Savory Snacks in South Africa to 2014

Introduction

This databook provides key data and information on the savory snacks market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in South Africa increased at a compound annual growth rate of 9.4% between 2004 and 2009.

The potato chips category led the savory snacks market in South Africa, accounting for a share of 49.9%.

Leading player in the South African savory snacks market is PepsiCo, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (South African Rand), 2004?09 24
Value analysis (South African Rand), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
The Procter & Gamble Company 45
Chapter 5 Category Analysis: Nuts and Seeds 47
Value analysis (South African Rand), 2004?09 47
Value analysis (South African Rand), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other Savory Snacks 63
Value analysis (South African Rand), 2004?09 63
Value analysis (South African Rand), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (South African Rand), 2004?09 77
Value analysis (South African Rand), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato Chips 93
Value analysis (South African Rand), 2004?09 93
Value analysis (South African Rand), 2009?14 94
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 95
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed Snacks 106
Value analysis (South African Rand), 2004?09 106
Value analysis (South African Rand), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 12 Macroeconomic Profile 134
Macroeconomic Indicators 134
Chapter 13 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 14 Appendix 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144

LIST OF FIGURES
Figure 1: Savory snacks, South Africa, value by category (ZARm), 2004?14 26
Figure 2: Savory snacks, South Africa, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, South Africa, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, South Africa, category growth comparison, by volume, 2004?14 32
Figure 5: Savory snacks, South Africa, company share by value (%), 2008?09 35
Figure 6: Savory snacks, South Africa, distribution channels by value (%), 2008?09 38
Figure 7: Nuts and seeds, South Africa, value by segment (ZARm), 2004?14 49
Figure 8: Nuts and seeds, South Africa, category growth comparison, by value, 2004?14 51
Figure 9: Nuts and seeds, South Africa, volume by segment (kg, million), 2004?14 54
Figure 10: Nuts and seeds, South Africa, category growth comparison, by volume, 2004?14 54
Figure 11: Nuts and seeds, South Africa, company share by value (%), 2008?09 56
Figure 12: Nuts and seeds, South Africa, distribution channels by value (%), 2008?09 59
Figure 13: Other savory snacks, South Africa, value by segment (ZARm), 2004?14 65
Figure 14: Other savory snacks, South Africa, volume by segment (kg, million), 2004?14 68
Figure 15: Other savory snacks, South Africa, company share by value (%), 2008?09 70
Figure 16: Other savory snacks, South Africa, distribution channels by value (%), 2008?09 73
Figure 17: Popcorn, South Africa, value by segment (ZARm), 2004?14 79
Figure 18: Popcorn, South Africa, category growth comparison, by value, 2004?14 81
Figure 19: Popcorn, South Africa, volume by segment (kg, million), 2004?14 84
Figure 20: Popcorn, South Africa, category growth comparison, by volume, 2004?14 84
Figure 21: Popcorn, South Africa, company share by value (%), 2008?09 86
Figure 22: Popcorn, South Africa, distribution channels by value (%), 2008?09 89
Figure 23: Potato chips, South Africa, value (ZARm), 2004?14 94
Figure 24: Potato chips, South Africa, volume (kg, million), 2004?14 97
Figure 25: Potato chips, South Africa, company share by value (%), 2008?09 99
Figure 26: Potato chips, South Africa, distribution channels by value (%), 2008?09 102
Figure 27: Processed snacks, South Africa, value by segment (ZARm), 2004?14 108
Figure 28: Processed snacks, South Africa, category growth comparison, by value, 2004?14 110
Figure 29: Processed snacks, South Africa, volume by segment (kg, million), 2004?14 113
Figure 30: Processed snacks, South Africa, category growth comparison, by volume, 2004?14 113
Figure 31: Processed snacks, South Africa, company share by value (%), 2008?09 115
Figure 32: Processed snacks, South Africa, distribution channels by value (%), 2008?09 118
Figure 33: Global savory snacks market split (value terms, 2009), top five countries 123
Figure 34: Global savory snacks market value, 2004–09, top five countries 125
Figure 35: Global savory snacks market split (volume terms, 2009), top five countries 127
Figure 36: Global savory snacks market volume, 2004–09, top five countries 129
Figure 37: Annual data review process 140

