Savory Snacks in Vietnam to 2014

Introduction

This databook provides key data and information on the savory snacks market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: nuts and seeds, other savory snacks, potato chips and processed snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for savory snacks in Vietnam increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The other savory snacks category led the savory snacks market in Vietnam, accounting for a share of 74.1%.

Leading players in the Vietnamese savory snacks market are TanTan Co, Ltd and Hai Ha Confectionery JSC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts and seeds 3
Summary category level: other savory snacks 4
Summary category level: potato chips 5
Summary category level: processed snacks 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Vietnamese Dong), 2004?09 21
Value analysis (Vietnamese Dong), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 40
PepsiCo, Inc. 40
Chapter 5 Category Analysis: Nuts and Seeds 42
Value analysis (Vietnamese Dong), 2004?09 42
Value analysis (Vietnamese Dong), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Other Savory Snacks 58
Value analysis (Vietnamese Dong), 2004?09 58
Value analysis (Vietnamese Dong), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Potato Chips 74
Value analysis (Vietnamese Dong), 2004?09 74
Value analysis (Vietnamese Dong), 2009?14 75
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Processed Snacks 87
Value analysis (Vietnamese Dong), 2004?09 87
Value analysis (Vietnamese Dong), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 93
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 11 Macroeconomic Profile 112
Macroeconomic Indicators 112
Chapter 12 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 Appendix 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Savory snacks, Vietnam, value by category (VNDm), 2004?14 23
Figure 2: Savory snacks, Vietnam, category growth comparison, by value, 2004?14 26
Figure 3: Savory snacks, Vietnam, volume by category (kg, million), 2004?14 29
Figure 4: Savory snacks, Vietnam, category growth comparison, by volume, 2004?14 29
Figure 5: Savory snacks, Vietnam, company share by value (%), 2008?09 32
Figure 6: Savory snacks, Vietnam, distribution channels by value (%), 2008?09 35
Figure 7: Nuts and seeds, Vietnam, value by segment (VNDm), 2004?14 44
Figure 8: Nuts and seeds, Vietnam, category growth comparison, by value, 2004?14 46
Figure 9: Nuts and seeds, Vietnam, volume by segment (kg, million), 2004?14 49
Figure 10: Nuts and seeds, Vietnam, category growth comparison, by volume, 2004?14 49
Figure 11: Nuts and seeds, Vietnam, company share by value (%), 2008?09 51
Figure 12: Nuts and seeds, Vietnam, distribution channels by value (%), 2008?09 54
Figure 13: Other savory snacks, Vietnam, value by segment (VNDm), 2004?14 60
Figure 14: Other savory snacks, Vietnam, category growth comparison, by value, 2004?14 62
Figure 15: Other savory snacks, Vietnam, volume by segment (kg, million), 2004?14 65
Figure 16: Other savory snacks, Vietnam, category growth comparison, by volume, 2004?14 65
Figure 17: Other savory snacks, Vietnam, company share by value (%), 2008?09 67
Figure 18: Other savory snacks, Vietnam, distribution channels by value (%), 2008?09 70
Figure 19: Potato chips, Vietnam, value (VNDm), 2004?14 75
Figure 20: Potato chips, Vietnam, volume (kg, million), 2004?14 78
Figure 21: Potato chips, Vietnam, company share by value (%), 2008?09 80
Figure 22: Potato chips, Vietnam, distribution channels by value (%), 2008?09 83
Figure 23: Processed snacks, Vietnam, value by segment (VNDm), 2004?14 89
Figure 24: Processed snacks, Vietnam, volume by segment (kg, million), 2004?14 92
Figure 25: Processed snacks, Vietnam, distribution channels by value (%), 2008?09 96
Figure 26: Global savory snacks market split (value terms, 2009), top five countries 101
Figure 27: Global savory snacks market value, 2004–09, top five countries 103
Figure 28: Global savory snacks market split (volume terms, 2009), top five countries 105
Figure 29: Global savory snacks market volume, 2004–09, top five countries 107
Figure 30: Annual data review process 118

