TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: savory spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Savory Spreads 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Savory spreads, Hong Kong, value (HK$m), 2004?14 10
Figure 2: Savory spreads, Hong Kong, volume (kg, million), 2004?14 13
Figure 3: Savory spreads, Hong Kong, company share by value (%), 2008?09 15
Figure 4: Savory spreads, Hong Kong, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Savory spreads category definitions 3
Table 2: Savory spreads distribution channels 4
Table 3: Savory spreads, Hong Kong, value (HK$m), 2004?09 9
Table 4: Savory spreads, Hong Kong, value forecast (HK$m), 2009?14 10
Table 5: Savory spreads, Hong Kong, value ($m), 2004?09 11
Table 6: Savory spreads, Hong Kong, value forecast ($m), 2009?14 11
Table 7: Savory spreads, Hong Kong, volume (kg, million), 2004?09 12
Table 8: Savory spreads, Hong Kong, volume forecast (kg, million), 2009?14 13
Table 9: Savory spreads, Hong Kong, brand share by value (%), 2008?09 14
Table 10: Savory spreads, Hong Kong, value by brand (HK$m), 2008?09 14
Table 11: Savory spreads, Hong Kong, company share by value (%), 2008?09 16
Table 12: Savory spreads, Hong Kong, value by company (HK$m), 2008?09 16
Table 13: Savory spreads, Hong Kong, distribution channels by value (%), 2008?09 17
Table 14: Savory spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 17
Table 15: Savory spreads, Hong Kong, expenditure per capita (HK$), 2004?09 19
Table 16: Savory spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 19
Table 17: Savory spreads, Hong Kong, expenditure per capita ($), 2004?09 20
Table 18: Savory spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 20
Table 19: Savory spreads, Hong Kong, consumption per capita (kg), 2004?09 21
Table 20: Savory spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 21
Table 21: Hong Kong population, by age group, 2004?09 (millions) 22
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 23
Table 23: Hong Kong population, by gender, 2004?09 (millions) 23
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 24
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 24
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 24
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 25
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 25
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 26
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 26
[Inhaltsverzeichnis ausblenden]