Savory Snacks in Sweden to 2013

Introduction

This databook provides key data and information on the savory snacks market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Sweden increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The potato chips category led the savory snacks market in Sweden, accounting for a share of 38.4%.

Leading players in Swedish savory snacks market include Orkla Foods, Kraft Foods, Inc. and Svenska Lantchips.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Sweden increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The potato chips category led the savory snacks market in Sweden, accounting for a share of 38.4%.

Leading players in Swedish savory snacks market include Orkla Foods, Kraft Foods, Inc. and Svenska Lantchips.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Swedish Krona), 2003?08 24
Value analysis (Swedish Krona), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Orkla ASA 43
Kraft Foods Inc. 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Swedish Krona), 2003?08 47
Value analysis (Swedish Krona), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Swedish Krona), 2003?08 63
Value analysis (Swedish Krona), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Swedish Krona), 2003?08 79
Value analysis (Swedish Krona), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Swedish Krona), 2003?08 95
Value analysis (Swedish Krona), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Processed snacks 108
Value analysis (Swedish Krona), 2003?08 108
Value analysis (Swedish Krona), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE Analysis 133
Summary 133
Political analysis 134
Economic analysis 137
Social analysis 141
Technology analysis 144
Legal analysis 148
Environmental analysis 151
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167


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LIST OF FIGURES
Figure 1: Sweden savory snacks value and value forecast, 2003?13 (SEKm, nominal prices) 26
Figure 2: Sweden savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Sweden savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Sweden savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Sweden savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Sweden savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Sweden nuts & seeds value and value forecast, 2003?13 (SEKm, nominal prices) 49
Figure 8: Sweden nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Sweden nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Sweden nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Sweden nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Sweden nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Sweden other savory snacks value and value forecast, 2003?13 (SEKm, nominal prices) 65
Figure 14: Sweden other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Sweden other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Sweden other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Sweden other savory snacks company share, by value, 2007?08 (%) 72
Figure 18: Sweden other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 19: Sweden popcorn value and value forecast, 2003?13 (SEKm, nominal prices) 81
Figure 20: Sweden popcorn category growth comparison, by value, 2003?13 83
Figure 21: Sweden popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 22: Sweden popcorn category growth comparison, by volume, 2003?13 86
Figure 23: Sweden popcorn company share, by value, 2007?08 (%) 88
Figure 24: Sweden popcorn distribution channels, by value, 2007?08 (%) 91
Figure 25: Sweden potato chips value and value forecast, 2003?13 (SEKm, nominal prices) 96
Figure 26: Sweden potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 27: Sweden potato chips company share, by value, 2007?08 (%) 101
Figure 28: Sweden potato chips distribution channels, by value, 2007?08 (%) 104
Figure 29: Sweden processed snacks value and value forecast, 2003?13 (SEKm, nominal prices) 110
Figure 30: Sweden processed snacks category growth comparison, by value, 2003?13 112
Figure 31: Sweden processed snacks volume and volume forecast, 2003?13 (kg, million) 115
Figure 32: Sweden processed snacks category growth comparison, by volume, 2003?13 115
Figure 33: Sweden processed snacks company share, by value, 2007?08 (%) 117
Figure 34: Sweden processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 36: Global savory snacks market value, 2003–08, top five countries 127
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 38: Global savory snacks market volume, 2003–08, top five countries 131
Figure 39: Annual data review process 163


