Savory Snacks in South Korea to 2014

Introduction

This databook provides key data and information on the savory snacks market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in South Korea increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The processed snacks category led the savory snacks market in South Korea, accounting for a share of 66%.

Leading players in the South Korean savory snacks market include Nong Shim Co. Ltd., Crown Confectionery Co., Ltd. and Orion Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (South Korean Won), 2004?09 24
Value analysis (South Korean Won), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Nongshim Co Ltd. 47
Crown Confectionery Co., Ltd. 49
Chapter 5 Category Analysis: Nuts and Seeds 51
Value analysis (South Korean Won), 2004?09 51
Value analysis (South Korean Won), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Other Savory Snacks 67
Value analysis (South Korean Won), 2004?09 67
Value analysis (South Korean Won), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Popcorn 83
Value analysis (South Korean Won), 2004?09 83
Value analysis (South Korean Won), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Potato Chips 99
Value analysis (South Korean Won), 2004?09 99
Value analysis (South Korean Won), 2009?14 100
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 104
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 9 Category Analysis: Processed Snacks 113
Value analysis (South Korean Won), 2004?09 113
Value analysis (South Korean Won), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 New Product Development 139
Product launches over time 139
Recent product launches 141
Chapter 12 Macroeconomic Profile 142
Macroeconomic Indicators 142
Chapter 13 Research Methodology 147
Methodology overview 147
Secondary research 148
Market modeling 149
Creating an initial data model 149
Revising the initial data model 149
Creating a final estimate 150
Creating demographic value splits 150
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 14 Appendix 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152

LIST OF FIGURES
Figure 1: Savory snacks, South Korea, value by category (KRWm), 2004?14 26
Figure 2: Savory snacks, South Korea, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, South Korea, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, South Korea, category growth comparison, by volume, 2004?14 33
Figure 5: Savory snacks, South Korea, company share by value (%), 2008?09 38
Figure 6: Savory snacks, South Korea, distribution channels by value (%), 2008?09 42
Figure 7: Nuts and seeds, South Korea, value by segment (KRWm), 2004?14 53
Figure 8: Nuts and seeds, South Korea, category growth comparison, by value, 2004?14 55
Figure 9: Nuts and seeds, South Korea, volume by segment (kg, million), 2004?14 58
Figure 10: Nuts and seeds, South Korea, category growth comparison, by volume, 2004?14 58
Figure 11: Nuts and seeds, South Korea, company share by value (%), 2008?09 60
Figure 12: Nuts and seeds, South Korea, distribution channels by value (%), 2008?09 63
Figure 13: Other savory snacks, South Korea, value by segment (KRWm), 2004?14 69
Figure 14: Other savory snacks, South Korea, category growth comparison, by value, 2004?14 71
Figure 15: Other savory snacks, South Korea, volume by segment (kg, million), 2004?14 74
Figure 16: Other savory snacks, South Korea, category growth comparison, by volume, 2004?14 74
Figure 17: Other savory snacks, South Korea, company share by value (%), 2008?09 76
Figure 18: Other savory snacks, South Korea, distribution channels by value (%), 2008?09 79
Figure 19: Popcorn, South Korea, value by segment (KRWm), 2004?14 85
Figure 20: Popcorn, South Korea, category growth comparison, by value, 2004?14 87
Figure 21: Popcorn, South Korea, volume by segment (kg, million), 2004?14 90
Figure 22: Popcorn, South Korea, category growth comparison, by volume, 2004?14 90
