The new report on Service Delivery Platforms - (SDP) opens up new opportunities for operators to revise their business models.

Using SDP, operators have the option to evolve as service retailers and wholesalers. However, migrating to SDP is not an easy proposition for operators, due to the infrastructure complexity and costs involved. This understanding is crucial is crucial for SDP development, not just from the technological perspective but also from the financial, marketing and operations perspectives.

The following players must critically look at SDP in order to revive their lifecycle stage:
• CDMA wireless providers;
• Traditional telephony providers;
• WCDMA/GSM cellular operators;
• Greenfield operators; and
• New entrants in the wireless domain.

The brand new SDP report provides a critical insight into the current, various aspects of SDP strategy adopted by operators across the globe. The report also seeks to dispel the hype and confusion surrounding SDPs. We analyse the technology itself, its characteristics and its compatibility with existing infrastructure, SDP market dynamics, vendor statistics and market potential. Operators must ensure that their SDP strategy will support subscriber needs that are not yet visible and thus allow operators to rapidly grow and manipulate their service enabler frameworks.

By reading this report you will understand all of the exciting opportunities that will be available to increase your revenues and competitive advantage. This report shows you how the SDP market will develop worldwide - both technologically and commercially - from 2010 onwards.

You must order this report today

Nobody with an interest in the increasing data revenues while improving operational excellence, avoiding revenue leakages and developing healthy relationships with hundreds of developers should overlook this new market study. We predict that total SDP revenues will increase and with expanding markets, technological advances and significant un-met needs, this sector offers high commercial potential.

Do you want to harness those opportunities? You can stay ahead by ordering this report today.

Questions answered by the report

SDPs are complex, difficult to implement and often require due diligence from operators in identifying the best in class solution for their requirements. We believe that operators must consider tangible and intangible benefits and risks and issues associated before deploying SDP. The report answers the following questions:
• What is SDP and the business drivers for implementing it?
• How are SDPs evolving?
• What are the features and capabilities offered by SDPs?
• Who are the key vendors in the SDP market?
• What is the SDP value chain and how are operators are positioned to take advantage of the new opportunities offered by SDP?
• Are Internet service innovation models good for operators?
• What are the new business models that are evolving with SDP deployment?
• What is the market size and investment forecasts for SDP?
• What are the revenue forecasts for SDP?
• What is the competitive landscape in the SDP arena?
• Are operators seeing ROI on implementing SDP?

Analysis of key players and industry movement?

Many key mergers are taking place in the industry, for example: - Amdocs acquired SDP vendor jNetX for $50 million with a goal of using the platform to help providers build services that span the TDM and IP worlds. This market segment is moving quickly and you need to stay up-to-date with how your competitors are structuring their progress. This report will tell you.


Report Highlights
Companies Mentioned:
Accenture
Acision
Aepona
Agnity
AIS, Thailand
Alcatel-Lucent
Algera
Amdocs
Anaeka
Appium
Apple
AppT#rigger
Argela
AT&T
Atos-Origin
Avea, Turkey,
BEA
Bharti Airtel Ltd
Boost Mobile
BrT, Brazil
BSNL, India
BT
CapGemini
ChangingWorlds
China Mobile
China Unicom
Cibenix
Cisco Systems
Computaris
Convirgin
Comtel Integrators, Africa
Deutsche Telekom
Eircom
Elisa
Ericsson
Etisalat
France Telecoms
Globe Telecommunications
Google
Hewlett-Packard
Huawei
Hutchison Telecom, Indonesia
IBM
Indosat, Indonesia
iTunes
Jenny Software
jNetX
JSC Vimpel-Communications
Kapsch,
Korea Telecom Freetel
KPN Telecom
LogicaCMG
Maxis Communications
MetaSwitch
Microsoft
Mobile Cohesion
MobileWorld
Movistar, Argentina
Nokia-Siemens Networks
OpenCloud
Openet
Optimus
Oracle
Orange
Orga Systems
Proximus
Redknee
SDP Alliance
Shanghai Telecoms
Shanghai Unicom
SingTel
SK Telecoms
Sprint
Sprint Nextel
Sun Microsystems
Symbian
TATA, India
TDC
TechMahindra
Telcordia
Telecoms Italia
Telefonica
Telenity
Telenor, Norway
TeliaSonera
Telstra
Telus
TietoEnator
T-Mobile
Turkcell, Turkey
Verizon Wireless
Virgin Mobile
Vivo, Brazil
Vodacom, South Africa
Vodafone
Wipro
Xiam
Yahoo
Zain, Tanzania
ZTE
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Executive Summary
E1: Next Generation SDP Solutions
E2: SDP brings Tangible and Non-Tangible Benefits
E3: Effect of Recession on the SDP market
E4: Not all Operators would embark on the Web 2. 0 bandwagon and replicate it in the Mobile Domain in near future
E5: SDP Market and its Dynamics
E6: Points Emerged from the report

