Savory Snacks in South Africa to 2013

Introduction

This databook provides key data and information on the savory snacks market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in South Africa increased at a compound annual growth rate of 8.8% between 2003 and 2008.

The potato chips category led the savory snacks market in South Africa, accounting for a share of 48.6%.

Leading player in South African savory snacks market is PepsiCo, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in South Africa increased at a compound annual growth rate of 8.8% between 2003 and 2008.

The potato chips category led the savory snacks market in South Africa, accounting for a share of 48.6%.

Leading player in South African savory snacks market is PepsiCo, Inc..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Rand), 2003?08 25
Value analysis (Rand), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Rand), 2003?08 45
Value analysis (Rand), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other savory snacks 60
Value analysis (Rand), 2003?08 60
Value analysis (Rand), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Popcorn 72
Value analysis (Rand), 2003?08 72
Value analysis (Rand), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Potato chips 87
Value analysis (Rand), 2003?08 87
Value analysis (Rand), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: Processed snacks 99
Value analysis (Rand), 2003?08 99
Value analysis (Rand), 2008?13 100
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 PESTLE Analysis 123
Summary 123
Political analysis 124
Economic analysis 127
Social analysis 130
Technology analysis 133
Legal analysis 136
Environmental analysis 139
Chapter 12 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 13 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 14 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 15 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155


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LIST OF FIGURES
Figure 1: South Africa savory snacks value and value forecast, 2003?13 (ZARm, nominal prices) 27
Figure 2: South Africa savory snacks category growth comparison, by value, 2003?13 30
Figure 3: South Africa savory snacks volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: South Africa savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: South Africa savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 6: South Africa nuts & seeds value and value forecast, 2003?13 (ZARm, nominal prices) 47
Figure 7: South Africa nuts & seeds category growth comparison, by value, 2003?13 49
Figure 8: South Africa nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: South Africa nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 10: South Africa nuts & seeds distribution channels, by value, 2007?08 (%) 56
Figure 11: South Africa other savory snacks value and value forecast, 2003?13 (ZARm, nominal prices) 61
Figure 12: South Africa other savory snacks volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: South Africa other savory snacks distribution channels, by value, 2007?08 (%) 68
Figure 14: South Africa popcorn value and value forecast, 2003?13 (ZARm, nominal prices) 74
Figure 15: South Africa popcorn category growth comparison, by value, 2003?13 76
Figure 16: South Africa popcorn volume and volume forecast, 2003?13 (kg, million) 79
Figure 17: South Africa popcorn category growth comparison, by volume, 2003?13 79
Figure 18: South Africa popcorn distribution channels, by value, 2007?08 (%) 83
Figure 19: South Africa potato chips value and value forecast, 2003?13 (ZARm, nominal prices) 88
Figure 20: South Africa potato chips volume and volume forecast, 2003?13 (kg, million) 91
Figure 21: South Africa potato chips distribution channels, by value, 2007?08 (%) 95
Figure 22: South Africa processed snacks value and value forecast, 2003?13 (ZARm, nominal prices) 101
Figure 23: South Africa processed snacks category growth comparison, by value, 2003?13 103
Figure 24: South Africa processed snacks volume and volume forecast, 2003?13 (kg, million) 106
Figure 25: South Africa processed snacks category growth comparison, by volume, 2003?13 106
Figure 26: South Africa processed snacks distribution channels, by value, 2007?08 (%) 110
Figure 27: Global savory snacks market split (value terms, 2008), top five countries 115
Figure 28: Global savory snacks market value, 2003–08, top five countries 117
Figure 29: Global savory snacks market split (volume terms, 2008), top five countries 119
Figure 30: Global savory snacks market volume, 2003–08, top five countries 121
Figure 31: Annual data review process 151