Figure 23: Popcorn, South Korea, company share by value (%), 2008?09 92
Figure 24: Popcorn, South Korea, distribution channels by value (%), 2008?09 95
Figure 25: Potato chips, South Korea, value (KRWm), 2004?14 100
Figure 26: Potato chips, South Korea, volume (kg, million), 2004?14 103
Figure 27: Potato chips, South Korea, company share by value (%), 2008?09 106
Figure 28: Potato chips, South Korea, distribution channels by value (%), 2008?09 109
Figure 29: Processed snacks, South Korea, value by segment (KRWm), 2004?14 115
Figure 30: Processed snacks, South Korea, category growth comparison, by value, 2004?14 117
Figure 31: Processed snacks, South Korea, volume by segment (kg, million), 2004?14 120
Figure 32: Processed snacks, South Korea, category growth comparison, by volume, 2004?14 120
Figure 33: Processed snacks, South Korea, company share by value (%), 2008?09 123
Figure 34: Processed snacks, South Korea, distribution channels by value (%), 2008?09 126
Figure 35: Global savory snacks market split (value terms, 2009), top five countries 131
Figure 36: Global savory snacks market value, 2004–09, top five countries 133
Figure 37: Global savory snacks market split (volume terms, 2009), top five countries 135
Figure 38: Global savory snacks market volume, 2004–09, top five countries 137
Figure 39: Annual data review process 148

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, South Korea, value by category (KRWm), 2004?09 24
Table 4: Savory snacks, South Korea, value forecast by category (KRWm), 2009?14 25
Table 5: Savory snacks, South Korea, value by category ($m), 2004?09 27
Table 6: Savory snacks, South Korea, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, South Korea, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, South Korea, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, South Korea, brand share by value (%), 2008?09 34
Table 10: Savory snacks, South Korea, value by brand (KRWm), 2008?09 36
Table 11: Savory snacks, South Korea, company share by value (%), 2008?09 39
Table 12: Savory snacks, South Korea, value by company (KRWm), 2008?09 40
Table 13: Savory snacks, South Korea, distribution channels by value (%), 2008?09 41
Table 14: Savory snacks, South Korea, value by distribution channel (KRWm), 2008?09 41
Table 15: Savory snacks, South Korea, expenditure per capita (KRW), 2004?09 43
Table 16: Savory snacks, South Korea, forecast expenditure per capita (KRW), 2009?14 44
Table 17: Savory snacks, South Korea, expenditure per capita ($), 2004?09 44
Table 18: Savory snacks, South Korea, forecast expenditure per capita ($), 2009?14 45
Table 19: Savory snacks, South Korea, consumption per capita (kg), 2004?09 45
Table 20: Savory snacks, South Korea, forecast consumption per capita (kg), 2009?14 46
Table 21: Nongshim Co Ltd. key facts 47
Table 22: Crown Confectionery Co., Ltd. key facts 49
Table 23: Nuts and seeds, South Korea, value by segment (KRWm), 2004?09 51
Table 24: Nuts and seeds, South Korea, value forecast by segment (KRWm), 2009?14 52
Table 25: Nuts and seeds, South Korea, value by segment ($m), 2004?09 54
Table 26: Nuts and seeds, South Korea, value forecast by segment ($m), 2009?14 54
Table 27: Nuts and seeds, South Korea, volume by segment (kg, million), 2004?09 56
Table 28: Nuts and seeds, South Korea, volume forecast by segment (kg, million), 2009?14 57
Table 29: Nuts and seeds, South Korea, brand share by value (%), 2008?09 59
Table 30: Nuts and seeds, South Korea, value by brand (KRWm), 2008?09 59
Table 31: Nuts and seeds, South Korea, company share by value (%), 2008?09 61
Table 32: Nuts and seeds, South Korea, value by company (KRWm), 2008?09 61
Table 33: Nuts and seeds, South Korea, distribution channels by value (%), 2008?09 62
Table 34: Nuts and seeds, South Korea, value by distribution channel (KRWm), 2008?09 62
Table 35: Nuts and seeds, South Korea, expenditure per capita (KRW), 2004?09 64
Table 36: Nuts and seeds, South Korea, forecast expenditure per capita (KRW), 2009?14 64