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Sweden savory snacks value, 2003?08 (SEKm, nominal prices) 24
Table 4: Sweden savory snacks value forecast, 2008?13 (SEKm, nominal prices) 25
Table 5: Sweden savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Sweden savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Sweden savory snacks volume, 2003?08 (kg, million) 30
Table 8: Sweden savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Sweden savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Sweden savory snacks value, by brand 2007?08 (SEKm, nominal prices) 34
Table 11: Sweden savory snacks company share by value, 2007?08 (%) 36
Table 12: Sweden savory snacks value, by company, 2007?08 (SEKm, nominal prices) 36
Table 13: Sweden savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Sweden savory snacks value, by distribution channel, 2007?08 (SEKm, nominal prices) 37
Table 15: Sweden savory snacks expenditure per capita, 2003?08 (SEK, nominal prices) 39
Table 16: Sweden savory snacks forecast expenditure per capita, 2008?13 (SEK, nominal prices) 40
Table 17: Sweden savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Sweden savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Sweden savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Sweden savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: Orkla ASA key facts 43
Table 22: Kraft Foods Inc. key facts 45
Table 23: Sweden nuts & seeds value, 2003?08 (SEKm, nominal prices) 47
Table 24: Sweden nuts & seeds value forecast, 2008?13 (SEKm, nominal prices) 48
Table 25: Sweden nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Sweden nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Sweden nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Sweden nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Sweden nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Sweden nuts & seeds value, by brand 2007?08 (SEKm, nominal prices) 55
Table 31: Sweden nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Sweden nuts & seeds value, by company, 2007?08 (SEKm, nominal prices) 57
Table 33: Sweden nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Sweden nuts & seeds value, by distribution channel, 2007?08 (SEKm, nominal prices) 58
Table 35: Sweden nuts & seeds expenditure per capita, 2003?08 (SEK, nominal prices) 60
Table 36: Sweden nuts & seeds forecast expenditure per capita, 2008?13 (SEK, nominal prices) 60
Table 37: Sweden nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Sweden nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Sweden nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Sweden nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Sweden other savory snacks value, 2003?08 (SEKm, nominal prices) 63
Table 42: Sweden other savory snacks value forecast, 2008?13 (SEKm, nominal prices) 64
Table 43: Sweden other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Sweden other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Sweden other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Sweden other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Sweden other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Sweden other savory snacks value, by brand 2007?08 (SEKm, nominal prices) 71
Table 49: Sweden other savory snacks company share by value, 2007?08 (%) 73
Table 50: Sweden other savory snacks value, by company, 2007?08 (SEKm, nominal prices) 73
Table 51: Sweden other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Sweden other savory snacks value, by distribution channel, 2007?08 (SEKm, nominal prices) 74
Table 53: Sweden other savory snacks expenditure per capita, 2003?08 (SEK, nominal prices) 76
Table 54: Sweden other savory snacks forecast expenditure per capita, 2008?13 (SEK, nominal prices) 76
Table 55: Sweden other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Sweden other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Sweden other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Sweden other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Sweden popcorn value, 2003?08 (SEKm, nominal prices) 79
Table 60: Sweden popcorn value forecast, 2008?13 (SEKm, nominal prices) 80
Table 61: Sweden popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Sweden popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Sweden popcorn volume, 2003?08 (kg, million) 84
Table 64: Sweden popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Sweden popcorn brand share, by value, 2007?08 (%) 87
Table 66: Sweden popcorn value, by brand 2007?08 (SEKm, nominal prices) 87
Table 67: Sweden popcorn company share by value, 2007?08 (%) 89
Table 68: Sweden popcorn value, by company, 2007?08 (SEKm, nominal prices) 89
Table 69: Sweden popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Sweden popcorn value, by distribution channel, 2007?08 (SEKm, nominal prices) 90
Table 71: Sweden popcorn expenditure per capita, 2003?08 (SEK, nominal prices) 92
Table 72: Sweden popcorn forecast expenditure per capita, 2008?13 (SEK, nominal prices) 92
