Savory Spreads Market in Australia to 2014 (Spreads)

Introduction

Savory Spreads Market in Australia to 2014 (Spreads) is a comprehensive resource for savory spreads market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Australian savory spreads market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the savory spreads market in Australia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The savory spreads market in Australia increased at a compound annual growth rate of 2% between 2004 and 2009.
• The leading player in savory spreads market in Australia is Kraft Foods, Inc.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the savory spreads market in Australia?
• Which company accounted for the largest share of the Australian savory spreads market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: savory spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Savory Spreads 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Savory spreads, Australia, value (A$m), 2004?14 10
Figure 2: Savory spreads, Australia, volume (kg, million), 2004?14 13
Figure 3: Savory spreads, Australia, company share by value (%), 2008?09 15
Figure 4: Savory spreads, Australia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Savory spreads category definitions 3
Table 2: Savory spreads distribution channels 4
Table 3: Savory spreads, Australia, value (A$m), 2004?09 9
Table 4: Savory spreads, Australia, value forecast (A$m), 2009?14 10
Table 5: Savory spreads, Australia, value ($m), 2004?09 11
Table 6: Savory spreads, Australia, value forecast ($m), 2009?14 11
Table 7: Savory spreads, Australia, volume (kg, million), 2004?09 12
Table 8: Savory spreads, Australia, volume forecast (kg, million), 2009?14 13
Table 9: Savory spreads, Australia, brand share by value (%), 2008?09 14
Table 10: Savory spreads, Australia, value by brand (A$m), 2008?09 14
Table 11: Savory spreads, Australia, company share by value (%), 2008?09 16
Table 12: Savory spreads, Australia, value by company (A$m), 2008?09 16
Table 13: Savory spreads, Australia, distribution channels by value (%), 2008?09 17
Table 14: Savory spreads, Australia, value by distribution channel (A$m), 2008?09 17
Table 15: Savory spreads, Australia, expenditure per capita (A$), 2004?09 19
Table 16: Savory spreads, Australia, forecast expenditure per capita (A$), 2009?14 19
Table 17: Savory spreads, Australia, expenditure per capita ($), 2004?09 20
Table 18: Savory spreads, Australia, forecast expenditure per capita ($), 2009?14 20
Table 19: Savory spreads, Australia, consumption per capita (kg), 2004?09 21
Table 20: Savory spreads, Australia, forecast consumption per capita (kg), 2009?14 21
Table 21: Australia population, by age group, 2004?09 (millions) 22
Table 22: Australia population forecast, by age group, 2009?14 (millions) 23
Table 23: Australia population, by gender, 2004?09 (millions) 23
Table 24: Australia population forecast, by gender, 2009?14 (millions) 24
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 24
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 24
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 25
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 25
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Australia consumer price index, 2004?09 (2000=100) 26
Table 32: Australia consumer price index, 2009?14 (2000=100) 26


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