Table 37: Nuts and seeds, South Korea, expenditure per capita ($), 2004?09 65
Table 38: Nuts and seeds, South Korea, forecast expenditure per capita ($), 2009?14 65
Table 39: Nuts and seeds, South Korea, consumption per capita (kg), 2004?09 66
Table 40: Nuts and seeds, South Korea, forecast consumption per capita (kg), 2009?14 66
Table 41: Other savory snacks, South Korea, value by segment (KRWm), 2004?09 67
Table 42: Other savory snacks, South Korea, value forecast by segment (KRWm), 2009?14 68
Table 43: Other savory snacks, South Korea, value by segment ($m), 2004?09 70
Table 44: Other savory snacks, South Korea, value forecast by segment ($m), 2009?14 70
Table 45: Other savory snacks, South Korea, volume by segment (kg, million), 2004?09 72
Table 46: Other savory snacks, South Korea, volume forecast by segment (kg, million), 2009?14 73
Table 47: Other savory snacks, South Korea, brand share by value (%), 2008?09 75
Table 48: Other savory snacks, South Korea, value by brand (KRWm), 2008?09 75
Table 49: Other savory snacks, South Korea, company share by value (%), 2008?09 77
Table 50: Other savory snacks, South Korea, value by company (KRWm), 2008?09 77
Table 51: Other savory snacks, South Korea, distribution channels by value (%), 2008?09 78
Table 52: Other savory snacks, South Korea, value by distribution channel (KRWm), 2008?09 78
Table 53: Other savory snacks, South Korea, expenditure per capita (KRW), 2004?09 80
Table 54: Other savory snacks, South Korea, forecast expenditure per capita (KRW), 2009?14 80
Table 55: Other savory snacks, South Korea, expenditure per capita ($), 2004?09 81
Table 56: Other savory snacks, South Korea, forecast expenditure per capita ($), 2009?14 81
Table 57: Other savory snacks, South Korea, consumption per capita (kg), 2004?09 82
Table 58: Other savory snacks, South Korea, forecast consumption per capita (kg), 2009?14 82
Table 59: Popcorn, South Korea, value by segment (KRWm), 2004?09 83
Table 60: Popcorn, South Korea, value forecast by segment (KRWm), 2009?14 84
Table 61: Popcorn, South Korea, value by segment ($m), 2004?09 86
Table 62: Popcorn, South Korea, value forecast by segment ($m), 2009?14 86
Table 63: Popcorn, South Korea, volume by segment (kg, million), 2004?09 88
Table 64: Popcorn, South Korea, volume forecast by segment (kg, million), 2009?14 89
Table 65: Popcorn, South Korea, brand share by value (%), 2008?09 91
Table 66: Popcorn, South Korea, value by brand (KRWm), 2008?09 91
Table 67: Popcorn, South Korea, company share by value (%), 2008?09 93
Table 68: Popcorn, South Korea, value by company (KRWm), 2008?09 93
Table 69: Popcorn, South Korea, distribution channels by value (%), 2008?09 94
Table 70: Popcorn, South Korea, value by distribution channel (KRWm), 2008?09 94
Table 71: Popcorn, South Korea, expenditure per capita (KRW), 2004?09 96
Table 72: Popcorn, South Korea, forecast expenditure per capita (KRW), 2009?14 96
Table 73: Popcorn, South Korea, expenditure per capita ($), 2004?09 97
Table 74: Popcorn, South Korea, forecast expenditure per capita ($), 2009?14 97
Table 75: Popcorn, South Korea, consumption per capita (kg), 2004?09 98
Table 76: Popcorn, South Korea, forecast consumption per capita (kg), 2009?14 98
Table 77: Potato chips, South Korea, value (KRWm), 2004?09 99
Table 78: Potato chips, South Korea, value forecast (KRWm), 2009?14 100
Table 79: Potato chips, South Korea, value ($m), 2004?09 101
Table 80: Potato chips, South Korea, value forecast ($m), 2009?14 101
Table 81: Potato chips, South Korea, volume (kg, million), 2004?09 102
Table 82: Potato chips, South Korea, volume forecast (kg, million), 2009?14 103
Table 83: Potato chips, South Korea, brand share by value (%), 2008?09 104
Table 84: Potato chips, South Korea, value by brand (KRWm), 2008?09 105
Table 85: Potato chips, South Korea, company share by value (%), 2008?09 107
