Savory Snacks in Uruguay to 2013

Introduction

This databook provides key data and information on the savory snacks market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in Uruguay increased at a compound annual growth rate of 8.7% between 2003 and 2008.

The potato chips category led the savory snacks market in Uruguay, accounting for a share of 45.6%.

Leading players in Uruguayan savory snacks market include PepsiCo, Inc.and Arcor Group and Intersnack Knabber-Gebäck GmbH & Co. KG

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for savory snacks in Uruguay increased at a compound annual growth rate of 8.7% between 2003 and 2008.

The potato chips category led the savory snacks market in Uruguay, accounting for a share of 45.6%.

Leading players in Uruguayan savory snacks market include PepsiCo, Inc.and Arcor Group and Intersnack Knabber-Gebäck GmbH & Co. KG


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Peso Uruguayo), 2003?08 24
Value analysis (Peso Uruguayo), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Peso Uruguayo), 2003?08 45
Value analysis (Peso Uruguayo), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other savory snacks 60
Value analysis (Peso Uruguayo), 2003?08 60
Value analysis (Peso Uruguayo), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Popcorn 75
Value analysis (Peso Uruguayo), 2003?08 75
Value analysis (Peso Uruguayo), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Potato chips 90
Value analysis (Peso Uruguayo), 2003?08 90
Value analysis (Peso Uruguayo), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Processed snacks 102
Value analysis (Peso Uruguayo), 2003?08 102
Value analysis (Peso Uruguayo), 2008?13 103
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 107
Volume analysis, 2008?13 108
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 10 Country Comparison 118
Value 118
Volume 122
Market share 126
Chapter 11 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 12 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 13 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140


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LIST OF FIGURES
Figure 1: Uruguay savory snacks value and value forecast, 2003?13 (UYUm, nominal prices) 26
Figure 2: Uruguay savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Uruguay savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Uruguay savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Uruguay savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Uruguay savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Uruguay nuts & seeds value and value forecast, 2003?13 (UYUm, nominal prices) 47
Figure 8: Uruguay nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Uruguay nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Uruguay nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Uruguay nuts & seeds distribution channels, by value, 2007?08 (%) 56
Figure 12: Uruguay other savory snacks value and value forecast, 2003?13 (UYUm, nominal prices) 62
Figure 13: Uruguay other savory snacks category growth comparison, by value, 2003?13 64
Figure 14: Uruguay other savory snacks volume and volume forecast, 2003?13 (kg, million) 67
Figure 15: Uruguay other savory snacks category growth comparison, by volume, 2003?13 67
Figure 16: Uruguay other savory snacks distribution channels, by value, 2007?08 (%) 71
Figure 17: Uruguay popcorn value and value forecast, 2003?13 (UYUm, nominal prices) 77
Figure 18: Uruguay popcorn category growth comparison, by value, 2003?13 79
Figure 19: Uruguay popcorn volume and volume forecast, 2003?13 (kg, million) 82
Figure 20: Uruguay popcorn category growth comparison, by volume, 2003?13 82
Figure 21: Uruguay popcorn distribution channels, by value, 2007?08 (%) 86
Figure 22: Uruguay potato chips value and value forecast, 2003?13 (UYUm, nominal prices) 91
Figure 23: Uruguay potato chips volume and volume forecast, 2003?13 (kg, million) 94
Figure 24: Uruguay potato chips distribution channels, by value, 2007?08 (%) 98
Figure 25: Uruguay processed snacks value and value forecast, 2003?13 (UYUm, nominal prices) 104
Figure 26: Uruguay processed snacks category growth comparison, by value, 2003?13 106
Figure 27: Uruguay processed snacks volume and volume forecast, 2003?13 (kg, million) 109
Figure 28: Uruguay processed snacks category growth comparison, by volume, 2003?13 109
Figure 29: Uruguay processed snacks company share, by value, 2007?08 (%) 111
Figure 30: Uruguay processed snacks distribution channels, by value, 2007?08 (%) 114
Figure 31: Global savory snacks market split (value terms, 2008), top five countries 119
Figure 32: Global savory snacks market value, 2003–08, top five countries 121
Figure 33: Global savory snacks market split (volume terms, 2008), top five countries 123
Figure 34: Global savory snacks market volume, 2003–08, top five countries 125
Figure 35: Annual data review process 136


LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Uruguay savory snacks value, 2003?08 (UYUm, nominal prices) 24
Table 4: Uruguay savory snacks value forecast, 2008?13 (UYUm, nominal prices) 25
Table 5: Uruguay savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Uruguay savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Uruguay savory snacks volume, 2003?08 (kg, million) 30
Table 8: Uruguay savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Uruguay savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Uruguay savory snacks value, by brand 2007?08 (UYUm, nominal prices) 33
Table 11: Uruguay savory snacks company share by value, 2007?08 (%) 35
Table 12: Uruguay savory snacks value, by company, 2007?08 (UYUm, nominal prices) 35
Table 13: Uruguay savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Uruguay savory snacks value, by distribution channel, 2007?08 (UYUm, nominal prices) 36
Table 15: Uruguay savory snacks expenditure per capita, 2003?08 (UYU, nominal prices) 38
Table 16: Uruguay savory snacks forecast expenditure per capita, 2008?13 (UYU, nominal prices) 39
Table 17: Uruguay savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Uruguay savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Uruguay savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Uruguay savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Uruguay nuts & seeds value, 2003?08 (UYUm, nominal prices) 45
Table 23: Uruguay nuts & seeds value forecast, 2008?13 (UYUm, nominal prices) 46
Table 24: Uruguay nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Uruguay nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Uruguay nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Uruguay nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Uruguay nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Uruguay nuts & seeds value, by brand 2007?08 (UYUm, nominal prices) 53
Table 30: Uruguay nuts & seeds company share by value, 2007?08 (%) 54
Table 31: Uruguay nuts & seeds value, by company, 2007?08 (UYUm, nominal prices) 54
Table 32: Uruguay nuts & seeds distribution channels, by value, 2007?08 (%) 55
Table 33: Uruguay nuts & seeds value, by distribution channel, 2007?08 (UYUm, nominal prices) 55
Table 34: Uruguay nuts & seeds expenditure per capita, 2003?08 (UYU, nominal prices) 57
Table 35: Uruguay nuts & seeds forecast expenditure per capita, 2008?13 (UYU, nominal prices) 57
Table 36: Uruguay nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Uruguay nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Uruguay nuts & seeds consumption per capita, 2003?08 (kg) 59
Table 39: Uruguay nuts & seeds forecast consumption per capita, 2008?13 (kg) 59
Table 40: Uruguay other savory snacks value, 2003?08 (UYUm, nominal prices) 60
Table 41: Uruguay other savory snacks value forecast, 2008?13 (UYUm, nominal prices) 61
Table 42: Uruguay other savory snacks value, 2003?08 ($m, nominal prices) 63
Table 43: Uruguay other savory snacks value forecast, 2008?13 ($m, nominal prices) 63
Table 44: Uruguay other savory snacks volume, 2003?08 (kg, million) 65
Table 45: Uruguay other savory snacks volume forecast, 2008?13 (kg, million) 66
Table 46: Uruguay other savory snacks brand share, by value, 2007?08 (%) 68
Table 47: Uruguay other savory snacks value, by brand 2007?08 (UYUm, nominal prices) 68
Table 48: Uruguay other savory snacks company share by value, 2007?08 (%) 69
Table 49: Uruguay other savory snacks value, by company, 2007?08 (UYUm, nominal prices) 69
Table 50: Uruguay other savory snacks distribution channels, by value, 2007?08 (%) 70
Table 51: Uruguay other savory snacks value, by distribution channel, 2007?08 (UYUm, nominal prices) 70
Table 52: Uruguay other savory snacks expenditure per capita, 2003?08 (UYU, nominal prices) 72
Table 53: Uruguay other savory snacks forecast expenditure per capita, 2008?13 (UYU, nominal prices) 72
Table 54: Uruguay other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 73
Table 55: Uruguay other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 56: Uruguay other savory snacks consumption per capita, 2003?08 (kg) 74
Table 57: Uruguay other savory snacks forecast consumption per capita, 2008?13 (kg) 74
Table 58: Uruguay popcorn value, 2003?08 (UYUm, nominal prices) 75
Table 59: Uruguay popcorn value forecast, 2008?13 (UYUm, nominal prices) 76
Table 60: Uruguay popcorn value, 2003?08 ($m, nominal prices) 78
Table 61: Uruguay popcorn value forecast, 2008?13 ($m, nominal prices) 78
Table 62: Uruguay popcorn volume, 2003?08 (kg, million) 80
Table 63: Uruguay popcorn volume forecast, 2008?13 (kg, million) 81
Table 64: Uruguay popcorn brand share, by value, 2007?08 (%) 83
Table 65: Uruguay popcorn value, by brand 2007?08 (UYUm, nominal prices) 83
Table 66: Uruguay popcorn company share by value, 2007?08 (%) 84
Table 67: Uruguay popcorn value, by company, 2007?08 (UYUm, nominal prices) 84
Table 68: Uruguay popcorn distribution channels, by value, 2007?08 (%) 85
Table 69: Uruguay popcorn value, by distribution channel, 2007?08 (UYUm, nominal prices) 85
