Savory Snacks in Thailand to 2013

Introduction

This databook provides key data and information on the savory snacks market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in Thailand increased at a compound annual growth rate of 8.2% between 2003 and 2008.

The processed snacks category led the savory snacks market in Thailand, accounting for a share of 41.1%.

Leading players in Thai savory snacks market include PepsiCo, Inc., Berli Jucker Public Company Limited and Useful Food Co.,Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Thailand increased at a compound annual growth rate of 8.2% between 2003 and 2008.

The processed snacks category led the savory snacks market in Thailand, accounting for a share of 41.1%.

Leading players in Thai savory snacks market include PepsiCo, Inc., Berli Jucker Public Company Limited and Useful Food Co.,Ltd..


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Baht), 2003?08 24
Value analysis (Baht), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
PepsiCo, Inc. 43
Chapter 5 Category Analysis: Nuts & seeds 46
Value analysis (Baht), 2003?08 46
Value analysis (Baht), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Baht), 2003?08 62
Value analysis (Baht), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Baht), 2003?08 78
Value analysis (Baht), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Baht), 2003?08 93
Value analysis (Baht), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Baht), 2003?08 106
Value analysis (Baht), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 PESTLE Analysis 131
Summary 131
Political analysis 132
Economic analysis 135
Social analysis 138
Technological analysis 141
Legal analysis 144
Environmental analysis 147
Chapter 12 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 13 Macroeconomic Profile 153
Macroeconomic indicators 153
Chapter 14 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 15 APPENDIX 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163


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LIST OF FIGURES
Figure 1: Thailand savory snacks value and value forecast, 2003?13 (THBm, nominal prices) 26
Figure 2: Thailand savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Thailand savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Thailand savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Thailand savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Thailand savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Thailand nuts & seeds value and value forecast, 2003?13 (THBm, nominal prices) 48
Figure 8: Thailand nuts & seeds category growth comparison, by value, 2003?13 50
Figure 9: Thailand nuts & seeds volume and volume forecast, 2003?13 (kg, million) 53
Figure 10: Thailand nuts & seeds category growth comparison, by volume, 2003?13 53
Figure 11: Thailand nuts & seeds company share, by value, 2007?08 (%) 55
Figure 12: Thailand nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 13: Thailand other savory snacks value and value forecast, 2003?13 (THBm, nominal prices) 64
Figure 14: Thailand other savory snacks category growth comparison, by value, 2003?13 66
Figure 15: Thailand other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 16: Thailand other savory snacks category growth comparison, by volume, 2003?13 69
Figure 17: Thailand other savory snacks company share, by value, 2007?08 (%) 71
Figure 18: Thailand other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 19: Thailand popcorn value and value forecast, 2003?13 (THBm, nominal prices) 80
Figure 20: Thailand popcorn category growth comparison, by value, 2003?13 82
Figure 21: Thailand popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 22: Thailand popcorn category growth comparison, by volume, 2003?13 85
Figure 23: Thailand popcorn distribution channels, by value, 2007?08 (%) 89
Figure 24: Thailand potato chips value and value forecast, 2003?13 (THBm, nominal prices) 94
Figure 25: Thailand potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 26: Thailand potato chips company share, by value, 2007?08 (%) 99
Figure 27: Thailand potato chips distribution channels, by value, 2007?08 (%) 102
Figure 28: Thailand processed snacks value and value forecast, 2003?13 (THBm, nominal prices) 108
Figure 29: Thailand processed snacks category growth comparison, by value, 2003?13 110
Figure 30: Thailand processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 31: Thailand processed snacks category growth comparison, by volume, 2003?13 113
Figure 32: Thailand processed snacks company share, by value, 2007?08 (%) 115
Figure 33: Thailand processed snacks distribution channels, by value, 2007?08 (%) 118
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 123
Figure 35: Global savory snacks market value, 2003–08, top five countries 125
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 127
Figure 37: Global savory snacks market volume, 2003–08, top five countries 129
Figure 38: Annual data review process 159


