Table 67: Saudi Arabia popcorn company share by value, 2007?08 (%) 87
Table 68: Saudi Arabia popcorn value, by company, 2007?08 (SARm, nominal prices) 87
Table 69: Saudi Arabia popcorn distribution channels, by value, 2007?08 (%) 88
Table 70: Saudi Arabia popcorn value, by distribution channel, 2007?08 (SARm, nominal prices) 88
Table 71: Saudi Arabia popcorn expenditure per capita, 2003?08 (SAR, nominal prices) 90
Table 72: Saudi Arabia popcorn forecast expenditure per capita, 2008?13 (SAR, nominal prices) 90
Table 73: Saudi Arabia popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Saudi Arabia popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Saudi Arabia popcorn consumption per capita, 2003?08 (kg) 92
Table 76: Saudi Arabia popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 77: Saudi Arabia potato chips value, 2003?08 (SARm, nominal prices) 93
Table 78: Saudi Arabia potato chips value forecast, 2008?13 (SARm, nominal prices) 94
Table 79: Saudi Arabia potato chips value, 2003?08 ($m, nominal prices) 95
Table 80: Saudi Arabia potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 81: Saudi Arabia potato chips volume, 2003?08 (kg, million) 96
Table 82: Saudi Arabia potato chips volume forecast, 2008?13 (kg, million) 97
Table 83: Saudi Arabia potato chips brand share, by value, 2007?08 (%) 98
Table 84: Saudi Arabia potato chips value, by brand 2007?08 (SARm, nominal prices) 98
Table 85: Saudi Arabia potato chips company share by value, 2007?08 (%) 99
Table 86: Saudi Arabia potato chips value, by company, 2007?08 (SARm, nominal prices) 99
Table 87: Saudi Arabia potato chips distribution channels, by value, 2007?08 (%) 100
Table 88: Saudi Arabia potato chips value, by distribution channel, 2007?08 (SARm, nominal prices) 100
Table 89: Saudi Arabia potato chips expenditure per capita, 2003?08 (SAR, nominal prices) 102
Table 90: Saudi Arabia potato chips forecast expenditure per capita, 2008?13 (SAR, nominal prices) 102
Table 91: Saudi Arabia potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Saudi Arabia potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Saudi Arabia potato chips consumption per capita, 2003?08 (kg) 104
Table 94: Saudi Arabia potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 95: Saudi Arabia processed snacks value, 2003?08 (SARm, nominal prices) 105
Table 96: Saudi Arabia processed snacks value forecast, 2008?13 (SARm, nominal prices) 106
Table 97: Saudi Arabia processed snacks value, 2003?08 ($m, nominal prices) 108
Table 98: Saudi Arabia processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 99: Saudi Arabia processed snacks volume, 2003?08 (kg, million) 110
Table 100: Saudi Arabia processed snacks volume forecast, 2008?13 (kg, million) 111
Table 101: Saudi Arabia processed snacks brand share, by value, 2007?08 (%) 113
Table 102: Saudi Arabia processed snacks value, by brand 2007?08 (SARm, nominal prices) 113
Table 103: Saudi Arabia processed snacks company share by value, 2007?08 (%) 115
Table 104: Saudi Arabia processed snacks value, by company, 2007?08 (SARm, nominal prices) 115
Table 105: Saudi Arabia processed snacks distribution channels, by value, 2007?08 (%) 116
Table 106: Saudi Arabia processed snacks value, by distribution channel, 2007?08 (SARm, nominal prices) 116
Table 107: Saudi Arabia processed snacks expenditure per capita, 2003?08 (SAR, nominal prices) 118
Table 108: Saudi Arabia processed snacks forecast expenditure per capita, 2008?13 (SAR, nominal prices) 118
Table 109: Saudi Arabia processed snacks expenditure per capita, 2003?08 ($, nominal prices) 119
Table 110: Saudi Arabia processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 111: Saudi Arabia processed snacks consumption per capita, 2003?08 (kg) 120
Table 112: Saudi Arabia processed snacks forecast consumption per capita, 2008?13 (kg) 120
Table 113: Global savory snacks market value, 2008 121
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 124
Table 115: Global savory snacks market volume, 2008 125
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 128
Table 117: Leading players, top five countries 129
Table 118: Analysis of Saudi Arabia’s political landscape 131
Table 119: Analysis of the Saudi Arabian economy 134
Table 120: Analysis of the Saudi Arabian social system 138
Table 121: Analysis of Saudi Arabia’s technology landscape 141
Table 122: Analysis of the Saudi Arabian legal landscape 144
Table 123: Analysis of Saudi Arabia’s environmental landscape 147
Table 124: Saudi Arabia savory snacks new product launches reports, by company (top five companies), 2008 150
Table 125: Saudi Arabia savory snacks new product launches SKUs, by company (top five companies), 2008 150
Table 126: Saudi Arabia savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 151
Table 127: Saudi Arabia savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 151
Table 128: Saudi Arabia savory snacks new product launches (reports), by Package tags or Claims, 2008 152
Table 129: Saudi Arabia savory snacks new product launches - Recent five launches (2008) 152
Table 130: Saudi Arabia population, by age group, 2003?08 (millions) 153
Table 131: Saudi Arabia population forecast, by age group, 2008?13 (millions) 154
Table 132: Saudi Arabia population, by gender, 2003?08 (millions) 154
Table 133: Saudi Arabia population forecast, by gender, 2008?13 (millions) 155
Table 134: Saudi Arabia nominal GDP, 2003-2008 (SARbn, nominal prices) 155
Table 135: Saudi Arabia nominal GDP forecast, 2008?13 (SARbn, nominal prices) 155
Table 136: Saudi Arabia real GDP, 2003?08 (SARbn, 2000 prices) 156
Table 137: Saudi Arabia real GDP forecast, 2008?13 (SARbn, 2000 prices) 156
Table 138: Saudi Arabia real GDP, 2003?08 ($bn, 2000 prices) 156
Table 139: Saudi Arabia real GDP forecast, 2008?13 ($bn, 2000 prices) 157
Table 140: Saudi Arabia consumer price index, 2003?08 (2000=100) 157
Table 141: Saudi Arabia consumer price index, 2008?13 (2000=100) 157


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