1. Introduction
Figure 1: SDP's Position in the Network
1.1 Strategic Drivers for SDP Deployment
1.1.1 Blended Services
1.1.2 Competition and Collaborations among Heterogeneous Players
1.1.3 Need for Differentiation
1.1.4 Customer Intimacy
1.1.5 Connect Telecoms Networks to Mobile Internet Opportunities
1.1.6 Reduce the Threat from New Entrants
1.1.7 Enhance the Position in the Wireless Value Chain
1.2 Aim of the Report
1.2.1 Questions Answered by the Report
1.3 Report Structure
Figure 2: SDP Market Analysis
1.4 Report Scope
1.5 Methodology

2. SDP Features and Capabilities
2.1 Defining SDP
Table 1: SDP's Salient Features
Table 2: SDP Value Propositions
Figure 3: SDP Overview
2.2 How SDP's have evolved over Time?
Figure 4: SDP Evolution (2003-2010)
2.2.1 First Breed of SDP's
2.2.2 SDP's from 2005-2009
2.2.3 SDP's beyond 2010
Table 3: Features of Best in Class SDP
Table 4: Components in Future SDP’s
2.2.3.1 SDP 2.0
2.2.3.2 Holistic End-to-End SDP
2.3 Standards based approach to SDP
2.3.1 SOA based Integration
2.3.2 Common Environment
2.3.3 Open Service Creation
2.3.4 Commitment to Standard IT Technologies
2.4 Basic Components in Service Delivery Environment
2.4.1 Enabler Framework and Enablers
Table 5: Key SDP Enablers
2.5 Benefits Derived Via SDP Deployment
2.5.1 Modularise the Network
2.5.2 Deliver New Services Rapidly to Customers
Figure 5: Service Delivery Lifecycle
2.5.3 Reduce OpEx
2.5.4 Minimise Cost of Integration
2.5.5 Use the Long Tail Effect to Enhance Revenues
Figure 6: Long Tail Effect
2.5.6 Resolve Technical complexities of M&A deals
2.5.7 Attract the best Developers
2.5.8 Use Flat rate Charging without overloading the Networks
Chart 1: Mobile Broadband Penetration (2009-2015)
2.5.9 Reduce the complexities associated with 3rd party Content Development
2.6 Challenges in SDP Domain
2.6.1 Mobility
2.6.2 IMS
2.6.3 Security and Quality of Service
2.6.4 Intelligent Terminals
2.7 Risks with SDP
2.7.1 Integration with existing infrastructure
Table 6: SDP Integration Issues
2.7.2 Exposure of Network Elements
2.7.3 Risk of Revenue Leakage

3. SDP Vendor Statistics
3.1 SDP Value Chain
Figure 7: SDP Value Chain
3.2 SDP Market Structure
3.2.1 SDP Portfolios
3.3 Vendors in the Market
3.3.1 Network Infrastructure Providers
3.3.1.1 Ericsson
3.3.1.1.1 Ericsson's SDP Customers
Table 7: Ericsson’s SDP customers
3.3.1.2 NSN
3.3.1.2.1 NSN's Customers
Table 8: NSN’s SDP Customers
3.3.1.3 Huawei
3.3.1.3.1 Huawei's Customers
3.3.1.4 Alcatel Lucent
3.3.1.5 Motorola
3.3.1.6 ZTE
3.3.2 System Integrators
3.3.2.1 Accenture
3.3.2.2 IBM
3.3.2.3 Anaeko
3.3.2.4 TietoEnator
3.3.3 IT Vendors
3.3.3.1 HP
3.3.3.2 Oracle
Table 9: Oracle’s SDP Customers
3.3.3.3 Cisco
3.3.4 Niche Vendors/Independent Software Vendors
3.3.4.1 Aepona
3.3.4.2 Agnity
3.3.4.3 Argela
3.3.4.4 Amdocs
3.3.4.5 ChangingWorlds
3.3.4.6 Meta Switch
3.3.4.7 OpenCloud
3.3.4.8 Openet
3.3.4.9 Telcordia
3.3.4.10 Telenity
3.3.4.11 Volantis
3.3.4.12 Other Niche Vendors
3.3.5 Managed Services Providers
3.3.3.5.1 TechMahindra
3.3.6 Alliances and Collaborations
3.3.6.1 Oracle & ZTE
3.3.6.2 Huawei's inTouch SDP Partnership Program
3.3.6.3 SDP Alliance
3.3.6.3.1 Cibenix
3.3.7 Standard Bodies and Associations for SDP Communities
3.3.7.1 TM Forum
3.3.8 Summary
Table 10: A Comparison between SDP Vendors and their Product Portfolio
Table 11: A Comparison between Niche SDP Vendors and their Product Portfolio