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, South Africa, value by category (ZARm), 2004?09 24
Table 4: Savory snacks, South Africa, value forecast by category (ZARm), 2009?14 25
Table 5: Savory snacks, South Africa, value by category ($m), 2004?09 27
Table 6: Savory snacks, South Africa, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, South Africa, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, South Africa, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, South Africa, brand share by value (%), 2008?09 33
Table 10: Savory snacks, South Africa, value by brand (ZARm), 2008?09 34
Table 11: Savory snacks, South Africa, company share by value (%), 2008?09 36
Table 12: Savory snacks, South Africa, value by company (ZARm), 2008?09 36
Table 13: Savory snacks, South Africa, distribution channels by value (%), 2008?09 37
Table 14: Savory snacks, South Africa, value by distribution channel (ZARm), 2008?09 37
Table 15: Savory snacks, South Africa, expenditure per capita (ZAR), 2004?09 39
Table 16: Savory snacks, South Africa, forecast expenditure per capita (ZAR), 2009?14 40
Table 17: Savory snacks, South Africa, expenditure per capita ($), 2004?09 41
Table 18: Savory snacks, South Africa, forecast expenditure per capita ($), 2009?14 41
Table 19: Savory snacks, South Africa, consumption per capita (kg), 2004?09 42
Table 20: Savory snacks, South Africa, forecast consumption per capita (kg), 2009?14 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: The Procter & Gamble Company key facts 45
Table 23: Nuts and seeds, South Africa, value by segment (ZARm), 2004?09 47
Table 24: Nuts and seeds, South Africa, value forecast by segment (ZARm), 2009?14 48
Table 25: Nuts and seeds, South Africa, value by segment ($m), 2004?09 50
Table 26: Nuts and seeds, South Africa, value forecast by segment ($m), 2009?14 50
Table 27: Nuts and seeds, South Africa, volume by segment (kg, million), 2004?09 52
Table 28: Nuts and seeds, South Africa, volume forecast by segment (kg, million), 2009?14 53
Table 29: Nuts and seeds, South Africa, brand share by value (%), 2008?09 55
Table 30: Nuts and seeds, South Africa, value by brand (ZARm), 2008?09 55
Table 31: Nuts and seeds, South Africa, company share by value (%), 2008?09 57
Table 32: Nuts and seeds, South Africa, value by company (ZARm), 2008?09 57
Table 33: Nuts and seeds, South Africa, distribution channels by value (%), 2008?09 58
Table 34: Nuts and seeds, South Africa, value by distribution channel (ZARm), 2008?09 58
Table 35: Nuts and seeds, South Africa, expenditure per capita (ZAR), 2004?09 60
Table 36: Nuts and seeds, South Africa, forecast expenditure per capita (ZAR), 2009?14 60
Table 37: Nuts and seeds, South Africa, expenditure per capita ($), 2004?09 61
Table 38: Nuts and seeds, South Africa, forecast expenditure per capita ($), 2009?14 61
Table 39: Nuts and seeds, South Africa, consumption per capita (kg), 2004?09 62
Table 40: Nuts and seeds, South Africa, forecast consumption per capita (kg), 2009?14 62
Table 41: Other savory snacks, South Africa, value by segment (ZARm), 2004?09 63
Table 42: Other savory snacks, South Africa, value forecast by segment (ZARm), 2009?14 64
Table 43: Other savory snacks, South Africa, value by segment ($m), 2004?09 66
Table 44: Other savory snacks, South Africa, value forecast by segment ($m), 2009?14 66
Table 45: Other savory snacks, South Africa, volume by segment (kg, million), 2004?09 67
Table 46: Other savory snacks, South Africa, volume forecast by segment (kg, million), 2009?14 68
Table 47: Other savory snacks, South Africa, brand share by value (%), 2008?09 69
Table 48: Other savory snacks, South Africa, value by brand (ZARm), 2008?09 69
Table 49: Other savory snacks, South Africa, company share by value (%), 2008?09 71
Table 50: Other savory snacks, South Africa, value by company (ZARm), 2008?09 71
Table 51: Other savory snacks, South Africa, distribution channels by value (%), 2008?09 72
Table 52: Other savory snacks, South Africa, value by distribution channel (ZARm), 2008?09 72
Table 53: Other savory snacks, South Africa, expenditure per capita (ZAR), 2004?09 74
Table 54: Other savory snacks, South Africa, forecast expenditure per capita (ZAR), 2009?14 74
Table 55: Other savory snacks, South Africa, expenditure per capita ($), 2004?09 75
Table 56: Other savory snacks, South Africa, forecast expenditure per capita ($), 2009?14 75
Table 57: Other savory snacks, South Africa, consumption per capita (kg), 2004?09 76
Table 58: Other savory snacks, South Africa, forecast consumption per capita (kg), 2009?14 76
Table 59: Popcorn, South Africa, value by segment (ZARm), 2004?09 77
Table 60: Popcorn, South Africa, value forecast by segment (ZARm), 2009?14 78
Table 61: Popcorn, South Africa, value by segment ($m), 2004?09 80
Table 62: Popcorn, South Africa, value forecast by segment ($m), 2009?14 80
Table 63: Popcorn, South Africa, volume by segment (kg, million), 2004?09 82
Table 64: Popcorn, South Africa, volume forecast by segment (kg, million), 2009?14 83
Table 65: Popcorn, South Africa, brand share by value (%), 2008?09 85
Table 66: Popcorn, South Africa, value by brand (ZARm), 2008?09 85
Table 67: Popcorn, South Africa, company share by value (%), 2008?09 87
Table 68: Popcorn, South Africa, value by company (ZARm), 2008?09 87