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Thailand savory snacks value, 2003?08 (THBm, nominal prices) 24
Table 4: Thailand savory snacks value forecast, 2008?13 (THBm, nominal prices) 25
Table 5: Thailand savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Thailand savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Thailand savory snacks volume, 2003?08 (kg, million) 30
Table 8: Thailand savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Thailand savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Thailand savory snacks value, by brand 2007?08 (THBm, nominal prices) 34
Table 11: Thailand savory snacks company share by value, 2007?08 (%) 36
Table 12: Thailand savory snacks value, by company, 2007?08 (THBm, nominal prices) 36
Table 13: Thailand savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Thailand savory snacks value, by distribution channel, 2007?08 (THBm, nominal prices) 37
Table 15: Thailand savory snacks expenditure per capita, 2003?08 (THB, nominal prices) 39
Table 16: Thailand savory snacks forecast expenditure per capita, 2008?13 (THB, nominal prices) 40
Table 17: Thailand savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Thailand savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Thailand savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Thailand savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Thailand nuts & seeds value, 2003?08 (THBm, nominal prices) 46
Table 23: Thailand nuts & seeds value forecast, 2008?13 (THBm, nominal prices) 47
Table 24: Thailand nuts & seeds value, 2003?08 ($m, nominal prices) 49
Table 25: Thailand nuts & seeds value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Thailand nuts & seeds volume, 2003?08 (kg, million) 51
Table 27: Thailand nuts & seeds volume forecast, 2008?13 (kg, million) 52
Table 28: Thailand nuts & seeds brand share, by value, 2007?08 (%) 54
Table 29: Thailand nuts & seeds value, by brand 2007?08 (THBm, nominal prices) 54
Table 30: Thailand nuts & seeds company share by value, 2007?08 (%) 56
Table 31: Thailand nuts & seeds value, by company, 2007?08 (THBm, nominal prices) 56
Table 32: Thailand nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 33: Thailand nuts & seeds value, by distribution channel, 2007?08 (THBm, nominal prices) 57
Table 34: Thailand nuts & seeds expenditure per capita, 2003?08 (THB, nominal prices) 59
Table 35: Thailand nuts & seeds forecast expenditure per capita, 2008?13 (THB, nominal prices) 59
Table 36: Thailand nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 37: Thailand nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 38: Thailand nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 39: Thailand nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 40: Thailand other savory snacks value, 2003?08 (THBm, nominal prices) 62
Table 41: Thailand other savory snacks value forecast, 2008?13 (THBm, nominal prices) 63
Table 42: Thailand other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 43: Thailand other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 44: Thailand other savory snacks volume, 2003?08 (kg, million) 67
Table 45: Thailand other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 46: Thailand other savory snacks brand share, by value, 2007?08 (%) 70
Table 47: Thailand other savory snacks value, by brand 2007?08 (THBm, nominal prices) 70
Table 48: Thailand other savory snacks company share by value, 2007?08 (%) 72
Table 49: Thailand other savory snacks value, by company, 2007?08 (THBm, nominal prices) 72
Table 50: Thailand other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 51: Thailand other savory snacks value, by distribution channel, 2007?08 (THBm, nominal prices) 73
Table 52: Thailand other savory snacks expenditure per capita, 2003?08 (THB, nominal prices) 75
Table 53: Thailand other savory snacks forecast expenditure per capita, 2008?13 (THB, nominal prices) 75
Table 54: Thailand other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 55: Thailand other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 56: Thailand other savory snacks consumption per capita, 2003?08 (kg) 77
Table 57: Thailand other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 58: Thailand popcorn value, 2003?08 (THBm, nominal prices) 78
Table 59: Thailand popcorn value forecast, 2008?13 (THBm, nominal prices) 79
Table 60: Thailand popcorn value, 2003?08 ($m, nominal prices) 81
Table 61: Thailand popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 62: Thailand popcorn volume, 2003?08 (kg, million) 83
Table 63: Thailand popcorn volume forecast, 2008?13 (kg, million) 84
Table 64: Thailand popcorn brand share, by value, 2007?08 (%) 86
Table 65: Thailand popcorn value, by brand 2007?08 (THBm, nominal prices) 86
Table 66: Thailand popcorn company share by value, 2007?08 (%) 87
Table 67: Thailand popcorn value, by company, 2007?08 (THBm, nominal prices) 87
Table 68: Thailand popcorn distribution channels, by value, 2007?08 (%) 88
Table 69: Thailand popcorn value, by distribution channel, 2007?08 (THBm, nominal prices) 88
Table 70: Thailand popcorn expenditure per capita, 2003?08 (THB, nominal prices) 90
Table 71: Thailand popcorn forecast expenditure per capita, 2008?13 (THB, nominal prices) 90