4. SDP Market Potential
4.1 Challenges Facing Operators
Figure 8: Challenges that can be Addressed with SDP Deployment
Figure 9: Business Case For SDP
4.2 Business Case for SDP
Table 12: Economic Benefits from SDP
4.2.1 SDP leads to Positive Growth in Data ARPU
Chart 2: Voice and Data ARPU in the US
Chart 3: Data ARPU by Geography (2009)
Chart 4: Data ARPU by Geography (2015 )
4.2.1.1 ARPU is Expected to Increase by 36% with SDP Deployment
Chart 5: Data ARPU Growth with SDP Deployment for a Western European Operator
Chart 6: Data revenues as a percentage of total revenues (2009-2015)
4.2.2 Positive Data Subscriber Growth
4.2.2.1 P2P services Continue to Dominate Operators ARPU
4.2.3 New Revenue Generating Applications with SDP
Chart 7: Percentage Data Revenues Generated by Different Data Applications (2015)
Table 13: Applications Enabled by SDP
4.2.4 SDP allows operators to capitalise on Mobile Advertising
Chart 8: Mobile Advertising Revenues Growth in Billion USD (2009-2015)
4.2.4.1 What is mobile advertising?
4.2.5 SDP allows Operators to Capitalise on IPTV Opportunity
4.2.5.1 Market for IPTV
Chart 9: IPTV Subscriber Growth (2009-2015)
Chart 10: IPTV Revenues Growth in Billion USD (2009-2015)
4.2.6 SDP allows operators to offer Blended Messaging Applications
4.2.7 Presence and Location-based Applications
Chart 11: Location Based Services Revenues Growth in Billion USD (2009-2015)
4.2.7.1 Presence Enabler in SDP
4.2.8 SDP allows Operators to Design attractive Storefronts
4.2.9 SIP related Applications
4.2.9.1 SIP Servlet Container in SDP
4.2.10 Realising Rapid ROI from SDP Deployment
4.2.11 Opex Savings with SDP
4.2.11.1 Full process automation in service deployment and subscription leading to decrease in OPEX
4.2.11.2 An enhanced and flexible reporting tool reducing OpEx
4.2.12 CapEx Savings with SDP
4.2.12.1 Decreased CAPEX through re-use of infrastructure
4.2.13 Longer term SDP Benefits
4.3 Summary of Financial Benefits
Table 14: Financial Benefits to Operators with SDP Deployments
4.4 SDP Market Realities and Forecasts
4.4.1 Revenue forecasts for SDP
Chart 12: Global SDP Spending (2004-2009)
Chart 13: Global SDP Spending (2009-2015)
4.4.2 SDP Market size by Operator type
Chart 14: SDP Revenues by Operator Types by (2010)
Chart 15: SDP Revenues by Operator Types by (2015)
4.4.3 SDP Market Segmentation
Chart 16: Global W-CDMA and GSM Subscriber Growth (2009-2015)
4.4.3.1 Developing Markets
Figure 10: SDP Life Cycle Curve (Developing Markets)
Figure 11: SDP Life Cycle Curve (Developed Markets)
4.4.3.2 Developed Markets
Chart 17: SDP Demand by Region (2010)
Chart 18: SDP Demand by Region (2015)
4.4.4 Cost of SDP Deployment
4.5 Vendor Strategies
4.5.1 Which Vendors will Emerge as Winners?
Table 15: Vendors who will emerge as Winners in SDP Race
4.5.2 Vendor Market Share
Chart 19: Vendor Market Share (2010)
Chart 20: Vendor Market Share (2015)
4.6 Market for Hosted SDP Solutions
4.7 Current Deployment Figures
4.7.1 SDP Platform Deployments in China
4.8 How Operators are Evolving?
4.8.1 Vodafone Betavine
4.8.2 Orange Partner
4.8.3 Verizon Developer Community
4.8.4 O2's Litmus Programme
4.8.5 Telefonica