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: South Africa savory snacks value, 2003?08 (ZARm, nominal prices) 25
Table 4: South Africa savory snacks value forecast, 2008?13 (ZARm, nominal prices) 26
Table 5: South Africa savory snacks value, 2003?08 ($m, nominal prices) 28
Table 6: South Africa savory snacks value forecast, 2008?13 ($m, nominal prices) 29
Table 7: South Africa savory snacks volume, 2003?08 (kg, million) 31
Table 8: South Africa savory snacks volume forecast, 2008?13 (kg, million) 32
Table 9: South Africa savory snacks brand share, by value, 2007?08 (%) 34
Table 10: South Africa savory snacks value, by brand 2007?08 (ZARm, nominal prices) 34
Table 11: South Africa savory snacks company share by value, 2007?08 (%) 35
Table 12: South Africa savory snacks value, by company, 2007?08 (ZARm, nominal prices) 35
Table 13: South Africa savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: South Africa savory snacks value, by distribution channel, 2007?08 (ZARm, nominal prices) 36
Table 15: South Africa savory snacks expenditure per capita, 2003?08 (ZAR, nominal prices) 38
Table 16: South Africa savory snacks forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 39
Table 17: South Africa savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: South Africa savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: South Africa savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: South Africa savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: South Africa nuts & seeds value, 2003?08 (ZARm, nominal prices) 45
Table 23: South Africa nuts & seeds value forecast, 2008?13 (ZARm, nominal prices) 46
Table 24: South Africa nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: South Africa nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: South Africa nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: South Africa nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: South Africa nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: South Africa nuts & seeds value, by brand 2007?08 (ZARm, nominal prices) 53
Table 30: South Africa nuts & seeds company share by value, 2007?08 (%) 54
Table 31: South Africa nuts & seeds value, by company, 2007?08 (ZARm, nominal prices) 54
Table 32: South Africa nuts & seeds distribution channels, by value, 2007?08 (%) 55
Table 33: South Africa nuts & seeds value, by distribution channel, 2007?08 (ZARm, nominal prices) 55
Table 34: South Africa nuts & seeds expenditure per capita, 2003?08 (ZAR, nominal prices) 57
Table 35: South Africa nuts & seeds forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 57
Table 36: South Africa nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: South Africa nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: South Africa nuts & seeds consumption per capita, 2003?08 (kg) 59
Table 39: South Africa nuts & seeds forecast consumption per capita, 2008?13 (kg) 59
Table 40: South Africa other savory snacks value, 2003?08 (ZARm, nominal prices) 60
Table 41: South Africa other savory snacks value forecast, 2008?13 (ZARm, nominal prices) 61
Table 42: South Africa other savory snacks value, 2003?08 ($m, nominal prices) 62
Table 43: South Africa other savory snacks value forecast, 2008?13 ($m, nominal prices) 62
Table 44: South Africa other savory snacks volume, 2003?08 (kg, million) 63
Table 45: South Africa other savory snacks volume forecast, 2008?13 (kg, million) 64
Table 46: South Africa other savory snacks brand share, by value, 2007?08 (%) 65
Table 47: South Africa other savory snacks value, by brand 2007?08 (ZARm, nominal prices) 65
Table 48: South Africa other savory snacks company share by value, 2007?08 (%) 66
Table 49: South Africa other savory snacks value, by company, 2007?08 (ZARm, nominal prices) 66
Table 50: South Africa other savory snacks distribution channels, by value, 2007?08 (%) 67
Table 51: South Africa other savory snacks value, by distribution channel, 2007?08 (ZARm, nominal prices) 67
Table 52: South Africa other savory snacks expenditure per capita, 2003?08 (ZAR, nominal prices) 69
Table 53: South Africa other savory snacks forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 69
Table 54: South Africa other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 70
Table 55: South Africa other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 56: South Africa other savory snacks consumption per capita, 2003?08 (kg) 71
Table 57: South Africa other savory snacks forecast consumption per capita, 2008?13 (kg) 71
Table 58: South Africa popcorn value, 2003?08 (ZARm, nominal prices) 72
Table 59: South Africa popcorn value forecast, 2008?13 (ZARm, nominal prices) 73
Table 60: South Africa popcorn value, 2003?08 ($m, nominal prices) 75
Table 61: South Africa popcorn value forecast, 2008?13 ($m, nominal prices) 75
Table 62: South Africa popcorn volume, 2003?08 (kg, million) 77
Table 63: South Africa popcorn volume forecast, 2008?13 (kg, million) 78
Table 64: South Africa popcorn brand share, by value, 2007?08 (%) 80
Table 65: South Africa popcorn value, by brand 2007?08 (ZARm, nominal prices) 80
Table 66: South Africa popcorn company share by value, 2007?08 (%) 81
Table 67: South Africa popcorn value, by company, 2007?08 (ZARm, nominal prices) 81
Table 68: South Africa popcorn distribution channels, by value, 2007?08 (%) 82
Table 69: South Africa popcorn value, by distribution channel, 2007?08 (ZARm, nominal prices) 82
Table 70: South Africa popcorn expenditure per capita, 2003?08 (ZAR, nominal prices) 84
