Savory Snacks in Saudi Arabia - Market Forecast & Consumer Demographics

Synopsis
Savory Snacks in Saudi Arabia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Saudi Arabia.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Saudi Arabian savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
• Market overview & forecast – overall Saudi Arabia savory snacks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the savory snacks market in Saudi Arabia
• Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Saudi Arabian savory snacks market

Highlights
• In Saudi Arabia, 0-14 age group accounted for 32.7% share of the total savory snacks consumption in 2008.
• In Saudi Arabia, urban consumers accounted for 90.8% of the total savory snacks consumption in 2008.
• In Saudi Arabia, 0-14 age group accounted for 29.3% share of the total nuts and seeds consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the savory snacks market in Saudi Arabia
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Saudi Arabian savory snacks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Saudi Arabian Savory Snacks Market Overview & Forecast 14
Value analysis (Saudi Riyal), 2004?09 14
Value analysis (Saudi Riyal), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 Saudi Arabian Savory Snacks Market Shares 23
Company and brand share analysis 23
Distribution analysis 26
Chapter 4 Saudi Arabian Savory Snacks Market – Consumption & Usage Demographics 28
Savory snacks–consumer demographics 28
Nuts and seeds–consumer demographics 38
Other savory snacks–consumer demographics 48
Popcorn–consumer demographics 58
Potato chips–consumer demographics 68
Processed snacks–consumer demographics 78
Chapter 5 Research Methodology 88
Methodology overview 88
Secondary research 89
Market modeling 90
Creating an initial data model 90
Revising the initial data model 90
Creating a final estimate 91
Creating demographic value splits 91
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 6 Appendix 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93


LIST OF FIGURES
Figure 1: Savory snacks, Saudi Arabia, value by category (SARm), 2004?14 16
Figure 2: Savory snacks, Saudi Arabia, category growth comparison, by value, 2004?14 19
Figure 3: Savory snacks, Saudi Arabia, volume by category (kg, million), 2004?14 22
Figure 4: Savory snacks, Saudi Arabia, category growth comparison, by volume, 2004?14 22
Figure 5: Savory snacks, Saudi Arabia, company share by value (%), 2008?09 24
Figure 6: Savory snacks, Saudi Arabia, distribution channels by value (%), 2008?09 27
Figure 7: Savory snacks, Saudi Arabia, consumption by age group, % of total market value, 2008 28
Figure 8: Savory snacks, Saudi Arabia, consumption by gender, % of total market value, 2008 30
Figure 9: Savory snacks, Saudi Arabia, consumption by income, % of total market value, 2008 32
Figure 10: Savory snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 34
Figure 11: Savory snacks, Saudi Arabia, consumption by status, % of total market value, 2008 36
Figure 12: Nuts and seeds, Saudi Arabia, consumption by age group, % of total market value, 2008 38
Figure 13: Nuts and seeds, Saudi Arabia, consumption by gender, % of total market value, 2008 40
Figure 14: Nuts and seeds, Saudi Arabia, consumption by income, % of total market value, 2008 42
Figure 15: Nuts and seeds, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 44
Figure 16: Nuts and seeds, Saudi Arabia, consumption by status, % of total market value, 2008 46
Figure 17: Other savory snacks, Saudi Arabia, consumption by age group, % of total market value, 2008 48
Figure 18: Other savory snacks, Saudi Arabia, consumption by gender, % of total market value, 2008 50
Figure 19: Other savory snacks, Saudi Arabia, consumption by income, % of total market value, 2008 52
Figure 20: Other savory snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 54
Figure 21: Other savory snacks, Saudi Arabia, consumption by status, % of total market value, 2008 56
Figure 22: Popcorn, Saudi Arabia, consumption by age group, % of total market value, 2008 58
Figure 23: Popcorn, Saudi Arabia, consumption by gender, % of total market value, 2008 60
Figure 24: Popcorn, Saudi Arabia, consumption by income, % of total market value, 2008 62
Figure 25: Popcorn, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 64
Figure 26: Popcorn, Saudi Arabia, consumption by status, % of total market value, 2008 66
Figure 27: Potato chips, Saudi Arabia, consumption by age group, % of total market value, 2008 68
Figure 28: Potato chips, Saudi Arabia, consumption by gender, % of total market value, 2008 70
Figure 29: Potato chips, Saudi Arabia, consumption by income, % of total market value, 2008 72
Figure 30: Potato chips, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 74
Figure 31: Potato chips, Saudi Arabia, consumption by status, % of total market value, 2008 76
Figure 32: Processed snacks, Saudi Arabia, consumption by age group, % of total market value, 2008 78
Figure 33: Processed snacks, Saudi Arabia, consumption by gender, % of total market value, 2008 80
Figure 34: Processed snacks, Saudi Arabia, consumption by income, % of total market value, 2008 82
Figure 35: Processed snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2008 84
Figure 36: Processed snacks, Saudi Arabia, consumption by status, % of total market value, 2008 86
Figure 37: Annual data review process 89


LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Savory snacks distribution channels 5
Table 3: Savory snacks, Saudi Arabia, value by category (SARm), 2004?09 14
Table 4: Savory snacks, Saudi Arabia, value forecast by category (SARm), 2009?14 15
Table 5: Savory snacks, Saudi Arabia, value by category ($m), 2004?09 17
Table 6: Savory snacks, Saudi Arabia, value forecast by category ($m), 2009?14 18
Table 7: Savory snacks, Saudi Arabia, volume by category (kg, million), 2004?09 20
Table 8: Savory snacks, Saudi Arabia, volume forecast by category (kg, million), 2009?14 21
Table 9: Savory snacks, Saudi Arabia, brand share by value (%), 2008?09 23
Table 10: Savory snacks, Saudi Arabia, value by brand (SARm), 2008?09 23
Table 11: Savory snacks, Saudi Arabia, company share by value (%), 2008?09 25
Table 12: Savory snacks, Saudi Arabia, value by company (SARm), 2008?09 25
Table 13: Savory snacks, Saudi Arabia, distribution channels by value (%), 2008?09 26
Table 14: Savory snacks, Saudi Arabia, value by distribution channel (SARm), 2008?09 26
Table 15: Savory snacks, Saudi Arabia, consumption by age group, value ($m), 2004?08 29
Table 16: Savory snacks, Saudi Arabia, consumption by age group, % of total market value, 2004?08 29
Table 17: Savory snacks, Saudi Arabia, consumption by gender, value ($m), 2004–08 31
Table 18: Savory snacks, Saudi Arabia, consumption by gender, % of total market value, 2004–08 31
Table 19: Savory snacks, Saudi Arabia, consumption by income, value ($m), 2004–08 33
Table 20: Savory snacks, Saudi Arabia, consumption by income, % of total market value, 2004–08 33
Table 21: Savory snacks, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Savory snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Savory snacks, Saudi Arabia, consumption by status, value ($m), 2004–08 37
Table 24: Savory snacks, Saudi Arabia, consumption by status, % of total market value, 2004–08 37
Table 25: Nuts and seeds, Saudi Arabia, consumption by age group, value ($m), 2004?08 39
Table 26: Nuts and seeds, Saudi Arabia, consumption by age group, % of total market value, 2004?08 39
Table 27: Nuts and seeds, Saudi Arabia, consumption by gender, value ($m), 2004–08 41
Table 28: Nuts and seeds, Saudi Arabia, consumption by gender, % of total market value, 2004–08 41
Table 29: Nuts and seeds, Saudi Arabia, consumption by income, value ($m), 2004–08 43
Table 30: Nuts and seeds, Saudi Arabia, consumption by income, % of total market value, 2004–08 43
Table 31: Nuts and seeds, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Nuts and seeds, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 45
Table 33: Nuts and seeds, Saudi Arabia, consumption by status, value ($m), 2004–08 47
Table 34: Nuts and seeds, Saudi Arabia, consumption by status, % of total market value, 2004–08 47
Table 35: Other savory snacks, Saudi Arabia, consumption by age group, value ($m), 2004?08 49
Table 36: Other savory snacks, Saudi Arabia, consumption by age group, % of total market value, 2004?08 49
Table 37: Other savory snacks, Saudi Arabia, consumption by gender, value ($m), 2004–08 51
Table 38: Other savory snacks, Saudi Arabia, consumption by gender, % of total market value, 2004–08 51
Table 39: Other savory snacks, Saudi Arabia, consumption by income, value ($m), 2004–08 53
Table 40: Other savory snacks, Saudi Arabia, consumption by income, % of total market value, 2004–08 53
Table 41: Other savory snacks, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Other savory snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Other savory snacks, Saudi Arabia, consumption by status, value ($m), 2004–08 57
Table 44: Other savory snacks, Saudi Arabia, consumption by status, % of total market value, 2004–08 57
Table 45: Popcorn, Saudi Arabia, consumption by age group, value ($m), 2004?08 59
Table 46: Popcorn, Saudi Arabia, consumption by age group, % of total market value, 2004?08 59
Table 47: Popcorn, Saudi Arabia, consumption by gender, value ($m), 2004–08 61
Table 48: Popcorn, Saudi Arabia, consumption by gender, % of total market value, 2004–08 61
Table 49: Popcorn, Saudi Arabia, consumption by income, value ($m), 2004–08 63
Table 50: Popcorn, Saudi Arabia, consumption by income, % of total market value, 2004–08 63
Table 51: Popcorn, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Popcorn, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Popcorn, Saudi Arabia, consumption by status, value ($m), 2004–08 67
Table 54: Popcorn, Saudi Arabia, consumption by status, % of total market value, 2004–08 67
Table 55: Potato chips, Saudi Arabia, consumption by age group, value ($m), 2004?08 69
Table 56: Potato chips, Saudi Arabia, consumption by age group, % of total market value, 2004?08 69
Table 57: Potato chips, Saudi Arabia, consumption by gender, value ($m), 2004–08 71
Table 58: Potato chips, Saudi Arabia, consumption by gender, % of total market value, 2004–08 71
Table 59: Potato chips, Saudi Arabia, consumption by income, value ($m), 2004–08 73
Table 60: Potato chips, Saudi Arabia, consumption by income, % of total market value, 2004–08 73
Table 61: Potato chips, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 75
Table 62: Potato chips, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 75
Table 63: Potato chips, Saudi Arabia, consumption by status, value ($m), 2004–08 77
Table 64: Potato chips, Saudi Arabia, consumption by status, % of total market value, 2004–08 77
Table 65: Processed snacks, Saudi Arabia, consumption by age group, value ($m), 2004?08 79
Table 66: Processed snacks, Saudi Arabia, consumption by age group, % of total market value, 2004?08 79
Table 67: Processed snacks, Saudi Arabia, consumption by gender, value ($m), 2004–08 81
Table 68: Processed snacks, Saudi Arabia, consumption by gender, % of total market value, 2004–08 81
Table 69: Processed snacks, Saudi Arabia, consumption by income, value ($m), 2004–08 83
Table 70: Processed snacks, Saudi Arabia, consumption by income, % of total market value, 2004–08 83
Table 71: Processed snacks, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 85
Table 72: Processed snacks, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 85
Table 73: Processed snacks, Saudi Arabia, consumption by status, value ($m), 2004–08 87
Table 74: Processed snacks, Saudi Arabia, consumption by status, % of total market value, 2004–08 87


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