Savory Snacks in Turkey to 2014

Introduction

This databook provides key data and information on the savory snacks market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks

*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the savory snacks market, including company overview, key facts and business description

Highlights

The market for savory snacks in Turkey increased at a compound annual growth rate of 8.5% between 2004 and 2009.

The potato chips category led the savory snacks market in Turkey, accounting for a share of 37.9%.

Leading player in the Turkish savory snacks market is PepsiCo, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Turkish Lira), 2004?09 24
Value analysis (Turkish Lira), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
The Procter & Gamble Company 44
Chapter 5 Category Analysis: Nuts and Seeds 46
Value analysis (Turkish Lira), 2004?09 46
Value analysis (Turkish Lira), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other Savory Snacks 61
Value analysis (Turkish Lira), 2004?09 61
Value analysis (Turkish Lira), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Turkish Lira), 2004?09 76
Value analysis (Turkish Lira), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Potato Chips 91
Value analysis (Turkish Lira), 2004?09 91
Value analysis (Turkish Lira), 2009?14 92
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 96
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Processed Snacks 103
Value analysis (Turkish Lira), 2004?09 103
Value analysis (Turkish Lira), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 10 Country Comparison 119
Value 119
Volume 123
Market share 127
Chapter 11 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 12 Macroeconomic Profile 131
Macroeconomic Indicators 131
Chapter 13 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 14 Appendix 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Savory snacks, Turkey, value by category (TRYm), 2004?14 26
Figure 2: Savory snacks, Turkey, category growth comparison, by value, 2004?14 29
Figure 3: Savory snacks, Turkey, volume by category (kg, million), 2004?14 32
Figure 4: Savory snacks, Turkey, category growth comparison, by volume, 2004?14 32
Figure 5: Savory snacks, Turkey, company share by value (%), 2008?09 34
Figure 6: Savory snacks, Turkey, distribution channels by value (%), 2008?09 37
Figure 7: Nuts and seeds, Turkey, value by segment (TRYm), 2004?14 48
Figure 8: Nuts and seeds, Turkey, category growth comparison, by value, 2004?14 50
Figure 9: Nuts and seeds, Turkey, volume by segment (kg, million), 2004?14 53
Figure 10: Nuts and seeds, Turkey, category growth comparison, by volume, 2004?14 53
Figure 11: Nuts and seeds, Turkey, distribution channels by value (%), 2008?09 57
Figure 12: Other savory snacks, Turkey, value by segment (TRYm), 2004?14 63
Figure 13: Other savory snacks, Turkey, category growth comparison, by value, 2004?14 65
Figure 14: Other savory snacks, Turkey, volume by segment (kg, million), 2004?14 68
Figure 15: Other savory snacks, Turkey, category growth comparison, by volume, 2004?14 68
Figure 16: Other savory snacks, Turkey, distribution channels by value (%), 2008?09 72
Figure 17: Popcorn, Turkey, value by segment (TRYm), 2004?14 78
Figure 18: Popcorn, Turkey, category growth comparison, by value, 2004?14 80
Figure 19: Popcorn, Turkey, volume by segment (kg, million), 2004?14 83
Figure 20: Popcorn, Turkey, category growth comparison, by volume, 2004?14 83
Figure 21: Popcorn, Turkey, distribution channels by value (%), 2008?09 87
Figure 22: Potato chips, Turkey, value (TRYm), 2004?14 92
Figure 23: Potato chips, Turkey, volume (kg, million), 2004?14 95
Figure 24: Potato chips, Turkey, distribution channels by value (%), 2008?09 99
Figure 25: Processed snacks, Turkey, value by segment (TRYm), 2004?14 105
Figure 26: Processed snacks, Turkey, category growth comparison, by value, 2004?14 107
Figure 27: Processed snacks, Turkey, volume by segment (kg, million), 2004?14 110
Figure 28: Processed snacks, Turkey, category growth comparison, by volume, 2004?14 110
Figure 29: Processed snacks, Turkey, company share by value (%), 2008?09 112
Figure 30: Processed snacks, Turkey, distribution channels by value (%), 2008?09 115
Figure 31: Global savory snacks market split (value terms, 2009), top five countries 120
Figure 32: Global savory snacks market value, 2004–09, top five countries 122
Figure 33: Global savory snacks market split (volume terms, 2009), top five countries 124
Figure 34: Global savory snacks market volume, 2004–09, top five countries 126
Figure 35: Annual data review process 137