Table 71: South Africa popcorn forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 84
Table 72: South Africa popcorn expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: South Africa popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: South Africa popcorn consumption per capita, 2003?08 (kg) 86
Table 75: South Africa popcorn forecast consumption per capita, 2008?13 (kg) 86
Table 76: South Africa potato chips value, 2003?08 (ZARm, nominal prices) 87
Table 77: South Africa potato chips value forecast, 2008?13 (ZARm, nominal prices) 88
Table 78: South Africa potato chips value, 2003?08 ($m, nominal prices) 89
Table 79: South Africa potato chips value forecast, 2008?13 ($m, nominal prices) 89
Table 80: South Africa potato chips volume, 2003?08 (kg, million) 90
Table 81: South Africa potato chips volume forecast, 2008?13 (kg, million) 91
Table 82: South Africa potato chips brand share, by value, 2007?08 (%) 92
Table 83: South Africa potato chips value, by brand 2007?08 (ZARm, nominal prices) 92
Table 84: South Africa potato chips company share by value, 2007?08 (%) 93
Table 85: South Africa potato chips value, by company, 2007?08 (ZARm, nominal prices) 93
Table 86: South Africa potato chips distribution channels, by value, 2007?08 (%) 94
Table 87: South Africa potato chips value, by distribution channel, 2007?08 (ZARm, nominal prices) 94
Table 88: South Africa potato chips expenditure per capita, 2003?08 (ZAR, nominal prices) 96
Table 89: South Africa potato chips forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 96
Table 90: South Africa potato chips expenditure per capita, 2003?08 ($, nominal prices) 97
Table 91: South Africa potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 92: South Africa potato chips consumption per capita, 2003?08 (kg) 98
Table 93: South Africa potato chips forecast consumption per capita, 2008?13 (kg) 98
Table 94: South Africa processed snacks value, 2003?08 (ZARm, nominal prices) 99
Table 95: South Africa processed snacks value forecast, 2008?13 (ZARm, nominal prices) 100
Table 96: South Africa processed snacks value, 2003?08 ($m, nominal prices) 102
Table 97: South Africa processed snacks value forecast, 2008?13 ($m, nominal prices) 102
Table 98: South Africa processed snacks volume, 2003?08 (kg, million) 104
Table 99: South Africa processed snacks volume forecast, 2008?13 (kg, million) 105
Table 100: South Africa processed snacks brand share, by value, 2007?08 (%) 107
Table 101: South Africa processed snacks value, by brand 2007?08 (ZARm, nominal prices) 107
Table 102: South Africa processed snacks company share by value, 2007?08 (%) 108
Table 103: South Africa processed snacks value, by company, 2007?08 (ZARm, nominal prices) 108
Table 104: South Africa processed snacks distribution channels, by value, 2007?08 (%) 109
Table 105: South Africa processed snacks value, by distribution channel, 2007?08 (ZARm, nominal prices) 109
Table 106: South Africa processed snacks expenditure per capita, 2003?08 (ZAR, nominal prices) 111
Table 107: South Africa processed snacks forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 111
Table 108: South Africa processed snacks expenditure per capita, 2003?08 ($, nominal prices) 112
Table 109: South Africa processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 110: South Africa processed snacks consumption per capita, 2003?08 (kg) 113
Table 111: South Africa processed snacks forecast consumption per capita, 2008?13 (kg) 113
Table 112: Global savory snacks market value, 2008 114
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 117
Table 114: Global savory snacks market volume, 2008 118
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 121
Table 116: Leading players, top five countries 122
Table 117: Analysis of South Africa’s political landscape 124
Table 118: Analysis of the South African economy 127
Table 119: Analysis of the South African social system 130
Table 120: Analysis of South African technology landscape 133
Table 121: Analysis of South Africa legal landscape 136
Table 122: Analysis of South African environmental landscape 139
Table 123: South Africa savory snacks new product launches reports, by company (top five companies), 2008 142
Table 124: South Africa savory snacks new product launches SKUs, by company (top five companies), 2008 142
Table 125: South Africa savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 143
Table 126: South Africa savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 143
Table 127: South Africa savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 144
Table 128: South Africa savory snacks new product launches - recent five launches (2008) 144
Table 129: South Africa population, by age group, 2003?08 (millions) 145
Table 130: South Africa population forecast, by age group, 2008?13 (millions) 146
Table 131: South Africa population, by gender, 2003?08 (millions) 146
Table 132: South Africa population forecast, by gender, 2008?13 (millions) 147
Table 133: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 147
Table 134: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 147
Table 135: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 148
Table 136: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 148
Table 137: South Africa real GDP, 2003?08 ($bn, 2000 prices) 148
Table 138: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 149
Table 139: South Africa consumer price index, 2003?08 (2000=100) 149
Table 140: South Africa consumer price index, 2008?13 (2000=100) 149


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