Table 69: Popcorn, South Africa, distribution channels by value (%), 2008?09 88
Table 70: Popcorn, South Africa, value by distribution channel (ZARm), 2008?09 88
Table 71: Popcorn, South Africa, expenditure per capita (ZAR), 2004?09 90
Table 72: Popcorn, South Africa, forecast expenditure per capita (ZAR), 2009?14 90
Table 73: Popcorn, South Africa, expenditure per capita ($), 2004?09 91
Table 74: Popcorn, South Africa, forecast expenditure per capita ($), 2009?14 91
Table 75: Popcorn, South Africa, consumption per capita (kg), 2004?09 92
Table 76: Popcorn, South Africa, forecast consumption per capita (kg), 2009?14 92
Table 77: Potato chips, South Africa, value (ZARm), 2004?09 93
Table 78: Potato chips, South Africa, value forecast (ZARm), 2009?14 94
Table 79: Potato chips, South Africa, value ($m), 2004?09 95
Table 80: Potato chips, South Africa, value forecast ($m), 2009?14 95
Table 81: Potato chips, South Africa, volume (kg, million), 2004?09 96
Table 82: Potato chips, South Africa, volume forecast (kg, million), 2009?14 97
Table 83: Potato chips, South Africa, brand share by value (%), 2008?09 98
Table 84: Potato chips, South Africa, value by brand (ZARm), 2008?09 98
Table 85: Potato chips, South Africa, company share by value (%), 2008?09 100
Table 86: Potato chips, South Africa, value by company (ZARm), 2008?09 100
Table 87: Potato chips, South Africa, distribution channels by value (%), 2008?09 101
Table 88: Potato chips, South Africa, value by distribution channel (ZARm), 2008?09 101
Table 89: Potato chips, South Africa, expenditure per capita (ZAR), 2004?09 103
Table 90: Potato chips, South Africa, forecast expenditure per capita (ZAR), 2009?14 103
Table 91: Potato chips, South Africa, expenditure per capita ($), 2004?09 104
Table 92: Potato chips, South Africa, forecast expenditure per capita ($), 2009?14 104
Table 93: Potato chips, South Africa, consumption per capita (kg), 2004?09 105
Table 94: Potato chips, South Africa, forecast consumption per capita (kg), 2009?14 105
Table 95: Processed snacks, South Africa, value by segment (ZARm), 2004?09 106
Table 96: Processed snacks, South Africa, value forecast by segment (ZARm), 2009?14 107
Table 97: Processed snacks, South Africa, value by segment ($m), 2004?09 109
Table 98: Processed snacks, South Africa, value forecast by segment ($m), 2009?14 109
Table 99: Processed snacks, South Africa, volume by segment (kg, million), 2004?09 111
Table 100: Processed snacks, South Africa, volume forecast by segment (kg, million), 2009?14 112
Table 101: Processed snacks, South Africa, brand share by value (%), 2008?09 114
Table 102: Processed snacks, South Africa, value by brand (ZARm), 2008?09 114
Table 103: Processed snacks, South Africa, company share by value (%), 2008?09 116
Table 104: Processed snacks, South Africa, value by company (ZARm), 2008?09 116
Table 105: Processed snacks, South Africa, distribution channels by value (%), 2008?09 117
Table 106: Processed snacks, South Africa, value by distribution channel (ZARm), 2008?09 117
Table 107: Processed snacks, South Africa, expenditure per capita (ZAR), 2004?09 119
Table 108: Processed snacks, South Africa, forecast expenditure per capita (ZAR), 2009?14 119
Table 109: Processed snacks, South Africa, expenditure per capita ($), 2004?09 120
Table 110: Processed snacks, South Africa, forecast expenditure per capita ($), 2009?14 120
Table 111: Processed snacks, South Africa, consumption per capita (kg), 2004?09 121
Table 112: Processed snacks, South Africa, forecast consumption per capita (kg), 2009?14 121
Table 113: Global savory snacks market value, 2009 122
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 125
Table 115: Global savory snacks market volume, 2009 126
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 129
Table 117: Leading players, top five countries 130
Table 118: South Africa savory snacks new product launches reports, by company (top five companies), 2009 131
Table 119: South Africa savory snacks new product launches SKUs, by company (top five companies), 2009 131
Table 120: South Africa savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 132
Table 121: South Africa savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 132
Table 122: South Africa savory snacks new product launches (reports), by package tags or claims (top 10 claims), 2009 133
Table 123: South Africa savory snacks new product launches - recent five launches (2009) 133
Table 124: South Africa population, by age group, 2004?09 (millions) 134
Table 125: South Africa population forecast, by age group, 2009?14 (millions) 135
Table 126: South Africa population, by gender, 2004?09 (millions) 135
Table 127: South Africa population forecast, by gender, 2009?14 (millions) 136
Table 128: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 136
Table 129: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 136
Table 130: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 137
Table 131: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 137
Table 132: South Africa real GDP, 2004?09 ($bn, 2000 prices) 137
Table 133: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 138
Table 134: South Africa consumer price index, 2004?09 (2000=100) 138
Table 135: South Africa consumer price index, 2009?14 (2000=100) 138


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