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks, Turkey, value by category (TRYm), 2004?09 24
Table 4: Savory snacks, Turkey, value forecast by category (TRYm), 2009?14 25
Table 5: Savory snacks, Turkey, value by category ($m), 2004?09 27
Table 6: Savory snacks, Turkey, value forecast by category ($m), 2009?14 28
Table 7: Savory snacks, Turkey, volume by category (kg, million), 2004?09 30
Table 8: Savory snacks, Turkey, volume forecast by category (kg, million), 2009?14 31
Table 9: Savory snacks, Turkey, brand share by value (%), 2008?09 33
Table 10: Savory snacks, Turkey, value by brand (TRYm), 2008?09 33
Table 11: Savory snacks, Turkey, company share by value (%), 2008?09 35
Table 12: Savory snacks, Turkey, value by company (TRYm), 2008?09 35
Table 13: Savory snacks, Turkey, distribution channels by value (%), 2008?09 36
Table 14: Savory snacks, Turkey, value by distribution channel (TRYm), 2008?09 36
Table 15: Savory snacks, Turkey, expenditure per capita (TRY), 2004?09 38
Table 16: Savory snacks, Turkey, forecast expenditure per capita (TRY), 2009?14 39
Table 17: Savory snacks, Turkey, expenditure per capita ($), 2004?09 39
Table 18: Savory snacks, Turkey, forecast expenditure per capita ($), 2009?14 40
Table 19: Savory snacks, Turkey, consumption per capita (kg), 2004?09 40
Table 20: Savory snacks, Turkey, forecast consumption per capita (kg), 2009?14 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: The Procter & Gamble Company key facts 44
Table 23: Nuts and seeds, Turkey, value by segment (TRYm), 2004?09 46
Table 24: Nuts and seeds, Turkey, value forecast by segment (TRYm), 2009?14 47
Table 25: Nuts and seeds, Turkey, value by segment ($m), 2004?09 49
Table 26: Nuts and seeds, Turkey, value forecast by segment ($m), 2009?14 49
Table 27: Nuts and seeds, Turkey, volume by segment (kg, million), 2004?09 51
Table 28: Nuts and seeds, Turkey, volume forecast by segment (kg, million), 2009?14 52
Table 29: Nuts and seeds, Turkey, brand share by value (%), 2008?09 54
Table 30: Nuts and seeds, Turkey, value by brand (TRYm), 2008?09 54
Table 31: Nuts and seeds, Turkey, company share by value (%), 2008?09 55
Table 32: Nuts and seeds, Turkey, value by company (TRYm), 2008?09 55
Table 33: Nuts and seeds, Turkey, distribution channels by value (%), 2008?09 56
Table 34: Nuts and seeds, Turkey, value by distribution channel (TRYm), 2008?09 56
Table 35: Nuts and seeds, Turkey, expenditure per capita (TRY), 2004?09 58
Table 36: Nuts and seeds, Turkey, forecast expenditure per capita (TRY), 2009?14 58
Table 37: Nuts and seeds, Turkey, expenditure per capita ($), 2004?09 59
Table 38: Nuts and seeds, Turkey, forecast expenditure per capita ($), 2009?14 59
Table 39: Nuts and seeds, Turkey, consumption per capita (kg), 2004?09 60
Table 40: Nuts and seeds, Turkey, forecast consumption per capita (kg), 2009?14 60
Table 41: Other savory snacks, Turkey, value by segment (TRYm), 2004?09 61
Table 42: Other savory snacks, Turkey, value forecast by segment (TRYm), 2009?14 62
Table 43: Other savory snacks, Turkey, value by segment ($m), 2004?09 64
Table 44: Other savory snacks, Turkey, value forecast by segment ($m), 2009?14 64
Table 45: Other savory snacks, Turkey, volume by segment (kg, million), 2004?09 66
Table 46: Other savory snacks, Turkey, volume forecast by segment (kg, million), 2009?14 67
