TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: savory spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Savory Spreads 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Savory spreads, Canada, value (C$m), 2004?14 10
Figure 2: Savory spreads, Canada, volume (kg, million), 2004?14 13
Figure 3: Savory spreads, Canada, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Savory spreads category definitions 3
Table 2: Savory spreads distribution channels 4
Table 3: Savory spreads, Canada, value (C$m), 2004?09 9
Table 4: Savory spreads, Canada, value forecast (C$m), 2009?14 10
Table 5: Savory spreads, Canada, value ($m), 2004?09 11
Table 6: Savory spreads, Canada, value forecast ($m), 2009?14 11
Table 7: Savory spreads, Canada, volume (kg, million), 2004?09 12
Table 8: Savory spreads, Canada, volume forecast (kg, million), 2009?14 13
Table 9: Savory spreads, Canada, brand share by value (%), 2008?09 14
Table 10: Savory spreads, Canada, value by brand (C$m), 2008?09 14
Table 11: Savory spreads, Canada, company share by value (%), 2008?09 15
Table 12: Savory spreads, Canada, value by company (C$m), 2008?09 15
Table 13: Savory spreads, Canada, distribution channels by value (%), 2008?09 16
Table 14: Savory spreads, Canada, value by distribution channel (C$m), 2008?09 16
Table 15: Savory spreads, Canada, expenditure per capita (C$), 2004?09 18
Table 16: Savory spreads, Canada, forecast expenditure per capita (C$), 2009?14 18
Table 17: Savory spreads, Canada, expenditure per capita ($), 2004?09 19
Table 18: Savory spreads, Canada, forecast expenditure per capita ($), 2009?14 19
Table 19: Savory spreads, Canada, consumption per capita (kg), 2004?09 20
Table 20: Savory spreads, Canada, forecast consumption per capita (kg), 2009?14 20
Table 21: Canada population, by age group, 2004?09 (millions) 21
Table 22: Canada population forecast, by age group, 2009?14 (millions) 22
Table 23: Canada population, by gender, 2004?09 (millions) 22
Table 24: Canada population forecast, by gender, 2009?14 (millions) 23
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 23
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 23
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 24
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 24
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Canada consumer price index, 2004?09 (2000=100) 25
Table 32: Canada consumer price index, 2009?14 (2000=100) 25
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