LIST OF TABLES
Table 1: Savory snacks category definitions 9
Table 2: Savory snacks distribution channels 10
Table 3: Savory snacks, Vietnam, value by category (VNDm), 2004?09 21
Table 4: Savory snacks, Vietnam, value forecast by category (VNDm), 2009?14 22
Table 5: Savory snacks, Vietnam, value by category ($m), 2004?09 24
Table 6: Savory snacks, Vietnam, value forecast by category ($m), 2009?14 25
Table 7: Savory snacks, Vietnam, volume by category (kg, million), 2004?09 27
Table 8: Savory snacks, Vietnam, volume forecast by category (kg, million), 2009?14 28
Table 9: Savory snacks, Vietnam, brand share by value (%), 2008?09 30
Table 10: Savory snacks, Vietnam, value by brand (VNDm), 2008?09 31
Table 11: Savory snacks, Vietnam, company share by value (%), 2008?09 33
Table 12: Savory snacks, Vietnam, value by company (VNDm), 2008?09 33
Table 13: Savory snacks, Vietnam, distribution channels by value (%), 2008?09 34
Table 14: Savory snacks, Vietnam, value by distribution channel (VNDm), 2008?09 34
Table 15: Savory snacks, Vietnam, expenditure per capita (VND), 2004?09 36
Table 16: Savory snacks, Vietnam, forecast expenditure per capita (VND), 2009?14 37
Table 17: Savory snacks, Vietnam, expenditure per capita ($), 2004?09 37
Table 18: Savory snacks, Vietnam, forecast expenditure per capita ($), 2009?14 38
Table 19: Savory snacks, Vietnam, consumption per capita (kg), 2004?09 38
Table 20: Savory snacks, Vietnam, forecast consumption per capita (kg), 2009?14 39
Table 21: PepsiCo, Inc. key facts 40
Table 22: Nuts and seeds, Vietnam, value by segment (VNDm), 2004?09 42
Table 23: Nuts and seeds, Vietnam, value forecast by segment (VNDm), 2009?14 43
Table 24: Nuts and seeds, Vietnam, value by segment ($m), 2004?09 45
Table 25: Nuts and seeds, Vietnam, value forecast by segment ($m), 2009?14 45
Table 26: Nuts and seeds, Vietnam, volume by segment (kg, million), 2004?09 47
Table 27: Nuts and seeds, Vietnam, volume forecast by segment (kg, million), 2009?14 48
Table 28: Nuts and seeds, Vietnam, brand share by value (%), 2008?09 50
Table 29: Nuts and seeds, Vietnam, value by brand (VNDm), 2008?09 50
Table 30: Nuts and seeds, Vietnam, company share by value (%), 2008?09 52
Table 31: Nuts and seeds, Vietnam, value by company (VNDm), 2008?09 52
Table 32: Nuts and seeds, Vietnam, distribution channels by value (%), 2008?09 53
Table 33: Nuts and seeds, Vietnam, value by distribution channel (VNDm), 2008?09 53
Table 34: Nuts and seeds, Vietnam, expenditure per capita (VND), 2004?09 55
Table 35: Nuts and seeds, Vietnam, forecast expenditure per capita (VND), 2009?14 55
Table 36: Nuts and seeds, Vietnam, expenditure per capita ($), 2004?09 56
Table 37: Nuts and seeds, Vietnam, forecast expenditure per capita ($), 2009?14 56
Table 38: Nuts and seeds, Vietnam, consumption per capita (kg), 2004?09 57
Table 39: Nuts and seeds, Vietnam, forecast consumption per capita (kg), 2009?14 57
Table 40: Other savory snacks, Vietnam, value by segment (VNDm), 2004?09 58
Table 41: Other savory snacks, Vietnam, value forecast by segment (VNDm), 2009?14 59
Table 42: Other savory snacks, Vietnam, value by segment ($m), 2004?09 61
Table 43: Other savory snacks, Vietnam, value forecast by segment ($m), 2009?14 61
Table 44: Other savory snacks, Vietnam, volume by segment (kg, million), 2004?09 63
Table 45: Other savory snacks, Vietnam, volume forecast by segment (kg, million), 2009?14 64
Table 46: Other savory snacks, Vietnam, brand share by value (%), 2008?09 66
Table 47: Other savory snacks, Vietnam, value by brand (VNDm), 2008?09 66
Table 48: Other savory snacks, Vietnam, company share by value (%), 2008?09 68
Table 49: Other savory snacks, Vietnam, value by company (VNDm), 2008?09 68
Table 50: Other savory snacks, Vietnam, distribution channels by value (%), 2008?09 69
Table 51: Other savory snacks, Vietnam, value by distribution channel (VNDm), 2008?09 69
Table 52: Other savory snacks, Vietnam, expenditure per capita (VND), 2004?09 71
Table 53: Other savory snacks, Vietnam, forecast expenditure per capita (VND), 2009?14 71
Table 54: Other savory snacks, Vietnam, expenditure per capita ($), 2004?09 72
Table 55: Other savory snacks, Vietnam, forecast expenditure per capita ($), 2009?14 72
Table 56: Other savory snacks, Vietnam, consumption per capita (kg), 2004?09 73
Table 57: Other savory snacks, Vietnam, forecast consumption per capita (kg), 2009?14 73
Table 58: Potato chips, Vietnam, value (VNDm), 2004?09 74