Table 47: Other savory snacks, Turkey, brand share by value (%), 2008?09 69
Table 48: Other savory snacks, Turkey, value by brand (TRYm), 2008?09 69
Table 49: Other savory snacks, Turkey, company share by value (%), 2008?09 70
Table 50: Other savory snacks, Turkey, value by company (TRYm), 2008?09 70
Table 51: Other savory snacks, Turkey, distribution channels by value (%), 2008?09 71
Table 52: Other savory snacks, Turkey, value by distribution channel (TRYm), 2008?09 71
Table 53: Other savory snacks, Turkey, expenditure per capita (TRY), 2004?09 73
Table 54: Other savory snacks, Turkey, forecast expenditure per capita (TRY), 2009?14 73
Table 55: Other savory snacks, Turkey, expenditure per capita ($), 2004?09 74
Table 56: Other savory snacks, Turkey, forecast expenditure per capita ($), 2009?14 74
Table 57: Other savory snacks, Turkey, consumption per capita (kg), 2004?09 75
Table 58: Other savory snacks, Turkey, forecast consumption per capita (kg), 2009?14 75
Table 59: Popcorn, Turkey, value by segment (TRYm), 2004?09 76
Table 60: Popcorn, Turkey, value forecast by segment (TRYm), 2009?14 77
Table 61: Popcorn, Turkey, value by segment ($m), 2004?09 79
Table 62: Popcorn, Turkey, value forecast by segment ($m), 2009?14 79
Table 63: Popcorn, Turkey, volume by segment (kg, million), 2004?09 81
Table 64: Popcorn, Turkey, volume forecast by segment (kg, million), 2009?14 82
Table 65: Popcorn, Turkey, brand share by value (%), 2008?09 84
Table 66: Popcorn, Turkey, value by brand (TRYm), 2008?09 84
Table 67: Popcorn, Turkey, company share by value (%), 2008?09 85
Table 68: Popcorn, Turkey, value by company (TRYm), 2008?09 85
Table 69: Popcorn, Turkey, distribution channels by value (%), 2008?09 86
Table 70: Popcorn, Turkey, value by distribution channel (TRYm), 2008?09 86
Table 71: Popcorn, Turkey, expenditure per capita (TRY), 2004?09 88
Table 72: Popcorn, Turkey, forecast expenditure per capita (TRY), 2009?14 88
Table 73: Popcorn, Turkey, expenditure per capita ($), 2004?09 89
Table 74: Popcorn, Turkey, forecast expenditure per capita ($), 2009?14 89
Table 75: Popcorn, Turkey, consumption per capita (kg), 2004?09 90
Table 76: Popcorn, Turkey, forecast consumption per capita (kg), 2009?14 90
Table 77: Potato chips, Turkey, value (TRYm), 2004?09 91
Table 78: Potato chips, Turkey, value forecast (TRYm), 2009?14 92
Table 79: Potato chips, Turkey, value ($m), 2004?09 93
Table 80: Potato chips, Turkey, value forecast ($m), 2009?14 93
Table 81: Potato chips, Turkey, volume (kg, million), 2004?09 94
Table 82: Potato chips, Turkey, volume forecast (kg, million), 2009?14 95
Table 83: Potato chips, Turkey, brand share by value (%), 2008?09 96
Table 84: Potato chips, Turkey, value by brand (TRYm), 2008?09 96
Table 85: Potato chips, Turkey, company share by value (%), 2008?09 97
Table 86: Potato chips, Turkey, value by company (TRYm), 2008?09 97
Table 87: Potato chips, Turkey, distribution channels by value (%), 2008?09 98
Table 88: Potato chips, Turkey, value by distribution channel (TRYm), 2008?09 98
Table 89: Potato chips, Turkey, expenditure per capita (TRY), 2004?09 100
Table 90: Potato chips, Turkey, forecast expenditure per capita (TRY), 2009?14 100
Table 91: Potato chips, Turkey, expenditure per capita ($), 2004?09 101
Table 92: Potato chips, Turkey, forecast expenditure per capita ($), 2009?14 101
