Savory Snacks in Vietnam - Market Forecast & Consumer Demographics

Synopsis
Savory Snacks in Vietnam – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Vietnam.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Vietnamese savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
• Market overview & forecast – overall Vietnam savory snacks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the savory snacks market in Vietnam
• Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Vietnamese savory snacks market

Highlights
• In Vietnam, 15-24 age group accounted for 27.4% share of the total savory snacks consumption in 2008.
• In Vietnam, rural consumers accounted for 68.8% of the total savory snacks consumption in 2008.
• In Vietnam, 15-24 age group accounted for 20.5% share of the total nuts and seeds consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the savory snacks market in Vietnam
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Vietnamese savory snacks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Vietnamese Savory Snacks Market Overview & Forecast 13
Value analysis (Vietnamese Dong), 2004?09 13
Value analysis (Vietnamese Dong), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Vietnamese Savory Snacks Market Shares 22
Distribution analysis 26
Chapter 4 Vietnamese Savory Snacks Market – Consumption & Usage Demographics 28
Savory snacks–consumer demographics 28
Nuts and seeds–consumer demographics 38
Other savory snacks–consumer demographics 48
Potato chips–consumer demographics 58
Processed snacks–consumer demographics 68
Chapter 5 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 6 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83


LIST OF FIGURES
Figure 1: Savory snacks, Vietnam, value by category (VNDm), 2004?14 15
Figure 2: Savory snacks, Vietnam, category growth comparison, by value, 2004?14 18
Figure 3: Savory snacks, Vietnam, volume by category (kg, million), 2004?14 21
Figure 4: Savory snacks, Vietnam, category growth comparison, by volume, 2004?14 21
Figure 5: Savory snacks, Vietnam, company share by value (%), 2008?09 24
Figure 6: Savory snacks, Vietnam, distribution channels by value (%), 2008?09 27
Figure 7: Savory snacks, Vietnam, consumption by age group, % of total market value, 2008 28
Figure 8: Savory snacks, Vietnam, consumption by gender, % of total market value, 2008 30
Figure 9: Savory snacks, Vietnam, consumption by income, % of total market value, 2008 32
Figure 10: Savory snacks, Vietnam, consumption by urban/rural, % of total market value, 2008 34
Figure 11: Savory snacks, Vietnam, consumption by status, % of total market value, 2008 36
Figure 12: Nuts and seeds, Vietnam, consumption by age group, % of total market value, 2008 38
Figure 13: Nuts and seeds, Vietnam, consumption by gender, % of total market value, 2008 40
Figure 14: Nuts and seeds, Vietnam, consumption by income, % of total market value, 2008 42
Figure 15: Nuts and seeds, Vietnam, consumption by urban/rural, % of total market value, 2008 44
Figure 16: Nuts and seeds, Vietnam, consumption by status, % of total market value, 2008 46
Figure 17: Other savory snacks, Vietnam, consumption by age group, % of total market value, 2008 48
Figure 18: Other savory snacks, Vietnam, consumption by gender, % of total market value, 2008 50
Figure 19: Other savory snacks, Vietnam, consumption by income, % of total market value, 2008 52
Figure 20: Other savory snacks, Vietnam, consumption by urban/rural, % of total market value, 2008 54
Figure 21: Other savory snacks, Vietnam, consumption by status, % of total market value, 2008 56
Figure 22: Potato chips, Vietnam, consumption by age group, % of total market value, 2008 58
Figure 23: Potato chips, Vietnam, consumption by gender, % of total market value, 2008 60
Figure 24: Potato chips, Vietnam, consumption by income, % of total market value, 2008 62
Figure 25: Potato chips, Vietnam, consumption by urban/rural, % of total market value, 2008 64
Figure 26: Potato chips, Vietnam, consumption by status, % of total market value, 2008 66
Figure 27: Processed snacks, Vietnam, consumption by age group, % of total market value, 2008 68
Figure 28: Processed snacks, Vietnam, consumption by gender, % of total market value, 2008 70
Figure 29: Processed snacks, Vietnam, consumption by income, % of total market value, 2008 72
Figure 30: Processed snacks, Vietnam, consumption by urban/rural, % of total market value, 2008 74
Figure 31: Processed snacks, Vietnam, consumption by status, % of total market value, 2008 76
Figure 32: Annual data review process 79