Table 59: Potato chips, Vietnam, value forecast (VNDm), 2009?14 75
Table 60: Potato chips, Vietnam, value ($m), 2004?09 76
Table 61: Potato chips, Vietnam, value forecast ($m), 2009?14 76
Table 62: Potato chips, Vietnam, volume (kg, million), 2004?09 77
Table 63: Potato chips, Vietnam, volume forecast (kg, million), 2009?14 78
Table 64: Potato chips, Vietnam, brand share by value (%), 2008?09 79
Table 65: Potato chips, Vietnam, value by brand (VNDm), 2008?09 79
Table 66: Potato chips, Vietnam, company share by value (%), 2008?09 81
Table 67: Potato chips, Vietnam, value by company (VNDm), 2008?09 81
Table 68: Potato chips, Vietnam, distribution channels by value (%), 2008?09 82
Table 69: Potato chips, Vietnam, value by distribution channel (VNDm), 2008?09 82
Table 70: Potato chips, Vietnam, expenditure per capita (VND), 2004?09 84
Table 71: Potato chips, Vietnam, forecast expenditure per capita (VND), 2009?14 84
Table 72: Potato chips, Vietnam, expenditure per capita ($), 2004?09 85
Table 73: Potato chips, Vietnam, forecast expenditure per capita ($), 2009?14 85
Table 74: Potato chips, Vietnam, consumption per capita (kg), 2004?09 86
Table 75: Potato chips, Vietnam, forecast consumption per capita (kg), 2009?14 86
Table 76: Processed snacks, Vietnam, value by segment (VNDm), 2004?09 87
Table 77: Processed snacks, Vietnam, value forecast by segment (VNDm), 2009?14 88
Table 78: Processed snacks, Vietnam, value by segment ($m), 2004?09 90
Table 79: Processed snacks, Vietnam, value forecast by segment ($m), 2009?14 90
Table 80: Processed snacks, Vietnam, volume by segment (kg, million), 2004?09 91
Table 81: Processed snacks, Vietnam, volume forecast by segment (kg, million), 2009?14 92
Table 82: Processed snacks, Vietnam, brand share by value (%), 2008?09 93
Table 83: Processed snacks, Vietnam, value by brand (VNDm), 2008?09 93
Table 84: Processed snacks, Vietnam, company share by value (%), 2008?09 94
Table 85: Processed snacks, Vietnam, value by company (VNDm), 2008?09 94
Table 86: Processed snacks, Vietnam, distribution channels by value (%), 2008?09 95
Table 87: Processed snacks, Vietnam, value by distribution channel (VNDm), 2008?09 95
Table 88: Processed snacks, Vietnam, expenditure per capita (VND), 2004?09 97
Table 89: Processed snacks, Vietnam, forecast expenditure per capita (VND), 2009?14 97
Table 90: Processed snacks, Vietnam, expenditure per capita ($), 2004?09 98
Table 91: Processed snacks, Vietnam, forecast expenditure per capita ($), 2009?14 98
Table 92: Processed snacks, Vietnam, consumption per capita (kg), 2004?09 99
Table 93: Processed snacks, Vietnam, forecast consumption per capita (kg), 2009?14 99
Table 94: Global savory snacks market value, 2009 100
Table 95: Global savory snacks market split (value terms ($m), 2009), top five countries 103
Table 96: Global savory snacks market volume, 2009 104
Table 97: Global savory snacks market split (volume terms, 2009), top five countries 107
Table 98: Leading players, top five countries 108
Table 99: Vietnam savory snacks new product launches reports, by company (top five companies), 2009 109
Table 100: Vietnam savory snacks new product launches SKUs, by company (top five companies), 2009 109
Table 101: Vietnam savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 110
Table 102: Vietnam savory snacks new product launches (reports), by ingredients (top 10 ingredients), 2009 110
Table 103: Vietnam savory snacks new product launches (reports), by package tags or claims (top 10 claims), 2009 111
Table 104: Vietnam savory snacks new product launches - recent five launches (2009) 111
Table 105: Vietnam population, by age group, 2004?09 (millions) 112
Table 106: Vietnam population forecast, by age group, 2009?14 (millions) 113
Table 107: Vietnam population, by gender, 2004?09 (millions) 113
Table 108: Vietnam population forecast, by gender, 2009?14 (millions) 114
Table 109: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 114
Table 110: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices) 114
Table 111: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 115
Table 112: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 115
Table 113: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 115
Table 114: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 116
Table 115: Vietnam consumer price index, 2004?09 (2000=100) 116
Table 116: Vietnam consumer price index, 2009?14 (2000=100) 116



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