Table 93: Potato chips, Turkey, consumption per capita (kg), 2004?09 102
Table 94: Potato chips, Turkey, forecast consumption per capita (kg), 2009?14 102
Table 95: Processed snacks, Turkey, value by segment (TRYm), 2004?09 103
Table 96: Processed snacks, Turkey, value forecast by segment (TRYm), 2009?14 104
Table 97: Processed snacks, Turkey, value by segment ($m), 2004?09 106
Table 98: Processed snacks, Turkey, value forecast by segment ($m), 2009?14 106
Table 99: Processed snacks, Turkey, volume by segment (kg, million), 2004?09 108
Table 100: Processed snacks, Turkey, volume forecast by segment (kg, million), 2009?14 109
Table 101: Processed snacks, Turkey, brand share by value (%), 2008?09 111
Table 102: Processed snacks, Turkey, value by brand (TRYm), 2008?09 111
Table 103: Processed snacks, Turkey, company share by value (%), 2008?09 113
Table 104: Processed snacks, Turkey, value by company (TRYm), 2008?09 113
Table 105: Processed snacks, Turkey, distribution channels by value (%), 2008?09 114
Table 106: Processed snacks, Turkey, value by distribution channel (TRYm), 2008?09 114
Table 107: Processed snacks, Turkey, expenditure per capita (TRY), 2004?09 116
Table 108: Processed snacks, Turkey, forecast expenditure per capita (TRY), 2009?14 116
Table 109: Processed snacks, Turkey, expenditure per capita ($), 2004?09 117
Table 110: Processed snacks, Turkey, forecast expenditure per capita ($), 2009?14 117
Table 111: Processed snacks, Turkey, consumption per capita (kg), 2004?09 118
Table 112: Processed snacks, Turkey, forecast consumption per capita (kg), 2009?14 118
Table 113: Global savory snacks market value, 2009 119
Table 114: Global savory snacks market split (value terms ($m), 2009), top five countries 122
Table 115: Global savory snacks market volume, 2009 123
Table 116: Global savory snacks market split (volume terms, 2009), top five countries 126
Table 117: Leading players, top five countries 127
Table 118: Turkey savory snacks new product launches reports, by company (top five companies), 2009 128
Table 119: Turkey savory snacks new product launches SKUs, by company (top five companies), 2009 128
Table 120: Turkey savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 129
Table 121: Turkey savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 129
Table 122: Turkey savory snacks new product launches (reports), by package tags or claims, 2009 130
Table 123: Turkey savory snacks new product launches - recent five launches (2009) 130
Table 124: Turkey population, by age group, 2004?09 (millions) 131
Table 125: Turkey population forecast, by age group, 2009?14 (millions) 132
Table 126: Turkey population, by gender, 2004?09 (millions) 132
Table 127: Turkey population forecast, by gender, 2009?14 (millions) 133
Table 128: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 133
Table 129: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 133
Table 130: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 134
Table 131: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 134
Table 132: Turkey real GDP, 2004?09 ($bn, 2000 prices) 134
Table 133: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 135
Table 134: Turkey consumer price index, 2004?09 (2000=100) 135
Table 135: Turkey consumer price index, 2009?14 (2000=100) 135



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