LIST OF TABLES
Table 1: Savory snacks category definitions 4
Table 2: Savory snacks distribution channels 5
Table 3: Savory snacks, Vietnam, value by category (VNDm), 2004?09 13
Table 4: Savory snacks, Vietnam, value forecast by category (VNDm), 2009?14 14
Table 5: Savory snacks, Vietnam, value by category ($m), 2004?09 16
Table 6: Savory snacks, Vietnam, value forecast by category ($m), 2009?14 17
Table 7: Savory snacks, Vietnam, volume by category (kg, million), 2004?09 19
Table 8: Savory snacks, Vietnam, volume forecast by category (kg, million), 2009?14 20
Table 9: Savory snacks, Vietnam, brand share by value (%), 2008?09 22
Table 10: Savory snacks, Vietnam, value by brand (VNDm), 2008?09 23
Table 11: Savory snacks, Vietnam, company share by value (%), 2008?09 25
Table 12: Savory snacks, Vietnam, value by company (VNDm), 2008?09 25
Table 13: Savory snacks, Vietnam, distribution channels by value (%), 2008?09 26
Table 14: Savory snacks, Vietnam, value by distribution channel (VNDm), 2008?09 26
Table 15: Savory Snacks, Vietnam, consumption by age group, value ($m), 2004?08 29
Table 16: Savory Snacks, Vietnam, consumption by age group, % of total market value, 2004?08 29
Table 17: Savory Snacks, Vietnam, consumption by gender, value ($m), 2004–08 31
Table 18: Savory Snacks, Vietnam, consumption by gender, % of total market value, 2004–08 31
Table 19: Savory Snacks, Vietnam, consumption by income, value ($m), 2004–08 33
Table 20: Savory Snacks, Vietnam, consumption by income, % of total market value, 2004–08 33
Table 21: Savory Snacks, Vietnam, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Savory Snacks, Vietnam, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Savory Snacks, Vietnam, consumption by status, value ($m), 2004–08 37
Table 24: Savory Snacks, Vietnam, consumption by status, % of total market value, 2004–08 37
Table 25: Nuts and seeds, Vietnam, consumption by age group, value ($m), 2004?08 39
Table 26: Nuts and seeds, Vietnam, consumption by age group, % of total market value, 2004?08 39
Table 27: Nuts and seeds, Vietnam, consumption by gender, value ($m), 2004–08 41
Table 28: Nuts and seeds, Vietnam, consumption by gender, % of total market value, 2004–08 41
Table 29: Nuts and seeds, Vietnam, consumption by income, value ($m), 2004–08 43
Table 30: Nuts and seeds, Vietnam, consumption by income, % of total market value, 2004–08 43
Table 31: Nuts and seeds, Vietnam, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Nuts and seeds, Vietnam, consumption by urban/rural, % of total market value, 2004–08 45
Table 33: Nuts and seeds, Vietnam, consumption by status, value ($m), 2004–08 47
Table 34: Nuts and seeds, Vietnam, consumption by status, % of total market value, 2004–08 47
Table 35: Other savory snacks, Vietnam, consumption by age group, value ($m), 2004?08 49
Table 36: Other savory snacks, Vietnam, consumption by age group, % of total market value, 2004?08 49
Table 37: Other savory snacks, Vietnam, consumption by gender, value ($m), 2004–08 51
Table 38: Other savory snacks, Vietnam, consumption by gender, % of total market value, 2004–08 51
Table 39: Other savory snacks, Vietnam, consumption by income, value ($m), 2004–08 53
Table 40: Other savory snacks, Vietnam, consumption by income, % of total market value, 2004–08 53
Table 41: Other savory snacks, Vietnam, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Other savory snacks, Vietnam, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Other savory snacks, Vietnam, consumption by status, value ($m), 2004–08 57
Table 44: Other savory snacks, Vietnam, consumption by status, % of total market value, 2004–08 57
Table 45: Potato chips, Vietnam, consumption by age group, value ($m), 2004?08 59
Table 46: Potato chips, Vietnam, consumption by age group, % of total market value, 2004?08 59
Table 47: Potato chips, Vietnam, consumption by gender, value ($m), 2004–08 61
Table 48: Potato chips, Vietnam, consumption by gender, % of total market value, 2004–08 61
Table 49: Potato chips, Vietnam, consumption by income, value ($m), 2004–08 63
Table 50: Potato chips, Vietnam, consumption by income, % of total market value, 2004–08 63
Table 51: Potato chips, Vietnam, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Potato chips, Vietnam, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Potato chips, Vietnam, consumption by status, value ($m), 2004–08 67
Table 54: Potato chips, Vietnam, consumption by status, % of total market value, 2004–08 67
Table 55: Processed snacks, Vietnam, consumption by age group, value ($m), 2004?08 69
Table 56: Processed snacks, Vietnam, consumption by age group, % of total market value, 2004?08 69
Table 57: Processed snacks, Vietnam, consumption by gender, value ($m), 2004–08 71
Table 58: Processed snacks, Vietnam, consumption by gender, % of total market value, 2004–08 71
Table 59: Processed snacks, Vietnam, consumption by income, value ($m), 2004–08 73
Table 60: Processed snacks, Vietnam, consumption by income, % of total market value, 2004–08 73
Table 61: Processed snacks, Vietnam, consumption by urban/rural, value ($m), 2004–08 75
Table 62: Processed snacks, Vietnam, consumption by urban/rural, % of total market value, 2004–08 75
Table 63: Processed snacks, Vietnam, consumption by status, value ($m), 2004–08 77
Table 64: Processed snacks, Vietnam, consumption by status, % of total market value, 2004–08 77


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