Table 72: Thailand popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 73: Thailand popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 74: Thailand popcorn consumption per capita, 2003?08 (kg) 92
Table 75: Thailand popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 76: Thailand potato chips value, 2003?08 (THBm, nominal prices) 93
Table 77: Thailand potato chips value forecast, 2008?13 (THBm, nominal prices) 94
Table 78: Thailand potato chips value, 2003?08 ($m, nominal prices) 95
Table 79: Thailand potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 80: Thailand potato chips volume, 2003?08 (kg, million) 96
Table 81: Thailand potato chips volume forecast, 2008?13 (kg, million) 97
Table 82: Thailand potato chips brand share, by value, 2007?08 (%) 98
Table 83: Thailand potato chips value, by brand 2007?08 (THBm, nominal prices) 98
Table 84: Thailand potato chips company share by value, 2007?08 (%) 100
Table 85: Thailand potato chips value, by company, 2007?08 (THBm, nominal prices) 100
Table 86: Thailand potato chips distribution channels, by value, 2007?08 (%) 101
Table 87: Thailand potato chips value, by distribution channel, 2007?08 (THBm, nominal prices) 101
Table 88: Thailand potato chips expenditure per capita, 2003?08 (THB, nominal prices) 103
Table 89: Thailand potato chips forecast expenditure per capita, 2008?13 (THB, nominal prices) 103
Table 90: Thailand potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 91: Thailand potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 92: Thailand potato chips consumption per capita, 2003?08 (kg) 105
Table 93: Thailand potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 94: Thailand processed snacks value, 2003?08 (THBm, nominal prices) 106
Table 95: Thailand processed snacks value forecast, 2008?13 (THBm, nominal prices) 107
Table 96: Thailand processed snacks value, 2003?08 ($m, nominal prices) 109
Table 97: Thailand processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 98: Thailand processed snacks volume, 2003?08 (kg, million) 111
Table 99: Thailand processed snacks volume forecast, 2008?13 (kg, million) 112
Table 100: Thailand processed snacks brand share, by value, 2007?08 (%) 114
Table 101: Thailand processed snacks value, by brand 2007?08 (THBm, nominal prices) 114
Table 102: Thailand processed snacks company share by value, 2007?08 (%) 116
Table 103: Thailand processed snacks value, by company, 2007?08 (THBm, nominal prices) 116
Table 104: Thailand processed snacks distribution channels, by value, 2007?08 (%) 117
Table 105: Thailand processed snacks value, by distribution channel, 2007?08 (THBm, nominal prices) 117
Table 106: Thailand processed snacks expenditure per capita, 2003?08 (THB, nominal prices) 119
Table 107: Thailand processed snacks forecast expenditure per capita, 2008?13 (THB, nominal prices) 119
Table 108: Thailand processed snacks expenditure per capita, 2003?08 ($, nominal prices) 120
Table 109: Thailand processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 110: Thailand processed snacks consumption per capita, 2003?08 (kg) 121
Table 111: Thailand processed snacks forecast consumption per capita, 2008?13 (kg) 121
Table 112: Global savory snacks market value, 2008 122
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 125
Table 114: Global savory snacks market volume, 2008 126
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 129
Table 116: Leading players, top five countries 130
Table 117: Analysis of Thailand’s political landscape 132
Table 118: Analysis of Thailand’s economy 135
Table 119: Analysis of Thailand’s social system 138
Table 120: Analysis of Thailand’s technology landscape 141
Table 121: Analysis of Thailand’s legal landscape 144
Table 122: Analysis of Thailand’s environmental landscape 147
Table 123: Thailand savory snacks new product launches reports, by company (top five companies), 2008 150
Table 124: Thailand savory snacks new product launches SKUs, by company (top five companies), 2008 150
Table 125: Thailand savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 151
Table 126: Thailand savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 151
Table 127: Thailand savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 152
Table 128: Thailand savory snacks new product launches - recent five launches (2008) 152
Table 129: Thailand population, by age group, 2003?08 (millions) 153
Table 130: Thailand population forecast, by age group, 2008?13 (millions) 154
Table 131: Thailand population, by gender, 2003?08 (millions) 154
Table 132: Thailand population forecast, by gender, 2008?13 (millions) 155
Table 133: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 155
Table 134: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 155
Table 135: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 156
Table 136: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 156
Table 137: Thailand real GDP, 2003?08 ($bn, 2000 prices) 156
Table 138: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 157
Table 139: Thailand consumer price index, 2003?08 (2000=100) 157
Table 140: Thailand consumer price index, 2008?13 (2000=100) 157

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