Table 86: Potato chips, South Korea, value by company (KRWm), 2008?09 107
Table 87: Potato chips, South Korea, distribution channels by value (%), 2008?09 108
Table 88: Potato chips, South Korea, value by distribution channel (KRWm), 2008?09 108
Table 89: Potato chips, South Korea, expenditure per capita (KRW), 2004?09 110
Table 90: Potato chips, South Korea, forecast expenditure per capita (KRW), 2009?14 110
Table 91: Potato chips, South Korea, expenditure per capita ($), 2004?09 111
Table 92: Potato chips, South Korea, forecast expenditure per capita ($), 2009?14 111
Table 93: Potato chips, South Korea, consumption per capita (kg), 2004?09 112
Table 94: Potato chips, South Korea, forecast consumption per capita (kg), 2009?14 112
Table 95: Processed snacks, South Korea, value by segment (KRWm), 2004?09 113
Table 96: Processed snacks, South Korea, value forecast by segment (KRWm), 2009?14 114
Table 97: Processed snacks, South Korea, value by segment ($m), 2004?09 116
Table 98: Processed snacks, South Korea, value forecast by segment ($m), 2009?14 116
Table 99: Processed snacks, South Korea, volume by segment (kg, million), 2004?09 118
Table 100: Processed snacks, South Korea, volume forecast by segment (kg, million), 2009?14 119
Table 101: Processed snacks, South Korea, brand share by value (%), 2008?09 121
Table 102: Processed snacks, South Korea, value by brand (KRWm), 2008?09 122
Table 103: Processed snacks, South Korea, company share by value (%), 2008?09 124
Table 104: Processed snacks, South Korea, value by company (KRWm), 2008?09 124
Table 105: Processed snacks, South Korea, distribution channels by value (%), 2008?09 125
Table 106: Processed snacks, South Korea, value by distribution channel (KRWm), 2008?09 125
Table 107: Processed snacks, South Korea, expenditure per capita (KRW), 2004?09 127
Table 108: Processed snacks, South Korea, forecast expenditure per capita (KRW), 2009?14 127
Table 109: Processed snacks, South Korea, expenditure per capita ($), 2004?09 128
Table 110: Processed snacks, South Korea, forecast expenditure per capita ($), 2009?14 128
Table 111: Processed snacks, South Korea, consumption per capita (kg), 2004?09 129
Table 112: Processed snacks, South Korea, forecast consumption per capita (kg), 2009?14 129
Table 113: Global savory snacks market value, 2009 130
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 133
Table 115: Global savory snacks market volume, 2009 134
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: South Korea savory snacks new product launches reports, by company (top five companies), 2009 139
Table 119: South Korea savory snacks new product launches SKUs, by company (top five companies), 2009 139
Table 120: South Korea savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 140
Table 121: South Korea savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 140
Table 122: South Korea savory snacks new product launches (reports), by package tags or claims (top 10 claims), 2009 141
Table 123: South Korea savory snacks new product launches - recent five launches (2009) 141
Table 124: South Korea population, by age group, 2004?09 (millions) 142
Table 125: South Korea population forecast, by age group, 2009?14 (millions) 143
Table 126: South Korea population, by gender, 2004?09 (millions) 143
Table 127: South Korea population forecast, by gender, 2009?14 (millions) 144
Table 128: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 144
Table 129: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 144
Table 130: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 145
Table 131: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 145
Table 132: South Korea real GDP, 2004?09 ($bn, 2000 prices) 145
Table 133: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 146
Table 134: South Korea consumer price index, 2004?09 (2000=100) 146
Table 135: South Korea consumer price index, 2009?14 (2000=100) 146



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