5. SDP Operator Options
5.1 Business Models and Options
Figure 12: Network Operators Business Models and Scenarios
Table 16: New Business Model Realities
5.1.1 Operators can evolve from Telecommunications providers into Retailers/Wholesalers
5.1.2 Renting Assets to Third Parties
5.1.3 Bit pipe mode
5.1.3.1 Being More than a Bit Pipe (Smart Pipe)
Chart 21: iPhone’s Success
5.1.4 Breaking Down the Walled Garden and Integrating with Third Parties
5.2 Critical Questions to be Considered before Deployment
Table 17: Critical Questions to be considered Before SDP Deployment
5.3 Is SDP a competitive Advantage or Competitive Necessity?
Figure 13: Relationship between Business Goals and their dependence on SDP deployment
5.4 Deployment Strategies
Figure 14 : SDP Strategy Formulation and Roadmap
5.4.1 Design a Service Delivery Framework
5.4.2 Deployment Strategies: Finalising the Scope of Project
5.4.3 Deployment Strategies: Selecting the Vendors
5.4.3.1 Bespoke Solution
5.4.3.2 Using an Integrator
5.4.3.3 Using an ISV
5.4.3.4 Using a SDP Consultant
5.4.3.5 Single Vendor SDP Solution
5.4.3.6 Multiple Vendor SDP Solution
5.5 Approaches to SDP deployment
5.5.1 End-to-end Deployment
5.5.2 Step by Step Deployment
5.6 Deciding the IMS strategy in conjunction with SDP
5.7 Deciding LTE Strategy in Conjunction with SDP
5.7.1 LTE Explained
5.8 Hosted SDP Solutions
5.8.1 Cloud Based SDP's
5.9 Questions to be Addressed by Operators
5.9.1 Which SDP Enablers and Enabler Framework are critical in SDP Deployment?
5.9.2 Does SDP serve as a bridge to Next Generation Network (NGN) frameworks including the IMS?
5.9.3 What can Operators do if they have several SDP solutions in the network?
5.9.4 Regional Approach or Global Approach for SDP Deployment?
5.9.5 What is the key to future competitiveness in the SDP space?
5.9.6 Are Operators seeing ROI on Implementing SDP?
5.9.7 When does an SDP deployment make business sense?
Figure 15: Rational for SDP Deployment
5.9.8 What are the key metrics to track SDP deployment performance?
5.9.9 What is the key to achieve rapid and low-cost deployment of SDP?
5.9.10 What can be done to minimise the risks of implementing an SDP?
5.9.11 How can you optimise the ROI of your SDP implementation?
5.10 SDP Deployments (Mobile)
5.10.1 Telenor, Norway
5.10.2 Turkcell, Turkey
5.10.3 TELUS
5.10.4 Telefonica
5.10.5 Globe Telecommunications
5.10.6 Korea Telecoms Freetel
5.10.7 Maxis Communications Berhad
5.10.8 Shanghai Unicom
5.10.9 SingTel
5.10.10 TDC
5.10.11 Telstra
5.10.12 Zain, Tanzania
5.10.13 Telenor
5.10.14 Etisalat
5.10.15 China Telecoms
5.10.16 Telecoms Italia
5.10.17 Idea Cellular, India
5.11 SDP Deployments (Fixed)
5.11.1 BT and BT Web 21C
5.11.2 Sprint
5.11.3 Orange Labs/France Telecoms
Table 16: SDP Deployments By Operators

6. SDP SWOT Analysis
Table 17: SDP SWOT Analysis
6.1 Recommendations
6.1.1 For Operators
6.1.1.1 Investment Strategies
6.1.1.2 Smooth Transition to IMS with SDP
6.1.2 For Vendors
6.2 Applications for the Future
6.3 Conclusion
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