Table 73: Sweden popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Sweden popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Sweden popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Sweden popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Sweden potato chips value, 2003?08 (SEKm, nominal prices) 95
Table 78: Sweden potato chips value forecast, 2008?13 (SEKm, nominal prices) 96
Table 79: Sweden potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Sweden potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Sweden potato chips volume, 2003?08 (kg, million) 98
Table 82: Sweden potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Sweden potato chips brand share, by value, 2007?08 (%) 100
Table 84: Sweden potato chips value, by brand 2007?08 (SEKm, nominal prices) 100
Table 85: Sweden potato chips company share by value, 2007?08 (%) 102
Table 86: Sweden potato chips value, by company, 2007?08 (SEKm, nominal prices) 102
Table 87: Sweden potato chips distribution channels, by value, 2007?08 (%) 103
Table 88: Sweden potato chips value, by distribution channel, 2007?08 (SEKm, nominal prices) 103
Table 89: Sweden potato chips expenditure per capita, 2003?08 (SEK, nominal prices) 105
Table 90: Sweden potato chips forecast expenditure per capita, 2008?13 (SEK, nominal prices) 105
Table 91: Sweden potato chips expenditure per capita, 2003?08 ($, nominal prices) 106
Table 92: Sweden potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 106
Table 93: Sweden potato chips consumption per capita, 2003?08 (kg) 107
Table 94: Sweden potato chips forecast consumption per capita, 2008?13 (kg) 107
Table 95: Sweden processed snacks value, 2003?08 (SEKm, nominal prices) 108
Table 96: Sweden processed snacks value forecast, 2008?13 (SEKm, nominal prices) 109
Table 97: Sweden processed snacks value, 2003?08 ($m, nominal prices) 111
Table 98: Sweden processed snacks value forecast, 2008?13 ($m, nominal prices) 111
Table 99: Sweden processed snacks volume, 2003?08 (kg, million) 113
Table 100: Sweden processed snacks volume forecast, 2008?13 (kg, million) 114
Table 101: Sweden processed snacks brand share, by value, 2007?08 (%) 116
Table 102: Sweden processed snacks value, by brand 2007?08 (SEKm, nominal prices) 116
Table 103: Sweden processed snacks company share by value, 2007?08 (%) 118
Table 104: Sweden processed snacks value, by company, 2007?08 (SEKm, nominal prices) 118
Table 105: Sweden processed snacks distribution channels, by value, 2007?08 (%) 119
Table 106: Sweden processed snacks value, by distribution channel, 2007?08 (SEKm, nominal prices) 119
Table 107: Sweden processed snacks expenditure per capita, 2003?08 (SEK, nominal prices) 121
Table 108: Sweden processed snacks forecast expenditure per capita, 2008?13 (SEK, nominal prices) 121
Table 109: Sweden processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 110: Sweden processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 111: Sweden processed snacks consumption per capita, 2003?08 (kg) 123
Table 112: Sweden processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 113: Global savory snacks market value, 2008 124
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 115: Global savory snacks market volume, 2008 128
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 117: Leading players, top five countries 132
Table 118: Analysis of Sweden’s political landscape 134
Table 119: Analysis of the Swedish economy 137
Table 120: Analysis of Sweden’s social system 141
Table 121: Analysis of Sweden’s technology landscape 144
Table 122: Analysis of Sweden’s legal landscape 148
Table 123: Analysis of Sweden’s environmental landscape 151
Table 124: Sweden savory snacks new product launches reports, by company (top five companies), 2008 154
Table 125: Sweden savory snacks new product launches SKUs, by company (top five companies), 2008 154
Table 126: Sweden savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 127: Sweden savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 155
Table 128: Sweden savory snacks new product launches (reports), by Package tags or Claims, 2008 156
Table 129: Sweden savory snacks new product launches - recent five launches (2008) 156
Table 130: Sweden population, by age group, 2003?08 (millions) 157
Table 131: Sweden population forecast, by age group, 2008?13 (millions) 158
Table 132: Sweden population, by gender, 2003?08 (millions) 158
Table 133: Sweden population forecast, by gender, 2008?13 (millions) 159
Table 134: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 159
Table 135: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 159
Table 136: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 160
Table 137: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 160
Table 138: Sweden real GDP, 2003?08 ($bn, 2000 prices) 160
Table 139: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 140: Sweden consumer price index, 2003?08 (2000=100) 161
Table 141: Sweden consumer price index, 2008?13 (2000=100) 161


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