Table 70: Uruguay popcorn expenditure per capita, 2003?08 (UYU, nominal prices) 87
Table 71: Uruguay popcorn forecast expenditure per capita, 2008?13 (UYU, nominal prices) 87
Table 72: Uruguay popcorn expenditure per capita, 2003?08 ($, nominal prices) 88
Table 73: Uruguay popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 74: Uruguay popcorn consumption per capita, 2003?08 (kg) 89
Table 75: Uruguay popcorn forecast consumption per capita, 2008?13 (kg) 89
Table 76: Uruguay potato chips value, 2003?08 (UYUm, nominal prices) 90
Table 77: Uruguay potato chips value forecast, 2008?13 (UYUm, nominal prices) 91
Table 78: Uruguay potato chips value, 2003?08 ($m, nominal prices) 92
Table 79: Uruguay potato chips value forecast, 2008?13 ($m, nominal prices) 92
Table 80: Uruguay potato chips volume, 2003?08 (kg, million) 93
Table 81: Uruguay potato chips volume forecast, 2008?13 (kg, million) 94
Table 82: Uruguay potato chips brand share, by value, 2007?08 (%) 95
Table 83: Uruguay potato chips value, by brand 2007?08 (UYUm, nominal prices) 95
Table 84: Uruguay potato chips company share by value, 2007?08 (%) 96
Table 85: Uruguay potato chips value, by company, 2007?08 (UYUm, nominal prices) 96
Table 86: Uruguay potato chips distribution channels, by value, 2007?08 (%) 97
Table 87: Uruguay potato chips value, by distribution channel, 2007?08 (UYUm, nominal prices) 97
Table 88: Uruguay potato chips expenditure per capita, 2003?08 (UYU, nominal prices) 99
Table 89: Uruguay potato chips forecast expenditure per capita, 2008?13 (UYU, nominal prices) 99
Table 90: Uruguay potato chips expenditure per capita, 2003?08 ($, nominal prices) 100
Table 91: Uruguay potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 92: Uruguay potato chips consumption per capita, 2003?08 (kg) 101
Table 93: Uruguay potato chips forecast consumption per capita, 2008?13 (kg) 101
Table 94: Uruguay processed snacks value, 2003?08 (UYUm, nominal prices) 102
Table 95: Uruguay processed snacks value forecast, 2008?13 (UYUm, nominal prices) 103
Table 96: Uruguay processed snacks value, 2003?08 ($m, nominal prices) 105
Table 97: Uruguay processed snacks value forecast, 2008?13 ($m, nominal prices) 105
Table 98: Uruguay processed snacks volume, 2003?08 (kg, million) 107
Table 99: Uruguay processed snacks volume forecast, 2008?13 (kg, million) 108
Table 100: Uruguay processed snacks brand share, by value, 2007?08 (%) 110
Table 101: Uruguay processed snacks value, by brand 2007?08 (UYUm, nominal prices) 110
Table 102: Uruguay processed snacks company share by value, 2007?08 (%) 112
Table 103: Uruguay processed snacks value, by company, 2007?08 (UYUm, nominal prices) 112
Table 104: Uruguay processed snacks distribution channels, by value, 2007?08 (%) 113
Table 105: Uruguay processed snacks value, by distribution channel, 2007?08 (UYUm, nominal prices) 113
Table 106: Uruguay processed snacks expenditure per capita, 2003?08 (UYU, nominal prices) 115
Table 107: Uruguay processed snacks forecast expenditure per capita, 2008?13 (UYU, nominal prices) 115
Table 108: Uruguay processed snacks expenditure per capita, 2003?08 ($, nominal prices) 116
Table 109: Uruguay processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 110: Uruguay processed snacks consumption per capita, 2003?08 (kg) 117
Table 111: Uruguay processed snacks forecast consumption per capita, 2008?13 (kg) 117
Table 112: Global savory snacks market value, 2008 118
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 121
Table 114: Global savory snacks market volume, 2008 122
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 125
Table 116: Leading players, top five countries 126
Table 117: Uruguay savory snacks new product launches reports, by company (top five companies), 2008 127
Table 118: Uruguay savory snacks new product launches SKUs, by company (top five companies), 2008 127
Table 119: Uruguay savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 128
Table 120: Uruguay savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 128
Table 121: Uruguay savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 129
Table 122: Uruguay savory snacks new product launches (reports) - Recent five launches (2008) 129
Table 123: Uruguay population, by age group, 2003?08 (millions) 130
Table 124: Uruguay population forecast, by age group, 2008?13 (millions) 131
Table 125: Uruguay population, by gender, 2003?08 (millions) 131
Table 126: Uruguay population forecast, by gender, 2008?13 (millions) 132
Table 127: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 132
Table 128: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 132
Table 129: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 133
Table 130: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 133
Table 131: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 133
Table 132: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 133: Uruguay consumer price index, 2003?08 (2000=100) 134
Table 134: Uruguay consumer price index, 2008?13 (2000=100) 134


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